SCHOOL OF MANAGEMENT

SCHEME OF EVALUATION & SYLLABUS

FOR

Bachelor of Business Administration

(BBA)
(3 Year UG Programme)

Effective from the Academic Year 2019-20

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 SCHEME OF STUDIES AND EVALUATION

BBA- SEMESTER I

SUBJECT
PAPER CODE PAPER NAME L T P CREDITS TOTAL
BBA 101 PRINCIPLES OF MANAGEMENT 4 0 0 4 100
BBA 102 BUSINESS ECONOMICS 4 0 0 4 100
BBA 103 BUSINESS LAW 4 0 0 4 100
BBA 104 FINANCIAL ACCOUNTING 3 2 0 4 100
BBA 105 BUSINESS COMMUNICATION-I 4 0 0 4 100
COMPUTER APPLICATION IN
BBA 106 BUSINESS 3 0 2 4 100
BBA 107 MOOCS BASED SEMINAR 1 0 0 1 100
BBA 108 GENERAL PROFICIENCY 0 0 0 1 100
BBA 109 GENERAL ELECTIVE 4 0 0 4 100
TOTAL 27 2 2 30 900

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 BBA- SEMESTER II

PAPER SUBJECT
CODE PAPER NAME L T P CREDITS TOTAL
BBA 201 ORGANIZATIONAL BEHAVIOR 4 0 0 4 100
BBA 202 PRINCIPLES OF MARKETING 4 0 0 4 100
BBA 203 FINANCIAL MANAGEMENT 3 2 0 4 100
HUMAN RESOURCE
BBA 204 MANAGEMENT 4 0 0 4 100
BBA 205 BUSINESS COMMUNICATION –II 4 0 0 4 100
BBA 206 MANAGEMENT LAB 2 0 0 2 100
BBA 207 I.T LAB 0 0 2 1 100
BBA 208 ENVIRONMENTAL SCIENCE 2 0 0 2 100
BBA 209 MOOCS BASED SEMINAR 1 0 0 1 100
BBA 210 GENERAL PROFICIENCY 0 0 0 1 100
BBA 211 GENERAL ELECTIVE 4 0 0 4 100
TOTAL 28 2 2 31 1100

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 BBA-SEMESTER III

Subject
PAPER CODE PAPER NAME L T P CREDITS TOTAL

BBA 301 ACCOUNTING FOR MANAGERS 4 0 0 4 100

BBA 302 BUSINESS STATISTICS 3 2 0 4 100

BBA 303 BUSINESS ENVIRONMENT 4 0 0 4 100

BBA 304 MACRO ECONOMICS 4 0 0 4 100

BBA 305 ENTREPRENEURSHIP 4 0 0 4 100

BBA 306 CAREER SKIILS 2 0 0 2 100

BBA 307 MOOCS BASED SEMINAR 1 0 0 1 100

BBA 308 GENERAL PROFICIENCY 0 0 0 1 100

BBA 309 GENERAL ELECTIVE 4 0 0 4 100

TOTAL 26 2 0 28 900

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 BBA- SEMESTER IV

SUBJECT
PAPER CODE PAPER NAME L T P CREDITS TOTAL
BBA 401 INTERNATIONAL BUSINESS 4 0 0 4 100
BBA 402 BUSINESS RESEARCH 4 0 0 4 100
BBA 403 PRODUCTION MANAGEMENT 4 0 0 4 100
BBA 404 DIGITAL MARKETING 4 0 0 4 100
LOGISTICS AND SUPPLY CHAIN
BBA 405 MANAGEMENT 3 2 0 4 100
BBA 406 CAREER SKILLS 2 0 0 2 100
BBA 407 MOOCS BASED SEMINAR 1 0 0 1 100
BBA 408 GENERAL PROFICIENCY 0 0 0 1 100
BBA 409 GENERAL ELECTIVE 4 0 0 4 100
Total 26 2 28 900

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 BBA-SEMESTER V

SUBJECT
PAPER CODE PAPER NAME L T P CREDITS TOTAL
BBA 501 INDIAN ECONOMY 4 0 0 4 100
BBA 502 BUSINESS STRATEGY 4 0 0 4 100
BBA 503 E-COMMERCE 4 0 0 4 100
ELECTIVES (ANY ONE)
Elective 1 FINANCE
WORKING CAPITAL
BBA 504 F1
MANAGEMENT 4 0 0 4 100
BBA 504 F2 DIRECT TAX LAW 4 0 0 4 100
Elective 2 MARKETING
BBA 504 M1 ADVERTISING 4 0 0 4 100
BBA 504 M2 SALES MANAGEMENT 4 0 0 4 100
Elective 3 HUMAN RESOURCES
BBA 504 H1 PERFORMANCE MANAGEMENT 4 0 0 4 100
BBA 504 H2 INDUSTRIAL RELATIONS 4 0 0 4 100
LOGISTICS & SUPPLY CHAIN
WAREHOUSING & INVENTORY
BBA 504 LS1 MANAGEMENT 4 0 0 4 100
INFORMATION TECHNOLOGY
BBA 504 LS2 APPLICATIONS 4 0 0 4 100
BANKING & FINANCE
LEGAL & REGULATORY
BBA 504 BF1 ASPECTS OF BANKING 4 0 0 4 100
RURAL BANKING & FINANCIAL
BBA 504 BF2 INCLUSION 4 0 0 4 100
EVENT MANAGEMENT
FOUNDATION OF EVENT
BBA 504 E1 MANAGEMENT 4 0 0 4 100
BBA 504 E2 EVENT PLANNING, 4 0 0 4 100

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 SPONSORSHIP & BUDGETING
RETAIL MANAGEMENT
RETAIL OPERATIONS
BBA 504 R1 MANAGEMENT 4 0 0 4 100
BBA 504 R2 INTERNATIONAL RETAILING 4 0 0 4 100
SUMMER TRAINING
SUMMER TRAINING PROJECT
BBA 505 REPORT, VIVA-VOCE 0 0 0 4 100
BBA 506 CAREER SKILS 2 0 0 2 100
BBA 507 GENERAL PROFICIENCY 0 0 0 1 100
Total 22 27 800

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 BBA – SEMESTER VI
SUBJECT
PAPER CODE PAPER NAME L T P CREDITS TOTAL
BBA 601 MONEY, BANKING & FINANCE 4 4 100
BBA 602 BUSINESS ETHICS AND VALUES 4 4 100
ELECTIVES (ANY ONE)
Elective 1 FINANCE
BBA 603 F1 GOODS & SERVICE TAX 4 4 100
FINANCIAL INSTITUTIONS &
BBA 603 F2 SERVICES 4 4 100
Elective 2 MARKETING
BBA 603 M1 CONSUMER BEHAVIOUR 4 4 100
BBA 603 M2 RURAL MARKETING 4 4 100
Elective 3 HUMAN RESOURCES
BBA 603 H1 TRAINING & DEVELOPMENT 4 4 100
BBA 603 H2 WAGE & SALARY ADMINISTRATION 4 4 100
LOGISTICS & SUPPLY CHAIN
MANAGEMENT
INTERNATIONAL MARKETING
BBA 603 LS1 LOGISTICS 4 4 100
BBA 603 LS2 EXPORT TRADE & DOCUMENTATION 4 4 100
BANKING & FINANCE
BBA 603 BF1 CENTRAL BANKING 4 4 100
MONETORY & TREASURY
BBA 603 BF2 MANAGEMENT 4 4 100
EVENT MANAGEMENT
BBA 603 E1 EVENT TEAM MANAGEMENT 4 4 100
BBA 603 E2 EVENT PRODUCTION & LOGISTICS 4 4 100
RETAIL MANAGEMENT
RETAIL SALES TECHNIQUE &
BBA 603 R1 PROMOTIONS 4 4 100
BBA 603 R2 DIRECT & NETWORK MARKETING 4 4 100
BBA 604 COMPREHENSIVE VIVA-VOCE 2 4 100
BBA 605 GENERAL PROFICIENCY 1 100
TOTAL 18 21 600

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9|Page
 COURSE CODE COURSE NAME LOAD DISTRIBUTION (L-T-P)
BBA 101 PRINCIPLES OF MANAGEMENT 4-0-0

Learning Outcomes:
After completing this course, students will be able to:
1. Discuss and communicate the Management evolution and how it will affect future managers.
2. Justify the need for planning & decision making across management levels and global operations.
3. Identify & explain the principles of Organization structures & staffing.
4. Evaluate leadership styles to anticipate the consequences of each leadership style.
5. Identify some of the key skills required for the contemporary management practice

Course Contents
Unit-I
Introduction & History of Management: Meaning, Definition, Management as an art, as a science & as a
profession, Difference between management & administration, Levels of management, Skills & Roles of managers,
Significance of values and ethics in Management Importance of management. Evolution of management thoughts,
Approaches of management, Different schools of management thought.

Unit-II
Planning & Decision Making: Meaning, Nature, Importance & Limitation of Planning, Essentials of a sound plan,
Types of Planning, Planning process, Components of Planning. Meaning, Nature & Role of Decision Making,
Relationship between Planning & Decision Making, Types of Decision, Decision Making Process & Decision
Making Approaches.

Unit-III
Organizing& Staffing: Nature & Principles of Organization, Organizational structures,
Line&StaffRelationship,Meaning & Importance of Departmentation, Types of Departmentation, Span
ofManagement, Authority & Responsibilities, Delegation & Decentralization: Meaning, Elements, Needs &
Importance of Staffing, Essentials of a good staffing policy, Overview of Recruitment, Selection, Training &
Development.

Unit-IV
Directing and Controlling: Meaning, Nature & Scope of directing, Motivation, Motivation Theories – content theories
and Vroom’s theory of motivation, Communication, Leadership, Leadership Styles, Leadership Theories,
Supervision. Elements of managerial control, Effective Control systems and techniques

Unit-V
Coordination & Modern Management Techniques- Meaning, Nature & Definition of Coordinating, Coordinating-
The Essence of Managing, Difference between coordination & cooperation, Concepts of Managerial
Effectiveness.Modern ManagementTechniques and Approaches- Benchmarking, Business Process Re-engineering
(BPR), TQM, JIT & KANBAN, MBE and MBO.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year

1. Drucker, F. Peter, “Management- Tasks, Responsibilities & Practices”. 2011
2. Kieth Davis, “Management- A Global Perspective” 2010
3. Koontz ‘O’ Donnel, “Elements of Management” 2011
4. Prasad L. M., “Principles of Management” 2012

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 Course Code Course Name Load Distribution(L-T-P)
BBA102 BUSINESS ECONOMICS 4-0-0

Learning Outcome:
After completing this course students should be able to:
1- Remember basic concepts of Managerial Economics, Central problems of an Economy
2- Understand concepts Demand & Supply and its relevance for the producer and the consumer.
3- Apply the theory of production and production function for achieving optimal levels of output.
4- Analyse several market formals and their dynamics in an economic model. .
5- Evaluate the impact of pricing in several market forms.

Course Contents
Unit-I
Introduction: Introduction to Business Economics and Fundamental concepts: Nature, Scope, Definitions of
Business Economics, Difference between Business Economics and Economics, Contribution and Application of
Business Economics to Business. Micro vs. Macro Economics. Opportunity Costs, Time Value of Money,
Marginalism, Instrumentalism, Market Forces and Equilibrium, Risk, Returnand Profits.

Unit-II
Consumer Behavior and Demand Analysis: Cardinal Utility Approach: Diminishing Marginal Utility, Law of
Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves, Marginal Rate of Substitution, Budget Line
and Consumer Equilibrium. Theory of Demand, Law of Demand, Movement along vs. Shift in Demand Curve,
Concept of Measurement of Elasticity of Demand, Factors Affecting Elasticity of Demand, Income Elasticity of
Demand, Cross Elasticity of Demand, Advertising Elasticity of Demand. Demand Forecasting: Need, Objectives and
Methods.

Unit-III
Theory of Production: Meaning and Concept of Production, Factors of Production and Production function, Fixed
and Variable Factors, Law of Variable Proportion (Short Run Production Analysis), Law of Returns to a Scale
(Long Run Production Analysis) through the use of ISO QUANTS.

Unit-IV
Analysis & Price Output Decisions: Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies
and Diseconomies of Scale, Explicit Cost and Implicit Cost, Private and Social Cost.

Unit-V
Pricing: Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price Discrimination, Pricing
Under Monopolistic Competition, Pricing Under Oligopoly.

Suggested Readings

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Samuelson, P & Nordhaus, W, “Economics”,McGraw Hill Education 2009
2. Dwivedi, D.N., “Managerial Economics”, Vikas Publishing House 2011
3. Salvatore, D., “Managerial Economics”, Oxford University 2008
4. Kreps, D., “Micro Economics” Viva Books Pvt. Ltd. 2008

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 Course Code Course Name Load Distribution (L-T-P)

BBA 103 Business Law 4-0-0

Learning Outcome:
By the end of the course, students will be able to:
1. Define and understand what a contract is and essentials to a contract
2. To know how a contract of sale is formed and differentiate between the buyer and sellers liabilities
3. Understand the concept of partnership and rights and duties of partners
4. To know how a company is formed and registered
5. Comprehend the concept of negotiable instruments

Course Contents:

Unit I Commercial Law - Indian Contract Act 1872

Introduction to Commercial Law. Definitions under Indian Contract Act 1872. Nature of Contracts – What is Contract?,
Essential Elements of a Valid Contract, types of a contract. Consideration – What is Consideration?, Validity of an agreement
without consideration. Other Essential Elements of a Valid Contract - Capacity to contract, free consent, elements vitiating
free consent. Performance of Contract – By whom contract may be performed?, time and place for performance of the promise,
Impossibility of Performance and Discharge of Contract. Breach of Contract – Anticipatory Breach of Contract, Actual Breach
of Contract , Liability for Damages, How to Calculate the Damage?

