PROGRAMME GUIDE

FOR
BACHELOR OF BUSINESS ADMINISTRATION

BBA

Directorate of Distance Education

SIKKIM MANIPAL UNIVERSITY (SMU)

PG0078/1608/1708
Printed: 2017
 CONTENTS
1. The Program
2. Objectives of the Program
3. University Support
4. Program Structure
4.1 Duration of the Program
4.2 Medium
4.3 Credit System
4.4 Academic Calendar – SMU DDE Admission and Examination
5. Course/Subjects of Study & Self Learning Materials (SLMs)
6. Instructional System
6.1 Printed Self Learning Material (SLM)
6.2 Counselling
6.3 Assignments
6.4 Technology Support (EduNxtTM)
7. Evaluation System
7.1 Internal Assessment (IA)
Assignment Submission
7.2 Term End University Examination (TEE)
Question Paper Pattern
Minimum Passing Marks
Grading System
Carry-over Provision
Examination and Result Publication
Model Question Paper
8. Project Guidelines
8.1 Introduction
8.2 Selection of Project Title
8.3 Project Process
8.4 Project Report
8.5 Project Evaluation
Project Synopsis Evaluation
Project Report Evaluation
8.6 Suggested Project Topics
8.7 Templates
9. General Points
BBA Programme Guide PG0078 Page No.: 1
 BACHELOR OF BUSINESS ADMINISTRATION
(BBA)

1. The Program
At every step in one’s life, one needs to transform, to compete, and
improve. In today’s dynamic business environment, being acquainted with
concepts is not enough. It is essential to acquire and constantly upgrade
knowledge about various dimensions of business. The Sikkim Manipal
University – Directorate of Distance Education (SMUDDE) BBA Program
imparts knowledge and skill sets to students to achieve this, and face real
world challenges. It teaches application of innovative practices to current
business situations. It incorporates analysis of contemporary issues besides
providing a strong theoretical foundation. It provides a collaborative learning
environment with dedicated faculty to ensure students achieve their full
potential. The SMUDDE BBA Program teaches one to work smartly, take
the lead in critical situations, and influence business decisions more
effectively. It teaches one to not only work efficiently, but also shape the
business environment and create opportunities for further growth.
The Bachelor of Business Administration (BBA) Program of Sikkim Manipal
University – Directorate of Distance Education (SMUDDE) is a three-year
Program that provides for electives during 5th and 6th semester. This
Program aims at developing focused managers with a strong understanding
of their area of specialisation, even as the core subjects equip the students
with fundamental management theories and concepts along with less
tangible, but equally important soft skills. The BBA Program is designed to
instill confidence, improve knowledge, and act as a catalyst in the search for
success and growth.

2. Objectives of the Program

This Program has the following objectives –
 To provide a strong theoretical and practical foundation for a
managerial position
 To enable students to analyse and understand the changes taking
place in the corporate sector
 To promote an enquiry-based learning

BBA Programme Guide PG0078 Page No.: 1

 To promote a self-learning platform such that the motivation to upgrade
one’s knowledge continues even after the Program is completed
 To prepare the students for the industry using the latest technology
based learning systems
 To provide the Indian industry with employable professionals at specific
levels of management.

3. University Support
Students admitted to the program will receive the printed Self Learning
Material (SLM) for each of the subjects in their curriculum.
To supplement the student's learning process, the University provides
counselling sessions and online support using its Learning Management
System (LMS) – EduNxtTM. You will get access to learning resources which
include SLM, Quizzes, Model Question papers and Internal Assignments.

4. Program Structure
4.1 Duration of the Program
The minimum duration for the completion of the BBA program is three
years, comprising of six semesters. However, the student is permitted to
take a maximum of six years to complete the program.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. In this Program, the subjects are of
2 or 4 credits each. Each credit consists of 30 hours of study. A student
must complete 96 credits successfully for the award of the Bachelor of
Business Administration degree.
4.4 Academic Calendar – SMU DDE Admission and Examination
1. For your semester related details and time lines on admissions,
re-registration, academic delivery and examinations, refer to University
notification on Academic Calendar on the website www.smude.edu.in.
You may also refer to your EduNxtTM or MyZone portal.
2. Every academic year will have two main exams and two supplementary
exams.

