Contents

Executive summary.................................................................................................2

Company description..............................................................................................2

Industry analysis:....................................................................................................3

Competitor’s analysis..............................................................................................4

SWOT analysis:.......................................................................................................4

Customer analysis:..................................................................................................5

Tailored marketing plan:........................................................................................6

Review & critique:...................................................................................................7

Financial plan...........................................................................................................7

Investors list:............................................................................................................9

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 ENHZ

Slogan: Fashion and function

Executive summary:
ENHZ supreme is the business which sale the online sportswear and western clothes to
consumer. Now a days technology industry play the major part during covid 19, so we decided to
sell online western clothes and target different segment of market with the help of ecommerce.
We can target large number of consumer with the help of social media platforms like Facebook,
snap chat, instagram and many other platforms.
Increased brand awareness and larger consumer group, the demand is increasing across all
regions. After that we also focus on our major things so we can easily make goals and strategy
plan. We are providing the best quality sports and western wear clothes. We also do competitor
analysis in which we know our competitors and their quality of product and their pricing strategy
and these are important factors in which all startup business have to analysis these things.
We also focus on consumer behavior and analysis in which we measure that which type of
product consumer want and what type of value added in services which consumer want. For our
product service design development cost we purchase the domain and hosting to make our
website. For the cost of developing the website we set the approximate cost of 100,000 in this we
buy one year domain and hosting. These costing are not fixed we take the approximate money to
start of our business, accurate and final costing is done after market research. We also do some
financial calculation which are predict that will help our business to analysis and where we can
overcome our cash flow. We also do some strategy planning which include SWOT analysis
which helps us to find the strength, weakness, opportunities and threats.
As our business ENHZ is new and our resources are limited so we decide to find the best
investors in the town which invests in our idea. At the start it is hard for us to gain the customer
attraction but we try our best to get it and make a good brand image in the market.

Company description:
The company description is that we are aiming to provide a digital platform to the people to buy
the western clothes and the sportswear just by sitting at their home. Our business brand is a
fashion brand name ENHZ fashion brand which sells the western clothes online. The slogan for

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our fashion brand is the fashion and function. It means that the we are giving the products to the
people which are according the fashion and trends in the market.

We are offering the products in the both categories like to the men and the women. People
always follows the fashion and the trends so we solve the problem of the customers by giving
them the quality products. Our main focus at the start is to make a good brand image in the
market and target the customers. We are also focusing on the quality of our products of the
ENHZ because if the quality is good we can attract the more customers.

As our business is new so the resources and the investment we have is low. As we know that to
start a new business in the market we have the high resources for the website, for advertisements
for the raw material and the labor. So we plan to find the investors for our business to launch the
ENHZ in the market.

Industry analysis:
The market size of the global western wear was the $71,132 million in the 2016 and this value is
expected to reach in 2023 to the $99,423. The CARG value of 4.8% during the period of
forecasting. In the 19th century the western wear clothing style is came into being. The T shirts
and the jackets are the clothing form of the western clothes. In western clothes the sports wear
clothes are also come under it. The western clothes are accepted by the different cultures because
they are comfortable, durable and they have different varieties.

The market size of the sportswear was valued at $16.7 billion in the 2018 and it is estimated that
in 2026 it reached to the $248.1 billion. The CARG value of 5.1% from the 2019 to 2026. The
men’s sportswear has the half of the share in the total sports market and this is expected to grow
at the CARG rate of 4.6%. The sportswear are the clothes that are wear when the people are
doing the physical exercises or during playing outdoor games.

The growth of the population and the massive growth of the e retail outlets increase the income
of the businesses which are selling the online products. The end users has a great impact on the
western and the sports wear clothes in the industry. The western and sportswear clothes are
wearied globally so the market size of these industries is also large. The social media is the
primary drive in the global western market, through this the industry are targeting the people
who are young and fashion conscious.

