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Strategic Decision Making - Bowen's Model: TARES Ethical Persuasion

Bowen's model assists experts in making strategic decisions by ensuring their independence, considering their responsibilities to customers and stakeholders, and thinking about whether similar decisions have been made before. It also provides guidance on communicating the decision. The TARES model provides a guide for ethical persuasion in communications by evaluating the honesty, credibility, regard, value and social responsibility of the message. Advertising professionals should ensure their communications align with these five areas.

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605 views

Strategic Decision Making - Bowen's Model: TARES Ethical Persuasion

Bowen's model assists experts in making strategic decisions by ensuring their independence, considering their responsibilities to customers and stakeholders, and thinking about whether similar decisions have been made before. It also provides guidance on communicating the decision. The TARES model provides a guide for ethical persuasion in communications by evaluating the honesty, credibility, regard, value and social responsibility of the message. Advertising professionals should ensure their communications align with these five areas.

Uploaded by

prashnita chand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strategic Decision Making - Bowen's Model

Explicitly intended to help with issues the board. All in all, it assists
experts with settling on right choices in an administration interaction
to keep away from moral issues and emergencies. Bowen
recommends first guaranteeing that the expert is self-governing in the
dynamic interaction. It is significant in this model that the advertising
proficient is liberated from outside impacts that may change what
decisions they would make. At that point the model aides the expert
into settling on a choice dependent on contemplations for the vital
obligations to the customer and publics. In settling on the choice,
experts are urged to consider whether others in comparable
circumstances could be committed to play out a similar way,
regardless of whether they would in any case settle on a similar
choice in the event that they were forced to bear the decision, and
whether comparative circumstances like this have been looked
previously. Subsequent to settling on the choice, there is additionally
direction on the best way to convey the decision.

TARES Ethical Persuasion

Advertising experts are conveying messages intended to impact


esteems, suppositions, convictions and practices. When utilizing
influential correspondence, there are sure moral commitments that the
communicator holds. TARES model is a guide for this sort of
correspondence. TARES utilize the accompanying abbreviation as a
guide:

 Honesty (of the message)

 Credibility (of the persuader),


 Regard (for the persuadee),

 Value (of the powerful allure)

 Social Responsibility (for the benefit of all).

The advertising proficient necessities to ensure their correspondence


lines up with every one of these five zones before utilizing it

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