Scribd Logo
Upload

Welcome to Scribd!

  • 251 views

    Swot Matrix of Uniqlo

    Uploaded by

    Hi Kar Wai
    Uniqlo has strengths in its affordable casual wear branding, visionary founder Tadashi Yanai, and innovative fabrics like Heattech and Airism. However, it faces weaknesses in weather-dependent apparel suitability globally and an inability to penetrate some markets like the US. Opportunities exist in expanding to new segments like kids wear and using decreasing transportation costs, but threats include intense competition and rising raw material costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Swot Matrix of Uniqlo

    Uploaded by

    Hi Kar Wai
    251 views2 pages
    Uniqlo has strengths in its affordable casual wear branding, visionary founder Tadashi Yanai, and innovative fabrics like Heattech and Airism. However, it faces weaknesses in weather-dependent apparel suitability globally and an inability to penetrate some markets like the US. Opportunities exist in expanding to new segments like kids wear and using decreasing transportation costs, but threats include intense competition and rising raw material costs.

    Original Description:

    business

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Uniqlo has strengths in its affordable casual wear branding, visionary founder Tadashi Yanai, and innovative fabrics like Heattech and Airism. However, it faces weaknesses in weather-dependent apparel suitability globally and an inability to penetrate some markets like the US. Opportunities exist in expanding to new segments like kids wear and using decreasing transportation costs, but threats include intense competition and rising raw material costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    251 views2 pages

    Swot Matrix of Uniqlo

    Uploaded by

    Hi Kar Wai
    Uniqlo has strengths in its affordable casual wear branding, visionary founder Tadashi Yanai, and innovative fabrics like Heattech and Airism. However, it faces weaknesses in weather-dependent apparel suitability globally and an inability to penetrate some markets like the US. Opportunities exist in expanding to new segments like kids wear and using decreasing transportation costs, but threats include intense competition and rising raw material costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Swot matrix of Uniqlo

    Strength
    i. Branding :
    Sell casual wear at affordable price to overseas market
    Design and styling is consistent with positioning which their brand grow popular in overseas

    ii. Visionary leader :


    Founder, Tadashi Yanai converted his inherited 22 tailoring stores into a clothing brand
    called Uniqlo
    He had sensed opportunities in Europe and Usa. He improved himself by learning and took
    ideas from brands like United Colrs of Benetton and Gap. He expand his portfolio and
    foraying into foreign markets

    iii. Innovations

    Their cutting edge have set them apart from their competitors

    Example : Heat tech fabric, turns moisture into heat and retains the heat in heat pockets and
    Airism, stretched fabric and life wear blend of casual and sportswear

    Weaknesses

    i. Weather sensitive apparel


    Not all of the product is suitable in all places
    Example : weather sensitive apparel like Heattech is well accepted in Asia while
    some could not be accepted in Us. Apparel designed for Asian lacked global
    adaptability which resulted in failure.

    ii. Inability to penetrate successfully


    Uniqlo despite being global brand its brand is strong primarily in Asia and the other
    country is still trying to accept the brand. Uniqlo struggle to break into market share
    of famous retailers in Us (Gap or Tommy Hilfiger)

    iii. Need more investment in new technologies


    Uniqlo need to put more money in technology to integrate processes across board
    such as scale of expansion and different geographies , company is planning to
    expand into.
    Opportunities

    i. New segments
    Uniqlo has its market in men and women segment wear and is yet to make new kids
    segment. This segment shows promising growth in Asia.
    ii. Decreasing cost of transportation
    Lower shipping price will cut down the cost of Uniqlo products. Provide opportunity
    for company to boost profitability or pass benefits to customers to gain market
    share.

    Threats

    i. Competition
    Main competitors of Uniqlo in fashion wear are Gap, Zara, Tommy Hilfiger

    ii. Rising cost of raw material


    Threat to Uniqlo profit. Scarce source of raw material or less availability of raw
    material impose higher price

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy