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Measurement: Scaling, Reliability, Validity - Test Bank: "Ugly 1 2 3 4 5 Beautiful"

The document provides examples and definitions related to measurement scales, reliability, and validity in research. It includes 25 multiple choice questions that test understanding of key concepts such as: - Reliable and valid scales provide consistent measurements - Types of scales include nominal, ordinal, interval/ratio scales - Reliability is consistency of measurements, assessed through methods like Cronbach's alpha - Validity ensures a scale accurately measures the intended concept through content, construct, and other validities.

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318 views

Measurement: Scaling, Reliability, Validity - Test Bank: "Ugly 1 2 3 4 5 Beautiful"

The document provides examples and definitions related to measurement scales, reliability, and validity in research. It includes 25 multiple choice questions that test understanding of key concepts such as: - Reliable and valid scales provide consistent measurements - Types of scales include nominal, ordinal, interval/ratio scales - Reliability is consistency of measurements, assessed through methods like Cronbach's alpha - Validity ensures a scale accurately measures the intended concept through content, construct, and other validities.

Uploaded by

abdullah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 1

Chapter 12: Measurement: Scaling, Reliability, Validity – Test Bank

1. Julia stands on a pair of scales three times in succession. The first time she weighs 69 kilo,
the second time 69 kilo, and the third time 69 kilo. Her real weight is 51 kilo. What is the
matter with the scales?
a. The pair of scales is not reliable and not valid.*
b. The pair of scales is reliable but is not valid.
c. The pair of scales is not reliable but is valid.
d. The pair of scales is reliable and valid.

2. Which of the alternatives below is not an example of a ranking scale?


a. Paired comparison.
b. Forced choice.
c. Comparative scale.
d. Stapel scale.*

3. The fallowing scale type is called:


“Ugly 1 2 3 4 5 Beautiful”
a. A likert-scale.
*b.A semantic differential scale.
c. A numerical scale.
d. An itemized rating scale.

4. About a scale (set of questions) it can be said that it is if it measures what it should
be measuring.
a. Reliable.
b. Accurate.
c. Valid.*
d. Consistent.

5. Which of the following alternatives is not an example of a rating scale?


a. Paired comparison.*
b. Likert scale.
c. Semantic differential scale.
d. Stapel scale.

6. Interval and ratio variables are also called metric variables.


a. T*
b. F

7. A characteristic of a variable on interval level is that it has an absolute zero point.


a. T
*b.F
Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 2

8. Which of the following alternatives is not an example of a ranking scale?


a. Paired comparison.
b. Forced choice.
c. Likert scale.*
d. Comparitive scale.

9. What formally is the scale level of a Likert scale?


a. Nominal.
*b.Ordinal.
c. Interval.
d. Ratio.

10. About a scale (set of questions) it can be said that the indicates how well
the measure taps the concept as theorized. Which word is missing?
a. Content validity.
b. Construct validity.*
c. Criterion-related validity.
d. Stability.

11. A moderator can only be measured on a nominal level.


a. T
b. F*

12. Construct validity ensures that the measure includes an adequate and representative set
of items.
a. T
b. F*

13. With face validity, the validity is not tested statistically.


a. T*
b. F

14. How can content validity of a scale be determined?


a. A panel of experts judges the content validity of an instrument.*
b. Different instruments that intend to measure the same concept, are correlated with each
other.
c. Two variables that are respected not to correlate with each other, are correlated with each
other.
d. Through correlation or regression it is found out to what extent a prediction done on the basis
of the instrument really proves to be true.

15. How do we call the following scale type?


“Where in the Netherlands do you live? The South
Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 3

The West
The North
The East

*a.A category scale.


b. A forced choice scale.
c. A multidimensional scale.
d. A itemized rating scale.

16. When a researcher is concerned about the extent to which an instrument adequately
measures a concept, he is concerned about:
a. Concurrent validity.
b. Construct validity.
*c. Content validity.
d. Convergent validity.

17. Robert stands three times on a pair of scales in a period of 5 minutes. The first time he
weighs 92 kg, the second time he weighs 102 kg and the third time he weighs 95 kg. What
conclusion can we draw based on this information on the pair of scales?
a. The pair of scales is reliable and valid.
b. The pair of scales is not reliable.
c. The pair of scales is not valid.
*d.The pair of scales is not reliable and not valid.

18. Discriminant validity is the extent to which experts are of the opinion that an instrument
measures what it intended to measure.
a. T
*b.F

19. The following scale type is:


“Cold |___|___|___|___|___|___|___|___|___| Hot”
a. A likert-scale.
*b.A semantic differential scale.
c. A numerical scale.
d. An itemized rating scale.

20. The assessment of the goodness of a scale relates to both the validity and reliability of
this scale.
a. T*
b. F

21. Cronbach’s alpha can only be used for metric variables.


a. T*
b. F
Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 4

22. Cronbach’s alpha can only be used when a variable is measured through several
statements or questions.
a. T*
b. F

23. Stability and consistency are both indicators of the reliability of a measure.
*a.T
b. F

24. Concurrent validity is a form of construct validity.


a. T
*b.F

25. “Indicate the order in which you prefer the following coke-labels. Give your favorite label
a 1, the label that you prefer next a 2, and so on:
Coca Cola
Pepsi
Dr Pepper “
This is an example of:
a. A rating scale.
b. An itemized rating scale.
c. A ranking scale.*
d. None of the above answers is correct.

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