Unit IICommercial Law - The Sale of Goods Act 1930

Definitions under The Sale of Goods Act, 1930. Formation of the Contract of Sale – Contract of Sale, Essentials of contract of
sale, Sale and agreement to sell. Conditions and Warranties – When a Condition may be treated as warranty?, Express and
Implied conditions and warranties, Implied warranties, Caveat Emptor. Transfer of Ownership & Delivery of Goods – Passing
of Property, Transfer of Title. Unpaid seller – rights of an unpaid seller, distinction between Right of Lien and Right of Stoppage
in Transit, Remedies of Buyer against the Seller and Auction Sale.

Unit IIICommercial Law - The Indian Partnership Act, 1932

General Nature of Partnership – What is partnership?, Essential elements of partnership, True test of Partnership, Partnership
distinguished from other forms of Organization, Types of Partnership, Types of partners, Minor’s position in Partnership.
Relations of Partners – mutual rights and duties of partners, partnership property, personal profits earned by partners.
Registration and Dissolution of a Firm – mode of effecting registration, consequences of Non- registration, Dissolution of
Firm, Consequences of Dissolution.

Unit IV-Corporate Laws – The Companies Act 2013

Preliminary – Introduction, What is a company?, Lifting of the “Corporate Veil”, Classes of Companies under the Companies
Act 2013. Mode of Registration – Formation of Company, Incorporation of Company, Effect of Registration, Effect of
Memorandum and Articles of Association, Commencement of business, Registered office of a company. Doctrines – Doctrine of
Indoor Management and Doctrine of Ultra Vires Acts. Share & Share Capital – Concept of Capital, Shares, Kinds of Share
Capital, Voting Rights of Members, Share Certificate, Debentures. Meetings & Proceedings – What is a meeting?, Annual
General Meeting, Extraordinary General Meeting, General & Class Meetings, Special and Ordinary Business, Quorum and
Proxies, Resolution, Minutes.

Unit V- The Negotiable Instruments Act, 1881

Negotiable Instruments – Meaning, Characteristics, Types, Parties – Holder and Holder in Due Course, Negotiation and Types
of Endorsements, Dishonour of Negotiable Instrument – Noting and Protest.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication / Reprint
1 Datey, V.S., “Business & Corporate Laws”, Taxmann Publications, 2011
2 Pocket Edition by Taxmann Publications on “Corporate Laws” 2010
3 Bare Acts – Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, 2011
Constitution of India
4 Jain, D.K., “Company Law Ready Reckoner”, Bharat Law House Pvt. Ltd., 8th 2012
Edition

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Course Code Course Name Load Distribution (L-T-P)
BBA 104 FINANCIAL ACCOUNTING 3-2-0

Learning Outcome:
After completing this course students will be able to:
1. Recall the fundamentals of accounting, students learned at school level.
2. Understand the effect of depreciation on a company’s balance sheet.
3. Use the learned principles to prepare final accounts and analyse financial statements.
4. Distinguish between the accounting techniques used in different forms of business organizations.
5. Understand the need of shifting from manual accounting to computerised accounting

Course Contents

Unit-I Elementary Book Keeping:

Meaning- Accounting, Book Keeping and Accountancy. Basic Accounting Terms, Accounting Concepts,
Accounting Conventions, Accounting Assumptions and AccountingPrinciples. Branches of Accounting. Double
Entry System. Journal, Ledger & Trial Balance with solved problems.

Unit-II Financial Accounting:

Meaning & Preparation of Subsidiary Books – Cash Book (Single Column, Double Column and Triple Column).
Depreciation – methods & accounting treatment (Straight Line Method and Diminishing Balance Method). Bank
Reconciliation Statement – Meaning & Preparation.

Unit-III Final Accounts:

Preparation and Presentation of Financial Statements i.e. Manufacturing Account, Trading account, Profit and Loss
account and Balance sheet (i.e. Final Accounts with Adjustments).

Unit-IV Joint Stock Company Accounts:

Issue of shares at par, premium and discount under Companies Act, 2013, calls in arrears, calls in advance and
interest thereon, over and subscription ( including prorate allotment), forfeiture and reissue of shares at par, premium
or discount.

Unit-V Computerised Accounting

Concept of Computerised Accounting System. Comparison between Manual and Computerised Accounting.
Advantages of Computerised Accounting System. Limitations of Computerised Accounting System. Sourcing of
Accounting Software’s. Accounting Packages.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication / Reprint
1. Pandey I M, “Essentials of Management Accounting”Vikas Publishing House 2011
2. Shukla S M, “Advanced Accounting” 2011
3. Bhattacharya & Dearden, “Accounting For Management” 2012
4. R. L. Gupta & V. K. Gupta, “Financial Management” 2010

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 Course Code Course Name Load Distribution (L-T-P)
BBA 105 Business communication I 4-0-0

Learning Outcome:
After completing this course the students will be able to learn:
a)Learner would be able to understand the basic communication skills in real corporate with practical knowledge.
b)Learner would be able to apply the various channel of communication for effectively transferring thought process
c) The learner would be able to converse in grammatically correct English.
d)The learner would be able to analyse the business situation and evaluate the business content to be framed in the
formal business letter
e) Learner would be able to select and apply effective intrapersonal and interpersonal skill in getting corporate job.

Course Contents
Unit-I
Introduction to Business Communication: Meaning Definition, Process of Communication, Importance, 7Cs of
communication, channels of Communication, Types of Communication, Barriers of Communication (Practical
exercise in Communication)

Unit-II
Oral communication, Meaning, nature and scope, Importance, channels of oral communication, Listening, Kinds of
Listening, and Advantages of active listening.

Unit-III
Fundamental of Grammar; Parts of speech, types of tenses, Word Vocabulary and one word substitution

Unit-IV
Business letter writing: Meaning, Importance different types of letters, Guidelines for effective letter -writing,
business Memos. (Written exercises)

Unit-V
Interview And G.D Skills, Interview, Kinds of Interview, Interview skills , arranging and participation in group
discussion, seminars

Suggested Readings:

S. No Name of Author/Book/edition Year of

Publication /
Reprint
1. Boove, C.L., Thill, J.V., and Chaturvedi, M., Business Communication Today, Pearson 2009
Education.
2. Murphy and Hildebrandt, Effective Business Communication, McGraw Hill Education. 2008

3. Krizan, A. C. Buddy, and Merrier, Patricia, Effective Business Communication, 7th 2008
Edition, Cengage Learning.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 106 COMPUTER APPLICATION IN BUSINESS 3-0-2

Learning Outcome:
After completing this course the students will be able to learn:
1. To understand the concepts and functions of input and output devices and
2. To understand the classification of software’s.
3. To understand the concept Management Information systems.
4. To understand the applications of MS word, MS Excel and MS PowerPoint
5. To understand the concept and applications of computer networking.

Unit 1:
Basic Structure of a computer system, Input –Output devices, types of memories, Generations of
computers, Classification of computers, Importance of IT in today’s world.

Unit 2:
Introduction to software’s, System software, application Software, Operating Systems, Functions of
operating Systems, Multiprogramming O.S, Multitasking O.S, Multiprocessing O.S, Basics of MS Excel,
Excel Functions.

Unit 3:
Data Vs Information, Characteristics of Information, Types of systems, Management Information System
(MIS), Characteristics of MIS, Management Hierarchy, Information System tools for management
Hierarchy, Classification of Information Systems (TPS, MIS, DSS, ESS, ES)., Central database approach.

Unit 4:
MS-Word Basics– Getting Started: Working with Text ,Common Features, Find and Replace, Editing
Spelling, Track Changes, Complete Document review. Text Formatting: Character – paragraph –
templates. Page Formatting: Page Setup, Margins, Header, Footer, Numbering. Working with Tables:
Mail Merge, Macros, Printing a document, protecting a document.Basic concepts – Presentation –
Working with tools – Animation and other effects, creating professional presentations – inserting web
links, audio and visual links in slides. MS-Excel: Basics, Addressing, Functions( Sum, Product, If, Nested
If, Sumif, Count Functions), Lookup Functions, Pivot Table, What-IF Analysis.

Unit 5:
Computer Networking: Basics of networking, Types of Networks (LAN, MAN, WAN,VPN), Intranet,
Extranet, Internet, Types of attacks on Networks and network security/preventions, overview of
cryptography, Telecommunication Devices (HUB, Switches, Routers).Role of IT in Supply Chain
management, Customer Relationship Management, ERP (SDLC, Importance of ERP, and Evolution of
ERP).

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1 Sanjay Saxena, “A First Course in Computer”Vikas Publishing House 2013
2 Sanjay Saxena, “MS Office 2000”Vikas Publishing House 2011
3 Linda Tway, Sapphiro Pacific Lajolla, “Multimedia in Action” Academic 2012
Press
4 Sinha and Sinha, “Computer Fundamentals” 6th edition, bpb Publications 2003

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 Course Code Course Name Load Distribution (L-T-P)
BBA 107 MOOCS BASED SEMINAR 1-0-0

Learning Outcome
1. To enrich oral communication skills;
2. To develop public-speaking skills (prepared and unprepared speeches);
3. To inculcate level of comfort when facing large audiences;
4. To refine body language during presentations and interaction.
5. To develop overall personality of the student.

MOOCS based seminar will comprise of an online course of either 1 online course of 6 weeks or
2 online courses of 4 weeks. The seminar will comprise of 3 phases and will be of 100 marks.

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 COURSE CODE COURSE NAME LOAD DISTRIBUTION (L-T-P)
BBA 201 ORGANIZATIONAL BEHAVIOUR 4-0-0

Learning Outcomes:
After completing this course, students will be able to:
1. Define, explain and illustrate a range of organizational behavior theories.
2. Analyze the behavior of individuals and groups in organizations in terms of organizational behavior
theories, models and concepts.
3. Compare the different types of teams & there importance in management.
4. Sketch the different types of organization structures for the organizations.
5. Apply organizational behavior concepts, models and theories to real life management situations through
case analysis.

Course Contents:

Unit I-Introduction to Organizational Behavior

Organizational Behavior (OB) - Evolution; Contributing disciplines- Challenges and opportunities for OB- OB
Models and approaches. Concept of emotional intelligence.

Unit II-Foundations of Individual Behavior

Concept of Individual Differences, Values- Sources and Types, Attitudes- components, Sources and types of
attitudes; Job attitude; job satisfaction; job involvement and commitment, Learning – theories and its application,
Perception- Factors influencing perception; perception and individual decision making; Impression management.
Individual behavior- its determinants and its effect on employee performance, Motivation – Content and Process
Theories – Application of motivation theories, Personality – Determinants – Personality types and theories – Trait,
Big Five, MBTI and DISC.

Unit III-Foundations of Group Behavior

Stages of group development, Team versus group, Types of teams, creating effective teams. Group decision-making
techniques, Conflict – Conflict resolution process and methods, Conflict and Negotiation. Power: Bases of power,
Power tactics. Politics at workplace, Factors contributing to political behavior. Leadership, theories of leadership.

Unit IV-Organizational Design and Organizational Structure

Determinants of Organizational design; Foundations of organizational design; Models; Mint berg’s framework;
creating effective organizations. Types of Organizational Structures, Factors affecting organization structure;
Hierarchy of authority; span of control.

Unit V-Organizational Culture and Change Management

Determinants of organizational culture; Effect of organizational culture on organizational effectiveness; Managing
diverse workforce; Organizational climate.Process and approaches of change management; Change Agent.

Suggested Readings:
S.No. Name of Author/Book/Edition Year Of Publication
1 Robbins Stephen P., “OrganizationalBehaviour”, Prentice Hall 2015
(India) Pvt Ltd.

2 Mcshane L.Steven Von Glinow, Ann Mary Sharma and R. Radha, 2015
“Organizational Behaviour”, TataMcGraw Hill
3 Luthans Fred, “Organizational Behaviour”, Tata McGraw Hill. 2016

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 Course Code Course Name Load Distribution(L-T-P)
BBA 202 Principles of Marketing 4-0-0

Learning Outcome:
After completing this course students should be able to:
1- Remember basic concepts of Market, Marketing and Segmentation.
2- Understand concepts of Consumer behaviour, Product & Its Life cycle, Branding and Packaging
3- Understand various Pricing strategies, Advertising techniques and elements of Distribution channel
4- Remember elements of Physical distribution, Organization and its framework.
5- Understand Global marketing, rural marketing, Concepts of Digital and Service marketing.

Course Contents:
Unit-I
Introduction: Nature, Scope and Importance of Marketing, Modern marketing Concepts, Marketing Mix and
Marketing Environment. Meaning and Dimensions of Market, Market segmentation. Role of Marketing in
Economic development and Its applicability in Indian conditions.

Unit-II
Consumer Behaviour ; Meaning and Its Importance, consumer Buying Behaviour, Determinants of Consumer
Behaviour, Product: Meaning, Role, Product Planning and process, Product Life Cycle, Product- Market Integration,
Product- positioning, Branding, Packaging.

Unit-III
Pricing Advertising and Channels of Distribution: Pricing-Meaning, Role, Theory and Practice of Pricing
Management. Advertising - Meaning, Role, Profile of advertising in India, Management of advertising, Channel of
Distribution Meaning, Role, Classification, Factors Governing Choice of Channels and Intermediaries.

Unit-IV
Physical Distribution, Market Organization, Physical Distribution, Meaning, Objective, Organization, Role and
Relevance of Physical Distribution, Physical distribution Management,

Unit-V
An Overview of Global Marketing, Rural Marketing, Services Marketing, Marketing Challenges in 21st Century.
Introduction of Digital Marketing , types , and Importance in today business world.

Suggested Readings:
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 Kotler Philip,“MarketingManagement:Analysis Planning and Control”, 2011

2 Stanton WJ, “ Fundamentals of Marketing” 2011

3 Cunduff Still, “ Fundamentals of Marketing & Goiani Cundiff” 2012

4 Rosenberg L J, “ Marketing” 2010

5 Ramaswami & Nama Kumar, “ Marketing Management” 2010

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 Course Code Course Name Load Distribution(L-T-P)
BBA 203 FINANCIAL MANAGEMENT 3-2-0

Learning Outcome:
After completing this course students should be able to:
1. Understand and remember the relevance and effectiveness of finance function to managerial decision making.
2. Analyze the effectiveness of Financial Institutions and propose suggestive measures for improvement.
3. Evaluate the relevance of cost of capital in taking managerial decision making.
4. Design Capital structures and evaluate its arrive at minimum cost.
5. Evaluate and analyze the trade off between dividends and retained earnings.

Course Contents:
Unit-I
Business Finance-conceptual foundation, Finance Functions in Business, Corporate Finance. Nature and Scope of
Financial Management, Objectives of Financial Management, role of Financial Management and Financial Manager
in Business Organizations, Forms of Business Organizations.

Unit-II
Cost of Capital: Meaning and Importance of Cost of capital, Measurement of Cost of Debt. Preference Share
Capital, Equity shares and Retained Earnings, Overall Cost of Capital of the Firm, Capital Rationing.

Unit-III
Capital Structure & its Decisions: Meaning, Theories, Importance & Determinants of capital Structure, leverages:
Meaning, types of leverages, Degree of leverages and effort, Capitalization: Meaning, types of capitalization:
Causes & Remedies.

Unit-IV
Short Term Financial Requirement: Working Capital- Its need and Importance, Factors Affecting Working
Capital requirements, Working Capital Financing Policy, Sources of Finance.

Unit-V
Dividend Policy and Retained Earnings : Dividend- Payout Ratio, Managerial Considerations in determining
Dividend Payout, Factors Affecting Dividend Policy, Dividend Stability, Dividend policy and share Valuation
Traditional Position, Walter Model, M-M Position.

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Khan, M Y, “ Financial Management” 2008

2 Prasana Chandra, “Financial Management” 2008

3 Pandey, I M, “Financial Management” 2009

4 Kuchal,SL, “Financial Management and Corporate Finance” 2009

5 Van Horne, “Financial Management” 2008

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 Course Code Course Name Load Distribution (L-T-P)

BBA 204 Human Resource Management 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the scope and concept of Human Resource Management
2. Have an in depth knowledge of the recruitment and selection process
3. Analyze the training needs of the organization and design the training and development programs
4. Evaluate, examine and monitorthe performance of the employees
5. To understand the relevance and application of compensation system in the current scenario

Course Contents:
Unit-I
Introduction to HRM: Introduction: Concept, Nature, Scope, Objectives and Importance of HRM; Evolution of
HRM; Challenges of HRM; Personnel Management vs HRM; Strategies for the New Millennium

Unit-II
Human Resource Planning: HR Planning; Job Analysis–Job Description and Job Specification; Job Design;
Recruitment – Sources and Process; Selection Process; Placement and Induction; Job Changes – Transfers,
Promotions/Demotions, Separations

Unit-III
Training and Development: Training and Development: Concept and Importance of Training; Types of Training;
Methods of Training; Management Development programmes, Job evaluation, ESOP, Career Planning and
Development, Work life Balance.

Unit-IV
Performance Appraisal: Concept and Objectives; Traditional and Modern Methods, Limitations of Performance
Appraisal Methods, Potential Appraisal, Introduction to Performance Management.

Unit-V
Compensation: Components, Theories of compensation, Factors influencing employee compensation, Difference
between Wages & Salary, Components of Pay structure, Types of wages

Suggested Readings:
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 RaoVSP,“HumanResource Management” 2016

2 AswathappaK,“Human Resource Management”, TMH 2016

3 Garry Dessler,“Human ResourceManagement”, Pearson , PHI 2010

4 Subba Rao, “Personnel & Human Resource Management”, Text 2012

and Cases, HPH.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 205 Business communication II 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Learner will be able to select and apply effective intrapersonal written communication skill.
2. Learner will be able to develop the good reading skills
3. Learner will be able to learn and develop presentation skill which helps to enhance the job interview ethics.
4. Learner will be able to learn and develop the importance of interview traits.
5. Learner will be able to make aware the latest methods.

Course Contents

Unit -I
Report writing, Kinds of Report, How to write an effective report, Paragraph Writing.

Unit -II
Proposal writing, Reading-Benefits, different types of Reading, Tips for effective Reading

Unit -III
How to make a presentation, Tips for powerful Presentation, interactive presentation & presentation as part of a job
interview, voice-modulation. , increase your Professionalism

Unit -IV
Resume writing skills, guidelines for a good resume, how to face an interview board, proper body posture,
importance of gestures and steps to succeed in interviews. Practice mock interview in classrooms, Self introduction
– highlighting positive and negative traits.

Unit -V
Role, effects and advantages of technology in business communication like email, instant messaging, text is
messaging and modern techniques like video conferencing, social sites . Debate and Extempore with group
discussion successful tips and techniques

Suggested Readings
S. No Name of Author/Book/edition Year of
Publication /
Reprint

1. Madhukar, R. M.; Business Communication and Customer Relations, Vikas 2004

Publishing House

2. E. H. McGraw, S. J.; “Basic Managerial Skills for Al”, Fourth Edition, Prentice Hall 2008
of India Pvt. Ltd., New Delhi.

3. Krizan, A. C. Buddy, and Merrier, Patricia, “Effective Business Communication” , 2008

7th Edition, Cengage Learning.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 206 MANAGEMENT LAB 2-0-0

Learning Outcome:
By the end of the course, students will be able to:

1. Discuss the basic concepts of management through news analysis.

2. Recognize the corporate culture through case based learning.
3. Explore various industrial sectors.
4. Compare the strategies and policies of various companies & sectors.
5. Apply the understanding of practical world with theory.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 207 IT LAB 0-0-2

Learning Outcome:
By the end of the course, students should be able to:
1. To understand the theoretical concept in practical applications.
2. To understand the needs and applications of MS Excel
3. To understand the needs and application MS PowerPoint
4. To understand the needs and application MS Word.
5. To understand the concept and applications of Enterprise Resource Planning.

Course Content:
LAB-01 : MS-WORD (Page formatting, Header and Footer, page break, Cover page option, Margins setting, page
borders and Line Spacing)

LAB-02 : MS-WORD (Step by step Mail Merge, clip arts, word art, Insertion of a Table in Word Document)

LAB-03 : MS-WORD (Use of Smart art in Documentation, Spell check option, Chart option)

LAB-04 : MS-EXCEL (Conversion of text and figures into Charts: Column chart, Pie chart, Bar Chart etc)

LAB-05 : MS-EXCEL (Sum, Average, IF, Any, SUMIF, Percentage and error checking option)

LAB-06 : MS-EXCEL (Sorting and Filtering, Cell Styles, Find and Select Option)

LAB-07 : MS-EXCEL (Page formatting, Header and Footer, page break, Cover page option, Margins setting, page
borders and Line Spacing)

LAB-08 : Power Point (Use of different Layouts and animations in Slides)

LAB-09 : Power Point (Various Slide Show Options: Custom slide show, manual slide show and Automatic Slide
Show)

LAB-10 : Power Point (Slide Sorter, Slide master, Notes Master, Colors and Effects)

LAB-11 : Power Point (Slide Orientation, Page Setup and Background Styles)

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 Course Code Course Name Load Distribution (L-T-P)
BBA 208 Environmental Science 2-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Apply the sustainable utilization of natural resources and conservation strategy.
2. Identify the specific characteristics of various existing ecosystems and their functions.
3. Recognize the importance of biodiversity and various threats along with implementation of various
conservation skills.
4. Explain the various causes and impact due to pollution and execute their remedial major.
5. Apply the Role of an individual in protecting environment and regional/global Environment issues/
Natural Disasters.

Detail syllabus of all Units

Unit I: Natural Resources (e.g. Forest, Land, Minerals, Soil, Food energy, Water) advantages, major threats and
conservation methods (Role of an individual in conservation of natural resources).

Unit II: Concept of an Ecosystem (e.g. Forest, Grass land, Desert and Aquatic), Structure and Functions Energy
flow in the Ecosystem, Ecological Succession, Food Chain, Food web and Ecological pyramids.

Unit III: Introduction biodiversity (genetic, species and ecosystem), Biogeographical classification of India, Value
of biodiversity: consumptive use, productive use, social, ethical and optional values, Hotspots of
Biodiversity, Threats to biodiversity and Conservation of biodiversity: In Situ and Ex situ.

Unit IV: Definition causes, effects and control measures of Pollution (e.g. Air pollution, Water pollution, Soil
Pollution, Marine Pollution, Noise Pollution, Thermal Pollution, Nuclear hazards). Environmental Acts
(e.g. Air, Water (Prevention and Control of Pollution) Act., Wildlife Protection Act., Forest Conservation
Act) and Natural disaster.

Unit V: Human population (e.g. Population growth, Population explosion, Human rights, Women and Child Welfare
and HIV/AIDS) and Environmental (e.g. Health and Safety, Fire and its hazards) Role of Information
Technology in environment and human health.

Suggested reading:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Keller, E. A & Botkin, D. B; Environmental Science, Wiley Publication 2016

2 Kates, B. I & White, G. E; The Environment as Hazards, Oxford 2016

publication
3 Joshi, K. K, Environment and Ecology, IK International Publication 2011

4 Anindita Basak; Environmental Studies, Pearson publication 2011

5 Van loon, G. W & Duffy, S, J; Environmental Chemistry, Oxford 2011

university press

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 Course Code Course Name Load Distribution (L-T-P)
BBA 209 MOOCS BASED SEMINAR 1-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. To enrich oral communication skills.
2. To develop public-speaking skills (prepared and unprepared speeches).
3. To inculcate level of comfort when facing large audiences.
4. To refine body language during presentations and interaction.
5. To develop overall personality of the student.

MOOCS based seminar will comprise of an online course of either 1 online course of 6 weeks or
2 online courses of 4 weeks. The seminar will comprise of 3 phases and will be of 100 marks.

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 Course Code Course Name Load Distribution (L-T-P )

BBA 301 ACCOUNTING FOR MANAGERS 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understanding the importance, scope and role of Management Accounting in managerial decision making.
2. To apply Cost – Volume – Profit Analysis and Marginal Costing Techniques in managerial decision making.
3. To understand the applications of budgets and budgetary control in decision making.
4. To understand the uses of the statement of Cash Flows, the cash flow classifications appearing on the statement of cash
flows, the steps involved in preparing a statement of cash flows using the indirect method.
5. To understand and apply the techniques of analysis and interpretation of financial statements that help in planning,
decision-making and control.

Course Contents:

Unit-I Management Accounting

Nature, scope and importance of management accounting; difference between financial accounting and management accounting;
difference between cost accounting and management accounting. Classification of cost, cost control, and cost reduction.

Unit- II Unit Costing, Marginal Costing and Decision Making

Introduction and Concept of Unit Costing - Preparation of Cost Sheet. Introduction and Concept of Marginal Costing, Cost–
Volume–Profit (CVP) Analysis and Use of costs in Decision Making. Problems relating to Marginal Costing – marginal cost
equation, contribution, P/V ratio, Break even analysis, Margin of Safety.

Unit- IIIBudgeting and Budgetary Control

Meaning and Concept of budget. Budgetary control – objectives, merits and limitations. Essential features and Steps in budgetary
control. Types of budgets. Preparation of Fixed budgets, Flexible budgets and Cash Budgets. Installation of budgetary control
system.

Unit- IV Cash Flow and Funds Flow Statements

Meaning and Concept of Cash Flow Statement and preparation of cash flow statement (Indirect Method) as per AS 3 i.e.
preparation of Cash Flow Statement on the basis of operating, investing and financing activities.
Note: Any adjustment for an item in the balance sheet relating to issues of bonus shares, foreign currency cash flows,
extraordinary items, investment in subsidiaries, associates and joint ventures, acquisitions and disposals of subsidiaries and other
business units and non cash transactions are not required. Redemption of preference shares and debentures with or without
sinking funds and refund of tax are excluded.

Unit-V Financial Statement Analysis

Techniques of Analysis and Interpretation of Financial Statements. Ratio Analysis and Problems relating to Liquidity Ratios,
Solvency Ratios and Activity Ratios. Meaning, significance and limitations of Comparative Financial Statements. Preparation of
comparative balance sheet and income statement relating to two different periods showing absolute change and percentage
change.

Suggested Readings
S.No. Name of Author/Book/edition Year of
Publication / Reprint

1. Bhattacharya, “Management Accounting”, 1st edition, Pearson Education. 2010

2. Maheshwari, S.N., “Principles of Management Accounting”, Sultan Chand & Sons. 2013

3. Khan, M.Y, and Jain, P.K., “Management Accounting”, 5th Edition, McGraw Hill 2009

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 Course Code Course Name Load Distribution (L-T-P)
BBA 302 BUSINESS STATISTICS 3-2-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand uses of Statistics (measures of central tendency and measures of dispersion).
2. Analyze and forecast future trends in quantitative data using regression and time series analysis.
3. Learn application of probability.
4. Evaluate the data to facilitate decision making.
5. Create charts, graphs and tables which help in representing data in more understandable and easy form

Course Contents
Unit-I
Introduction, Importance Uses of Statistics and quantitative techniques, Methods of Presenting Statistical
Information’s and Collection of Data, Frequency Distribution, Measures of Central Tendency, Arithmetic Mean,
Geometric Mean, Harmonic Mean, Median, Mode, Measures of Dispersion, Range, Qua Deviation, Mean deviation,
Standard Deviation and Variance: Measures of Variation, Coefficient of variation and Skewness, kurtosis.

Unit-II
Forecasting- Meaning, Nature and Significance of Business Forecasting, Time Series Analysis, Curve Fittingand
Method of Least Square, Correlation and Regression Analysis.

Unit-III
Sampling- Definition, Need and Methods of Sampling. Sampling Techniques, Permutation and Combination,
Sampling and Non-Sampling Errors.

Unit-IV
Probability- Definition of Probability, Events, Outcomes, Computation of Probability, Addition and Multiplication
theorem of Probability, Conditional Probability, Baye’s Theorem
.
Unit-V
Distribution- Binomial Distribution, Poisson Distribution and Normal Distribution

Suggested Readings
S.No. Name of Author/Book/edition Year of publication

1. Dr. K.K. Sharma, Dr. Arun Kumar & Dr. Alka Chaudhary, “Statistics in 2010
Management Studies”
2. D. R. Aggarwal, “Business Statistics” 2009

3. S.C. Gupta and V.K. Kapoor., “Fundamentals of Mathematical Statistics” 2011

4. Goon, Gupta, Das Gupta, “.Fundamentals of Statistics 2009

5. S.C. Gupta and V.K. Kapoor., “Fundamentals of Applied Statistics” 2010

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 Course Code Course Name Load Distribution (L-T-P)
BBA 303 Business Environment 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. It will be able to able learn the basic concepts of business and its surroundings.
2. It will be able to understand the types of economy and its features
3. Students will understand the new concepts of LPG
4. It will help to learn and understand the company’s policies and trade practices in India.
5. It will help to understand the overview of International economic group functions

Course Contents:
Unit-I Business Environment and Society:
Concept, Nature and Significance of Business environment, Social responsibility of Business, Business ethics,
Business and Culture, Technological Development and Social Changes.

Unit-II Business and Economy:

Economic System, Capitalism, Socialism, Mixed Economy, Features of Indian Economy, Public sector, Private
sector, Small scale industries : Concept, significance, Issues and Priorities. Role of Public sector in Indian Economy
and its problems.

Unit-III Business and Government:

Role of Government in Economic Planning in India, Introduction to Industrial Policy Resolution 1948, Industrial
Policy Resolution, 1956, New Industrial Policy, Privatization, Liberalization and Globalization and their
Implications on Indian Economy.

Unit-IV Business and Law:

Provisions under Companies Act, 1956 relating to setting up of a Company, provisions Under the MRTP Act
relating to Restrictive trade Practices and Unfair trade Practices, Silent Features of the Consumer Protection Act
relating to Consumer protection in India.

Unit-V International Business Environment:

An overview International Economic Groupings: GATT, W.T.O. UNCTAD, World Bank, IMF, European Union.

Suggested Readings:

S.No. Name of Author/Book/edition Year of publication

1. Ghose A N- Indian Economy-Its nature and Problems 2010

2. Agarwal A N- Emerging Dimensions of Indian Management 2012

3. Datta R & Sundharan KPM - Indian Economy 2011

4. Adhikari M- Economic Environment of Business 2010

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 Course Code Course Name Load Distribution(L-T-P)
BBA 304 Macro Economics 4-0-0

Learning Outcome:
After completing this course students should be able to:
1. Understand basic macro-economic framework and its mechanism
2. Understand National Income concept and analyse different methods of National income
calculation.
3. Remember various theories of employment and Marginal Efficiency of Capital and Marginal
efficiency of Investment.
4. Understand money supply model, Inflation and basic concepts of money.
5. Remember money market concepts and analyse monetary and fiscal policy framework.

Course Contents:
Unit-I
Concepts of Macro Economics: Definitions, Importance, Limitations of Macro-Economics, Macro-
Economic Variables. Circular Flow of Income in Two, Three, Four Sector Economy, Relation between
Leakages and Injections in Circular Flow.

Unit-II
National Income: Concepts, Definition, Methods of Measurement, National Income in India, Income
determination in closed economic model, Income determination in Open economy. Problems in
Measurement of National Income & Precautions in Estimation of National Income.

Unit-III
Macro-Economic Framework: Theory of Full Employment and Income: Classical, Modern
(Keynesian) Approach, Consumption Function, Relationship between Saving and Consumption.
Investment function, Concept of Marginal Efficiency of Capital and Marginal Efficiency of Investment;

Unit-IV
Analysis of Money Supply and Inflation: Functions and Forms of Money, Demand for Money,
Classical, Keynesian and Friedman Approach, Measures of Money Supply, Quantity Theory of Money,
Inflation- Types, Causes, Impact and Remedies.

Unit-V
Multiplier in Two, Three and Four Sector Model. Money Market: Introduction to IS-LM Model,
Equilibrium- Product, Market and Money Market, Monetary Policy, Fiscal Policy

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Soga Erold, “Macro Economics”, Pearson Education 2011
2. Agarwal, “Macroeconomics Theory and Policy”, Pearson Education 2012
3. Vaish, M.C. “Macro Economics theory” Vikas Publishing 2011
4. Mishra, S. K. and Puri, V. K., “Modern Macro-Economics Theory”, 2012
Himalaya Publishing House
5. Shapiro, E., “Shapiro, E.”, McGraw Hill 2013

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 Course Code Course Name Load Distribution(L-T-P)
BBA 305 Entrepreneurship 4-0-0

Learning Outcome:
After completing this course student will be able to learn:
1. Understand the meaning and relevance of entrepreneurship.
2. Analyse the difference between several business forms in which an entrepreneur can establish his business.
3. Evaluate the position of rural entrepreneurship and women entrepreneurship in world and India
4. Analyse the problems faced by small business units.
5. Find the relevance of government policies in betterment and growth of small business units

Course Contents
Unit-I
Definition of Entrepreneurship, Characteristics of Entrepreneur, Concept of Entrepreneurship-Conceptual model.
Views of Schumpeter, Walker and Drucker, Entrepreneurship Culture, Traits of a true Entrepreneur, Difference
between Entrepreneur and Manager, Entrepreneurial Motivation-Motivation Factors.

Unit-II
Definition of Small Business, The Benefits and Opportunities of small Business Ownership, Ownership Structure
and Organizational Frame work, Sole Proprietorship. Partnership, Corporations, Advantages and Disadvantages,
Evaluating the existing Business, The Potential Drawbacks of Entrepreneurship, forms of Ownership.

Unit-III
Rural Entrepreneurship, its need & problems, steps taken to develop rural entrepreneurship, Women
entrepreneurship, its growth, problems & development of women entrepreneurship in recent trends. Social
entrepreneurship Problems Related to Financial Management, Operational Management and Marketing Management
in Small Scale Enterprises.

Unit-IV
Role of Government and Financial Institution, Institutional support to entrepreneurs, Institutional finance to
entrepreneurs. Lease financing & hire purchase, Tax benefits to SSI, Growth strategies in small business & sickness
in small business.

Unit-V
Policy of the Government Regarding SSIs and entrepreneurial development different government agencies
providing guidance, Assistance to small scale industries.

Suggested Readings

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1 Léo-Paul Dana, “Asian Models of Entrepreneurship — From the Indian Union and 2010
the Kingdom of Nepal to the Japanese Archipelago: Context, Policy and Practice”,
Asia Pacific Business Series, Imperial College Press, UK.

2 Donald L. Sexton and Raymond W. Smilor . “The Art and Science of 2011
Entrepreneurship”, Ballinger Pub. Co. Cambridge: Mass

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 Course Code Course Name Load Distribution(L-T-P)
BBA 306 Career Skills 1-1-1

Learning Outcome:
After completing this course, the student will be able to
1. Apply logic to the different types of arrangement based questions and arrive at solutions to
deterministic and non-deterministic question sets.
2. Apply the concept of blood relations and learn to draw a family tree using the different notations.
3. Differentiate between the various types of conditions given in a grouping problem and assimilate
the conditions given to solve the question set.
4. Solve the different types of questions based on orientation of direction and understanding of
distances and turns.
5. Construct a Venn diagram using multiple statements and create mirror images, water images
using logic and the information provided.Comprehend different types of data sets used in Data
Interpretation and use quick calculation techniques for solving different types of questions.

Course Contents:
UNIT 1:
Introduction to Reasoning, basics, concepts and practice of Arrangement based questions (Linear,
Vertical, Circular, any other). Concepts and practice of Tabular or Grid based questions.
UNIT 2:
Blood Relations concepts, types of questions and their practice. Concepts and practice of Grouping or
condition based questions.
UNIT 3:
Concepts and practice of Direction Sense, Coding-Decoding and Series Completion.

UNIT4:
Syllogism and Mathematical Reasoning.

UNIT 5:
Miscellaneous problems including Cubes and basic Puzzles

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Lalit Singh and P.A.Anand, Verbal Ability and Reasoning for 2016.
Competitive Exams, Wiley Publication, First Edition,
2 R.S.Aggarwal, Verbal and Non-Verbal Reasoning for 2017
Competitive Exams, S.Chand Publication, Revised Edition,
3 Shakuntala Devi, Puzzles to Puzzle you, Orient Paperbacks, 1976
First Edition
4 George Summers, The Great Book of Puzzles and Teasers, 1989
Jaico Publishing House, First Edition
5 P.A.Anand, Textbook of Reasoning, Savera publication, 2016
Revised Edition

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 Course Code Course Name Load Distribution (L-T-P)
BBA 307 MOOCS BASED SEMINAR 1-0-0

Learning Outcome:
After completing this course, the student will be able to
1. To enrich oral communication skills;
2. To develop public-speaking skills (prepared and unprepared speeches);
3. To inculcate level of comfort when facing large audiences;
4. To refine body language during presentations and interaction.
5. To develop the overall personality of the student.

MOOCS based seminar will comprise of an online course of either 1 online course of 6 weeks or
2 online courses of 4 weeks. The seminar will comprise of 3 phases and will be of 100 marks.

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 Course Code Course Name Load Distribution(L-T-P)
BBA 401 International Business 4-0-0

Learning Outcome:
After completing this course students should be able to:
1. Remember basic Concepts of International Business and its theories.
2. Understand International Business Decisions and Role of International Institutions
3. Analyse EXIM Policy and various elements of International Marketing Mix
4. Understand International Product Planning and Finance Facilities available for Exports
5. Remember Regional economic group and Trading blocks

Course Contents:
Unit-I
All Overview of International Business, International Business Approaches, Theories of International
business(Absolute cost advantage, comparative cost advantage, Heckscher Ohlin theory),Difference between
domestic and international business.

Unit-II
International Business Decision: Mode of Entry, Marketing Mix, Factors Affecting Decision For International
Business, Role of International Institutions Like GATT, WTO, IMF in International Business, Multi National
Corporations.

Unit-III
Export and Import Policy, Balance of Payment, Identifying Foreign Markets and Overseas markets, International
Marketing Mix, Product Development, Logistics and Distribution Channels, Role of Documentation in International
trade, Export Pricing, Methods of International Payments.

Unit-IV
International Product Policy and Planning, Risk in International Operations, Export Finance, Pre and post
shipment credit, Introduction to FEMA, Role of ECGC and export Promotion Council.

Unit-V
Regional Economic Groupings: Groupings, Major Trading Blocks, Globalization with social responsibility,
Eurocurrency Market.

Suggested Readings
S.No Name of Authors / Books/Publishers/Edition Year of
Publication /
Reprint
1 Ramu S Shiva , “International Business-Governance structure”, TMH 2010
2 John.F , “International Business strategy and Administration”, Pearson 2010

3 Lal Sanjay, “Multinationals, Technology and Exports”, TMH 2012

4 Robinson D Richard, “International Business Management”, Oxford 2010

5 P.T. Ellishorth, “International Economics”, Carnegie 2009

6 Jeevanandam , “International Business”, TMH 2010

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 Course Code Course Name Load Distribution (L-T-P)
BBA 402 Business Research 4-0-0

Learning Outcome:
After completing this course students will be able to:
1. Develop a research proposal including hypothesis, ROL and variables in that and making a blue print of
your proposed research study.
2. Know the best way to get true sample from population and using that for collecting valid and reliable data
with understanding of scales and scaling techniques.
3. Know different methods of data collection and preparing raw data for further analysis.
4. Understand different statistical tools required for data analysis and testing hypothesis for its validation.
5. Prepare final research report and to communicate the research outcomes to the world.

Course Contents:
(i) Introduction of Research: Define Research, Aims and Objectives of Research. Applications of Research,
Marketing Information System, Evaluation and Control of Research, Value of Information in Decision Making,
Steps in Research. Research Design: Formulating the Research Problem, Choice of Research Design, Types of
Research Design, and Sources of Experimental Errors.

(ii) Sample and Sampling Design: Some basic terms, Advantages and Limitation of Sampling, Sampling process,
Types of Sampling, Types of Sample Designs, Determining the Sample Size, Sampling Distribution of the
Mean.Scaling Techniques: The concept of Attitude, Difficulty of Attitude Measurement, Types of Scales,
Applications of Scaling in Research.

(iii) Data Collection: Secondary Data, Sources of Secondary Data, Primary Data, Collection of Primary Data,
Methods of Data Collection- Observation, Questionnaire, Designing of Questionnaire. Data Processing and
Tabulation: Editing, Coding and Tabulation.

(iv) Data Analysis: Testing of Hypothesis, Measurement of Central Tendency, Dispersion, Univariate Analysis,
Multiple Regression, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis

(v) Interpretation and Report Writing: Types of Research Reports, Guidelines for Writing a Report, Writing a
Report Format, Evaluation of Research Report.

Suggested Readings:
S.No. Name of Author/Book/edition Year of Publication /
Reprint

1. Beri, G.C., Marketing Research: Research Design, 4th Edition, McGraw Hill 2010
Education.

2. Malhotra, Naresh, Marketing Research, 5 2011

th edition, Pearson education.

3. C R Kothari, Gaurav Garg, Research Methodology, third edition, New age 2014
international Publication

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 Course Code Course Name Load Distribution (L-T-P)
BBA 403 PRODUCTION MANAGEMENT 4-0-0

Learning Outcome:
After completing this course, student would be able to learn:
1. Understand the basics of the production areas and it management.
2. Apply the ‘conversion process; to identify the inputs, transformation processes and outputs of an
organization
3. Understand the core knowledge and application of PPC.
4. Develop the ability to apply Inventory Management & Control Techniques in the organization.
5. To gather, organize and deploy evidence, data and information to make decisions regarding productivity,
work methods & efficiency and effectiveness of 4 M(Men, Money, Material & Machinery).
Course Contents:
Unit-I
Nature and Scope of Production Management: Production Analysis and planning, Production Functions,
Responsibilities of the Production Manager, Plant Location and layout, factors To be Taken care for Plant Location.

Unit-II
Production Planning And Control: Procedure, Objectives And Importance of Production Planning And
Production Control, Manufacturing systems, Materials Management-its scope And Importance, Purchasing
Functions and Procedures, Store Keeping,

Unit-III
Inventory Control: Relevant Costs, Economic Lot Size, Inventory Analysis, Sales Forecasting Techniques.

Unit-IV
Productivity: Concept And factors on Which Productivity depends, Measurement of Productivity, Input Output
Analysis and Productivity, Product Development and Designing, stages of New Product Development,
Standardization, Simplification and specialization, Automation.

Unit-V
Development of EfficiencyWork Method: Material Flow Process Chart, Manflow Process Chart, Principles of
Motion Economy, Comparison of Alternative Work Methods, Safety and health considerations, Maintenance of
Production Facilities, Quality Control and Inspection. Sampling Inspection, Quality Control Charts, Attributes and
Variables Charts.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Richard B Chase, F Robert Jacobs, Nicholas J Aquileno, Nitin K Agarwal, 2009
“Operations Management for Competitive Advantage”, Tata McGrawHill, 11th
Edition
2. Norman Gaither, Greg Frazier, “Operations Management”, Cengage Learning India, 2009
9th Edition
3. Russell & Taylor, “Operations Management”, John Wiley & Sons, 6th edition 2009
4. Upendra Kachru , “Production and Operations Management Text and Cases”, Excel 2011
Books, 1st Edition
5. E S Buffa and Rakesh Sarin, “Modern Production and Operations Management”, 2009
John Wiley and Sons, 8th edition
6. Joseph G. Monks, “Schaum’s Outline of Operations Management”, McGraw Hill 2012
2nd edition

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 Course Code Course Name Load Distribution (L-T-P)

BBA 404 Digital Marketing 4-0-0

Learning Outcome:
After completing this course students should be able to:
1. Remember basic concepts of Digital marketing and its types.
2. Analyse Google Ad-Words, Its application and techniques
3. Understand Google Analytics, Social media marketing and SEO
4. Remember elements of Online Display Advertising and Ecommerce marketing
5. Evaluate Mobile Web Marketing, Content Marketing and Online Reputation Management

COURSE CONTENTS:

UNIT I: What is Digital Marketing- Why Digital Marketing Wins Over traditional Marketing , Understanding
Digital Marketing Process, Understanding Internet , Difference between Internet & web, Understanding websites,
Understanding domain names & domain extensions
Email Marketing ,Types of email marketing- Opt-in & bulk emailing, What is opt-in email marketing , Setting up
email marketing account

UNIT II: Lead Generation For Business ,Understanding lead generation for business , PPC Advertising, Google
AdWords, Google AdWords Overview, Understanding inorganic search results Introduction to Google Adwords
& PPC Advertising , Setting up Google Adwords account ,Types of Advertising campaigns- Search, Display,
Shopping & video

UNIT III: Google Analytics ,Understanding Google analytics insights, Understanding cookie tracking , Starting
with Google analytics, Social Media Marketing, Forms of Internet marketing, Facebook marketing, Linkedin
Marketing, Twitter Marketing , Video Marketing , Search Engine Optimization Major functions of a search
engine, Google Operator

UNIT IV: Online Display Advertising -Types of Online Advertising, Display Advertising , Banner ads, Rich
Media ads, Pop ups and Pop under ads, Contextual advertising, In Text ads, In Image ads, In video ads, In page ads
Ecommerce Marketing- Difference between E-Commerce software and Shopping Cart software , Payment
Gateways, Merchant Accounts & Logistics for physical goods, Google Product Listing Ads (PLA) for ecommerce
websites

UNIT V: Mobile Web Marketing -Mobile Marketing Measurement and Analytics , Advertising on mobile (App &
Web) Introduction to content marketing Content marketing 7 step strategy building process ,How to market your
content, Online Reputation Management Understanding ORM scenario, 10 Online reputation management
Commandments , 15 ways to create positive brand image online

REFERENCES:
S.No. Digital Marketing Books Year

1. Digital Marketing: Strategy, Implementation & Practice, Dave Chaffey & Fiona Ellis-Chadwick 2014

3. Convert!: Designing Websites For Traffic and Conversions, Ben Hunt 2015

4. The Social Media Bible: Tactics, Tools, & Strategies for Business Success, Lon Safko 2015

5. Global Content Marketing , Pam Didner 2016

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 Course Code Course Name Load Distribution (L-T-P)
BBA 405 Logistics and Supply Chain Management 3-2-0

Learning Outcome:
After completing this course student will be able to learn:
1. Understand the interface of logistics with other functions of management.
2. Analyse the importance and use of physical distribution
3. Understand the various routing & decisional model used by transportation systems
4. Understand the importance of packaging and material handling in today’s scenario
5. Understand the role of IT in Supply Chain Management

Course Contents:
Unit-I
Introduction to Logistics. Logistics Interface with Production and Marketing, Measures of Logistics, An overview
of International Logistics management.

Unit-II
Physical Distribution and Logistics Logistic System Analysis and Design. Warehousing and Distributing Centers,
Location.

Unit-III
Transportation Systems: Facilities and Services, Dispatch & Routing Decisions and Models.

Unit-IV
Inventory Management Decisions, Packaging and Materials Handling.

Unit-V
Introduction to Supply Chain Management: Objectives, Importance, Process of Supply Chain Management,
Information Technology in Supply Chain Management and Coordination in supply chain management.

Suggested Readings:

S.No Name of Authors / Books/Publishers/Edition Year of

Publication /
Reprint

1 Ballau, Ronald H, “Business Logistics Management”, Prentice Hall 1008

2 Christopher M., “Logistics and Supply Chain Management”, Paper Back 2010

3 Shapiro R., “Logistics Strategy”, MacMillan 2011

4 V P Sople, “Logistics Management”, Pearson 2013

5 Aliwad, “Logistics Management” , Pearson 2009

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 Course Code Course Name Load Distribution(L-T-P)
BBA 406 Career Skills 1-1-0

Learning Outcome:
After completing this course, the student will be able to :
1. Apply vocabulary building strategies such as (root word, prefix and suffix) to enrich the repository of
words and determine word meaning by analyzing the textual content.
2. Demonstrate a literal, inferential and evaluative comprehension of readings, through identification and
analysis of main ideas and supporting details both implied and inferred.
3. Discern an understanding of complex grammatical structures using the Concept of Parallelism and
Modifiers including infinitive, gerund and participle in conversations and discussions including academic
discourse settings.
4. Demonstrate the ability to assess verbal logic and draw inferences after critical analysis and evaluation of
the text.
5. Exhibit proficiency by applying principles of clarity and coherence to sentences and paragraphs by using
appropriate logic, style, structure, and voice.

UNIT 1:
Concepts of Vocabulary including synonyms, antonyms , One word substitution analogies , odd one out, homonyms
and homophones.
UNIT 2:
Concepts of Grammar including fundamentals, error identification and sentence completion covering tenses,
subject-verb agreement, modifiers, parallelism.
UNIT 3:
Techniques of reading comprehension practice of effective reading using concepts of theme, central idea, contextual
and tone of the passage. Practicing questions of reading comprehension using contemporary passages.
UNIT4:
Introduction to Parajumbles, techniques to solve, types of questions and practice of parajumble questions. (Include 4
statement parajumbles and 6 statement parajumbles). Introduction to critical reasoning using statement assumption,
statement conclusion, strengthen, weaken, agree and disagree questions.
UNIT 5:
Group Discussion and Interview (Face to Face and Telephonic) concepts and practice.

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Lalit Singh and P.A.Anand, Verbal Ability and Reasoning for 2016.
Competitive Exams, Wiley Publication, First Edition,
2 Martin Hewings, Advanced English Grammar, Cambridge 1999
University Press, Revised Edition
3 Martin Hewings, Advanced English Grammar, Cambridge 1999
University Press, Revised Edition
4 Raymond Murphy, Essential English Grammar (Intermediate level), 2000
Cambridge University Press, second Edition
5 Norman Lewis, Word Power Made Easy, Anchor, Revised Edition 2014

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 Course Code Course Name Load Distribution (L-T-P)
BBA 407 MOOCS BASED SEMINAR 1-0-0

Learning Outcome:
After completing this course, the student will be able to :
1. To enrich oral communication skills;
2. To develop public-speaking skills (prepared and unprepared speeches);
3. To inculcate level of comfort when facing large audiences;
4. To refine body language during presentations and interaction.
5. To develop the overall personality of the student.

MOOCS based seminar will comprise of an online course of either 1 online course of 6 weeks or
2 online courses of 4 weeks. The seminar will comprise of 3 phases and will be of 100 marks.

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 Course Code Course Name Load Distribution (L-T-P )

BBA 501 Indian Economy 4-0-0

Learning Outcome:
After completing this course, the student will be able to :
1. Understand the salient features of Indian Economy and comparing it with other developing Economy.
2. Understand the Process and approach of Five year plans in India and its objectives, targets and
performance.
3. Understand the role of Agricultural sector in the Indian Economy.
4. Understand the agricultural market prevailing in India, the types of agricultural credit available to the
farmers.
5. To understand the GST , its remittance the govt and input output set off. To understand the initiatives
undertaken by the govt to develop the agricultural industry.

Course Contents:
Unit-I
Introduction to Indian Economy - salient features of Indian Economy - factors responsible for economic growth
and development, a comparison between India and other developing economies like China, Pakistan will give a
better idea of development .

Unit-II
Economic Planning in India - meaning, features and approaches (NITI AYOG) , Latest Five Year Plans -
Objectives in general and achievements.

Unit-III
Agricultural role in Indian Economy- role of agriculture in Indian Economy, objectives, Problems of low
productivity - Land Reforms - need and scope. Causes of food problem in India , Green Revolution: meaning,
importance.

Unit-IV
Agricultural Marketing - Regulated Markets - warehousing - Role of Agricultural Prices commission (APC) , Dual
Pricing - Role of FCI. Agricultural Credit : Need and Sources.

Unit-V
New policy intervention in Indian Economy:
Introduction to GST, MSP, PDS. Government initiatives taken for development of agriculture industry.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1 Rudar Datt & Sundaram, “Indian Economy”, , S. Chand & Co 2010
2 M.L. Hhingam., “Economics of Development & Planning”, Konark 2009
Publishers, New Delhi.
3 Dr. S. Sankaran, “Indian Economy”, Margan Publication, Chennai 2009

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 Course Code Course Name Load Distribution (L-T-P)
BBA 502 Business strategy 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the strategic decisions that organisations make and have an ability to engage in
strategic planning.
2. Analyze and evaluate critically real life company situations and develop creative solutions, using
a strategic management perspective.
3. Explain the basic concepts, principles and practices associated with strategy formulation and
implementation.
4. Integrate and apply knowledge gained in basic courses to the formulation and implementation of
strategy
5. Conduct and present a credible business analysis in a team setting.

Course Contents:
Unit-I
Introduction to Business Policy: Strategic Management, Nature, Meaning and Scope, Importance of Business
Policy and Strategic Management, Corporate strategy, Business Strategy, Functional strategy.

Unit-II
Corporate Planning: Concept of Planning, Planning Process, Types of Planning, Strategic Planning, Strategic
Decision Making, Mission, Objectives and Goals.

Unit-III
Major Strategic Options: stability Strategy, Growth or Expansion Strategy, Diversification Strategy, Retrenchment
Strategy and Its Variations, Combination strategy, Turnaround Strategy, External Growth Strategy, Factors
Influencing Choice of Strategy.

Unit-IV
Implementation of Strategy: Strategy and Organizational Structure, Different types of Organizational Structure,
Organizational Resource Allocation, Developing Functional Strategies.

Unit-V
Strategy Evaluation and Strategic Controls :An Overview of Strategic Evaluation and Control, Strategic Control

Suggested Readings:
S.No Name of Authors/Books/Publisher/Edition Year of Publication /
Reprint
1 Hitt, Hosskisson, Ireland., “Management of Strategy,South-Western”, 2016
Cengage Publication.Third Indian Reprint
2 Wheelen, T.L., Hunger, J.D. and Rangarajan, K., “Concepts in 2015
Strategic Management and Business Policy”, 11th edition, Pearson
Education.
3 Jauch, L.R. and Glueck, W.F., “Business Policy and Strategic 2015
Management”, Frank Brothers and Co., 4675-A, Ansari Road, 21
Daryaganj, New Delhi 110002,

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 Course Code Course Name Load Distribution (L-T-P)
BBA 503 Electronic Commerce 4-0-0

Learning Outcome
After completing the course students will be able to learn:
1. To understand the concepts of E-Commerce, Intranet, Extranet and Internet.
2. To apply the markets and models of E-Business.
3. To understand the significance of internet banking.
4. To understand the concepts of Electronic data information, business processes reengineering,
management of change.
5. To understand the cyber issues, laws, crime and security.

Course Contents:
Unit-I
Introduction to E-Commerce: Intranet, Extranet and Internet, Introduction to E-Commerce, Defining E-
commerce, Types of E-Commerce, Forces Effecting E-Commerce, E-Business Vs E-Commerce, E–
Commerce infrastructure, Supply chain management and E–Commerce, Challenges & Limitations,
Environmental forces affecting planning and practices.
Unit-II
E-Business Models & Markets-Framework for understanding E- business :Techniques and Tools, E-
Commerce Providers and Vendors, Advertising in e-commerce, E-commerce for service industry, Use of
social media for promotion, Steps in building an E-business application - Online web site design to
promote online sales of a product or service - Use Google SITES free resources for designing website.
Unit-III
Internet Banking- Internet Banking, Electronic Payment System, Concept of E-cash, E-Fund Transfer -
Debit and Credit Card system, e- cash, e- cheque, Smart Card, Credit Card , Debit Card, Electronic purse,
Digital Signature, Security issues on electronic payment system, Solutions to security issues, Biometrics –
Types of biometrics.
Unit-IV
Building Blocks for E-Commerce- Electronic Data Interchange (EDI), EDI Standards, Business
Processes Reengineering, Management of Change, Mobile Electronic Commerce.
Unit-V
Legal Issues-Introduction to cyber law, Public policy issues in E-commerce, Cyber Crimes, Cyber
Security, Information Technology Act, Protecting Privacy, Regulatory frame work of E- Commerce,
Cyber Laws – Information Technology Act 2000, Data encryption/decryption, Public Key and Private key
Infrastructure.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication / Reprint
1 K. K. Bajaj, Debjani Nag, “E-Commerce”, TMH. 2009
2 J. Christopher Westland, Theodore HK Clark Global, “Electronic Commerce – 2008
Theories and Case studies”, University Press.
3 Brahm Canzer, “E-Business & Commerce-Strategic Thinking & 2009
Practice”, Biztantra.

4 Joseph, “E-commerce – An Indian Perspective”, PHI. 2010

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 F1 WORKING CAPITAL 4-0-0
MANAGEMENT

Learning Outcome:
After completing this course, student would be able to learn:
1. To Understand of Techniques of Assessment and Management of Short term business finance
2. Understand the various a traditional and contemporary methods of assessing the working capital
requirements&the recommendations of several committee reports regarding working capital financing.
3. Understand the financial meaning & concepts of Cash & the role of its Management.
4. Analyze & evaluate the management of inventory in a business concern & its effectiveness through
application of various tools/techniques.
5. Analyze & evaluate the credit management policies of the business concern.

Course Contents:
Unit-I
Working Capital-Nature, Components, Concept, Types, Functions, Determinants and Significance, Factors
Affecting Composition of Working Capital. Estimation of working capital requirements; various techniques,
Operating Cycle Approach, Working Capital Ratios.

Unit-II
Cash and Marketable Securities
Management of Cash: Motives of Holding Cash. Cost Benefit Trade Off of Liquidity. Cash Management Models.
Cash Planning and Budgeting. Management of Collection and Disbursement.
Management of Marketable Securities Purpose of Holding Securities. Evaluating Different Types of Securities.

Unit-III
Inventory Management
Inventory Management: Purpose of Holding Inventory. Cost associated with inventory, methods of inventory
management, EOQ model of Inventory Management; Economic Lost Size, Reorder Point and Safety Stock. ABC
analysis

Unit-IV
Receivables Management-Nature Significance, Basic Issues in Receivable Management. Credit Standards,
Evaluating the Credit Worthiness of a Customer. Terms of Credit. Evaluating Changes in Credit Policy.

Unit V- Working Capital Finance

Financing Working Capital Requirement: Various Sources of Working Capital Financing: Long Term & Short Term
sources. Trade Credit, Bank Financing, Market Based Financing. [Lease, Factoring, Commercial Papers etc.]

Suggested Readings:
S. No. Name of Authors/Books/Publisher/Edition Year of
Publication / Reprint
1. Bhattacharya, H, “Working Capital Management”, PHI, New Delhi, 2nd 2009
edition.

2. Mathur S. B, “Working Capital Management and Control: Principles and 2010

Practice”, New Age International Pvt. Ltd., 1st edition
3. Bhalla, V.K., “Working Capital Management: Text & Cases”, Anmol 2009
Publications, Delhi, 4th ed.
4. Hampton, J.J. & C.L. Wagner, “Working Capital Management”, John 2010
Wiley, 4th edition.
5. Pandey, I.M., “Financial Management”, Vikas Publications, New Delhi, 2010
9th edition.

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 Course Code Course Name Load Distribution (L-T-P )
BBA 504 F2 DIRECT TAX LAWS 4-0-0

After completing this course the student will be able to:

1. To construct the knowledge related to various tools related to taxation.
2. To help students to comprehend the basic principles of the laws Governing Direct taxes.
3. To understand the application of different heads of income in computing total income of assessee.
4. To describe the constitutional background of taxes in the country.
5. To apply techniques of taxation in return filling and assessment of income of assessee.To indentify
difference between Tax Planning and Tax Evasion.

Course Contents:
Unit I-Basic Concepts
Basic Concepts – Constitutional Framework of Tax Laws, Sources and Elements of Tax, Act & Rules, Income Tax –
Definitions, concept of Income, Heads of Income. Assessee – Individual and HUF.

Unit II-Residential Status

Scope of Total Income and Residential Status (Section 5 to 9). Incomes which do not form part of Total Income
(Applicable only for Individual and HUF Assessee).

Unit III-Income
Income under the head “Salaries” (Section 15 to 17); Income under the head “Income from House Property”
(Section 22 to 27); Income under the head “Profits and Gains of Business or Profession” (Section 28 to 44D);
Income under the head “Capital Gains” (Section 45 to 55A); Income under the head “Income from Other Sources”
(Section 56 to 59); simple problems in all heads of income.

Unit IV- Losses and Deductions

Set off and carry forward of losses, tax planning, Computation of Income, Deductions to be made in computing total
income section 80C, 80CCC, 80CCD, 80D, 80E, 80G, 80GG (Chapter VIA).

Unit V-Assessment of Tax

Tax Deduction at Source, Assessment of Income including reassessment, Return of Income, Advance payment of
tax and penal interest.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Singhania Dr., V. K.and Singhania Monica, “Students Guide to Income 2009
Tax”,Taxman Publications.

2. Ahuja, Girish and Gupta Dr. Ravi, “Systematic Approach to Income 2011
Tax”, Bharat,Law House.
3. Datey V.S., “Indirect Taxes- Law and practice”, Taxmann 2010
Publications.
4. 2009
Government of India, “Bare Acts(Income Tax,Service Tax,Excise and
Customs”
5. 2010
ICAI, “ Service Tax”, Guidelines.

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 Course Code Course Name Load Distribution(L-T-P)
BBA 504-M1 Advertising 4-0-0

Learning Outcome:
After completing this course students should be able to:
1. Understand communication process and apply it in their learning
2. Understand and evaluate the effectiveness of Promotional programs
3. Apply and analyze the creation of Advertising and its impact
4. Understand and analyze the role of media in Advertising and different budgeting techniques.
5. Analyze the effectiveness of Promotional programs and Digital Advertising

Course Contents:
Unit-I
Advertising: Definition, Objectives, Functions, Classifications of Advertising, Advertising As a Tool of
Communication, Setting advertising Objectives, DAGMAR Approach and AIDA Model.

Unit-II
Communication process in Marketing: Importance and Applications of Communication Process in marketing,
Corporate Image Building, Advertising and Consumer Psychology. Obstacles in Communication Process, Role of
Communication process in Perception, Learning and Attitude Change.

Unit-III Designing Advertising Strategy

Message and Copy, Message Strategy and Message Design, Elements Of Advertisement, Copy Developing
Effective Advertising Copy, Creativity and Visualization in Advertising , Advertising Department and Agencies.

Unit-IV
Media Planning: Role Of Media in Advertising, Different Elements of Promotional Mix Comparative Study of
Different Advertising Media, Media Choice, Allocation Of Budget For Advertising, Approaches and Procedures for
Determining the Size of the Budget, Pre Testing and Post Testing Techniques.

Unit-V
Social And Economic Aspects of Advertising: Productivity of Advertising, Its Contribution to Economic
Development and standard of Living, Ethics and Advertising, Digital Advertising – Intro , Types , Tools, and
Importance.

Suggested Readings:
S.No Name of Authors / Books/Publishers/Edition Year of
Publication /
Reprint
1 Belch, G.E. Michael Belch, Keyoor Purani, “Advertising and Promotion-An 2010
Integrated Marketing Communications Perspective”, 7th Ed., Tata Mcgraw-hill,
New Delhi
2 Kruti Shah, Alan D.Souza, “Advertising and Promotions –An IMC Perspective”, 1st 2009
Ed., Tata McGraw-Hill, New Delhi
3 Kenneth E. Clow, Donald Baack, “Integrated Advertising, Promotion and 2010
Marketing Communications”, 2nd Ed., Prentice Hall of India. New Delhi.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 M2 Sales Management 4-0-0

Learning Outcomes:
After completing the course, students should be able to:
1. Discuss the evolution of sales and understand the importance of the selling concept
2. Identify the market potential and plan sales accordingly
3. Analyze, evaluate and demonstrate an effecting selling process
4. To justify the need for studying the selling concept by interpreting various theories
5. To create and develop key skills required for managing sales

Course Contents:
Unit-I
Sales Management-Importance, Scope and Functions of sales management. Selling Functions, Type of selling and
Emerging Dimensions, Direct Selling, Institutional Selling, Tele Marketing, Sampling, Role of Technology in sales
analysis

Unit-II
Sales Analysis- Sales planning- Market Potential Analysis, Sales Forecasting, Fixing sales Objectives, Territory
Allocation, Sales Quota. Participative Sales Planning and Behavioural Considerations.

Unit-III
Process of Effecting Selling- Prospecting, Pre approach Presentation and Demonstration, Handling Objections,
Closing the sale, Post sale Activities Quality of Successful Sales Person.

Unit-IV
Theories of Selling - Canned approach, AIDA Model, Right Set of Circumstances Theory, Buying Formula
Theories, Behavioural Equation Theory.

Unit-V
Sales Force Management-Sales Force Planning, Recruitment and Selection, Training and Development, Placement
of sales Personnel, Compensation and Incentive to Sale Persons, Motivation and leadership for Sales, Evaluation of
Sales Performance.

Suggested Readings:

S.NO. Name of the book/Authors/Publishers Year of

Publication /
Reprint
1 Jeff Tanner, Earl D. Honeycutt & Robert C. Erffmeyer “ Sales Management” 2011
Pearson Education
2 Still, Cundiff, & Govoni, “Sales Management”, Prentice-Hall, 5th Edition 1988
3 Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras, “Sales Management: A 2010
Global Perspective”, Routledge Group.
4 Kotler, Keller, Koshi and Jha, Pearson’s, 13th edition. 2009

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 H1 Performance Management 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Define and understand the concept and methods of performance appraisal
2. Differentiate between performance management and performance appraisal and identify the need
for performance planning
3. Critically analyze problems relating to performance management
4. Evaluate performance of employees and examine the relative worth of a job
5. Review and develop the performance of employees

Course Contents:

(i) Introduction: PerformanceAppraisal&PotentialAppraisal,

MeaningofPerformanceappraisal,methodsandapproachesofperformance
appraisal,Designingappraisalforbetterresults, Performance Appraisal interview, Recent trends in performance
appraisal system.

(ii) Performance Management: Nature,scope,importance, process, elements & modelofPerformanceManagement,

BenefitsofPerformance Management,PerformancePlanning, RoleAnalysisandEvaluating Performance
Management & its methods.

(iii) Performance Counseling & Problem solving: Meaning of counseling, process, Coaching, Performance
problem solving, Managing performance problems, Managing Underperformers, Performance measures for
teams, Types of team measures, Team performance management process.

(iv) Performance Management and Pay: Performance Managementandvarious aspects like development andpay,
Analyzing performance problems, performance monitoring & its methods. Reward systems & performance,
Types of incentives, Concept of profit sharing & gain sharing.

(v) Competency Mapping: CompetencyMapping: Meaning of competence, Meaning of competency- Competency

Analysis & its approaches, Competency Mapping & Its process.Assessmentcenters,performance
reviews,coachingandcounseling.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint

1. Herman Aguinis, “Performance Management”, Pearson Education. 2016

2. Rao T.V., “Appraising and Developing Managerial Performance”, Excel Books. 2016
3. Dixit Varsha, “Performance Management”,Vrinda Pubilcations Ltd. 2015

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 COURSE CODE COURSE NAME LOAD DISTRIBUTION (L-T-P)
BBA 504 H2 INDUSTRIAL RELATIONS 4-0-0

Learning Outcomes:
After completing this course, students will be able to:

1. Demonstrate descriptive knowledge of the field of industrial relations.

2. Recognize special laws pertaining to wages, working conditions & legislations related to the
health, hazards and accidents.
3. Analyze the extent to which employees are socially benefitted in a legal way.
4. Distinguish between workers participation & trade union representation.
5. Relate conflict management in legal perspective and judicial system pertaining to labour
management relations.

Course Contents:
Unit-I
Introduction: Concept and Determinants of Industrial Relations, Industrial Relations in India, Development of
Labour Law in India, Need for Labour Legislation, Indian Constitution and labour regulations, ILO and Labour
Legislations.

Unit-II
Welfare Measures: Factories Act 1948, Industrial Disputes Act, 1947, Minimum Wages Act, 1948 and recent
amendments- Payment of Wages Act 1936, Payment of Bonus Act 1965, Employment Standing Orders.

Unit-III
Social Security Measures: The Employees` Provident Funds and Miscellaneous Provisions Act, 1952, The
Employees` State Insurance Act, 1948, Payment of Gratuity Act, 1972, Maternity Benefit Act, 1961, Workmen`s
Compensation Act, 1923

Unit-IV
Trade Unions Act, 1926: Registration of Trade Unions- Rights and responsibilities of registered Trade Unions,-
Recognition of Trade Unions- Penalties and Procedure.

Unit-V
Discipline and Grievance Redressal Machinery: Purposes and Procedures of Disciplinary Action, Grievance
Redressal Procedures, Collective Bargaining, Worker’s Participation in Management.

Suggested Readings:
S. No. Name of Authors/Books/Publisher/Edition Year of
Publication / Reprint
1. Padhi P.K., “ Labour and Industrial Laws”, Prentice Hall India, New 2015
Delhi.

2. Surya Narayan Misra , “Labour and Industrial Laws”, 24th Ed., Central 2009
Law Publishers, Allahabad
3. Sinha P.R.N., Indu Bala Sinha, Seema Priyadarshini Sekhar,“Industrial 2012
Relations, Trade Unions and Labour Legislation”, Pearson Education.
4. Srivastava S.C, “Industrial Relations and Labour Laws”, 5th Ed., Vikas 2016
Publishing House, New Delhi

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 Course Code Course Name Load Distribution(L-T-P)
BBA 504 LS1 Warehousing & Inventory Management 4-0-0

Learning Outcome:
After completing this course student will be able to learn:
1.Understand the role of logistics business in today’s scenario.
2. Understand the application of Inventory and material planning in context to procurement and outsourcing.
3. Evaluate the Independent and Dependent demand system
4 .Understand materials cycle and flow control system.
5 .Application of new technological equipment’s and Innovation in Logistics

COURSE CONTENTS:

UNIT I-INTRODUCTION
The Evolution and Role of Logistics in Business, Customer Service and Order Processing, Organization for
Effective Logistics Performance, Financial Issues in Logistics Performance,Global Logistics, Logistics Strategy,
Logistics Information Systems, Third & Fourth Party Logistics (3 & 4PL)

UNIT II-INVENTORY
Introduction to Inventory Management, Inventory Planning and Management, Materials Management, Procurement
and Outsourcing, Functions of Inventory, Overview of Outsourcing, Just in Time (JIT) - Work in Process
Inventories - Make or Buy Decisions: Concept of outsourcing, Factors influencing Make Or Buy Decisions - Trends
in Make Or Buy Decisions in context of core competency.

UNIT III-WAREHOUSING
Introduction to Warehousing Concepts, Warehousing in Supply Chain, Decisions and Operations, Warehouse
Management System (WMS), Independent Demand Systems, Dependent Demand Systems

UNIT IV-MATERIAL HANDLING EQUIPMENT

The Principles and Performance measures of Material Handling Systems, Mapping the materials plan work. The
materials cycle and flow control system, Material Requirement Planning (MRP), The Fundamentals of Various
Types of Material Handling Equipment,

UNIT V-TECHNOLOGICAL DEVELOPMENTS

AS/RS (Automated Storage & Retrieval System), Bar Coding Technology & Application in Logistics Industry,
RFID Technology & Applications

Suggested Readings

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Chopra, S. & Meindl, P. Supply Chain Management? Strategy, Planning 2016.
and Operations (2nd Ed.). Pearson Education.
2 (Sopole, V. V. Logistics Management: Supply Chain Imperatives. 2014
Pearson Education: New Delhi.
3 Raghuram, G. & Rangraj, N., Logistics and Supply Chain Management: 2015
Cases and Concepts, Macmillan: New Delhi.
4 Simchi-Levi, D., Kaminski, P. & Simchi-Levi, E. Designing and 2000
Managing Supply Chain: Concepts, Strategies and Case Studies (2nd
Ed.). McGraw Hill: New Delhi.
5 Ballou, R. H. Business Logistics Supply Chain Management: Planning, 2014
Organising and Controlling Supply Chain.McGraw Hill: New Delhi.

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 Course Code Course Name Load Distribution(L-T-P)

BBA 504 LS2 Information Technology Applications 4-0-0

Learning Outcome
After completing the course students will be able to learn:
1. To understand the Concepts of Information Management System, Telecommunications and networks for an
organization.
2. To understand the modern Telecommunications and Network technologies to extend the business model with the usage
of Internet, Intranets and Extranets. to help in the process of e-business intelligent and Strategic systems.
3. To understand the concepts of e-commerce, supply chain management and integration and understand the basics of
database applications and administration.
4. To understand and apply the concepts of Data warehouse, Decision Support and Information System Development
5. To understand the Applications of IT in LSCM

UNIT I – Introduction to Information Management System, Telecommunication and networks – Computing Basics,
Importance of Business Computing, Concept of Digital Firm, Information System, Information Framework, Strategic Role of IT.
Telecommunication Basics, OSI and TCP/IP models and some important protocol overviews, Networking medium, devices and
tools, firewall and security issues.

UNIT II – The Internet, Intranets and Extranets, Functional and Enterprise Systems– Basics of Internet, Intranets and
Extranets, Role and importance of each with latest technologies in the relevant areas, ERP concepts, Benefits and Importance.

UNIT III – Electronic Commerce & Managing Organization Data and Information - E-Commerce Basics and it’s
component -Business vs. E-Commerce, E-commerce Advantages and Limitations, E-Procurement,Supply Chain Management
and Integration. Basics of Data Arrangements, Traditional File Arrangements, Databases: The Modern Approach, Database
Applications & Database Administration.

UNIT IV - Data, Knowledge and Decision Support and Information System Development - Overview of Data Warehousing,
Data Mining Building Decision Support System (DSS), Intelligent System overview and role of KM as Data support, Business
Intelligence. Information Systems Planning, System Development life cycle.

UNIT V - IT Applications in LSCM -Managerial and Decision Support Systems, RFID in Supply Chain
Management,Computerized Systems: MRP, MRP II, Supply Chain Management and e-integration Process Modelling-Commerce
and Supply Chains, Partner Relationship Management. Ethics, Impacts and security – Ethical issues, Impacts of IT on
organizations, Protecting Information system.

Suggested Readings
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 Introduction to Information Technology 2ed by Turban, Rainer and Potter, 2016.
Wiley

2 James A O’Brien, George M Marakas, Ramesh Behl, “Management 2014

Information Systems”, Tata McGraw Hill
3 Henry C. Lucas, Jr., “Information Technology for Management – 7th 2015
edition”, Tata McGraw Hill

4 Loudon and Loudon, “Management Information Systems – 10th edition”, 2000

Pearson Educations

5 Murdick, Ross and Claggett, “Information Systems for Modern 2014

Management”, PHI

6 Efrain Turban, Dorothy Leidner, Ephraim Mclean, James Wtherbe, 2016

“Information Technology for Managers”, Wiley Ind

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 Course Code Course Name Load Distribution (L-T-P)

BBA 504 R1 Retail operations management 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Demonstrate an understanding of how retailers develop a retail mix to build a sustainable competitive advantage.
2. Explain how retailers use marketing communications to build a brand image and customer loyalty
3. Understand the integration of merchandise management and supply chain strategies leading to excellent customer
service
4. Understand the financial implication of strategic retail decisions
5. Demonstrate an understanding of decisions retailers make to satisfy customer needs in a rapidly changing and
competitive environment.

COURSE CONTENTS:
UNIT I: Retailing Introduction to Retail: What is Retail?- Functions of a retailer-The Marketing-Retail equation, The Rise of the
Retailer – Proximity to customer – Rise of consumerism-Global retail market Challenges and opportunities-Empowered
consumer-Technology enabled effectiveness, Evolution of Retail in India-Drivers of Retail change in India-Emergence of young
earning India, Size of Retail in India: Clothing ,Textiles and Fashion accessories-Food And Food services Books & Music,
Communication accessories –Emerging Sectors-FDI in retail-Retail Realities : Beyond Urban Boundaries –Challenges to Retail
Development in India – Threat of new entrants –Substitutes, Bargaining Power of suppliers and buyers, Intensity of rivalry

UNIT II : Retail Models And Theories Of Retail Development The Evolution of Retail formats – Theories of retail development-
Environmental, Cyclical and Conflict Theory-The Concept of life cycle in Retail-Innovation, accelerative growth- Maturity
Decline-Phases of growth in retail markets-Business models in retail-Classification based on ownership /Merchandise
offered/Franchising /Non Store Retailing/Direct selling/Direct response marketing/Telemarketing/Fairs and Road Shows/Event
Management/Automated Vending/kiosks/ The Cash & Carry/credit Marketing/Brand Management.

UNIT III: Customer Relationship Management CRM : What is CRM-Common Misconceptions-Definition-Components off
CRM-Defining CRM Concepts – Customer Life Cycle- B to B CRM- Understanding Goal of CRM-Using Customer touch points
– Deciding who should lead the CRM Functions : Marketing/Sales/Customer Services/ Product Support-Channel and other
partners-CRM Planning – Developing Strategy- Building CRM Component-Analyzing and Segmenting Customers, Taking it to
Customers – Get Ready : Avoiding Common Barriers, GETSET: Organizing for success and go: Developing your CRM strategy-
CRM Building : Infrastructure, Information, Process, Technology, People – Managing quality information, Quality systems,
Customer privacy.

UNIT IV: Services Management: Distinctive characteristics service operations-Service Bench marking-Service strategy -
Designing the service enterprise – Service quality-Service facility location-Managing service operations-Service-Supply
relationships vehicle routing.