BBA Programme Guide PG0078 Page No.: 2

5. Courses/Subjects of Study & Self Learning Materials (SLMs)
Course/
Subject Course/Subject Title Book ID Name of the SLM Credits
Code
Semester I
BBA106 Communication Skills B1497 Communication Skills – 4
Edition : Fall 2011
BBA107 Organisational Behavior B1498 Organizational Behaviour – 4
Edition : Fall 2011

BBA108 Business Environment B1499 Business Environment – 4

Edition : Fall 2011
BBA109 Quantitative Techniques B1500 Quantitative Techniques in 2
in Business Business – Edition : Fall 2011
BBA110 Computer Fundamentals B1501 Computer Fundamentals – 2
Edition : Fall 2011

Semester II
BBA206 Research Methods B1518 Research Methods – 2
Edition : Fall 2011

BBA207 Business Strategy B1519 Business Strategy – 2

Edition : Fall 2011
BBA208 Financial Accounting B1520 Financial Accounting – 4
Edition : Fall 2011
BBA209 Marketing Management B1521 Marketing Management – 4
Edition : Fall 2011

BBA210 Management Information B1522 Management Information 4

System System – Edition : Fall 2011

Semester III

BBA305 Legal and Regulatory B1595 Legal And Regulatory 4

Framework Framework –
Edition : Fall 2011

BBA306 Human Resource B1596 Human Resource Management – 4

Management Edition : Fall 2011

BBA307 Quality Management B1597 Quality Management – 4

Edition : Fall 2011
BBA308 Advertising and Sales B1598 Advertising and Sales 4
Management –
Edition : Fall 2011
Semester IV

BBA406 e-Commerce B1712 E-Commerce – 4

Edition : Fall 2011

BBA407 Management Accounting B1713 Management Accounting – 4

Edition : Fall 2011

BBA Programme Guide PG0078 Page No.: 3

 BBA408 International Marketing B1714 International Marketing – Edition 4
: Fall 2011

BBA409 Small Business B1715 Small Business 2

Management Management –
Edition : Fall 2011
BBA410 Retail Management B1716 Retail Management – 2
Edition : Fall 2011

Semester V (Elective – General)

BBA506 Production and B1849 Production and Operations 4
Operations Management Management –
Edition: Fall 2011
BBA507 Financial Management B1850 Financial Management – 4
Edition : Fall 2011

BBA508 Economic Planning and B1851 Economic Planning and 4

Policies Policies – Edition : Fall 2011

BBA509 Taxation Management B2116 Taxation Management – 2

Revised Edition : Fall 2017
BBA510 Entrepreneurship B1853 Entrepreneurship 2
Management Management –
Edition : Fall 2011

Semester V (Elective-Retail Operations)

BBR506 Store Operations and B1802 Store Operations and Job 4
Job Knowledge Knowledge –
Edition : Fall 2011
BBR507 Logistics Management B1803 Logistics Management – 4
Edition : Fall 2011

BBR508 Buying B1804 Buying – Edition : Fall 2011 2

BBR509 Visual Merchandising B1805 Visual Merchandising – 2

Edition : Fall 2011

BBR510 Warehouse B1806 Warehouse Management – 4

Management Edition : Fall 2011

Semester VI (Elective-General)

BBA605 Technology B1894 Technology Management – 4

Management Edition: Fall 2011

BBA606 Management B1892 Management Development 4

Development and Skills and Skills – Edition: Fall 2011

BBA607 Role of International B1905 Role of International Financial 4

Financial Institutions Institutions – Edition: Fall 2011
BBA608 Project 4

BBA Programme Guide PG0078 Page No.: 4

 Semester VI (Elective – Retail Operations)
BBR605 Modern Retail B1940 Modern Retail Management 4
Management Process Process and Retail Services –
and Retail Services Edition: Fall 2011

