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    IG DPA OOPS Rater Guidelines

    Uploaded by

    Linus Linh Phuc
    The document provides guidelines for rating dynamic product ads on Instagram and Facebook. It instructs raters to view each ad as they normally would by interacting with features like liking, commenting or sharing. Raters are then asked a series of multiple choice and free response questions about whether the product is offensive, harmful, or inappropriate for the communities and why. The questions gauge reactions like whether many people would have a negative reaction to the product or prefer not to see it. Raters are told to provide their honest feedback to assess what types of products people should or should not see on the platforms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    IG DPA OOPS Rater Guidelines

    Uploaded by

    Linus Linh Phuc
    43 views3 pages
    The document provides guidelines for rating dynamic product ads on Instagram and Facebook. It instructs raters to view each ad as they normally would by interacting with features like liking, commenting or sharing. Raters are then asked a series of multiple choice and free response questions about whether the product is offensive, harmful, or inappropriate for the communities and why. The questions gauge reactions like whether many people would have a negative reaction to the product or prefer not to see it. Raters are told to provide their honest feedback to assess what types of products people should or should not see on the platforms.

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    © © All Rights Reserved

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    The document provides guidelines for rating dynamic product ads on Instagram and Facebook. It instructs raters to view each ad as they normally would by interacting with features like liking, commenting or sharing. Raters are then asked a series of multiple choice and free response questions about whether the product is offensive, harmful, or inappropriate for the communities and why. The questions gauge reactions like whether many people would have a negative reaction to the product or prefer not to see it. Raters are told to provide their honest feedback to assess what types of products people should or should not see on the platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views3 pages

    IG DPA OOPS Rater Guidelines

    Uploaded by

    Linus Linh Phuc
    The document provides guidelines for rating dynamic product ads on Instagram and Facebook. It instructs raters to view each ad as they normally would by interacting with features like liking, commenting or sharing. Raters are then asked a series of multiple choice and free response questions about whether the product is offensive, harmful, or inappropriate for the communities and why. The questions gauge reactions like whether many people would have a negative reaction to the product or prefer not to see it. Raters are told to provide their honest feedback to assess what types of products people should or should not see on the platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Guidelines for Rating Dynamic Product Ads Introduction

    Basic Instructions
    When you open the tool, you'll see a series of products. Next, you'll answer a short set of questions about the
    products.

    Consider what products are or are not appropriate for the Instagram or the Facebook community and
    explain your answers. Your honest responses are what matter most.

    Getting Started
    Before submitting each rating, view and interact with each ad just as you would in everyday life.

    For ads in your Instagram or Facebook feed, that might include liking, commenting, sharing, clicking, or hiding
    the ad. Use any of these features just as you normally would, but you’re not required to use them.

    For ads in stories, enter full-screen view to make sure you see the ad as it would look when using Instagram or
    Facebook stories.

    At the end of each question set, explain why you rated the product the way you did. Your written feedback is
    very important, so please provide some for each product you rate.

    QUESTIONS 1 TO 3 Multiple Choice Questions


    When you rate an advertised product, you'll be shown a set of multiple choice questions. There are 3 ways to
    answer the first few questions:

    ● Not at all
    ● Somewhat
    ● Very

    Question 1: Do you believe this product is offensive to many people?


    An offensive product makes people feel bad, hurt, upset or angry. Those feelings can stem from either the
    advertised item or the company behind the item.

    Question 2: Do you believe this product is harmful to many people?


    A harmful product may be dangerous, damaging, hurtful, or unhealthy. Consider if the product is likely to
    negatively affect the safety and well-being of people on Instagram.

    Question 3: Do you believe this product is inappropriate to many people?


    An inappropriate product makes people feel uncomfortable, concerned, upset or disturbed. The product may
    not be troublesome for you, but consider if it is likely to be controversial or undermine positive connections
    among people on Instagram or Facebook.
    QUESTION 4 Multiple Choice
    There are 5 ways to answer the next question:
    1. Definitely should NOT see. Choose this option if many people are likely to have such a negative
    reaction to the product that they won't want to see it at all.
    2. Maybe should not see. Choose this option if many people would prefer not to see the product if given
    a choice, but seeing it would not impact their overall experience on Instagram or Facebook.
    3. Doesn't matter if people see or do not see. Choose this option if the product is neutral and it won't
    generate positive or negative feelings for most people.
    4. Maybe should see. Choose this option if people would be untroubled by seeing the product, but if they
    didn't see it, that wouldn't impact their experience on Instagram or Facebook.
    5. Definitely should see. Choose this option if people are likely to have such a positive reaction to the
    product that many will actually enjoy seeing it.

    Question 4: Overall, is this the kind of product people should NOT see on Instagram or Facebook?
    Consider if this product reflects what people expect to see on Instagram or Facebook. Setting aside your
    personal preferences, is the product a good fit for the Instagram or Facebook community?

    QUESTION 5 Free Response


    Use your own words to answer this question.

    Question 5: In your own words, why do you feel this way about the product?
    Please describe what went through your mind when you were looking at the advertised product. What 2 words
    best describe your reactions to the product? Why did you feel it was the kind of product people should or
    should not see on Instagram or Facebook? What elements of the product were offensive, harmful or
    inappropriate?

    You can also use the free response to discuss aspects of the product you weren't directly asked about. For
    example:

    ● Advertiser Brand: You can describe how you feel about the advertiser.
    ● Social Reactions: Did likes and comments associated with the product have an impact on you?
    SRT UI:

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