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    What Is Research?: Definition: Research Is Defined As Careful Consideration of Study Regarding A

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    Mike Reyes
    Research is defined as a systematic process of inquiry using scientific methods to describe, explain, predict, and control observed phenomena. It involves both inductive and deductive methods, with inductive research analyzing observed events and deductive research verifying them. The main purposes of research are to explore questions, expand knowledge through data collection, and understand the impact of changes through experiments.

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    What Is Research?: Definition: Research Is Defined As Careful Consideration of Study Regarding A

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    Mike Reyes
    141 views2 pages
    Research is defined as a systematic process of inquiry using scientific methods to describe, explain, predict, and control observed phenomena. It involves both inductive and deductive methods, with inductive research analyzing observed events and deductive research verifying them. The main purposes of research are to explore questions, expand knowledge through data collection, and understand the impact of changes through experiments.

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    What is Research

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    Research is defined as a systematic process of inquiry using scientific methods to describe, explain, predict, and control observed phenomena. It involves both inductive and deductive methods, with inductive research analyzing observed events and deductive research verifying them. The main purposes of research are to explore questions, expand knowledge through data collection, and understand the impact of changes through experiments.

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    141 views2 pages

    What Is Research?: Definition: Research Is Defined As Careful Consideration of Study Regarding A

    Uploaded by

    Mike Reyes
    Research is defined as a systematic process of inquiry using scientific methods to describe, explain, predict, and control observed phenomena. It involves both inductive and deductive methods, with inductive research analyzing observed events and deductive research verifying them. The main purposes of research are to explore questions, expand knowledge through data collection, and understand the impact of changes through experiments.

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    What is Research?

    Definition: Research is defined as careful consideration of study regarding a


    particular concern or problem using scientific methods. According to the
    American sociologist Earl Robert Babbie, “research is a systematic inquiry to
    describe, explain, predict, and control the observed phenomenon. It involves
    inductive and deductive methods.”

    Gather research insights

    Inductive research methods analyze an observed event, while deductive


    methods verify the observed event. Inductive approaches are associated
    with qualitative research, and deductive methods are more commonly
    associated with quantitative analysis.

    Research is conducted with a purpose to:

     Identify potential and new customers


     Understand existing customers
     Set pragmatic goals
     Develop productive market strategies
     Address business challenges
     Put together a business expansion plan
     Identify new business opportunities

    What are the characteristics of research?


    1. Good research follows a systematic approach to capture accurate
    data. Researchers need to practice ethics and a code of conduct
    while making observations or drawing conclusions.
    2. The analysis is based on logical reasoning and involves both inductive
    and deductive methods.
    3. Real-time data and knowledge is derived from actual observations in
    natural settings.
    4. There is an in-depth analysis of all data collected so that there are no
    anomalies associated with it.
    5. It creates a path for generating new questions. Existing data helps
    create more research opportunities.
    6. It is analytical and uses all the available data so that there is no
    ambiguity in inference.
    7. Accuracy is one of the most critical aspects of research. The
    information must be accurate and correct. For example, laboratories
    provide a controlled environment to collect data. Accuracy is
    measured in the instruments used, the calibrations of instruments or
    tools, and the experiment’s final result.

    What is the purpose of research?


    There are three main purposes:

    1. Exploratory: As the name suggests, researchers conduct exploratory


    studies to explore a group of questions. The answers and analytics
    may not offer a conclusion to the perceived problem. It is undertaken
    to handle new problem areas that haven’t been explored before. This
    exploratory process lays the foundation for more conclusive data
    collection and analysis.
    2. Descriptive: It focuses on expanding knowledge on current issues
    through a process of data collection. Descriptive studies describe the
    behavior of a sample population. Only one variable is required to
    conduct the study. The three primary purposes of descriptive studies
    are describing, explaining, and validating the findings. For example, a
    study conducted to know if top-level management leaders in the 21st
    century possess the moral right to receive a considerable sum of
    money from the company profit.
    3. Explanatory: Causal or explanatory research is conducted to
    understand the impact of specific changes in existing standard
    procedures. Running experiments is the most popular form. For
    example, a study that is conducted to understand the effect of
    rebranding on customer loyalty.
    Here is a comparative analysis for better understanding:

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