BBR606 Retail Project Property B1941 Retail Project Property 4

Management and Case Management and Case Studies in
studies in Retail Retail – Edition: Fall 2011

BBR607 Merchandising and B1942 Merchandising and Supply Chain 4

Supply Chain Management –
Management Edition: Fall 2011

BBR608 Project 4

Project work: Every student shall undertake Project work in the

VI semester starting with the project synopsis and culminating with the
project report in the VI semester. Students are encouraged to choose a
project, of six months’ duration either at place of work or any other location,
in the area of choice of student, but should be relevant to BBA program.
The project work is equivalent to four credits.
Please refer to Project Guidelines given under Learn BBA604 –
Project/BBR604 – Project on EduNxtTM portal. List of Approved Guides
has been uploaded on EduNxtTM Portal, for the convenience of students.
Important Note:
Please note that contact with your Guide at regular intervals is mandatory.
Any information provided without the consent of Guide, or manipulation of
any means, if identified by the University, will lead to rejection of your
project synopsis, and subsequently the project report, at anytime.

6. Instructional System
The Distance Education (DE) system is more learner-oriented, and the
student has to be an active participant in the entire teaching-learning
process. SMU-DE follows a multi-channel approach for instruction and
comprises a suitable mix of the following: 
 Printed Self Learning Material(SLM)
 Counselling
 Assignments
 Technology Support
The University follows the “Credit System” for its program. Each credit is of
30 hours of study comprising all learning activities viz. Self-Study (19 Hrs.),

BBA Programme Guide PG0078 Page No.: 5

counselling (3 Hrs.), Activities in EduNxtTM such as attempting Quizzes,
Model Question paper, reading additional support contents (5 Hrs.), and
Assignments (3 Hrs.). Thus, two Credits and four Credits course require
60 Hrs. and 120 Hrs. of study time respectively. Credit System indicates the
effort which the student has to put to successfully complete the subject.
Completion of the Program requires successful completion of Assignments
(Refer to Section 7.1), the Term End University Examination (Refer to
Section 7.2), and Project (Refer to Section 8.0).
6.1 Printed Self Learning Material (SLM)
Printed study material is the primary form of instructional material. The
University provides the printed study materials developed to stimulate
independent learning. Such materials are called Self Learning Materials
(SLM). On admission/re-registration to a semester of program, students can
obtain the Self Learning Materials from the University. Each SLM comprises
several units. Each unit begins with an introduction in which we tell you
about the contents of the unit. We also outline a list of objectives which we
expect you to achieve after studying the unit. This is followed by the main
body of the unit, which is divided into various sections and sub-sections. We
end each unit by summarising its content. In each unit, there are several
Self-Assessment Questions (SAQs) and Terminal Questions (TQs)/
Activities/Exercises. These are meant to help you to assess your
understanding of the subject contents.
6.2 Counselling
In distance education, counselling provides an opportunity for you to interact
with Subject Matter Experts (SMEs). The purpose of counselling is to give
you an opportunity to ask questions and clarify your doubts.
Before attending the counselling sessions, we advise you to go through your
study material and make a plan of the points to be discussed with subject
matter expert. Unless you have gone through the units, there may not be
much to discuss. Please visit EduNxtTM portal for Counselling Schedule.

6.3 Assignments
A theory course in a semester will have Assignment/s. To complete the
course, one has to attempt the Assignment/s. You will find the Assignment
Question paper in your EduNxtTM login. The completed Assignment is to be
submitted to the University for Evaluation for the award of the Internal
Assessment (IA) marks. For more details, refer section 7.1.

