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    CTT-Franchising (Quiz 3) 100820

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    CHARRYSAH TABAOSARES
    Yvonne owns "The Rug Place" which is a successful rug business in Louisiana. Seeing the growth in the area rug market, Yvonne wants to franchise her business model. She will need to properly organize her franchise system to sell franchises and support franchisees. Key steps include evaluating the performance of her first store, determining profitability, and developing the business strategically, administratively, and operationally before launching the franchise program. Yvonne should seek advice from experts to help establish her franchise organization correctly and learn from other franchisors' experiences to become a better franchisor herself.

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    CTT-Franchising (Quiz 3) 100820

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    CHARRYSAH TABAOSARES
    915 views3 pages
    Yvonne owns "The Rug Place" which is a successful rug business in Louisiana. Seeing the growth in the area rug market, Yvonne wants to franchise her business model. She will need to properly organize her franchise system to sell franchises and support franchisees. Key steps include evaluating the performance of her first store, determining profitability, and developing the business strategically, administratively, and operationally before launching the franchise program. Yvonne should seek advice from experts to help establish her franchise organization correctly and learn from other franchisors' experiences to become a better franchisor herself.

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    Yvonne owns "The Rug Place" which is a successful rug business in Louisiana. Seeing the growth in the area rug market, Yvonne wants to franchise her business model. She will need to properly organize her franchise system to sell franchises and support franchisees. Key steps include evaluating the performance of her first store, determining profitability, and developing the business strategically, administratively, and operationally before launching the franchise program. Yvonne should seek advice from experts to help establish her franchise organization correctly and learn from other franchisors' experiences to become a better franchisor herself.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    915 views3 pages

    CTT-Franchising (Quiz 3) 100820

    Uploaded by

    CHARRYSAH TABAOSARES
    Yvonne owns "The Rug Place" which is a successful rug business in Louisiana. Seeing the growth in the area rug market, Yvonne wants to franchise her business model. She will need to properly organize her franchise system to sell franchises and support franchisees. Key steps include evaluating the performance of her first store, determining profitability, and developing the business strategically, administratively, and operationally before launching the franchise program. Yvonne should seek advice from experts to help establish her franchise organization correctly and learn from other franchisors' experiences to become a better franchisor herself.

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    LICEO DE CAGAYAN UNIVERSITY

    Rodolfo N. Pelaez Boulevard, Kauswagan


    Cagayan de Oro City, Misamis Oriental

    FRANCHISING
    QUIZ 3

    Submitted By:

    Charrysah T. Tabaosares

    BSBA – FM4

    Submitted To:

    Mario E. Temporada

    Date Submitted:

    October 08, 2020


    CHAPTER 4: CASE STUDY

    Yvonne know that home construction is riding a dramatic trend in hard flooring materials;
    hardwood, brick, and tile are back with a vengeance. The area rug market is on fire, and the
    established providers cannot handle the flames. Indeed, Oriental rug traders, impersonal
    warehouse stores, and wall-to-wall carpet marts leave consumes looking for an alternative.
    Yvonne Kelleher started “The Rug Place” in 1987 in Baton Rouge, Louisiana. The rug
    place is an exciting, unique rug business opportunity, custom tailored to this rapidly
    growing market. Yvonne’s business is customer friendly by design, simple to operate, and
    proven in the real world. Best of all, this opportunity has come at the right time, in the right
    place; and now Yvonne wants to franchise. They have proven experience, raw buying
    power; and top-notch market research. They provide innovative display technology,
    software, and thorough training and support to get franchisee going and keep them
    growing. The Rug place also keeps it simple: no irritating accounts receivable, no costly
    warehousing, and no reinventing the wheel.
    The Rug Place is an exciting design studio-style retail environment, stocked with a
    great selection of affordably priced area rugs in the latest styles and colors.
    Now Yvonne wants to franchise. Does she need an accountant, marketing expert,
    and financial advisor? What should she do to set up her organization correctly?

    CASE QUESTIONS:

    1. How should Yvonne organize her franchise system so that she can sell new
    franchises and support the franchisees once opened?

     She should first evaluate her first shop or store and see how it will perform in the
    market. She should also evaluate her profits to know if it is possible to open up a
    new franchise.
    2. What three levels of development should Yvonne accomplish before starting her
    franchise program?

     Yvonne should accomplish this following levels of development below:


     Strategic development
     Administrative development
     Operations development

    3. What else does Yvonne need to know before franchising?

     Yvonne should know that franchising is not easy as withdrawing money, first thing
    she should know if it is feasible or profitable and if she can sustain the franchising
    system. She should have a better solution on the bigger risk in which is she is going
    to partake.

    4. What can Yvonne learn from Jim Peterson that would help her to become a better
    franchisor?

     Leadership: Yvonne have a good sense of vision when she can see the trend of the
    rug market and seize the opportunity to initial the business. She needs to keep this
    sense of vision to be able to see how the franchise business could be in the future to
    lead the system overcome the difficulties and develop it.

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