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    BAC Assignment May 2021

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    alina
    This document provides instructions for an assignment on business across cultures. Students must choose one cross-border business venture as a case study to analyze. The analysis should: [1] Critically assess models of national culture by Hofstede and Trompenaars; [2] Apply the models to analyze how national culture impacted the case study venture; [3] Analyze how organizational culture, using the Organizational Culture Inventory, also influenced the venture's outcome. The assignment should be 3,000 words and include in-text citations and a reference list.

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    BAC Assignment May 2021

    Uploaded by

    alina
    51 views2 pages
    This document provides instructions for an assignment on business across cultures. Students must choose one cross-border business venture as a case study to analyze. The analysis should: [1] Critically assess models of national culture by Hofstede and Trompenaars; [2] Apply the models to analyze how national culture impacted the case study venture; [3] Analyze how organizational culture, using the Organizational Culture Inventory, also influenced the venture's outcome. The assignment should be 3,000 words and include in-text citations and a reference list.

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    This document provides instructions for an assignment on business across cultures. Students must choose one cross-border business venture as a case study to analyze. The analysis should: [1] Critically assess models of national culture by Hofstede and Trompenaars; [2] Apply the models to analyze how national culture impacted the case study venture; [3] Analyze how organizational culture, using the Organizational Culture Inventory, also influenced the venture's outcome. The assignment should be 3,000 words and include in-text citations and a reference list.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views2 pages

    BAC Assignment May 2021

    Uploaded by

    alina
    This document provides instructions for an assignment on business across cultures. Students must choose one cross-border business venture as a case study to analyze. The analysis should: [1] Critically assess models of national culture by Hofstede and Trompenaars; [2] Apply the models to analyze how national culture impacted the case study venture; [3] Analyze how organizational culture, using the Organizational Culture Inventory, also influenced the venture's outcome. The assignment should be 3,000 words and include in-text citations and a reference list.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    LCBS5042 Business Across Cultures Assignment May 2021

    Instructions for approaching the assignment:

    1. The Essential Readings given to you for this module should be your primary reference sources
    for this assignment. These are found on Blackboard under ESSENTIAL READINGS. Any and all
    additional, independently researched sources that you use must meet the requirements for
    being reliable academic sources (as explained in Lecture Topic 20).
    2. In order to pass, your assignment must show rigorous acknowledgement of sources in the
    form of a) in-text reference citations and b) a reference list.
    3. Make sure you follow the Guidelines for writing the assignment on p.2 of this document.

    Assignment brief:

    Part 1. Critically assess the Hofstede and Trompenaars models of national culture.

    Part 2. Use ONE of the case studies listed below to discuss how a specific cross-border business
    venture was impacted by cultural differences, as follows:

    a) Referring to the Hofstede and Trompenaars models of national culture, assess and explain
    how national culture may have influenced the actions and behaviours of the organisations, and
    the outcome of the venture.

    b) Referring to the Organisational Culture Inventory, explain how organisational culture may
    have played a role in the failure or success of the venture.

    Write a short conclusion

    Case study choices:

    Choose one of the following cross-border ventures as a case study:

    • Upjohn (American) and Pharmacia (Swedish) merger


    • BenQ (Taiwanese) and Siemens (Germany) merger
    • Daimler-Benz (German) and Chrysler (American) merger
    • Ford (American) acquisition of Jaguar (British) compared with Tata (Indian) acquisition
    of Jaguar.
    • Volvo (Swedish) and Renault (French) merger
    • Amazon (American) market entry into China
    • Tesco (British) market entry into Japan
    • Marks & Spencer (British) compared with Zara (Spanish) market entry into China

    Or: use a cross-border venture of your own choice as a case study. (We recommend in this
    case that you discuss your choice with one of your lecturers beforehand).

    Length: 3,000 words


    Turnitin Submission: Wednesday 26 May at 12.00 mid-day.
    Follow the Guidelines for each part of the essay below :

    Guidelines for completing each part of the essay:

    Part 1:

    First show your understanding of each of the models (Hofstede and Trompenaars) and the
    dimensions of national culture that each proposes. (To further illustrate your understanding, you
    could think of using the countries involved in your chosen cross-border case study to explain how
    things are likely to work in these countries on some of the culture dimensions).

    Then think about criticisms of the models. Some of these criticisms are likely to relate to how the
    models were developed and how data was collected. Other criticisms might relate to how the
    world has changed in recent years under the impact of globalisation and mass migration, and what
    superdiversity means for notions of ‘national culture’.

    Part 2:

    Introduce your chosen venture, giving a short summary of the venture: the context and the general
    outcome. Then:

    a) Referring to dimensions of national culture, discuss:

    • What were the cultural challenges for the organisations involved in the venture?
    In thinking about the challenges, use what you know about the national cultural tendencies
    of the two (or three) countries. How different or similar are they on the dimensions of
    culture? (Use the statistics on the Hofstede’s country comparison website and the
    Trompenaars & Hampden-Turner book as evidence).
    • Going beyond Hofstede and Trompenaars, what do you know about typical workplace
    values, attitudes and communication styles in the two countries in the venture?
    • How do you think these different (or similar) cultural tendencies could have impacted the
    outcomes? Do you think that cultural differences were taken into account by the
    organisations? Were adaptations made? Or were they not understood?

    b) Referring to what you learned about corporate culture and the Organisational Culture
    Inventory, discuss:

    • Compared to Ideal Culture, how do you think the Actual Culture of the
    company/companies in your venture would look if mapped onto the OCI? (You will have
    to make assumptions about their Actual culture, based on your research on the
    companies).
    • Suggest why the Actual Cultures of these companies could have either helped or hindered
    a successful outcome in the venture.

    Conclusion:

    Provide a paragraph with a few well thought out conclusions: How useful, in your opinion, are the
    Hofstede and Trompenaars models of national culture in helping to explain successes or failures in
    the venture? How do the two models compare in usefulness, in your opinion? How useful was the
    OCI in helping to explain the outcome of the venture?

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