Mehran Spice

Introduction
Mehran Spice & Food Industries started its journey in 1975 and within a few years of its inception, the
company grew to become one of the leading spice & food industries globally. As time passed, the
product range at Mehran increased from spices by adding ready mix recipes, rice, pickles, chutneys and
sweet items.
Mehran is a world leader in quality rice, equipped with the most advanced rice plant from Germany. The
plant, which is one of the few in Pakistan, has enabled Mehran Super Kernel Basmati Rice to become
one of the top selling basmati rice in the world.
Mehran Spice & Food Industries is an ISO 9001 & HACCP certified leader in the quality food business.
Our mission is to be a consumer oriented company with a keen insight of food products ensuring quality,
consistency and an authentic taste, backed up with state of the art technology to obtain optimum
results. We are building a business in which high standards permeate all aspects of our company. Quality
is a state of mind at Mehran Spices & Food Industries.
Mehran Spice and Food Industries have been honored with "The Best Export Performance Award" from
FPCCI every year since 1984, besides other national and international awards. Mehran has also been
awarded the "The Best Export Brand of the Year Award" from FPCCI for the year 2009-2010.
Over the years, Mehran's production facilities have been set up locally and globally. Chronologically:
 1975,Mehran Spice & Food IndustriesS.I.T.E Karachi-Pakistan

 1988,Pure Food Ltd.Jebel Ali Free Zone-Dubai
 2002,Thar Roller Flour Mill Naukot,Tharparkar District, Sindh-Pakistan
 2003,Mehran Spice & Food IndustriesKorangi Industrial Area-Karachi-Pakistan
 2007,Gul Mohammed Spice FactoryJeddah-Kingdom of Saudi Arabia
Keeping in view the global success of Mehran, the company aims to establish itself in Pakistan as well.
The spice market in Pakistan is ever expanding and penetration into such a huge market is an arduous
task. Nevertheless, Mehran was up to the challenge and established effective distribution networks
successfully all over Pakistan. Today by the Almighty's grace & support from our valuable customers,
Mehran enjoys a leading position in the market place.
Vision
To become the best food products company locally & globally, that has and will continue to provide
quality food products to its valuable consumers.
Mission
To promote & maintain Mehran Spice & Food Industries as a quality food products company, that is
welcomed into the hearts & minds of kitchens everywhere, locally and globally.
Product Range
Recipe Mixes - 57 SKU

Straight Spices – 14 SKU
Desserts – 3 SKU
Pet Jar – 42 SKU
Pickles and Chutneys – 10 SKU
Rice – 7 SKU
Pastes – 3 SKU
Poly Bag – 1 SKU
Ketchup and Sauces – 7 SKU
Beverages & Canned Foods – 16 SKU
(160 SKUs in total)
Strengths
 Largest exporter
 Enormous market share in the rest of the world
 Greater production capacity
 Unique taste and blend of spices and recipe mix
 Top quality assurance 37 years of expertise
Weakness
 Lack of advertisements
 Poor distribution systems
 Poor poisoning
Competitors
National and Shan foods are the major players that are neck to neck for the market share. But instead
there are some minor players as well and these include the firms that sell loose or unpacked spices at
the local or small stores, these firms act as indirect competitors.
Retailers Perception
There is a complete NO when it comes to retailers’ perception about the brand specifically in Punjab
province. This is all due to negative response from the customers which relies highly on lack of
advertisements, poor positioning of the brand and followed by slow supply chain and distribution
system.
Distribution
Mehran spice and food industry is slowly gaining on the distribution system. The company has covered
most of Sindh province but is struggling to make a sound stand in other provinces which is saturated
with big players like National and Shan.

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Mehran Spice

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Introduction

 1975,Mehran Spice & Food IndustriesS.I.T.E Karachi-Pakistan

Recipe Mixes - 57 SKU

(160 SKUs in total)

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