INTERNSHIP TRAINING AT

GRENERA NUTRIENTS PVT.LTD.

AVALPOONDURAI

BA5311 – SUMMER TRAINING REPORT

Submitted by

P.V.BAVANYAA

Register No: 730319631007

In partial fulfillment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

In

FACULTY OF MANAGEMENT

BUILDERS ENGINEERING COLLEGE

KANGAYAM-638 108
November 2020
 BUILDERS ENGINEERING COLLEGE
FACULTY OF MANAGEMENT
SUMMER TRAINING REPORT
November 2020

This is to certify that the Summer Training Report entitled, Summer

training at GRENERA NUTRIENTS PRIVATE LIMITED,
AVALPOONDURAI” is the bonafide record of training undergone by

P.V.BAVANYAA
Register No: 730319631007

Of II – YEAR MBA during summer 2020.

------------------------ -------------------------
Faculty Guide HOD

Submitted for the summer training viva-voce examination held on __________

----------------------------- -----------------------------
Internal Examiner 1 Internal Examiner 2
DECLARATION

I affirm that the Summer Training Report titled “GRENERA NUTRIENTS INDIA
PRIVATE LIMITED, AVALPOONDURAI” being submitted in partial fulfillment for the
award of Master of Business Administration is the original work carried out by me. It has not
formed part of any other summer training work submitted for award of any degree or diploma,
either in this or any other University.

Signature of the Student

P.V.BAVANYAA

Register No: 730319631007

I certify that the declaration made above by the student is true.

Signature of the Faculty Guide

MR.R.SIVAKUMAR B.Sc., MBA,

Assistant Professor,

Faculty of Management,

Builders Engineering College

 ACKNOWLEDGEMENT

I wish to express my sincere thanks to the honorable Chairman of Erode

Builder Educational Trust V.SATHYAMOORTHY and the office bearers and members of the
trust for providing an excellent infrastructure that helped me in successful completion of my
summer training.

I thank our Principal Dr.S.GOPALAKRISHNAN.,M.E., Ph.D for allowing me to

have access to the various academic facilities of the college to enable me complete the summer
training report on time.

I thank our Head of the Department Dr.G.SURESH.,B.Com., MBA., M.Phil.,

FDPM(IIM-A)., Ph.D., for his positive motivation and professional support that helped me
not only in understanding the various functional areas of management but also in getting the
best learning experience out of this summer training.

I thank my summer training guide Mr.R.SIVAKUMAR, Assistant Professor, Faculty

of Management, for his valuable guidance and useful suggestions during the course of my
training.

I extend my hearty thanks to Mr.S.SENTHIL RAMESH, Executive Director at

GRENERA NUTRIENTS PRIVATE LIMITED, AVALPOONDURAI for granting me
permission to do summer training in his esteemed concern.

Above all, I would like to thank my beloved parents and friends who have always been a
source of moral support and inspiration in all my endeavours.
 TABLE OF CONTENTS

Chapter
Description Page No.
No.

Executive Summary 1

1 INTRODUCTION

1.1 About the Industry 2

1.2 About the company 3

2 NATURE AND SCOPE OF THE TRAINING

2.1 Organizational chart 5

2.2 Product list 6

2.3 Functional Areas 9

3 MANAGERIAL SKILLS

3.1 Managerial skill developed during the training 20

3.2 Learning from the Training 21

4 SWOT ANALYSIS 22

5 CONCLUSION 23
 EXECUTIVE SUMMARY

The summer training program undergone in “GRENERA NUTRIENTS PRIVATE

LIMITED” describes about the various disciplines, their operations and interrelations between
each department operations.

This is an attempt to know how the theories can be applied to practical situation. As student of
Builders Engineering College, it is a part of study for everyone to undergo summer projects at
some good institute or organization. So for this purpose, I got the opportunity of summer training
at “GRENERA NUTRIENTS PRIVATE LIMITED, AVALPOONDURAI, ERODE”

In the first part of the project report, the general information of the company as been collected.
Information is gathered through the primary and secondary source as well.

In the second part of the report, contains the specialized subject study. Objective of the project is
to work on the various marketing department to promoted the fitness training courses of the
company

The following department where running in the business in an efficient manner they are
marketing department, production department, finance department, Agri department, R&D
department, HR department.

