CV Aforrest Web

Andrew Forrest
A marketing professional with experience of both consumer & B2B commercial brand
management in international markets. Proven creative credentials & commercial acumen.
A technically & operationally minded problem solver, able to devise & implement marketing
solutions to a range of strategic, brand or sales objectives.
Highly effective in developing strong, positive working relationships with clients, team
members, senior executives, third party vendors and creative talent.
Career Progression
Warner Bros. International Television Production

Director of Marketing – July 2016 - present
- Responsible for the development and execution of marketing initiatives to support the sales,
production and distribution of WBITVP formats and finished local productions around the
world.
- Working in tandem with senior management of both the Production and Distribution groups to
identify key divisional priorities and sales objectives, formulate strategies, and implement
marketing initiatives to meet those targets.
- Responsible for the development, creation and/or localization of high-impact sales materials, including
format pitches, brochures, sales reels, trailers, etc. in support of both format and finished sales of
WBITVP product.
- Responsible for establishing effective communications – both internally and externally – around
WBITVP formats, finished programs and other divisional activities.
- Act as liaison with network of WBITVP production offices around the world, to ensure effective
communication of program information and priorities, distribution of marketing materials, and
adherence to corporate brand guidelines.
- Directs digital strategies, including ensuring that B2B and internal websites are optimized to provide
the full range of information, assets and materials that are needed for sales, marketing, production and
broadcast partners.
Jan 2015 – June 2016

Marketing Communications Manager – Crown Worldwide, Enfield
Crown Worldwide is a privately-owned company with four main operating divisions; Crown
Relocations, Crown World Mobility, Crown Records Management and Crown Fine Art. My role led the
marketing communications function within Crown’s internal brand marketing team.
Career Break May 2013 – Jan 2015

Following redundancy from my last role I took a career break & occupied my time with the following
activity:
- Freelance brand marketing project manager

- Part time Garden Design student, Capel Manor College
- Part time organic vegetable gardener, private client
- House-husband & Dad
FremantleMedia Enterprises
Commercial division of global TV production business, covering international TV distribution, brand
licensing, sponsorship, home entertainment & digital distribution.
1
Associate Brand Director – Kids & Family Entertainment
January 2012 – May 2013
Following a restructure of FME’s internal marketing function, I was promoted to a role within a newly
formed Kids & Family Entertainment Brand Management team. My role involved defining &
implementing marketing & brand strategies for a portfolio of kids & family TV properties in order to
deliver maximum revenues globally. I worked across multiple lines of business in all regions globally,
including consumer products licensing, international TV sales, home entertainment & live events.
- Defining & creating style guides for new properties

- Ensuring creative roll out of licensed product adheres to brand guidelines
- Overseeing UK & International approvals for product launches, broadcast launches & any related
brand activity.
- Being a central brand resource for a range of internal & external accounts or stakeholders
Global Brand Manager – Lifestyle/Entertainment & Kids & Family Programming

September 2007 – January 2012
Recruited to manage a portfolio of programming brands for international TV distribution & consumer
product licensing across Entertainment & Lifestyle genres.
- Consistently devised & delivered high quality brand marketing campaigns & sales collateral to
support global sales teams within TV Distribution & Brand Licensing at international trade shows
- Delivered dedicated presentation resource & market analysis to global sales teams, working
closely with internal research teams and locally based sales expertise.
- Managed a portfolio of programming & associated external producer relationships, which
included: Jamie Oliver/Fresh One, The X Factor, American Idol, Spike TV, Jakks Pacific, BBC
Childrens. Confident & conversant in liaising with producer or network partners.
- Responsible for managing all trade media advertising, successfully maintaining strong
relationships with publishers across local & global distribution and trade licensing publications.
- Oversaw approvals of 3rd party (broadcaster) marketing plans & creative for a wide range of high-
profile brands.
- Worked closely with Events & PR teams to create a number of prestigious launch events at
MIPCOM & MIPTV markets, involving globally recognised talent.
Digital Outlook
An independent digital entertainment marketing agency delivering media buying, social media
marketing and digital marketing collateral – websites, games, widgets, apps
Senior Account Manager

October 2006 – September 2007
- Led the planning & implementation of digital marketing campaigns for two key clients; Buena
Vista Films UK & Chorion.
- Successfully managed activity on major theatrical releases, ensuring client requirements were
met on time, creative was to the required standard and projects remained profitable for the
agency.
- Responsible for driving Disney theatrical’s first official social media marketing campaign, in a
partnership with Bebo around Pirates of the Caribbean 3, creating precedent & proof of concept
for future campaigns.
Rockstar Games
2
Globally successful videogames publisher behind multi-billion dollar franchise Grand Theft Auto and
roster of successful gaming titles.
Product Manager
November 2003 – September 2006
- Product managed the launch of multi-million selling release GTA: San Andreas, implementing a
yearlong campaign with a trade & consumer budget in excess of £1m.
- Managed trade & consumer marketing budgets ranging from £250k - £1.5m
Sci Games. Product Manager, October 2002 – November 2003
Outcaste Records/Relentless Records/Product Manager/Campaigns Assistant

July 1998 – August 2001
Education
BA (2.1) Contemporary History, University of Sussex, Brighton

A Levels – English, History, French; GCSE’s – 10 A-C

CV Aforrest Web

Uploaded by

Copyright:

Available Formats

CV Aforrest Web

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

CV Aforrest Web

Uploaded by

Copyright:

Available Formats

Andrew Forrest

Warner Bros. International Television Production

Jan 2015 – June 2016

Career Break May 2013 – Jan 2015

- Freelance brand marketing project manager

- Defining & creating style guides for new properties

Global Brand Manager – Lifestyle/Entertainment & Kids & Family Programming

Senior Account Manager

Sci Games. Product Manager, October 2002 – November 2003

Outcaste Records/Relentless Records/Product Manager/Campaigns Assistant

BA (2.1) Contemporary History, University of Sussex, Brighton

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.