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Competitor’s analysis
Competitor analysis is the part of strategy in which we analysis the market share, market growth
and revenue of our competitor analysis. Some of the companies don’t create competitor analysis
report that is the disadvantage for the startup business. As we all know EHNZ sportswear is the
brand that provides sport clothes and follows fashion so the competitor must be our adidas,
puma, Nike, Fila and also reebok. These are our competitors who are strong in financial and also
in consumer services so we can give best quality of our product to consumer that will meet our
consumer demand according to product. The prices of competitor product are too high so we can
easily target those consumers who are willing to buy good quality product which also
competitors offers to consumer. We can also give discount and sale promotion in our brands. We
can also do free shipping cost on product so consumer can easily buy and this thing can increase
our brand loyalty in consumer. Our competitor also give benefits to consumer like refund policy,
discount on new design , sale prices discount and also give gift promotion whereas we will do
same strategy which our competitor is doing so in this case we can achieve the growth rate and
market share and we can also compete our competitor with develop the new strategy plan. We
can also follow the weakness of our competitor so in future that weakness will be strength for
business. After competitor analysis we can focus on direct competitor, different solution and
different segment of market. It’s best to include at least one competitor from each category into
your analysis to make it truly comprehensive.

SWOT analysis:
SWOT analysis is the part of strategy in which we can measure internal and external
environment of our business in which we focus on strength, weakness, opportunities and threats.
The SWOT analysis helps business to focus on goal and objective of the business. Strength
means power and backbone of the business that thing we measure from internal organization to
focus tactics and goals of business whereas weakness are the main point in which all business
focus these two things are measure internal from organization. Opportunities and threat are
external factor. Opportunities are openings or chances for something positive to happen, they
usually arise from situations outside your organization. Threats are negative thought and effects
which business focus and overcome the problems which are happen outside the organization.

This is the SWOT analysis of business name ENHZ SUPREME

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 Strength Weakness
 Brand value of the company  Expensive product
 Financial strong  Limited stock
 High market share  many competitors are doing same
 new sports clothes and design thing
 cost prices is low  lack of visibility
 target youth and sport man and  lack of experiences
women
 The quality of the products is good.

Opportunities Threats
 Focus on international market  Lack of brand awareness
 Free shipping on international trade  Many competitors
 Promotion on social media like  Price challenging
Facebook, instar gram and snap chat  Exchange rate
 Introduce new product line  Lack of global expansion due to covid
19

Customer analysis:
The customer are the back bone of every business, without customer business can cover the cost
and reach breakeven point so this is important for every business to do customer analysis for
future and also make strategy according to analysis. The consumers are mainly focus on price,
quality, choice and new design which are unique. Many customers are like to negotiate with
price so we can give best prices so consumer can don’t negotiate on prices of product. The
consumers are also attracting by celebrities shoot so we can shoot our product with trending
celebrity so consumer may like our product by shoots. Consumer main focus on other consumer
feedback that is the major part which consumer are likely to purchase product and they also
focus on value of the product. Some consumer are loyal and their loving to shop again. So our
mainly focus on the quality and prices of the product, so in this case we can fulfill the market gap
with the help of customer analysis because customer demand is quality product which are likely

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to be our competitor types of products. The demands are likely to be price demand, quality
demand and market demand.

Tailored marketing plan:

Advertising to target the customers:

As our ENHZ is a western brand which is also selling the sportswear clothes is an online brand
so we are doing the advertisements by using the social media by posting the ads. We can also use
the e mail to target the permanent customers. The billboards and the by the mouth advertisement
also help us to target the people for our ENHZ business.

Offer the discounts and promotions:

It is hard to target the customers at the start so for our ENHZ business we are targeting the
customers at the start by offering them several discounts. This is a best strategy to attract towards
the people to the new business and provide them good quality of clothes is to offer them
discounts and the promotions. If the people feel that our products prices are high at the start they
do not buy anything from our ENHZ online shop. So to attract them and make a name of the
brand we offer them discounts.