BBA Programme Guide PG0078 Page No.: 6

6.4 Technology Support (EduNxtTM)
In addition to counselling sessions, University also provides you an
opportunity to discuss with the University faculty and your peers via
Discussion Board available on EduNxtTM. We encourage you to post your
subject-related queries on Discussion Board. Faculty assistance will be
available through Live Webinar sessions, Discussion Board and through a
dedicated E-Mail support for project work. Students are recommended to
use any/all of the above mentioned academic support services to get
guidance for successful completion of course.

7. Evaluation System
The marks ratio of Term End University Examination (TEE) to Internal
Assessment (IA) for the theory subject is 70:30.
Scheme of Examination – Theory course/subject
Credits Duration of TEE in hour(s) IA Marks TEE Marks Total Marks
4 3 30 70 100
2 3 30 70 100

Note: The details of the examination schedules will be provided at the

relevant time on the website: www.smude.edu.in

Marks Distribution for Final Semester Project

Percentage of
Final Semester Project – Mark Distribution
Total Marks
IA Synopsis 30
TEE Project report (Refer section 8 of this Program Guide) 35
Project presentation 15
Viva - Voce 20
Total 100

7.1 Internal Assessment (IA)

Internal assessment marks are based on the assignments which will be
evaluated and graded by the University. There will be ONE assignment for a
2 credit course and TWO assignments for 4 credit course. You are required
to submit Assignments (one / two assignments) depending on Course
requirement within the submission window only as a SINGLE Submission.
The assignments will have a weightage of 30 percent.

BBA Programme Guide PG0078 Page No.: 7

The questions for assignment for all theory courses shall be uploaded on
the EduNxtTM portal http://edunxt.smude.edu.in/at the beginning of each
session.
7.1.1 Assignment Submission
The dates for the submission of the Assignments will be decided by the
University and will be put up on web portal – http://edunxt.smude.edu.in/.
 The assignment questions for all courses will be uploaded course wise
on EduNxtTM http://edunxt.smude.edu.in/
 All assignments will be assessed by the University.
 The assignments are designed to encourage the students to develop the
habit of continuous study of the course/subject throughout the semester.
 Completed assignments (handwritten or typed) soft copies should be
uploaded on EduNxtTM portal.
 Specimen format of the assignment and user manual for the same is
made available in student login of EduNxtTM.
 Ensure that you answer all questions according to the marks allocated
(not more than 400 words for a 10-mark question and not more than
200 words for a five-mark question). The total page limit shall not exceed
12 pages of A-4 size. Students are advised to check their Assignments
thoroughly before uploading the same, as Only ONE submission will be
considered and evaluated. Multiple submissions are not allowed.
 Content that has been directly copied from the Internet will NOT be
accepted.
 Assignments that have been copied and shared among students will be
automatically rejected and liable for disqualification.
7.2 Term End University Examination (TEE)
The TEE will be conducted at designated examination venues. Examination
dates along with the detailed instructions will be published well in advance
on the MyZone portal.

BBA Programme Guide PG0078 Page No.: 8

7.2.1 Question Paper Pattern
The Term End University Examination Question Paper for Theory subject
will have both Multiple Choice Questions (MCQs) and Descriptive Questions
(DQs). The question and time distribution pattern is as follows:

Question
Section A (Answer ALL) Marks Time
x Marks
Multiple Choice Questions 10 x 2 20 ½ hr.

Section B
Descriptive Questions (Short Answers), 4x5 20 1 hr.
Answer Four out of Six questions.

Descriptive Questions (Long Answers), 3 x 10 30 1½ hrs.

Answer Three out of Four questions.

Total 70 3 hrs.
(Please refer section 7.2.6 for the model questions)

Note:
1. General time distribution for each type of question is as given in the
above table.
2. The marks distribution is based upon the complexity involved in the
question.
3. The University reserves the right to change the examination pattern from
time to time. The change would be intimated to students well in advance.
4. Reappearance: There is no provision for improvement by reappearance
in the Term End University Examinations or in the Internal Assessment
once a student is declared to have passed in a paper.
7.2.2 Minimum Passing Marks
 The students are considered as passed in a paper if they
score < 40% marks in the Internal Assessment (IA).
 40% marks in the Term End University Examination (TEE), and,
 40% aggregate of the Term End University Examination (TEE) and
the Internal Assessment (IA).
 Students have to score minimum 40 % marks for project based subjects.
 If a student fails in any one component (failure to get 40% marks either
in IA or TEE), then he/she will be required to re-appear for that
component only (IA or TEE as the case maybe).

BBA Programme Guide PG0078 Page No.: 9

 The students must note that for re-appearing for IA also, the students
have to fill in the Re-sitting Forms.
7.2.3 Grading System
A student’s performance will be evaluated based on both Continuous
Evaluation and Term End University Examination. Student will be awarded
grade for the semester based on the below criteria:
Marks Range Grade Point Grade
≥90 10 S
≥80 to <90 9 A+
≥70 to <80 8 A
≥60 to <70 7 B+
≥50 to<60 6 B
≥40 to <50 5 C
<40 0 F (Fail)
Not Applicable 0 I (Incomplete)

Students absent in Internal Assignment or Examination or in both will obtain

grade “I”
Student obtaining Grade “F” and “I” shall be considered failed and will be
required to reappear in the examination.
Semester Grade Point Average (SGPA) is the ratio of sum of the product
of the number of credits with the grade points scored by a student in all the
courses taken by a student and the sum of the number of credits of all the
courses undergone by a student

Where is the number of credits of the course and is the grade point
scored by the student in the Course
The CGPA is also calculated in the same manner taking into account all the
courses undergone by a student over all the semesters of a program

Where is the SGPA of the semester and is the total number of

credits in that semester
NOTE: The SGPA and CGPA shall be rounded off to 2 decimal points.

BBA Programme Guide PG0078 Page No.: 10

7.2.4 Carry-over Provision
Please note that since there is a carry-over system for every semester,
self-study should start automatically for the next semester without waiting
for the examination results.
7.2.5 Examination and Result Publication
 The University will conduct Term End Theory Examinations at
designated Examination venues. The date and other related instructions
of the examinations will be published well in advance of the date of
examination on the website www.smude.edu.in.
 The University reserves the right to change the mode and location of
examination from time to time. The change would be intimated to
students well in advance.
 NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE
EXAMINATION WITHOUT UNIVERSITY ISSUED ADMIT CARD. Admit
card is only valid when accompanied with University photo Identity
Card/Government issued photo ID Card.
 Admit Cards will be issued only to those students who fulfil the
prerequisites as specified by the University. Admit Cards will be issued
to all fresh and Re-registered students and re-sitting candidates who
have filled up the re-sitting form before the last date specified by the
University.
 Candidates are not allowed to bring inside the Examination Hall mobile
phones, calculators, statistical/scientific tables, laptops or any object/
device/gadget that can offer unfair assistance in answering the
University question papers. However, scientific/non-programmable
calculators are allowed for specific subjects (as mentioned in the time
table). Possession of mobile phone, even in ‘switched off’ condition shall
be considered as unfair means of assistance; hence, students are strictly
warned not to bring mobile phones with them inside the Examination
Hall. The Examination Venues will not be responsible for ensuring safe
custody of the mobile phone.
 CANDIDATES WILL NOT BE PERMITTED TO ENTER THE
EXAMINATION HALL AFTER TEN MINUTES OF THE
COMMENCEMENT OF EXAMINATION.
 Candidates are not allowed to leave the examination hall within one hour
of commencement of the examination.

BBA Programme Guide PG0078 Page No.: 11

 The identity and signature of the candidates will be verified during the
examination. Candidates are required to sign on the answer sheet in the
invigilator’s presence.
 Candidates caught cheating or attempting to cheat will be booked for
Malpractices and debarred from appearing for examinations in
accordance with the prevailing rules of the University.
 The results once published by the University will be accessible to you
through your MyZone login. Semester exams e-marks cards will be
made available in MyZone within 30 days of results publication, On
successful completion of the program, Consolidated Marks Card and
Degree Certificate will be sent to you directly to the address provided by
you in the MYZONE within 3 months of results declaration.

7.2.6 Model Questions

(For a four-credit course/subject) Subject Code: BBA 106

Subject Name – Communication Skills Book ID: B1497
Time: 3 Hours Credit: 4
Part A – (2 Marks questions) [10 x 2 = 20 marks]
Answer All the Questions
Example:
1. Fill up the Blanks:
(i) is a greeting to the receiver from the sender’s end.
(ii) A letter without a does not hold any value. So, it is
mandatory that the sender checks it before he dispatches the letter.
a) (i) Salutation (ii)Signature
b) (i) Attention line (ii)Salutation
c) (i) Salutation (ii) Reference number
d) (i) Attention line (ii) Subjectline

Part-B – (5-mark descriptive questions)

Answer any FOUR [4 x 5 = 20 marks]
Examples:
1. Explain the process of communication.
2. What is the role of communication in business?

BBA Programme Guide PG0078 Page No.: 12

Examples:
Part-C – (10-mark descriptive questions)
Answer Any THREE [3 x 10 = 30 marks]
1. Communication is the life blood of a business organisation. Explain the
role of Communication in Business. What are the various barriers to
Communication?
2. Describe the structure and the steps involved in writing a good report.

8. Project Guidelines
8.1 Introduction:
This Project guide will provide you with all the information you need to know
for going about with your project work. As project work is a very important
part of BBA course curriculum, it has been marked for four credits. The
following guidelines may be adopted:
1. The duration of the project is for six to twelve months starting with
synopsis preparation and ending with vivavoce.
2. It must be a project either done at the place of work or some other
organisation.
3. The project must be taken up under a guide empanelled by the
University.
4. Synopsis, project title, and guide need to be approved by the University
at the beginning of the project.
5. Students must upload the synopsis on EduNxtTM.
6. The Project Guidelines (BBA Project Guidelines.pdf) to prepare the
synopsis may be downloaded from EduNxtTM by clicking on Learn
BBA604 – Project / BBR604 – Project.
7. The project must be completed and submitted to the University by
uploading it to EduNxtTM.
8. The project must relate to management and/or inter-related domain.

8.2 Selection of Project Title:

The title selected should be coherent with the stream of study.
A list of suggested topics is provided at the end of this document, for
reference. The student and the guide have the freedom to identify an
appropriate topic.
The title should be specific and focused towards the objectives of the
project.

BBA Programme Guide PG0078 Page No.: 13

8.3 Project Process:
1. Prepare Project Synopsis:
The project synopsis needs to be submitted within the last date
specified by the University. The notification on the last date for the
submission of the synopsis will be posted under “Announcements” on
EduNxtTM and MyZone.
The Components of Project Synopsis are:
i) Title of the project
ii) Introduction and Objectives of study
iii) Review of Literature and Problem Statement
iv) Research Methodology & References
2. Students to submit the synopsis and guide details to University for
approval.
3. On approval from the University, student should start the actual project
work
4. The actual project study may take 90 working days to becompleted.
5. Next, submit a draft project report to the project guide: The draft should
constitute the following:
 Title of theproject
 Introduction
 Literature review/related research outcomes (a brief review of
similar or related studies conducted else where).
 Description of study methodology
 List of work done: Visits to company, list of functionaries met,
documents received from company; registers and files seen, and
observations made, field visits, number of samples collected/
questionnaires filled should be mentioned in proper order.
 Names of books, sites, journals, magazines referred.
6. After receiving a feedback from the project guide, make the necessary
corrections and proceed to the next step.
7. Submit the final report:
The final project report should be submitted to the University within the
specified deadline by uploading on the portal, after receiving
communication from Office of Student Evaluation (sometimes referred
to as Controller of Examinations). The recommended number of pages
of final report is around 100.