1
 CHAPTER 1

INTRODUCTION

1.1ABOUT THE INDUSTRY

The Global Moringa Products Market is expected to register a CAGR of 9.3% and
reach USD 7902.9 Million by 2025. Moringa products such as powders, oils, capsules, pills,
soaps, and seeds are obtained from different parts of the moringa tree. The global moringa
products market is projected to expand at a considerable rate over the last few years owing to the
health benefits associated with the products derived from the tree.

Rising awareness among the consumers regarding the benefits of moringa has resulted in
increased demand for moringa products in end use industries. Moringa is used in industries such
as functional food & beverages, pharmaceuticals, nutraceuticals, and personal care. Functional
food & beverage is the fastest-growing segment of the moringa products market.

The increasing use of moringa products is influencing the number of moringa growers in
the market. Moreover, the demand for organic-certified moringa products is rising, especially in
Europe, which has created opportunities for the growth of the market. The leaves of the tree are
rich in minerals such as potassium, calcium, zinc, copper, magnesium, and iron; vitamins
including folic acid, pyridoxine, and nicotinic acid, vitamins C, D, and E; and phytochemicals
such as tannins, sterols, terpenoids, and flavonoids. Moringa leaves have a low-caloric value,
which, in turn, is leading to their use in the management of obesity. Rising awareness regarding
these nutritional benefits has contributed to the growth of the market.

Asia-Pacific accounted for the largest share of 35.30% of the moringa products market
in 2018. China, India, and Australia and New Zealand are key countries contributing to the
market growth in the region. Asia-Pacific is the largest producer of moringa. The production in
the region is mostly consumed locally due to the traditional use of moringa in wellness, skincare,
and hair care. The market in North America is expected to register a CAGR of 10.0% during the
forecast period. High demand for natural and organic products is driving the growth of the
market in the region.

2
1.2 ABOUT THE COMPANY

Grenera Nutrients Private Limited, are amongst the leading manufacturers and
exporters of this highly commendable range of Health Foods, ever since their establishment in
the year 2010.

The highly demanded and asked for range is made up of the finest Moringa Green Tea,
Moringa Pomegranate Infusion and Moringa Apple Cinnamon Infusion, which are widely
acclaimed and asked for.

Making of this range is done in accordance with the norms and guidelines of the FDA
and utilizing the finest ingredients, in the best possible combination. Further, the offered range is
known to be marked at the most reasonable rate possible.

The highly advanced state-of-the-art infrastructural facility at Grenera Nutrients Private

Limited, undergoes regular up-gradation, for reasons of attaining a better position in the market.

To attain smoother and effective management of the firm’s operations, the facility has
been parted into a number of highly operational units, under the leadership of skilled managers.

The facility equipped with all the necessary machinery and equipment, helps them in the
attainment of a number of the firm’s predefined goals and targets. Further, their highly ethical
working habits have helped us generate a huge client base.

OBJECTIVES OF THE FIRM

 To Manufacture and Export quality products to meet out or exceed the customer
expectations.
 To improve their business continually by giving training to their employees and adopting
best practices in industry
 To attain a customer satisfaction through their dedicated work with desired quality and
the reduction of manufacturing errors and sell it with right price.

3
CERTIFICATES:

For Grenera Nutrients private limited has the following certificates

 HACCP
 HALAL
 ISO 9001:2008
 USDA ORGANIC
 GMP
 KOSHER
 VEGAN

COMPANY HIGHLIGHTS

Manufacturing and Exporter of

INDUSTRY Herbal, Herbal Extracts,
CIN U15497TZ2010 Natural Oils Herbal Teas,
PTC015816 Dietary Supplements and
Herbal Supplements

INCORPORATION 2010 / 10.9 yrs TYPE Unlisted Private Company

DATE / AGE

LAST REPORTED AGM 28 September, CATEGORY Company limited by Shares

DATE 2019

PAIDUP CAPITAL INR 140.0 Lacs SUBCATEGORY Non- govt company

AUTHORIZED INR 150.0 Lacs REGISTERED SF NO:1357, Uppukinaru

CAPITAL ADDRESS Thottam, Pudhupalayam ,
Avalpoondurai,
Erode, Tamil Nadu.

4
 CHAPTER 2
NATURE AND SCOPE OF THE TRAINING
2.1 ORGANISATIONAL CHART:

MANAGING
DIRECTOR

EXECUTIVE DIRECTOR

MARKETING AGRI FACTORY ACCOUNTS ACCOUNTS HR

MANAGER MANAGER MANAGER MANAGER ASSISTANT MANAGER

MARKETING HR
EXECUTIVE ASSISTANT

UNLOADING PRODUCTION STORE TRANSPORT

INCHARGE MANAGER MANAGER MANAGER

QAD & RD PACKAGING PRODUCTION DISPATCH STORES

INCHARGE INCHARGE INCHARGE ASSISTANT

MACHINE PRINTING
OPERATORS OPERATORS
5
2.2 PRODUCT LIST:

 Herbal Products
 Moringa powder
 Amla powder
 Spirulina powder
 Wheatgrass powder
 Moringa almond smoothie mix
 Moringa choco smoothie mix
 Ashwagandha powder
 Turmeric powder
 Ginger powder
 Triphala powder
 Shatavari powder
 Pure curcumin powder
 Curcumine with piperine powder
 Curry leaf powder
 Neem powder
 Mulberry powder

 Capsules
 Moringa capsules
 Spirulina capsules
 Curcumin capsules
 Amla capsules
 Wheatgrass capsules
 Triphala capsules
 Green tea extract capsules
 Milk thistle capsules

 Tablets
 Moringa tablets

6
 Herbal Tea

 Moringa Tea
 Moringa Assorted Infusion
 Moringa Herbal Infusion
 Moringa Apple Cinnamon Infusion
 Moringa Ginger Infusion
 Moringa Lemon Ginger Infusion
 Moringa Mint Infusion
 Moringa Green Tea
 Moringa Pomegranate Infusion
 Moringa Strawberry Infusion
 Moringa Dried Leaves
 Moringa Chai Infusion
 Moringa Lemon Ginger Loose Leaf Infusion
 Moringa Loose Leaf Infusion
 Moringa Tea Cut leaves

 Tulsi Tea
 Tulsi Assorted Infusion
 Tulsi Green Tea
 Tulsi Moringa Infusion
 Tulsi Herbal Infusion
 Tulsi Lemon Ginger Infusion
 Tulsi Rooibos Infusion
 Tulsi Lemon Mint Infusion
 Tulsi Vanilla Rose Infusion
 Tulsi Madras Masala Infusion

7
 Oils/Whey/Others

 Protein Powder
 Whey Protein Concentrate 80%-Unflavoured
 Whey Protein concentrate 80%-Chocolate
 Vegan Protein-Chocolate
 Vegan Protein-Mango vanilla

 Cold Pressed Oils

 Organic Virgin Coconut oils
 Cold Pressed Groundnut Oil
 Cold Pressed Sesame Oil
 Moringa oil
 Organic Black Cumin seed Oil

 Healthy Noodles
 Wheat Noodles
 Beetroot Noodles
 Moringa Noodles
 Carrot Noodles
 Tomato Noodles

 Other products
 Chia seeds
 Pink Salt
 Moringa PKM 1 Seeds

8
2.3 FUNCTIONAL DEPARTMENTS

 Production Department

 Human Resource Department

 Research and Development Department

 Marketing Department

 Agri Department

 Finance Department

9
2.3.1 PRODUCTION DEPARTMENT
Production is the functional area responsible for turning inputs into finished outputs through a
series of production processes. The Production Manager is responsible for making sure that raw materials
are provided and made into finished goods effectively. He or she must make sure that work is carried out
smoothly, and must supervise procedures for making work more efficient.

The principal of production planning and control lies in the statement “ first plan your work, then
work your plan”.

In this organization the production process involves

RAW WASHING SHADOW GRINDING PACKING

MATERIAL DRIED

PRODUCTION PROCESS

RAW MATERIAL
Raw materials are used to particular production or manufacturing process. These
raw materials are stored in raw material storage room or area. This raw material first goes to
cleaning process.

WASHING

The raw material should be cleaned before process. The first stage is to remove dust
and dirt using a winnowing basket. This can be made locally from bamboo, palm or other leaves.
After winnowing the raw material needs to be washed in water. They changed water because of
to prevent recontamination of spices by dirty water. So, they use only potable water.

10
SHADOW DRIED

The washed raw material is air dried to remove the excess water and then shadow
dried. In shadow drying the air dried leaves were spread on filter papers and kept in the room
which was well ventilated. Natural current of air was used for shadow drying the leaves.

GRINDING

After the above processes they grind the raw materials through grinding machine or
manually. This industry use variety of grinding machines. They choose the grinding machine
depending up on their texture and which product they were using. Some products like infused
teas they need coarsely grinded moringa leaves and they grind accordingly. After grinding then it
moves to mixing where different types of organic products with moringa leaves powder as base.

PACKING & DISPATCH

After the above process the products were packed and are ready to reach the end
customer.

11
2.3.2 HUMAN RESOURCE DEPARTMENT

All the activities at Genera may comes under the direct control of the HR, HR is
responsible for the entire activities of Genera. He forecasts the manpower needed according to
the situations. He looks after the functions such as recruitment, training, placement, promotion,
transfer, and maintaining discipline. Several aspects that have been observed in the HR
department is mention below.

 SALARY
Salaries for employees are given on the basis
 Monthly
 Weekly
 Daily

Salaries may get issued according to the division of workers. Temporary workers are given with
daily and weekly. Permanent workers are given with monthly

 PERFORMANCE APPRAISAL

It is the assessment of the individual's performance and it takes place in a

systematic manner. The individual is being measured against certain key factors such as job
knowledge, quality and quantity of output, co-operation. Usually the performance appraisal is
done once in a year during the month June and July

The appraisal is done both as individuals and also as a group, Self-assessment is

also done. Every employee is evaluated continuously which finally helps in the performance
appraisal. Job evaluation is done before the allocation of the job to the employees.

12
  EMPLOYEE BENEFITS
Employee benefits are as follows
 P.F
 Medical care
 Accident relief
 Insurance

The company offers fair wages to all its employees. Pay is based completely on skills and the
company follows Tamil Nadu minimum wages act factories. The company has grievance
handling committee and members are selected through voting system. Committee is active and is
conducting meeting once in a two month and helps in taking relevant remedial action.

 TIMINGS

The working hours and the break time for the employees are

 Total working hours = 9.30 AM- 5.30 PM

 Morning Break =11.10 AM - 11.25 PM
 Lunch break = 1.15 PM - 2.00 PM
 Afternoon Break = 4,00 PM- 4.15 PM

13
2.3.3 RESEARCH AND DEVELOPMENT DEPARTMENT

The research and development is only key for success. They strongly believe that
research and development is heart of a company which functions with expert brainees.

An expert team in research and development is working very rage for Grenera Nutrients.
They are leading manufacturers of Moringa Products, Amla Products, Triphala Products,
Ashwagandha Products, Turmeric Products, Ginger Products, Herbal Teas, Shatavari Products,
Spirulina Products, Tulsi Products, Brahmi Products, Organic Moringa Seed Oil, Organic
Tamanu Oil, Organic Black Seed Oil and Organic Spices.

Their research and development team keenly work on developing new herbal dietary
supplement products. They are responsible for developing a products. They are responsible for
developing a products, packing and all other essential parameters. By having research and
development team, it’s very facile to launch a product.

The success of a company completely depends on their customers and their employees.
Grenera frequently ask the suggestions from their employees and will implement the valid
suggestions. They consider this process is also as a research and development because everyone
in the company treat their workspace as their second home.

Unlike other companies they have separate team for handling each product. So they are
very focused and free minded.

14
2.3.4 MARKETING DEPARTMENT

Marketing is human activity directed at satisfying needs and wants through exchange processes.

Product:

This is a thing that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a want or need.

Customer:

The company should be looked through customer’s eyes. Customer’s wants should
be taken care of and firm should manufacture what the customer wants. Consumer research
should be carried on to study the new and changing needs of the customers.

Segmentation:

The Grenera nutrients private limited company use geographic segmentation. They
are dividing the market into International and domestic.

Brand name:

A brand name is a name applied by a manufacturer or organization to a particular

product. Brand names are usually capitalized.

The Grenera nutrient private limited company brand name is Grenera

Distribution channel:

Channels of distribution refer to the exchange of ownership of the product until it hes to the final
user. Grenera may market its products in two ways. They are,

 Direct selling
 Indirect selling

15
Grenera may sell their products through online and they may also export its products for the
consumption of the customers without use of any intermediaries they may sell their products is
known as direct selling. And they may sell or export their products with the help of
intermediaries is known as indirect selling.

Major Market

 USA

 UK

 Australia

 Germany

 Canada

 South Korea

 Hong Kong

 Malaysia

 Papua New Guinea

 France

 Lebanon

 Switzerland

 Sweden

 Japan

 Norway

 Czech

 Republic Curacao

 Denmark

 Austria

 Netherlands

16
2.3.5 AGRI DEPARTMENT

Grenera have agricultural graduates who periodically test the quality of soil and constantly work
with farmers to give ideas about the crop management and help them in adopting organic
farming practices.

