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    TS-6 Assignment

    Uploaded by

    Mrigesh Singh
    The document provides information about tourism marketing assignments. It includes 10 questions related to concepts in tourism marketing like market segmentation, competitive analysis, market research, forecasting, technology, and the role of local bodies in tourism development. It also discusses topics like NGO intervention in tourism, the role of travel marts, marketing regions and cities as tourism products, marketing local food, and challenges and strategies for accommodation marketing. Sample answers ranging from 150-300 words are provided for each question to help students understand how to respond to the questions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    TS-6 Assignment

    Uploaded by

    Mrigesh Singh
    455 views22 pages
    The document provides information about tourism marketing assignments. It includes 10 questions related to concepts in tourism marketing like market segmentation, competitive analysis, market research, forecasting, technology, and the role of local bodies in tourism development. It also discusses topics like NGO intervention in tourism, the role of travel marts, marketing regions and cities as tourism products, marketing local food, and challenges and strategies for accommodation marketing. Sample answers ranging from 150-300 words are provided for each question to help students understand how to respond to the questions.

    Original Description:

    IGNOU TS-06 Assignment For 2021

    Original Title

    TS-6 ASSIGNMENT

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    © © All Rights Reserved

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    The document provides information about tourism marketing assignments. It includes 10 questions related to concepts in tourism marketing like market segmentation, competitive analysis, market research, forecasting, technology, and the role of local bodies in tourism development. It also discusses topics like NGO intervention in tourism, the role of travel marts, marketing regions and cities as tourism products, marketing local food, and challenges and strategies for accommodation marketing. Sample answers ranging from 150-300 words are provided for each question to help students understand how to respond to the questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    455 views22 pages

    TS-6 Assignment

    Uploaded by

    Mrigesh Singh
    The document provides information about tourism marketing assignments. It includes 10 questions related to concepts in tourism marketing like market segmentation, competitive analysis, market research, forecasting, technology, and the role of local bodies in tourism development. It also discusses topics like NGO intervention in tourism, the role of travel marts, marketing regions and cities as tourism products, marketing local food, and challenges and strategies for accommodation marketing. Sample answers ranging from 150-300 words are provided for each question to help students understand how to respond to the questions.

    Copyright:

    © All Rights Reserved
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    ASSIGNMENT SOLUTION GUIDE (2020-2021)

    TS-6: TOURISM MARKETING


    Disclaimer/Special Note: These are just the sample of the Answers/Solutions to some of the Questions
    given in the Assignments. These Sample Answers/Solutions are prepared by Private
    Teacher/Tutors/Authors for the help and guidance of the student to get an idea of how he/she can
    answer the Questions given the Assignments. We do not claim 100% accuracy of these sample
    answers as these are based on the knowledge and capability of Private Teacher/Tutor. Sample
    answers may be seen as the Guide/Help for the reference to prepare the answers of the Questions
    given in the assignment. As these solutions and answers are prepared by the private teacher/tutor so
    the chances of error or mistake cannot be denied. Any Omission or Error is highly regretted though
    every care has been taken while preparing these Sample Answers/Solutions. Please consult your own
    Teacher/Tutor before you prepare a Particular Answer and for up-to-date and exact information, data
    and solution. Student should must read and refer the official study material provided by the
    university.

    Q1. Explain the terms ‘marketing’ and ‘marketing organisations’. Discuss various possible job
    positions and job descriptions in a full scale marketing department.
    Ans. MARKETING:
    2
    MARKETING ORGANISATION:

    3
    Q2. What are the major variables for segmenting tourism markets? Explain any three variables
    citing appropriate examples.
    Ans.

    4
    5
    Q3. What do you understand by Competitive analysis? Explain various strategic options of
    analyzing competition in the travel trade.
    Ans.

    6
    7
    Q4. Write short notes on the following in about 150 words each:
    a. Purpose of Market Research
    Ans.

    8
    b. Market Surveys
    Ans.

    9
    c. Application of Forecasting in tourism
    Ans.

    d. Role of technology in tourism marketing


    Ans.

    10
    Q5. Why should the local bodies have a say in tourism development? What role can the local
    bodies play in tourism marketing?
    Ans.

    11
    Q6. Write notes on the following in about 300 words each:
    a. NGO’s intervention in tourism
    Ans.

    12
    13
    b. Role of Travel Marts in tourism promotion
    Ans.

    14
    Q7. Discuss the relevance and application of the Fifth P in Tourism Marketing.
    Ans.

    15
    Use of Fifth Pin Designing Marketing Strategies

    16
    Q8. Discuss how regions, cities and leisure spots can be marketed as tourism products.
    Ans.

    destination.

    17
    Q9. How should India market its local food to the tourists?
    Ans.

    18
    Q10. What are the characteristics of Accommodation Marketing? List challenges that Star category
    hotels may face in marketing and suggest steps to overcome them.
    Ans. The marketing of goods is quite different from marketing of services. Accommodation
    marketing falls in a category in between the continuum.

    19
    20
    21

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