BBA Programme Guide PG0078 Page No.: 14

8.4 Project Report
The final project report should consist of the components, as given under
Project Guidelines. Visit EduNxtTM portal to download project guidelines.
8.5 Project Evaluation
8.5.1 Project Synopsis Evaluation:
The project synopsis is considered for Internal assessment (30%).

8.5.2 Project Report Evaluation

Project Report Evaluation is considered for Term-End Examination (70%).
Project report will be evaluated and Viva will be conducted as per the
schedule given by the Office of Student Evaluation. The power point slides
for presentation should be uploaded along with the final project report on
EduNxtTM.
The project work concludes with the viva voce/presentation and University
appointed faculty will evaluate the project and viva voce.
Evaluation criteria for the project report and viva is given below:

Evaluation criteria Marks allotted

Project report (Refer section 8 of this Program Guide) 35
Project presentation 15
Viva-Voce 20
Total 70

8.6 Suggested Project Topics

Given below are suggested project topics for BBA, which may only be used
as a reference, and not replicated.
Sl. No. Suggested Project Topics
General
1. A study of Performance Appraisal / Performance Management System
in XYZ organisation.
2. Assessment of Role Stress amongst the Employees of XYZ
organisation.
3. Job Satisfaction Survey w.r.t. XYZ organisation.
4. Competency Mapping in XYZ organisation.
5. A Study on Evaluation of Training Effectiveness in XYZ organisation.

BBA Programme Guide PG0078 Page No.: 15

 6. Study of Organisational Culture at XYZ organisation.
7. Motivational Analysis of Employees in XYZ organisation.
8. A Comparative Study of Team Effectiveness in XYZ organisation.
9. A study of Compensation Management System in XYZ organisation.
10. A Detailed Study of Promotion and Reward Policy of XYZ organisation.
11. A Study of Quality of Work Life in XYZ organisation.
12. Mapping Training Needs of Employees: Training Need Analysis at XYZ
organisation.
13. Formulation of Marketing Strategies to Improve Market Share of LG
Microwave Ovens.
14. Improving the Effectiveness and Efficiency of Operations at Cox &
Kings India Ltd.
15. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in
Bangalore, based on Small & Medium Enterprises.
16. Developing a Service Delivery Model to Bridge the Gap between
Services expected and provided by ICICI Home Loans.
17. Strategies for Increasing the Occupancy Rate of Taj West End Hotel,
Bangalore.
18. A Market Feasibility Study for New X-ray Machines from Wipro – GE
Medical Systems.
19. Distribution Mapping and Dealer Satisfaction Survey for Nokia Mobile
Phones at XYZ city.
20. A Study of Marketing Strategies and Distribution Channels in North
Karnataka for Cholamandalam Investment & Finance Company Ltd.
21. A Study to Improve Awareness level of Triraksha Welfare Scheme
among Farmers for Tractors & Farm Equipment Ltd.
22. A Study to Increase Penetration Level and Brand Loyalty among
existing consumers of Samsung India Electronics Ltd.
23. The Study of Indian Financial System: Post Liberalisation.
24. The Impact of Global Recession on Information Technology Sector in
India.
25. The Impact of the Recent (as relevant) Global Economic Slump on the
Indian Capital Market.
26. A Comparative Study of Bancassurance Products in Rural/Private/
Public Sector Banks.

