Social Media Strategies For Online Shopping Cart: Dr. Prashant Chauhan
Social Media Strategies For Online Shopping Cart: Dr. Prashant Chauhan
Social Media Strategies For Online Shopping Cart: Dr. Prashant Chauhan
ON
SOCIAL MEDIA STRATEGIES FOR ONLINE
SHOPPING CART
SUBMITTED BY :-
NAME REGISTRATION ROLL NO PEER RATING
NO
HARSH HARIYA 12003471 RQ2043B50 10/10
AANKHEE 12009760 RQ2043B71 10/10
SARKAR
RAJ KISHOR 12014149 RQ2043B88 7/10
TIWARI
1
TABLE OF CONTENTS
CHAPTER TITLE PAGE NO.
1 QUESTIONNAIRE FOR 3
THE RESEARCH
2 VARIABLES 5
INDENTIFIED
3 DATA ANALYSIS AND 6
INTERPRETATION
4 CONCLUSION / 11
RECOMMENDATIONS
2
CHAPTER I :- QUESTIONNARIE DESIGN OF THE
RESEARCH
1. Do you have a Facebook Account?
Yes
No
2. Gender
Female
Male
3. Age
16 – 20
21 – 25
26 – 30
30 – 35
35+
4. How often do you login on the Facebook Account? -
Everyday
Every Other Day
Every Week
Once a Week
Never
5. How often do you bookmark, tag or join a company page on
Facebook?
Always
Often
Rarely
Never
3
Experience of the Product
Consistent purchase of same the brand within a product class
Emotional or Rational Attachment with a brand
Join people with common interest in the brand on the company
page
Try and get attached with Fellow Customers which follow that
particular brand
7. What is the most important reason for you to get attached
(either emotionally or rationally) with a particular brand on
Facebook?
Promotional Offers
Information
Your experience with the product
After Sales Service
Communication with the fellow customers
8. How often do you comment or share your view about the
activities carried out by the company that you LIKE on
Facebook?
Always
Often
Rarely
Never
9. How do you publicize a particular brand amongst your network
on Facebook?
By sharing
By liking
By suggesting
By commenting
By posting on your profile
10. Do you share your positive or negative experience about a
particular brand with your network on Facebook?
4
Always
Often
Rarely
Never
11. Do you recommend any particular brand to your network
on Facebook? -
Yes
No
5
CHAPTER III :- DATA ANALYSIS AND INTERPRETATION
SO ALL THE DATA HAS BEEN TAKEN FROM THE GOOGLE FORM’S AND
WHAT THE RESPONDENT HAVE SUBMITTED AND THEN THE GRAPHS
HAS BEEN MADE ACCORDINGLY SO WE HAVE USED THAT GRAPHS
ONLY
THE AGE OF THE RESPONDENT :-
6
OUT OF 56 RESPONSES 70% OF THEM HAVE CAME FROM FEMALE’S
ITSELF WHICH AGAIN SHOWS HOW MUCH FEMALE IS USING THE
INTERNET SERVICES AND THE SOCIAL MEDIA SERIVCES.
DO THE RESPONDENT HAVE A FACEBOOK ACCOUNT :-
7
THE RESPONDENT’S DO LOGIN TO THERE FACEBOOK ACCOUNT
ALMOST EVERYDAY. WE CAN INTEREPRET THAT THOSE WHO ARE
LOGGIN IN DAILY THOSE ARE THE WHOM THE COMPANY CAN
TARGET AND TRY TO BRING SOME TRAFFIC ON THERE WEBSITE. THE
RESPONDENT’S WHO MAY LOG IN ONCE IN A WEEK OR WHO DOES
NOT LOG IN SHOULD BE AVOIDED BECAUSE THEY ARE NOT A ACTIVE
MEMBER OF FACEBOOK.
