Scribd Logo
Upload

Welcome to Scribd!

  • 592 views

    Amazon

    Uploaded by

    mashur
    1. Amazon was founded in 1994 as an online bookstore called Cadabra.com and is now a global e-commerce company headquartered in Washington. 2. It began as an online bookstore but has since diversified to sell various products online and provide retail infrastructure services. 3. Early concerns about online shopping included not being able to browse books before buying and lack of knowledgeable staff, which Amazon addressed through features like user reviews and recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Amazon

    Uploaded by

    mashur
    592 views18 pages
    1. Amazon was founded in 1994 as an online bookstore called Cadabra.com and is now a global e-commerce company headquartered in Washington. 2. It began as an online bookstore but has since diversified to sell various products online and provide retail infrastructure services. 3. Early concerns about online shopping included not being able to browse books before buying and lack of knowledgeable staff, which Amazon addressed through features like user reviews and recommendations.

    Original Description:

    supply chain

    Original Title

    amazon ppt

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1. Amazon was founded in 1994 as an online bookstore called Cadabra.com and is now a global e-commerce company headquartered in Washington. 2. It began as an online bookstore but has since diversified to sell various products online and provide retail infrastructure services. 3. Early concerns about online shopping included not being able to browse books before buying and lack of knowledgeable staff, which Amazon addressed through features like user reviews and recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    592 views18 pages

    Amazon

    Uploaded by

    mashur
    1. Amazon was founded in 1994 as an online bookstore called Cadabra.com and is now a global e-commerce company headquartered in Washington. 2. It began as an online bookstore but has since diversified to sell various products online and provide retail infrastructure services. 3. Early concerns about online shopping included not being able to browse books before buying and lack of knowledgeable staff, which Amazon addressed through features like user reviews and recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    1

    Presented by :

    Geeta Ramwani 7218

    Company Profile
    Founded 1994. Head Quarters United States , Washington Key People Jeff Bezos Founder president

    Tom Szkutak, Senior VP/CFO


    Werner Vogels, VP/CTO The company began as an online bookstore named "Cadabra.com Bezos renamed the company "Amazon" after the world's biggest river

    Company Profile
    Amazon's logotype is an arrow leading from A to Z, representing the desire to sell many products. One of the first major companies to sell goods by internet, Started as an on-line bookstore, but soon diversified to different product lines. To avoid copyright violations, Amazon.com does not return the computer-readable text of the book but A picture of the matching page, disables printing and puts limits on the number of pages in a

    book a single user can access.

    Concerns:
    People were skeptical about concept of Online Book store: Is online book store is right for me ? How come one can select a book without browsing it? How could book buyer decide whether they might like the book? Without Friendly knowledgeable staff how can I buy ?

    AMAZON Everything Virtual .....

    Addressing Concerns: Friendly knowledgeable staff


    Offering Book Review: Allowing users to write book reviews Any reader can write book reviews Built-in Ranking system will help reader decide which book is appropriate

    Reader enjoyed sharing their views, they feel like they are creating a

    followers

    AMAZON Extra ordinary Search .....

    AMAZON Let us Check .....

    10

    AMAZON Let us Check .....

    11

    AMAZON Value proposition


    Focusing Customer Delight Personalized approach, Book reviews

    12

    Recommendation of Book, CD, video


    Multiple product choices New Books, used books

    free delivery > $25 value


    Sales from this used books was less but encourages customer to keep coming No fear of Retailer

    Tie up with TARGET, Toys R US, NORDSTROM ( Overall sales up by 33%)

    13

    AMAZON: Its not

    Buying wholesale and selling in Retail

    But its all about

    Creating a Retail Service Channel to connect Sellers to Customer

    Evolution: From Retailer to Retail Platform

    14

    Amazon.com launches as a book store

    3rd Party Selling launches

    More than 30 million items shipped during the 2000 holiday season

    Announced Amazon Services, Inc

    1995

    1996

    1997

    1998
    Music and Video Stores launch

    1999

    2000
    Amazon powers ToysRUs.com

    2001

    2002

    2003

    Apparel Store launches Target extends Amazons contract to operate Target.com through 2008

    In-store pickup at Circuit City launches

    AMAZON Think Large Be Large .....

    15

    Key Success Factors


    Customer is the Key : Customer buy Benefits Customer Delight is the Goal Customer Feel Personalized Focus on Customer engagement

    16

    Vulnerability of Amazon

    17

    Vulnerable to security flaws Ensure Copy rights

    Improvement Suggestion

    18

    Focus on Repeat Business Provide Royalty option like Amazon Card Award Reward points

    Incentive for repeat customer


    Encourage referral buying

    Thank you

    19

    Let us Surf and Search

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy