STATEMENT OF INTENT

FAD 2B
BTEC LEVEL 3 FOUNDATION DIPLOMA (ART & DESIGN) (UNIT 10 at LEVEL 4)

THIS SECTION TO BE COMPLETED BY THE STUDENT

Student Name Student Signature Student Registration
Number
Chloe Shuang-Yee Blair

Centre Name Centre Number

South Eastern Regional College Campus 7 1 5 1 4

Pathway Specialism
Illustration/Animation
Working title or theme
Life as We Know It
Number of words Projected Grade (Programme Leader to insert on completion of the SOI)

Foundation Tutor:

Signature Date

Guidance
Your Statement of Intent (SOI) must provide an outline brief of your Final Major Project (FMP). The
brief will normally be of your own choosing. If you decide to work on a team/group brief (with other
students) ensure that you explain how you will respond individually to the brief and the extent of
your individual responsibilities and contribution.

Prepare your SOI carefully, referring to the guidance in each section below. The guidance should
be seen as a prompt and not be regarded as being prescriptive.

The SOI must be a minimum of 300 and must not exceed 500 words (excluding the APPENDIX).
Each section, One to Four, has a guide to the number of words to best structure your statement to
meet the grading criteria for the Confirmatory Stage. You are reminded that the bibliography and
timescale should be included in the APPENDIX and will not be included in the overall word count.

SOIs judged by the External Examiner to be of insufficient or excessive length or those

inappropriately structured will fail the criteria for an acceptable SOI and be returned. The SOI must
be word processed.

Your Statement of Intent must be no less than 300 words and be no more than 500 words.

Edexcel BTEC Form FAD 2B 2008-09. Prepared by BTEC Sector Manager. Approved by Head Of BTEC
SECTION ONE – Your Final Major Project (guide 150 words)
What is the title of your Project? What will you work towards producing and what is your proposed end point? Explain
how this relates to your work and ideas from the Pathway Stage and how it extends your knowledge, understanding and
creative ability.
I have decided to title my work, “Life as We Know It”. This project will focus on the idea of the personal and shared
experiences of friends and family with the prejudice, discrimination, Xenophobia and normalised suppression we were
made to believe was needed to fit in. Coming from a biracial background, my family and some friends all share the
common factor of being Chinese or Chinese/Caucasian and I’d like to delve into how we can relate but also differentiate.
The ‘We’ in the title of my project encompasses my family and friends and how we know life and reflecting on how we
have known to cope. This can be seen as a continuation from assignments 1 & 2 when I looked into the breaking and
remaking of people and then the viewpoint of racial movements. In the Viewpoints assignment I produced mostly 2D
media, I would like to specialise in illustration. For this project I will interview up to 5 people and draw them. I will also
attempt to add illustrative elements to portray their answers without using words.

SECTION TWO – Influences, Research, Sources and Ideas (guide 150 words)
What are the influences, starting points and contextual references and why are they relevant to your ideas? Indicate the
subject areas you intend to research and the likely sources of information including any museums, specific locations,
performances, etc you plan to visit. However, you should not make extensive lists in this section. Instead you should
compile an accurate bibliography correctly acknowledging all references including texts, periodicals, websites and
video/DVD’s etc. Enter your bibliography in the APPENDIX

The year of 2020-2021 in present media has had a huge influx of coverage for the BIPOC (Black, Indigenous and
People of Colour) awareness, with the BLM movement being at an all-time high and Anti-Asian Hate Crimes also on the
rise due to COVID 19 scapegoating. This is the key influence for my project, I have the goal of educating myself further
on this subject by doing research primarily online and then interviewing several members of my family and friends with
questions to understand how they have lived life as a POC (Person of Colour). The work of Adrian Brandon’s ‘Stolen’
series and Amanda Phingbodhipakkiya ‘I Still Believe in Our City’ series both really inspire me and like to
continue using them to help backup my project with the powerful impact of Brandon’s work and then the
bright and colourful work of Phingbodhipakkiya used to spread awareness.

SECTION THREE – Techniques, Processes and Timescale (guide 150 words)

Refer to any techniques and processes you intend to use. Describe the range of media and materials relevant to your
project and how you may use them to explore and develop your ideas. Include aspects of studio practice, workshop
procedures or the use of particular equipment and software etc. Provide an indicative timescale for your project and
indicate the manner in which you intend to divide your time in order to investigate, develop, produce and evaluate your
project appropriately. This should be a meaningful plan to you and should be personalised to your project. You may wish
to write your plan as a daily or weekly schedule in which case enter your timescale in the APPENDIX.

I intend use a combination of traditional and digital media to bring my illustrations to life. First, illustrating my several portraits
and using traditional media to add colour, then scanning them in and enhancing then digitally. After, I’d like to add small
animated features in an overlay to make the pieces more eye catching and incorporating elements of each individual’s
experience. By doing this I would be exercising my traditional media skills, this method will make the illustrations more organic
looking and then digital elements will contrast with this and also exercise my skills in animation by using my Procreate
knowledge to achieve this. I’d like to spend the first week to week and a half doing additional artist and resource research on my
topic whilst trying to interview my family and friends with a set of questions that I will also create in this time frame. I intent to
spend the next couple of weeks reflecting on these answers and come up with the appropriate media to carry this out using
research to back it up. The final few weeks will be spent creating several portraits and then applying short animated elements to
illustrate each piece further, each one only a short loop as to fit my time frame on my FMP. This is a loose reference I aim to
follow and spend the remaining time figuring out how to present my FMP as a showcase.

SECTION FOUR – Method of Evaluation (guide 50 words)

How will you critically review and analyse your work and determine if it is successful? How will you identify directions for
ongoing development? Do you have a method to record the critical response to your ideas? How do you propose to
assess the success of your Final Major Project and what will be your methods of evaluation? Unit 9 requires you to
produce a supporting statement at the end of your project. This section can inform your analysis.

I will compare my work to my inspired artists and my previous body of work to analyse if I have made progression on my
subject matter. By gathering additional sources and personal responses will help develop my FMP into a very meaningful
project and advance my previous knowledge from the last two assignments and bring it to a refined end. The final pieces
will tell a story of several individuals and how we are important, and everyone can be affected by the world we live in;
each experience unique but also ties us together.

Edexcel BTEC Form FAD 2B 2008-09. Prepared by BTEC Sector Manager. Approved by Head Of BTEC
APPENDIX
Use this appendix for the bibliography and timescale for your Final Major Project.
– also use for your bibliography and/or action plan for your Final Major Project
(This is not a definitive list and it is expected that this will evolve over the time of the project. You will need to
state specific research sources that you will be referring to at the start of the project. You will need to provide a
concise work schedule that shows what you intend to do but will allow flexibility should progress inform
changes. You may use your research information to inform your supporting statement.)

My brief action plan:

Week 1. Research a few new artists and how they will influence my work.

Week 2. Research artists that used in my previous assignment

Week 3. Interview my family and friends

Week 4. Photograph them

Week 5. Experiment and plan the next course of action

Week 6. Produce up to 5 portraits

Week 7. Attempted animation

Week 8. Tie up all loose ends

Bibliography:
https://theconversation.com/the-long-history-of-how-jesus-came-to-resemble-a-white-european-142130
https://www.theartnewspaper.com/news/paint-names-are-racially-biased-says-london-company-campaigning-against-
caucasian-terms-such-as-flesh-tint
https://www.pri.org/stories/2015-12-09/long-anxiety-about-muslims-americans-feared-yellow-peril-chinese-immigration
https://www.washingtonpost.com/entertainment/museums/at-the-walters-revealing-the-african-presence-in-renaissance-
europe/2012/10/24/5f96845e-1a01-11e2-aa6f-3b636fecb829_story.html
https://www.alonglastname.com/
https://www.nytimes.com/2020/11/02/arts/design/public-art-covid-race-subway.html
https://www.anasantosilustracion.com/

Edexcel BTEC Form FAD 2B 2008-09. Prepared by BTEC Sector Manager. Approved by Head Of BTEC