Scribd
Upload
536 views

Keropok Lekor - Introduction

Keropok Lekor Penang is a food processing company located in Penang, Malaysia that specializes in producing traditional Malaysian keropok lekor snacks. The company is owned by Muhammad Aizat bin Mohammad Saleh and operates out of a rented facility. Keropok Lekor Penang produces a variety of keropok lekor snacks and also markets frozen products domestically throughout Malaysia and internationally in Thailand. The company aims to expand its product line by developing new flavored keropok lekor options in the future.

Uploaded by

Ellvina Stephen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
536 views

Keropok Lekor - Introduction

Keropok Lekor Penang is a food processing company located in Penang, Malaysia that specializes in producing traditional Malaysian keropok lekor snacks. The company is owned by Muhammad Aizat bin Mohammad Saleh and operates out of a rented facility. Keropok Lekor Penang produces a variety of keropok lekor snacks and also markets frozen products domestically throughout Malaysia and internationally in Thailand. The company aims to expand its product line by developing new flavored keropok lekor options in the future.

Uploaded by

Ellvina Stephen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

ACS 4103 DOMESTIC AND INTERNATIONAL TRADE

ACS 4103
DOMESTIC AND INTERNATIONAL TRADE

SEMESTER SEPTEMBER
2021/2022
KEROPOK LEKOR PENANG

LECTURER NAME : MUHAMMAD NAQIB BIN MAT YUNOH


LECTURE GROUP : L1

STUDENT NAME MATRIC NO


ANNRITA ANUSHIA A/P FRANCIS A190056
ELLVINA ANAK STEPHEN A19A0122
MUHAMMAD NURHELMI BIN NORASAIDA A19A0363
NUR HIDAYAH BINTI MARZUKHINA A19A0575
SATHISHWARY A/P UTHAYA KUMAR A19A0826

ACKNOWLEDGEMENT
ACS 4103 DOMESTIC AND INTERNATIONAL TRADE

We would like to praise and thank the Almighty for giving us the strength because in
the end we managed to complete this assignment. This assignment also would not have been
completed without the sacrifices of our group members, consist of Annrita Anushia a/p
Francis, Ellvina anak Stephen, Muhammad Nurhelmi bin Norasaida, Nur Hidayah binti
Marzhukina and Sathiswary a/p Uthaya Kumar. We strive to work together to produce a good
assignment with our full commitment and responsibility.

Other than that, we would like to thank our lecturer, Sir Muhammad Naqib bin Mat
Yunoh for guiding and giving us support on how to do our assignment to produce even better
ones. Not to forget we also thank him for teaching us in this course.

Last but not least, we would like to thank Mr. Muhammad Aizat bin Mohammad
Saleh, the owner of Keropok Lekor Penang for his good deed in accepting out group to do an
interview together. All the information provided by him we take full advantage of in this
assignment. Once again a million words of thank and gratitude to all who were directly and
indirectly involved, especially the other comrades-in-arms.

TABLE OF CONTENT
ACS 4103 DOMESTIC AND INTERNATIONAL TRADE

NO CONTENT PAGES
1.0 Introduction
- Company Background
2.0 Company Activities

3.0 Challenges in Implementing Business


4.0 Solutions to counter the issues
5.0 Global Market Opportunity assessment for the
company

Task 1 – Task 6
6.0 Conclusion
7.0 References
8.0 Appendix

1.0 INTRODUCTION – COMPANY BACKGROUND


ACS 4103 DOMESTIC AND INTERNATIONAL TRADE

Alisya Food Enterprise (AFE) is a processing factory and supplies of Keropok


Lekor Penang which is owned by a man from Perlis, named Encik Muhammad Aizat bin
Mohammad Saleh. He had previously studied at Universiti Teknikal Melaka Malaysia
where he majored in Automotive. Before he opened the keropok lekor business, he often
helped his uncle by making and selling Keropok Lekor during the semester break. After
graduating, he did an internship as an engineer at a Yamaha company. As he wants to find
a better job, he intends to open Keropok Lekor business and this year is the fifth year his
Keropok Lekor business has be run. The keropok lekor business is conducted in a rented
building, which is located at Bandar Tasek Mutiara, 14120 Simpang Empat, Penang,
Malaysia.

All operations such as production, mixer, weighing, kneading, boiling, cutting and
packing are done in its own factory. Apart from Keropok Lekor, frozen products are also
made and sold. For example, Keropok Lekor “jejari”, “lesong”, “barbola” and ‘dadu”. In
addition, charge of delivery or self-collect is also made by Alisya Food Enterprise to
facilitate the product to arrive quickly and safely into the hands of customers. Keropok
Lekor Penang markets its products throughout Malaysia and the main states are Kelantan
ACS 4103 DOMESTIC AND INTERNATIONAL TRADE

and Terengganu. For the domestic market, Keropok Lekor not only markets in Malaysia,
but its products also penetrate the market to Thailand. This company started marketing its
products to Thailand after Mr. Aizat attended an event where he was advised to try
market its products to Thailand and the sale was well received in Thailand. Currently,
Keropok Lekor Penang will produce flavored keropok lekor like cheese, barbecue, spicy
and other flavors in the future.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy