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    Comfort/experience Associated With Them in The Online Shopping Context

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    gh_addy07
    The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

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    Comfort/experience Associated With Them in The Online Shopping Context

    Uploaded by

    gh_addy07
    691 views3 pages
    The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

    Original Title

    Questionnaire

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    © Attribution Non-Commercial (BY-NC)

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    The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    691 views3 pages

    Comfort/experience Associated With Them in The Online Shopping Context

    Uploaded by

    gh_addy07
    The document appears to be a survey that asks respondents about their internet usage habits, online shopping behaviors, and opinions on online shopping for apparel. Specifically, it asks about time spent online, where the internet is accessed, activities performed online, shopping comfort levels and preferences for different product categories, perceptions of online versus traditional shopping for apparel, awareness of and willingness to use certain retailers' online services, and intentions to use online shopping in the future. Scores or opinions are elicited for many of the questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    1. How long have you been using the internet?

    a. Less than 1 year


    b. 1-3 years
    c. 3-5 years
    d. 5-10 years
    e. More than 10 years
    2. Approximately how much time do you spend on the internet in a week?
    a. Less than 5 hours
    b. 5-10 hours
    c. 10-15 hours
    d. 15-20 hours
    e. More than 20 hours
    3. Where do you access the internet most often?
    a. At home
    b. At work
    c. At college
    d. Cyber-cafes
    4. Assign scores out of a possible 5 to the following according to your usage habits on the internet
    a. Communication
    b. Information Exchange
    c. Entertainment
    d. Shopping
    5. Assign scores to the following categories, out of a possible 5 to indicate your
    comfort/experience associated with them in the online shopping context
    a. Books / Music
    b. Travel
    c. Electronics / Home Applicances
    d. Computer Hardware / Software
    e. Financial Services
    f. Apparel / Accessories
    6. What makes online shopping a better option compared to traditional channels in case of the
    apparel category (like shoes, pyjamas etc)? Assign scores out of a possible 5.
    a. Convenience
    b. Wider variety
    c. Better prices
    d. Excitement
    e. Payment options
    f. Information
    7. What makes the same less attractive? Go through all the points before assigning the scores.
    a. Lack of knowledge
    b. Lack of trust( return policies etc)
    c. High delivery charges
    d. Delivery issues
    e. Against buying habits / traditions
    f. Lack of reliable information
    g. Lack of touch & feel
    h. Lack of personal attention
    i. Security issues (credit card information, personal information)
    j. Quality issues
    8. Notwithstanding the cons of online apparel purchase, how will the following influence your
    decision? Assign scores.
    a. WOM
    b. Brand awareness (Reebok, Bata etc)
    c. Promotion (Discounts, free home delivery etc)
    d. Price
    e. Product type / usage
    9. Should an online store also have its brick-and-mortar version?
    a. Yes, always
    b. Not necessary
    10. Are you aware that Converse is offering customers in the west an online option of customizing
    their shoes before purchase?
    a. Yes
    b. No
    c. Never heard of any ‘Converse’
    11. Did you know that you can get good deals on branded shoes from yebhi.com, a division of the
    bigshoebazaar.com which is one of the largest online shoe retails in Asia?
    a. Yes, have also availed such deals
    b. Yes, have heard about it
    c. No
    12. Bata allows you to send shoes or redeemable gift vouchers to friends through their online
    portal.
    a. Yes, I knew that
    b. Never heard
    13. Metro Shoes, which is a well known multi-brand retail for shoes, is going to launch the “dial-a-
    shoe” program for cities throughout India with online order tracking and free home delivery. Did
    you know that?
    a. Yes
    b. No
    14. Do the sales people at the store inform you about their online services?
    a. Yes
    b. No
    15. Are you intending to avail the online services in the near future?
    a. To make a purchase
    b. To gather information only
    c. I’ll rather go to a traditional outlet
    16. You will share the experience with others
    a. Least likely 1 2 3 4 5 Most likely
    17. The apparel category will be as successful in the online context as other categories such as
    travel, finances etc
    a. Least likely 1 2 3 4 5 Most likely

    Age:
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