BBA Programme Guide PG0078 Page No.: 16

 27. A Comparative Study of Equity Linked Savings Schemes floated by
Domestic Mutual Fund Players.
28. A Comparative Study of Cost of Capital in Automobile/Steel/Pharma/
Finance Industry.
29. A Comparative Study of Financial Performance of Rural/Private/Public
Sector Banks using Ratio Analysis.
30. A Study of Profitability and Operational Efficiency of Public Sector
Banks.
31. A Study of Profitability and Operational Efficiency of Rural/Private/
Public Sector Banks in India.
32. A Study of Working Capital Management in Small Scale Industries.
33. The Scope of Microfinance in the Indian Context – A Study.
34. Financial Inclusion: A Study on the Scope and Effect in the Indian
Economy.
35. A Study on Rural Banking in City/State.
36. Dematerialisation – A Study on its Scope and Effect in Industry/Sector.
37. The Future of Investment Banks in the post – Lehman Brothers Era.
38. Role of software agents as a collaborative tool – E-commerce in Rural/
Private/Public Sector.
39. Hospital Management System – Database Approach, Mangala
Hospital, Hassan.
40. A Study on the Effects of Automation of Banking Database in Rural/
Private/Public Sector/any particular Bank.
41. Automation of Customer Relation Database - A SAP Product.
42. A Study on Electronic Data Storage wrt Steel Factory, Mumbai.
43. A Webpage Design using JAVA – Google Page.
Retail Operations
1. A study on Indian organized retail sector.
2. A study on effectiveness of promotional schemes in Retail stores.
3. A study of retail store operations in XYZ sector.
4. A study on emerging retail formats and strategies in XYZ sector.
5. A study on role of FDI in Indian retail sector.
6. A study on retail consumer behaviour-personal, social & cultural.
7. A study on Loyalty Programmes in organized retail sector.
8. A study on changing consumer preferences towards organized
retailing from unorganized retailing.

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 9. A study on strategies for promoting retailers brand.
10. An analysis of possible strategies for successful internet based
customer services in retail.
11. Measuring the effectiveness of display system in retail industry.
12. Retail outlet mapping of retail stores and shopping malls.
13. Study on private labels Vs. national brands.
14. A study on effective supply chain practices in organized retail sector.
15. A study on impact of retail IT application on effective store operations.
16. A study on Best HR practices in organized retail sector.
17. A study on customer relationship management practices in retail store.
18. A study on effective retail project management.
19. Analysis of training needs assessment of retail sales executives.
20. A study on pricing strategies followed by successful retailers.
21. Analysis of visual merchandising and space planning in a mall.
22. A study to identify significance of CRM in retail sector.
23. A study of automotive retail management structure in an organization.

8.7 Templates
Template/details for preparation of project report are provided under project
guidelines.

9. General Points
 It is the endeavour of the University to upgrade the syllabus keeping in
view the industrial/market requirement to impart the latest technology /
developments to the students. It is, therefore, essential to upgrade the
study materials periodically. The University reserves the right to
modify/update the Program syllabus. The students are advised to keep
themselves informed about the changes in the syllabus and the contents
of the SLM constantly by visiting the website- www.smude.edu.in. It is
important to note that the examinations will be conducted based on the
syllabus and contents applicable in that session. The implication is that a
student, who reappears/re-sits for backlog paper, will be required to
appear in the examination, which is based on the latest syllabus/content
of the SLM. It is, therefore imperative that the student who fails in a
subject, should submit his/her re-sitting application at the earliest to

BBA Programme Guide PG0078 Page No.: 18

 enable the University to dispatch the revised edition of the SLM (only in
case of revised curriculum).

 Support Service Contact Details:

 MYZONE : http://myzone.smude.edu.in

 EduNxtTM : http://edunxt.smude.edu.in

 Helpdesk Phone No. : 1800 – 266 –7777

Available Timings : 9:00 A.M. to 7:00
P.M. (All days, except national holidays)
 Helpdesk E-mail ID : smuhelpdesk@smudde.edu.in (To receive
speedy reply, Roll Number to be mentioned
in all the correspondence)
 For Project synopsis related-queries:
projects.bba@smudde.edu.in

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BBA Programme Guide PG0078 Page No.: 19