DO THE RESPONDENT BOOKMARKS OR JOINS THE COMPANY
PAGE WHICH DOES POP UP ON FACEBOOK :-
8
WHAT ARE THE FACTORS THAT MAKE’S THE RESPONDENT
LIKE OR JOIN A COMPANY’S PAGE ON FACEBOOK :-
9
SO THERE WAS A POSITIVE RESPONSE FROM THE RESPONDENT’S. SO
AS WE MENTIONED EARLIER THAT THE VIEWER’S WILL FIRST
EXPERIENCE THE PRODUCT AND THEN THEY WILL DO THE MOUTH
PUBLICITY. SO HERE THERE ARE MIX RESPONSES AS THE VIEWER’S
ALSO SUGGEST SOMEONE ELSE ABOUT THE PARTICULAR BRAND THE
ALSO SHARE THE COMPANY’S PAGE ON THERE NETWORK. HERE WE
CAN ALSO INTERPRET THAT THE VIEWER’S ARE STILL NOT USING THE
STORIES OPTION BY FACEBOOK. AS MANY LESS DO THAT BUT THAT
CAN GET THE MOST VIEWER SO IF A LOYAL CUSTOMER IS POSTING A
STORY ABOUT A PARTICULAR BRAND THEN THEY CAN GAIN A LOT.
DOES THE RESPONDENT SHARE’S THE POSITIVE OR NEGATIVE
EXPERIENCE ABOUT ANY BRAND OR A PARTICULAR BRAND HE
LIKE’S TO HIS NETWORK ON FACEBOOK :-
10
CHAPTER IV :- CONCLUSION AND RECOMMENDATION’S
OVERALL, THE RESULTS SUGGEST THAT THERE MAY BE
CONSIDERABLE SUPPORT FOR APPROACHES TO OVERSIGHT THAT
RELY ON MEASURES THAT ARE DEVELOPED AND IMPLEMENTED BY
THE ENTREPRENEURS ITSELF. THE RESPONSES ALSO SUGGEST THAT
THERE IS A NEED TO CLARIFY THE SCOPE OF RESEARCH ACTIVITIES OF
CONCERN AND TO PROVIDE GUIDANCE ABOUT WHAT ACTIONS
ENTREPRENEURS CAN TAKE TO REDUCE THE RISK THAT THEY WILL
FACE SOME LOSS.
THE SURVEY SUGGESTS US THAT SOCIAL MEDIA IS THE CUREENT
TREND AND IF YOU CAN USE IT IN A RIGHT WAY IT CAN BE
BENEFICIAL TO YOU AS A BRAND. AFTER ALL THE QUESTION’S AND
ALL THE RESPONSE’S FROM THE RESPONDENT WE CAN SAY THAT
FACEBOOK IS THE BIGGEST SOCIAL MEDIA PLATFORM. OVER 500
MILLION USERS COME DAILY TO GATHER SOME OR THE OTHER
USEFUL INFORMATION. SO FOR A BRAND WHO IS THINKING TO
START DOING A SOCIAL MEDIA MARKETING MUST ALWAYS FIRST
START WITH THE FACEBOOK MARKETING. ALSO THE SURVEY
SUGGESTS THAT THE VIEWERS AND THE CUSTOMER’S WON’T VISIT
YOUR COMPANY’S PAGE OR WILL NOT JOIN ANY EVENT UNLESS AND
UNTILL THEY HAVE A GREAT EXPERIENCE WITH THE PRODCUT AND
WITH THE BRAND. ALSO WE HAD DISCUSSED THIS EARLIER THAT
AROUND 80% OF THE RESPONDENT WERE WITH A AGE GROUP OF
21 TO 25. SO BRAND’S MUST ALWAYS TRY TO ATTRACT YOUTH AND
THEY CAN BE THERE SOURCE TO INCOME. ALSO BRAND’S MUST
CONSIDER THAT CONTENT IS THE MOST IMPORTANT FACTOR THEY
MUST CREATE A AD OR A PAGE WHICH CAN ATTRACT THE
CUSTOMER’S BECAUSE NOWDAY’S THIS ALL THINGS HAVE TAKEN A
ESSENTIAL PART IN EVERYONE’S LIVING.
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