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    Marketing Management Final PPT On Engro Foods

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    Alina Binte Ejaz
    This document provides a marketing management final project submitted by a group of students. It analyzes Engro Foods Limited, a Pakistani food company established in 2005. The summary includes a company description, history, aims and mission, industrial analysis using Porter's Five Forces, a SWOT analysis, Ansoff matrix, BCG matrix, and conclusions about Engro Foods' growth in the Pakistani market.

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    Marketing Management Final PPT On Engro Foods

    Uploaded by

    Alina Binte Ejaz
    227 views16 pages
    This document provides a marketing management final project submitted by a group of students. It analyzes Engro Foods Limited, a Pakistani food company established in 2005. The summary includes a company description, history, aims and mission, industrial analysis using Porter's Five Forces, a SWOT analysis, Ansoff matrix, BCG matrix, and conclusions about Engro Foods' growth in the Pakistani market.

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    Marketing analysis of Engro Foods Pakistan

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    Marketing Management Final Ppt on Engro Foods

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    This document provides a marketing management final project submitted by a group of students. It analyzes Engro Foods Limited, a Pakistani food company established in 2005. The summary includes a company description, history, aims and mission, industrial analysis using Porter's Five Forces, a SWOT analysis, Ansoff matrix, BCG matrix, and conclusions about Engro Foods' growth in the Pakistani market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    227 views16 pages

    Marketing Management Final PPT On Engro Foods

    Uploaded by

    Alina Binte Ejaz
    This document provides a marketing management final project submitted by a group of students. It analyzes Engro Foods Limited, a Pakistani food company established in 2005. The summary includes a company description, history, aims and mission, industrial analysis using Porter's Five Forces, a SWOT analysis, Ansoff matrix, BCG matrix, and conclusions about Engro Foods' growth in the Pakistani market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    MARKETING MANAGEMENT

    FINAL PROJECT

    SUBMITTED BY:
    AYESHA SHAIKH (28406)
    BISMA MUDASAR (30910)
    KHOULA NASIR (32955)
    KIRAN WILLIAM (24118)
    SHEEZA KHALIL ( )
    SYED HAMZA SAJJAD (30910)
    “Without food, we cannot survive, and that is why
    issues that affect the food industry are so
    important”

    Marcus Samuelsson
    COMPANY DISCRIPTION

     ENGRO Foods Limited came into Existence in 2004


     Their first factory was launched in Sahiwal and introduced Diary ice-
    cream.
     By making the brand Image in the minds of public they introduced
    different products.
     They are famous worldwide and company’s aims to generate more revenue
    is fulfilling by the necessities requirements of the people as per their
    Taste.
    ENGRO Foods History:

     ENGRO Foods (Pvt.) Limited was established in 2005 as part of a


    diversification process at the ENGRO Group.
     ENGRO Foods has entered the Food business through milk processing
     ENGRO Foods strength of character work with the Pakistan Poverty
    Alleviation Fund and its three partner organizations to help implement
    sustainable business models that increase farmer’s profitability and
    develop a positive social and business environment for growth and
    expansion of livestock and other forms of value added agriculture.
    Aim at converting the company within the five years into
    first national food industry giant, then into regional force
    and finally into a global player.

    Build branded food business to improve quality of life by


    offering tasty, affordable and high nutritional products to
    our consumers while maximizing stakeholder’s value.
    INDUSTRIAL ANALYSIS

     Competitive rivalry within the Industry


     Threat of new entrant
     Entry Barriers
     Capital Requirement
     Economy of Scale
     Product Differentiation
     Availability of substitutes
    INDUSTRIAL ANALYSIS (cont.)

     Bargaining Power of buyers


     Backward Integration
     Bargaining power of suppliers
     Number of suppliers
     Importance of volume to the supplier
     Strengths
     ENGRO’S backbone:
     Engro can easily fascinate its investors.
     In order to introduce new product in market, EFL can easily manage the expense of R&D for their
    products.
     They have ability to allocate their products though different channels.
     PR with farmers:
     EFL maintained good connection with farmers, who are ready to supply good amount of milk to firm.
     Customers Response:
     Initial stage of EFL cross over 1.4 billion transactions amount which displays customers’ satisfaction
    level on brand.
     Strong consumer & product research:
     When launching a new products they do strong consumer and product research because it provide
    more benefits and perfect launching ideas
    SWOT ANALYSIS (CONT.)
     Weakness
     Owning Red Color:
     This is problematic situation when customer enters in a market and they are facing problems in
    recalling product because ENGRO give no color association to the product OLPERS.
     If ENGRO wants to focus on approaching new marketing strategies they need to find proper color.
     Quality of Milk:
     ENGRO gathers milk from farmers by their forty milk collections centers. Mostly that milk having
    impurities because farmer used to mix some vegetable oil in it.
     collection & distribution costs:
     ENGRO have mostly 40 milk centers from which 34 are located in Punjab. It can cost more cost of
    production and increased the milk collection and distribution cost.
     They are having risk of milk getting sour or ruined because of increase in travelling time.
     Packaging:
     They have no proper machineries to pack milk that’s why ENGRO foods is dependent on tetra pack.
    SWOT ANALYSIS (CONT.)

     Opportunities
     Funds provide by Government:
     Government has collected farmers' financing. In any case, that can be reduced as farmers will
    be superior to arranged & protect milk for long circumstances.
     Growing consumption of Processed Milk:
     Opposition might make an open gateways on behalf of association, that each adversary in the
    milk business needs to extend invasion of dealt with milk, Therefore they will do care for
    clients over diverse advancing media.
     Awareness:
     Developing disillusionment with loose milk and extending care of prosperity and neatness
    issues have driven extended arranged milk usage.
     3rd major milk producer:
     It produces 32 billion liters of milk in a year and called as 3rd largest producer of milk in
    globe.
    SWOT ANALYSIS (CONT.)

     THREATS
     Competition:
     Competition in existing market.
     The firm have to sustain its management in a growing market. By which they
    doesn’t lose their market share.
     It may be problematic for olpers to penetrate in front if competitors.
     Opinions and Price Differentials:
     Price differences and opinions.
     Change in customer’s choices
    ANSOFF MATRIX

    Market Penetration: Product Development:


    Olper’s Milk, Olper’s Cream Tarang (Tea Whitener), Flavored
    Tea Whitener

    Market Development: Diversification:


    Olper’s 250ml No Diversification
    BCG MATRIX

    Dogs: Olwell
    Cash Cows: Olper’s Milk
    BRAND PORTFOLIO COLLECTION
    CONCLUSION

     Engro Foods Limited is the subordinate of Engro Group.


     Their products are one of the best products in Pakistan.
     They are growing day by day due to its product quality, packaging, position,
    market share, sales growth etc.
     Their items like Olper’s milk, Olper’s cream, Tarang, Omore Ice-Cream, Dairy
    omung acquired heavily by consumers.
     Their revenue is increasing day by day.
     Engro Foods is growing and maintaining its position in market.

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