SOP-I

Marketing is the invisible force that propels the modern business world forward. With recent
advancements in communications technology, the marketing field has been revolutionized, with
new opportunities and new potential pitfalls. With the globalization of business, the success or
failure of international marketing campaigns is undeniably a powerful factor in the success or
failure of modern companies. In [my country], however, the field of marketing remains relatively
underdeveloped and neglected, however, and the educational opportunities are likewise
insufficient for my goals. In contrast, UK businesses place great emphasis on advertising and
marketing, and the marketing techniques are accordingly advanced and well-established in the
UK. I am confident that, having exhausted many of the training opportunities available in my
country, the resources available in your postgraduate program in the UK are ideal for taking my
career to the next level.
 
I was initially attracted to the field of marketing because I find it to be a very dynamic and
creativity-based field. In addition, marketing is a fast-growing discipline, encompassing a wide
area of activities within the community. I was first exposed to marketing while studying for my
Bachelor degree. While studying business administration, I took courses related to marketing,
such as International Marketing, Advertising and Marketing Management. In addition to the
lectures, we examined several case studies and devised specific solutions for particular problems;
through these courses, I grew familiar with the basic theories and applications of marketing.
 
Due to my coursework, I quickly developed great interest in the field of marketing. As a result, I
sought work as an intern at Goodwell Industrial Co., Ltd. during the summer vacation preceding
my sophomore year. I worked as a Quality Control Assistant, a role I would occupy for the next
three semesters. In this position, I gained a more in-depth and practical understanding of
marketing, while I concurrently learned about the theoretical side of marketing in the university.
After graduation, I was promoted to Quality Assurance Engineer and given increased
responsibilities. Although I found this position rewarding and challenging, I have decided that
my academic foundation is inadequate for achieving my career goals, and further training in your
master’s program will solidify my expertise and help me create more international opportunities
for companies such as this in my future career.
 
I have several concrete goals for my postgraduate experience in the UK. I hope to learn the latest
marketing techniques and theories, while also expanding my horizons and developing a broader,
more international outlook. I look forward to interacting with students of different nationalities
and diverse backgrounds, which will provide me with a deeper understanding of different
cultures and mindsets. Overall, I feel that these attributes of your master’s program will help to
increase my overall effectiveness in the business world and give me a unique advantage in my
future career.
 
I have chosen to study in the UK for several reasons. I have always had great interest in the
richness of European culture. In high school, I travelled to England and was in awe of the culture
and environment. The traditional aspects of the culture and the historical legacy of this country
left a lasting impression on me. Additionally, the field of marketing is well-established in the
UK, and as a result, it is a suitable setting for advanced training in this field. Britain, for
example, is home to the world-renowned D&AD Award, which promotes education programs to
advance the marketing and advertising industries every year. Studying in such an environment
will, I believe, put me on the path to success. Specifically, joining the prestigious master’s
program offered by your school will give me the theoretical training, practical experience, and
access to resources that I will need to advance my knowledge.
 
After completion of the master’s program, I plan to return to Goodwell Industrial Co., Ltd., and
apply my skills toward expanding their business beyond Asia and throughout Europe.
Specifically, we plan to develop markets in both Eastern and Western Europe, and I feel that the
knowledge and experience I gain in your master’s program will be essential in helping the
company expand and grow well into the future. I am confident that the skills and expertise I have
acquired through years of education and employment have prepared me well for postgraduate
study at your institution, and I am eager to apply myself and develop my skills further.

SOP-II
I am applying for admission to the Ph.D. program in Marketing at the School of Business
Administration, Wayne State University because I want a career in the research and
teaching of marketing strategies. In particular, I am interested in factors that affect the
competitive performance of a business concern, and the manner in which changes in
technology affect an organization's structure, long-term business strategy, product
development and standard systems. In order to gain an appreciation of these and
associated issues, it is vital for me to have a strong grounding in Marketing, Economics,
Supply Chain Management, and issues coupled with Information Technology, as well as
gain a General Management viewpoint.

I believe that the Ph.D. program in Business Administration (with concentration in

Marketing is the undetectable might that propels the modern business world onward. With
recent developments in communication technology, the marketing field has been
modernized, with new opportunities and new potential downsides. With the globalization of
business, the success or failure of international marketing campaigns is unquestionably a
powerful factor in the success or failure of modern companies. In India however, the field of
marketing remains relatively underdeveloped and ignored, however, and the educational
opportunities are likewise insufficient for my goals.

In contrast, US businesses place great emphasis on advertising and marketing, and the
marketing techniques are accordingly advanced and well-established here. I am confident
that, having exhausted many of the training opportunities available in India, the resources
available in your doctoral program at Michigan State University are ideal for taking my
career to the next level.

I was initially attracted to the field of marketing because I find it to be a very dynamic and
creativity-based field. In addition, marketing is a fast-growing discipline, encircling a wide
area of activities within the community such as working with private and nonprofit
organizations for research. I was first exposed to marketing while doing my undergraduate
studies in Engineering. I took courses related to Industrial marketing, such as International
Marketing, Advertising and Marketing Management as electives. In addition to these
courses, I examined several case studies and devised specific solutions for particular
problems; through these courses, I grew familiar with the basic theories and applications of
marketing.

After completing my Bachelor's degree in Engineering, I enrolled myself for a Post Graduate
Diploma in Business Management at Indian Institute of Planning and Management, New
Delhi due to my keen interest in marketing. I quickly developed great interest in the field of
marketing. As a result, I sought work as an intern at Mermet International Ltd., a French-
based company which sells Interior Decorative Accessories, during the summer vacation. I
worked as a Quality Control Assistant, a role I would occupy for the next four months. In this
position, I gained a more in-depth and practical understanding of marketing, while I
concurrently learned about the theoretical side of marketing in the university. Although I
found this position rewarding and challenging, I have decided that my academic foundation
is inadequate for achieving my career goals, and further research and training in your
doctoral program will solidify my expertise and help me create more international
opportunities for companies such as this in my future career.

I have several concrete goals for my graduate experience in India. I hope to learn the latest
marketing techniques & theories, while also expanding my horizons and developing a
broader, more international outlook. I look forward to interacting with students of different
nationalities and diverse backgrounds, which will provide me with a deeper understanding
of different cultures and mindsets. Overall, I feel that these attributes of your master's
program will help to increase my overall effectiveness in the business world and give me a
unique advantage in my future career.

I have chosen to study at the School of Business Administration at Wayne State University
for several reasons. I have heard about WSU's Ph.D. program in Marketing from my
business school professors and am impressed with the emphasis placed on technical and
analytical skills, general management orientation and rigorous research methodology. The
School's strengths in research, marketing, supply chain management and information
management are commensurate with my research interests. The faculty's reputation for
excellent teaching, challenging coursework and the excellent facilities are added attractions.

While the study of and research in marketing is my prime objective today, my interests in
music, reading, travel and nature help me maintain a sense of perspective in life. I have
organized and participated in a number of extra-curricular activities like dancing, singing
and dumb charades during my college days.

After completion of the doctoral program, I plan to invest more time on research and
academic teaching and apply my skills toward expanding business ideas. I know that the
knowledge and experience I gain in your doctoral program will be essential in helping me
make a contribution to our community. I hope that the admissions committee finds my
background and strengths commensurate with the requirements of WSU's Ph.D. program in
Marketing at the School of Business Administration