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    Assignment: Amazon Case Study

    Uploaded by

    Ahsan Baig
    The document contains 4 answers regarding Amazon's case study discussion. Answer 17 notes that Amazon has used e-business models focused on customer value and affordability, including online retailing, e-commerce partnerships, and an affiliate program. Answer 18 lists metrics Amazon can use to measure progress on growth and customer service, such as website analytics, sales, new services/products, and customer feedback. Answer 19 states that both online and offline models must offer best value to differentiate themselves and build customer trust. Answer 20 asserts that Amazon's strategic objective should be to maintain its competitive position through consistency, and it can measure success through orders, customer retention, and sales.

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    Assignment: Amazon Case Study

    Uploaded by

    Ahsan Baig
    786 views2 pages
    The document contains 4 answers regarding Amazon's case study discussion. Answer 17 notes that Amazon has used e-business models focused on customer value and affordability, including online retailing, e-commerce partnerships, and an affiliate program. Answer 18 lists metrics Amazon can use to measure progress on growth and customer service, such as website analytics, sales, new services/products, and customer feedback. Answer 19 states that both online and offline models must offer best value to differentiate themselves and build customer trust. Answer 20 asserts that Amazon's strategic objective should be to maintain its competitive position through consistency, and it can measure success through orders, customer retention, and sales.

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    Amazon Case Study Solution

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    Amazon Case study - 2173208

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    The document contains 4 answers regarding Amazon's case study discussion. Answer 17 notes that Amazon has used e-business models focused on customer value and affordability, including online retailing, e-commerce partnerships, and an affiliate program. Answer 18 lists metrics Amazon can use to measure progress on growth and customer service, such as website analytics, sales, new services/products, and customer feedback. Answer 19 states that both online and offline models must offer best value to differentiate themselves and build customer trust. Answer 20 asserts that Amazon's strategic objective should be to maintain its competitive position through consistency, and it can measure success through orders, customer retention, and sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    786 views2 pages

    Assignment: Amazon Case Study

    Uploaded by

    Ahsan Baig
    The document contains 4 answers regarding Amazon's case study discussion. Answer 17 notes that Amazon has used e-business models focused on customer value and affordability, including online retailing, e-commerce partnerships, and an affiliate program. Answer 18 lists metrics Amazon can use to measure progress on growth and customer service, such as website analytics, sales, new services/products, and customer feedback. Answer 19 states that both online and offline models must offer best value to differentiate themselves and build customer trust. Answer 20 asserts that Amazon's strategic objective should be to maintain its competitive position through consistency, and it can measure success through orders, customer retention, and sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Assignment

    Amazon Case Study


    Discussion Answers

    Answer 17

    Amazon has used few e-business models as they focus on customer value and affordability.
    They started from online retailing, also did e-commerce partnerships where they earn revenue
    by these partnerships through fixed earnings, commissions etc. It also offers another
    important model at Enterprise level which is the affiliate program known as Amazon
    Associates.

    All of this can be concluded as all the models of Amazon come in “Pure Play”. As they have
    always been loyal to online retailing and even now, they never opted for any brick-and-
    mortar stores. From the purchases to customer service, everything about Amazon is online.

    Answer 18

    Amazon can use the following performance metrics to measure progress for growth and
    customer service objectives:

     They can check Web Analytics. Look for number of visitors on the website.
     Number of visits, activities, comments etc.
     Check sales percentage
     New services/products offered
     Customer engagement, feedback, complaints, etc.
     No. Of registrations and purchases.

    Answer 19

    Whether it is online or offline, both models have to work in the same way somehow. While
    differentiating themselves, they have to offer best value in every way that makes it difficult
    for others to compete. E-business models have to create a competitive edge with excellent
    customer value. They have to build the trust of offering good value that customers can trust
    them since e-business mostly have no physical life. So, having that level of trust and value for
    customers is important in case of online retailing as it makes that different than others image.

    Answer 20

    Amazon has always been customer focused and that has been the motive that earned them
    profits. They want to facilitate the customer market as much as they can for which they
    partner with others, introduce many new products etc. So, in my opinion, the strategic
    objective can be the competitive position which they already have and they just have to be
    consistent with that. Success can be measured through orders, customer retention, current
    customers and sales of products or new products.

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