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One of The Emerging Markets and Is The Sixth Richest in Southeast Asia by GDP Per Capita

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Lyn Abuda
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34 views

One of The Emerging Markets and Is The Sixth Richest in Southeast Asia by GDP Per Capita

Uploaded by

Lyn Abuda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Incentives

 Gaining access to consumers in emerging markets


 Hot dogs are always in demand in our grab-and-go culture most especially in the
Philippines, one of the emerging markets and is the sixth richest in Southeast Asia by
GDP per capita.. Filipinos eat hot dogs every once in a while. Therefore, Philippines is a
good location for the expansion of our business for there is a potential of large demand
for hotdogs for Filipinos that will eventually help for the growth and development of our
business.

Benefits
 Increased Market Size
- US, itself, is the top consumer of hot dogs. However, we wanted to increase the
market size or increases the number of potential customers of our own hotdog business
and, to achieve that, the expansion in the Philippines could be a great help.
Philippines, since it is an emerging market, might offer higher potential returns. Thus,
our business can build stronger position not only in US but also in the Philippines.
 Economies of Scale and Learning
 Expanding our business in the Philippines enables us to regulate the procedure or
operations in producing, selling and distributing hotdogs. With this, it elevate our
capacity on how to consistently reduce cost and, at the same time, increasing the
value of our hotdogs, Additionally, since we’re from US and we expanded our
business in the Philippines, in this manner, we’ll be able to share resources and
knowledge that, eventually, allow us to comprehend on how to develop synergy in
which it will help us to produce higher quality products at a lower cost that is
good for most Filipinos.
 Location Advantages
 Having a facility in the Philippines cater easier access to lower-cost labor,
business taxes, energy and etc. because these two costs differs in US. In addition,
Philippines are known for its abundance in livestock and natural resources which
can be used in the production of hot dogs therefore there is an easy access for the
materials in the production of our product, hotdogs.

Gaining access to consumers in emerging markets. Philippines is one of the


emerging markets thus there is a potential of large demand for hotdogs that will help for
the growth and development of the business. Benefits of international strategy. First,
Increased market size. Philippines, an emerging market, offer higher potential returns
and the business can build stronger position in both countries. Economies of Scale
and Learning. It enables to regulate the procedure in producing, selling and
distributing. With this, it elevate capacity on how to consistently reduce cost and, at the
same time, increasing the value of the hotdogs. It also allows us to comprehend on how
to develop synergy that will help in producing higher quality products at a lower cost.
Location advantage. Philippines cater easier access to lower-cost labor, energy and etc.
because these costs differs in US. There is an easy access also for the materials
because Philippines is known for its abundance in livestock and natural resources which
can be used in the production of hotdogs.

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