Customer service and feedback:

To make the best profit in the business we have to make the good relation with the customers.
For developing the good relations we need to complete the customers’ requirements and listen to
their issues. So we make a separate customer service department in the ENHZ online shop which
resolves the issues of the people.

Value proposition:

The value ENHZ fashion brand is making for their customers is that they are delivering the best
western and sportswear clothes at your doorsteps with the great quality. We are not
compromising on the quality of the products.

Special events as an opportunity:

The personals events like the sports weak or the world cups of the spots are the opportunity for
us. In this phase we are targeting the people which like the sports and sell our products to them.

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We are also targeting the other special events like charismas as an opportunity for our ENHZ
fashion brand.

Review & critique:

Everyone follows the trends and the fashions in the market so we are aiming to launch the online
platform which sells the western and the sportswear clothes at the door steps of the people. At
the start there are many issues we face that are our brand is new so we have to target the
customers and make good brand image in the minds of the people. The other issue we may face
is to manage the good relationship with the customers to make them a permanent customers of
us. We also need the investors which invest in our idea because we have the limited resources.

We are providing the best products with the good quality. The people do the online shopping
more than buying from the physical stores. So our main target is to make the life of the people
comfortable by offering them the delivery service at their door steps.

Financial plan

How much money is needed? $500,000

Start-up Costs:

The Startup cost for the ENHZ fashion brand is the approximately $500,000. This startup cost is
approximate cost because we are running a new business first time. As we are providing the
online services. So at the start we need the cost of the software to develop and purchase the
domain and hosting for our ENHZ brand. For our ENHZ brand we need a warehouse to store our
products so the startup cost of warehouse includes the rent of the shop that is approximately
$250000, the cost of software and the domain and hosting for our ENHZ brand which we have to
buy is approximately $100, 000, the cost of material and the western clothes is $100,000 and the
remaining $50000 we used for other expenses.

Product/ Service Design & Development Costs:

For our product service design development cost we purchase the domain and hosting to make
our website. For the cost of developing the website we set the approximate cost of 100,000 in

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this we buy one year domain and hosting. These costing are not fixed we take the approximate
money to start of our business, accurate and final costing is done after market research.

Break-even Analysis:

Fixed cost $300,000 including rent, domain and hosting for our ENHZ fashion website.

Variable cost $200,000 including labor rate with works in our business, the cost of the products
which are in our ENHZ brand, the other expenses.

Fixed cost divided by variable cost equal to breakeven.

Fixed cost Variable cost Breakeven per unit

300,000 200,000 300,000\200,000=1.5

Projected Income Statement for 2 years:

Revenues 1000000

Cost of goods (300000)

Gross profit 700000

Operating expense

Commission 100000

Marketing expense 120000

Offices expense 320000

Total operating expense 540000

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Net income 1600000

Projected Balance Sheet for 2 years:

ASSESTS LIABILITIES

Starting CASH 500000 ACCOUNTS PAYABLE 0

ACCOUNT RECIEVABLE 0 TOTAL LIABILITIES 0

INVENTORY 0 OWNER EQUITY 500000

LAND 0 DRAWING 0

EQUIMENT 300000 RETAINED ERANINGS 0

OTHER ASSEST 200000

TOTAL ASSEST 1000000 TOTAL EQUITY AND LIABILITIES

500000

Investors list:
As we are aiming to start a new business brand of the western clothes so we have to find the
investors for our brand which invest in our idea. As the business is new and we don’t have the
enough resources to run the business. So we find the investors which help us to run our business
and gain some share in it. We have looked at the investors in the United Kingdom and they are
several investors in the United Kingdom. It is not easy to show the idea in front of the investors
and attract them towards our brand but we tried our best to target the investors for our brand.
Some important investors in the United Kingdom are the black rock and the state street. The

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global assets of the black rock are 6608 and in the UK it is 1289. So they are the best investors
for our ENHZ fashion brand.

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