Aroma Report

INDEX
S.N PARTICULARS PG.NO

o
INTRODUCTION
1. *INDUSTRY PROFILE
*COMPANY PROFILE
2. DEPARTMENTS
3. ORGANISATION STRUCTURE
4.
ITEMS MANUFACTURED
5. QUALITY AND CERTIFICATES
6. CONCLUSION
INTRODUCTION
* INDUSTRY PROFILE :
Aroma was launched as the flagship brand of Sri
Mahalakshmi Dairy Private Limited, giving us the space
to come up with their own dairy products.
The dairy was started with the prime goal of serving the
poor & the economically week dairy farmers in the
districts of Coimbatore, Tirupur and nearby districts.
Through time they have expanded largely & have gained

the trust of farmers, making them as the pioneers in the
dairy industry.
Mr.R.Ponnuswamy
Founder Chairman & Managing Director of Aroma.
Their connection with food started back in the year 1972
with the formation of Sri Mahalakshmi group by their
beloved founder Mr. R.Ponnuswamy, Chairman &
Managing director of the now Aroma.
* COMPANY PROFILE :
Sri Mahalakshmi Dairy Private Limited is one of
the leading dairy companies in South India, located in
Coimbatore.
Their Products are Marketed under the brand name
“Aroma”.
Their successful journey with dairy began in 1972 with a

simple goal – to serve the poor and economically weaker
dairy farmers of Coimbatore and its nearby districts.
Since its inception, Sri Mahalakshmi Dairy Private
Limited has helped serve the farmer community with
dedication and affection.
As a result, the farmers have developed an increasing

loyalty to our organisation, all of which is reflected in
their yearly growth. To retain their agricultural heritage,
as well as to protect the socio – economic status at the
village level, They are committed to long – term growth
and sustainability.
DEPARTMENTS
* MILK PROCUREMENT DEPARTMENT :
The quality of milk determines the quality of all its

products. This has made milk procurement an important
function in the modern dairy industry and our dairy is no
exception.
They procure their milk directly from the farmers on a

daily basis to maintain hygiene and cleanliness. Their
dairy has more than 25,000 registered farmers spread
across 500 village level collection centres owned by the
company. The collected milk is immediately transported
to their own milk chilling centres located at 10 different
areas in western Tamil Nadu. The chilled milk is later
transported in insulated tankers to our dairy plant for
further Processing.
* MILK PROCESSING DEPARTMENT :
Their state of the art modern daily plant is equipped with

the latest technology and machinery. The present
handling capacity of the plant is equivalent to 4.0 lakh
litres of liquid milk.
Chilling, pasteurization, homogenization, product

manufacturing, packing etc. are different stages of
processing that is carried out under a controlled
environment with quality as priority.
We follow stringent quality check for physical, chemical,
microbiological and residue monitoring levels at
different stages of production to ensure superior
standards of milk and milk products.
*PACKING DEPARTMENT :
Milk and milk products are packed in conducive and

controlled environment to maintain the product quality.
Higher standard packing materials are used for primary
and secondary packaging.
All the packing materials are food grade materials which
meets the industry standard.
After filling, the packs are stamped with batch code,
manufacturing and expiry details and Agmark running
number for ghee etc.
All the packed products are stored either in cold storage
or ambient storage depending upon the temperature
required for different products.
*LOGISTICS DEPARTMENT :
To Maintain freshness and fast delivery,their logistics

division is strengthened with the necessary infrastructure,
including company owned cold room facilities in metros
like Chennai and Bangalore.
Milk insulated trucks to different storage points and

market places located in south Indian cities.
A well Established distribution and retail network

ensures smooth and fast delivery of our products at
consumer convenience.
ORGANISATION CHART
PROCUREMENT DEPARTMENT
PROCESSING DEPARTMENT
PACKING DEPARTMENT
LOGISTICS DEPARTMENT
ITEMS MANUFACTURED
*MILK :
Toned milk from Aroma strikes the perfect balance

between double toned milk & standardized milk.
*BUTTER :
Obtained from the fresh dairy milk, Aroma cooking

butter is rich in fat and adds flavour to the food.
*CURD :
Curdled from the farm fresh milk obtained from the dairy
cows, curd from Aroma is tastier.
*GHEE :
Clarified from the finest of butter, Aroma ghee is rich in

antioxidants aiding the absorption of vitamins and
minerals.
*PANEER :
Paneer plays an important part in every vegetarians life.
Aroma paneer is so soft that it wobbles even at the
slightest touch.
*UN SWEETENED KHOVA :
Khova, the alternative names are khoya, koa, kova,

maua, khuwa and khuaa.
QUALITY AND CERTIFICATES

Close to five decades (since 1972) of expertise and
experience in milk and dairy products-giving us the
wholesome benefit.
Every drop of milk and every dairy products is

enriched with quality.
They ensure careful scrutiny and supreme quality

in every phase,process and product-right from the
cattle farm till their products reach our hands.
Deep rooted procurement and distribution networks

encompassing many villages and urban centers to
deliver dairy products fresh and swift,so that we
richness of milk till the last drop.
CONCLUSION :

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INDEX

S.N PARTICULARS PG.NO

5. QUALITY AND CERTIFICATES

Through time they have expanded largely & have gained

Their successful journey with dairy began in 1972 with a

As a result, the farmers have developed an increasing

* MILK PROCUREMENT DEPARTMENT :

The quality of milk determines the quality of all its

They procure their milk directly from the farmers on a

Their state of the art modern daily plant is equipped with

Chilling, pasteurization, homogenization, product

Milk and milk products are packed in conducive and

To Maintain freshness and fast delivery,their logistics

Milk insulated trucks to different storage points and

A well Established distribution and retail network

Toned milk from Aroma strikes the perfect balance

Obtained from the fresh dairy milk, Aroma cooking

Clarified from the finest of butter, Aroma ghee is rich in

*UN SWEETENED KHOVA :

Khova, the alternative names are khoya, koa, kova,

QUALITY AND CERTIFICATES

Every drop of milk and every dairy products is

They ensure careful scrutiny and supreme quality

Deep rooted procurement and distribution networks

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