The soil condition is necessary for the growth of every tree.

Grenera nutrients have their own Moringa farms of 300 hectares and growing their Moringa
farms organically without using any Chemical fertilizer sprays, Pesticides and herbicides.

Their farm is away from the busy business area. To ensuring the purity of Moringa growth, they
have laboratory facilities in our manufacturing factory which used to the test the product quality
and also the soil quality.

17
2.3.6 FINANCE DEPARTMENT

The company has complied with the accounting standards as applicable to a small and medium
sized company.

Finance is necessary for survival and smooth running of business. The accounts are
computerized and maintained in Tally in New Hope Food Industries (P) Ltd. Every year the
company presents its financial performance in the form of annual report which is sent to the
shareholders along with AGM notice.

LIST OF DOCUMENT AND RECORD MAINTAINED

 Voucher

 Receipt

 Transaction entry book

 Ledger book

 Sales invoice

 Credit book

 Debit book

 Stock register

 Database of employee

 Journal entries

 Annual report

 Purchase order

 Daily sheet

 Day book

 Attendance

 Other valuable document

18
FUNCTION OF FINANCE DEPARTMENT

 To maintain transport expenses.

 To provide salary statements.

 To maintain sales and service register.

 To maintain insurance of company and workers.

 To provide details to auditors.

 To prepare receipts.

 To scrutinize ledger accounts.

 To assist exercise duties, sales, tax, and income tax assessment.

Financial highlights:

Operating Revenue UNDER INR 1 Cr

EBITDA 2.25 %

Net worth 14.02 %

Debt/Equity Ratio 1.56

Return on Equity 3.20 %

Total Assets 20.47 %

Fixed Assets 48.88 %

Current Assets -20.24 %

Current Liabilities 26.02 %

Trade Receivables -16.54 %

Trade Payables 42.76%

Current Ratio 0.68

19
 CHAPTER 3

MANAGERIAL SKILL DEVELOPED

3.1 MANAGERIAL SKILLS DEVELOPED DURING THE TRAINING

TYPES OF MANAGERIAL SKILLS EMPLOYED

 Technical skills
 Conceptual skills
 Human or interpersonal skills
 Planning techniques
 Communicative skills
 Decision-making
 Problem -solving

DETAILS OF ACTIVITIES PERFORMED IN TRAINING

A training activity is an abstract term for any planned undertaking that improves a
qualifications, knowledge or expertise.

Practical observation may get helps to equip myself to learn and grow. And it also helps to
know in detail about how the firm may run their business in a successful manner.

20
3.2 LEARNING'S FROM TRAINING

Learning is the process of absorbing that information in order to increase skills and
abilities and make use of it under variety of contents. Development of the training skills like
gathering & analysing, communication and management skills, interpersonal ability to manage
the problems, Some of the learning's are 15 follows:

 How to keep our working environment

 Pre-planning of the activities
 Maintaining time management
 Decision making techniques
 Preparation of the budgets
 Communication activities

21
 CHAPTER 4

SWOT ANALYSIS
SWOT analysis is a tool for auditing an organization an its environment. It is
the first stage of planning and helps to focus on key issues. SWOT stands for strength, weakness,
opportunities, threats. Strength and weakness are internal factors,Opportunities and threats are
external factors.

 STRENGTHS

 High quality organic products

 Hardworking employees

 Well organised system of working

 Comfortable workplace

 Consistency in quality of the products

 Quick order processing

 WEAKNESS

 Lower productivity in various segments

 Absence of advertising

 Absence of creating an awareness about the product

 OPPORTUNITIES

 Can enter into diversification of business

 Tremendous growth of the industry

 Demand for organic moringa products around the world.

 THREATS

Competition – some of the major competitors are kuli kuli,Floracopeia,Moringa

across globe . Many companies are also trying to promote organic moringa and other products
and this is also a tend which the company will need to manage in the nature.

22
 CHAPTER 5

CONCLUSION

During the training at GRENERA NUTRIENTS PVT LTD, I am about to gain knowledge
related to various aspects of all department activities practically. This organizational study has
helped to come out of fear and ignorance. During the study, came in contact with many people
which helped me to improve my communicative skills. This was very beneficial and has helped
to face the present competitive world with confidence. It helps to gain theoretical & practical
knowledge. Opportunity to develop skills and Experience to face the future world.

I finally thank all the members who helped me to complete the organizational study successfully.

23
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