UNIT V : Marketing Channels ,Brand Management , Franchising: Marketing channel systems – Concepts, participants,
environment, behavioral process – Developing the marketing channel-Strategy, design, channel platform-Product/Pricing issues/
Parameters/ -Brand management-positioning and Repositioning – Franchising.

Reference Books:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Swapna pradhan, Retailing Management : Text and Cases. Tata McGraw 2006
hill, New Delhi- 2 nd edition

2 M.Chael hevy and barton.A Weitz,Retail Management, Irwin Mcgraw 1989

hill,international editition,U.S
3 Judith . W.Kincaid,Customer Relationship Management: Getting it 2003
right,Pearson Education, New Delhi

4 James.A. Fitzsimmms and Mina.J Fitzsimmms,Service Management : 2006

Operations, Strategy, Information Technology, Tata Mc Grawhill, New
Delhi

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 R2 International Retailing 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the impact of retailing on the economy & traditional retail frameworks
2. Learn techniques to evaluate potential site & trading Area for store location
3. Learn about operations of the world’s most successful retailer in various categories
4. Demonstrate understanding of key principles of financial analysis for retailer
5. Understand future retail trends in upcoming Markets

COURSE CONTENTS:
UNIT I: International Mktg -Scope and Concepts of International Mktg.- International Marketing Environment - International
Trade – Barriers and Facilitators- Regional Economic/Political Integration- Cultural Influences on International Marketing-
International Marketing research International Marketing Segmentation, Positioning- The Marketing Plan and Entry Mode
Selection- Products and Services – Branding Decisions- International Product and Service Strategies- International Distribution
and Logistics

UNIT II: International Retailing- Alternative conceptions of international retailing, definitions, interpretations and classification-
Trends in the internationalization of retailing and evolution of international retailing - Motives for international retailing, the
changing nature of boundaries – International- Where retailers internationalise, assessing the potential of retail markets - Methods
of international retailing, accessing retail markets, the form of entry, joint ventures, franchising, acquisition etc. marketing
planning for differing international and regional requirements-Why retailers internationalize.

UNIT III: Competing in Foreign Markets- Why Companies Expand into Foreign Markets- Cross- Country Differences in
Cultural, Demographic and Market Conditions- Concept of Multi country Competition and Global Competition- Strategy Options
for Entering and Competing in Foreign Markets- Quest for competitive Advantage in Foreign Markets-Profit Sanctuaries, Cross
market Subsidization and Global; Strategic Offensives- Strategic Alliances and Joint Ventures with F Foreign partners.-
Competing in Emerging Foreign Markets-Cross Border Strategic Alliances

UNIT IV: Retail Structure- Enterprise Density- market Concentration- Product Sector- Innovation Employment Structure-
Merging Structure-Global Structure- Developing markets- Stages in development of International Operations- Export-
Management Contracts- Franchising – Acquisition and Mergers – Organic Growth- Choice of Market Entry- Domestic Market-
Retail Operations-Non Domestic market.- Retail Positioning and Brand Image- Measurement of Store Image –Open ended
Techniques-Attitude Scaling Techniques-Multi Attribute model- Multi dimensional Scaling-Conjoint analysis

UNIT V: Market Research- Segmentation- Targeting- Positioning – The Market Mix- Image- Product range- Format- Price-
Location_ Distribution- Promotion-- Promotional Mix and Advertising, Publicity, PR, and Sales Promotion Strategies- Personal
Selling and Sales Management, International Pricing Strategy- Developing and Controlling an Intl. Marketing Plan.
Reference Books:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Bert Rosenbloom, Marketing Channels : A Management View , Thomson, 2006
New Delhi

2 Bert Rosenbloom,Retail Marketing,Random House 2015

3 Bert Rosenbloom,Marketing Functions and the whole sale distribution, 2003

distribution rosenbloom and Education Foundation, U.S

4 Harish V.Verman, Brand Management: Text and Cases,Excell Books 2006

5 K.Suresh (Sl) , Positioning and Repositioning : Percepectives and 2012

Applications,ICFAI University Press, Hydrabad

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 E1 Foundation of Event 4-0-0
Management

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the scope and growing importance of Event Management
2. Identify the various problems in event planning and recognize the various parameters for
management of people and time
3. Analyze the potential of MICE and Event Tourism
4. To evaluate various marketing tools in Event Management
5. To take up project work in the above areas

Unit I: Introduction to Events: Scope - Nature and Importance – Types of Events - Unique features and
similarities – Practices in Event Management - Key steps to a successful event.

Unit II: The Dynamics of Event Management: Event Planning and organizing – Problem Solving and
Crisis Management – Leadership and Participants Management – Managing People and Time – Site and
Infrastructure Management.

Unit III: Introduction to MICE: Planning MICE, Components of the Conference Market, Characteristics
of Conferences and Conventions, MICE as a supplement to Tourism, the nature and demand of
Conference markets- The Economic and Social significance of Conventions, process of Convention
Management.

Unit IV: Event Marketing – Customer care – Marketing equipments and tools – Promotion, Media
Relations and Publicity - Event Co-ordination - Visual and Electronic Communication 2 – Event
Presentation – Event Evaluation – Case Studies of events of National and International importance.

Unit V: Travel Industry Fairs – Benefits of Fairs - ITB, WTM, BTF, TTW, FITUR, KTM, IITM, CII-
Events, PATA Travel Mart.

References:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Avrich Barry , EVENT AND ENTERTAINMENT 1994
MARKETING, Vikas, Delhi
2 Bhatia A.K. ,EVENT MANAGEMENT, Sterling Publishers, 2001
New Delhi
3 David C. Watt , EVENT MANAGEMENT IN LEISURE 1998
AND TOURISM, Pearson, UK.
4 Joe Gold Blatt ,SPECIAL EVENTS- BEST PRACTICES IN 1997
MODERN EVENT MANAGEMENT, John Wiley and Sons,
New York
5 Panwar J.S. MARKETING IN THE NEW ERA, Sage, New 1998
Delhi.

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 Course Code Course Name LOAD DISTRIBUTION (L-T-P)

BBA 504 E2 EVENT PLANNING, SPONSORSHIP & 4-0-0

BUDGETING

Learning Outcome
After completing the course students will be able to learn:
1. To understand the importance and benefits of event planning and can examine the various phases of planning.
2. Understand and implement the advanced specialized knowledge of event sponsorship.
3. Select, adapt and apply range of financial management tools and techniques for effective financial planning and
forecasting.
4. Analyze the different methods of costing and can evaluate its significant role in event management.
5. Apply the advanced knowledge for budget preparation and needs of tools for event promotion and execution.

Unit I : Event Planning – Importance of Event Planning, benefits of Event Planning, Event Planning Phases - Pre
Event, Event Execution, Post Event, Event Planning Tools, Blue print of Event, Event Calendar, Event check list.

Unit II: Event Sponsorship – Understand Sponsorship, Understand – Event Organizer, Event Partners, Event
Associates, Event Sponsor, Importance of sponsorship – for event organizer, for sponsor, Type of Sponsorship,
Making sponsorship database, making sponsorship proposal, Closing a sponsorship, Research of sponsorship,
Converting sponsorship into partnership.

Unit III: Financial Management - Concept of Finance, Corporate Finance, Finance Functions and other functions,
Structures of the Financial System, Meaning and Objectives, A’s of Financial Management, Scope and Functions of
Financial Management, Financial Planning and Forecasting.

Unit IV: Costing - Fixed Cost & Variable Cost, Volume Profit Analysis, Break Even Point, B.E.P. Analysis, B.E.P.
Analysis As Applied To Event Management And Tactical Decisions, Managing Cash Flow In Events - Significance,
types of Expenses, Accounting Pattern, Evaluation.

Unit V: Budget And Events - Introduction, Making the Budget, do’s, don’ts, Contingency, Monitoring the budget,
Budget Review, Income Categories for an Event, Expenses, Venue, Outdoor Venues, Indoor venues, Budget for
Sets, Security, Sound & Lights, Generators, walkie – talkie, Pyros, Advertising / PR, Print, Hoardings, Buses, Public
Relations, Performers.

REFERENCES :

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Start And Run Event planning business by Cindy lemaire Mardi 2012
foster-walker - SelfCounsel Press
2 Start Your Own Event Planning Business 3/E: Your Step-by-Step 2011
Guide to Success - Entrepreneur Press (Author), Cheryl Kimball
(Author)
3 Event Planning Ethics and Etiquette - Publisher: John Wiley & Son, 2014
Publication
4 The Complete Guide to Successful Event Planning by Shennon 2015
Kilkenny

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 Course Code Course Name Load Distribution (L-T-P)
BBA 504 BF1 LEGAL & REGULATORY 4-0-0
ASPECTS OF BANKING

Learning Outcome
After completing the course students will be able to learn:
1. To familiarize the students with the essentials of Banking Management.
2. To familiarize the students with the functions and performance of Central banks in general and Central banks in
USA, UK, European Union and India in particular
3. To make the students conversant with e-banking products in terms of delivery, security and controls with
reference to India.

COURSE CONTENTS:
Unit 1: Accounting in electronic environment - methods - procedures - security - rectification. Core banking
environment is to be highlighted. Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies
[Acquisition and transfer of undertakings Act 1970 & 1980, Government and RBI’s powers Opening of new banks
and branch licensing Constitution of board of directors and their rights lBanks share holders and their rights CRR /
SLR concepts Cash / currency management Winding up.

Unit 2: Amalgamation and mergers , Powers to control advances - selective credit control - monetary and credit
policy, Audit and Inspection, Supervision and control - board for financial supervision - its scope and role,
Disclosure of accounts and balance sheets, Submission of returns to RBI etc.

Unit 3: Corporate Governance Case laws on responsibility of paying / collecting banker Indemnities / guarantees -
scope and application - obligations of a banker - precautions and rights-laws relating to bill finance, LC and
Deferred Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge,
mortgage, hypothecation etc - registration of firms / companies - creation of charge and satisfaction of charge

Unit 4: The Consumer Protection Act, 1986, (b) Banking Ombudsman, (c) Lok Adalats (d) Lender’s Liability Act
Indian Contract Act, 1872 (Indemnity, Guarantee, Bailment, Pledge and Agency etc) The Sale of Goods Act, 1930
(Sale and Agreement to Sell, Definitions, Conditions and Warranties, Express and Implied, Right of unpaid Seller
etc)

Unit 5: The Companies Act, 1956 Definition, features of company, Types of Companies, Memorandum, Articles of
Association, Doctrines of Ultravires, indoor management and constructive notice, membership of company -
acquisition - cessation, rights and duties of members and register of members, Prospects and directors, Effect of non
- registration - The Transfer of property Act (i) Foreign Exchange Management Act 2000, (ii) Prevention of Money
Laundering Act (iii) Right to Information Act, (iv) Information Technology Act

Reference Books

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Vasantha Desai, Indian Banking-Nature and Problems, Himalaya 2012
Publishing House, Mumbai
2 Khan, M.Y., Indian Financial System, Tata McGraw Hill Publishing 2011
Company Ltd., New Delhi
3 Pai Panandikar & NC Mehra, Rural Banking, National Institute of Bank 2014
Management, Pune
4 Guruswamy, S., Banking in the New Millenium, New Century 2015
Publications, New Delhi

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 Course Code Course Name Load Distribution (L-T-P )

BBA 504 BF2 RURAL BANKING AND FINANCIAL 4-0-0

INCLUSION

Learning Outcome
After completing the course students will be able to learn:
1. Understanding the Economic pattern of the rural population in India. The causes of the rural poverty
and the economic reforms that affect the rural economy.
2. Understanding the role of Rural Credit Institutions in uplifting the Rural Economy. To study the role of
Information and communication Technologies in rural banking and its application to link the rural
population in the mainstream of the economy
3. Application of Banking products so as to make rural economy self dependent and self sufficient.
4. Understanding the government initiatives and Programs undertaken to uplift the rural poor so as to
bring them into the mainstream of the economy.
5. Understanding the government initiatives and Programs undertaken to uplift the rural poor so as to
bring them into the mainstream of the economy.

Unit I: Rural India: Demographic features-Economic features-Rural poverty-main causes and methods of
measuring rural poverty-Rural Infrastructure-Rural Development Policy-Govt. policies and programmes-Economic
Reforms and its impact on rural economy

Unit II: Financing Rural Development: Functions and policies of RBI and NABARD ;Rural Credit Institutions-Role
and functions -Role of Information and Communication Technologies in rural banking- Regulation of Rural
Financial Services;

Unit III: Financial inclusion: Concept and its role in inclusive growth- Micro credit, micro insurance
scheme - Business Facilitators and Business Correspondents in rural financing- SHGs/NGOs, linkages with banking,
latest guidelines of GOI and RBI

Unit IV:Priority Sector Financing and Govt. initiatives: Components of priority sector, RBI Guidelines;
Government initiatives: Poverty alleviation programmes/Employment programmes/Production oriented
programmes-Rural housing and Urban housing schemes under priority sector-Educational loans

Unit V: Problems and prospects of Rural Banking: Problems of rural branches of commercial banks and regional
rural banks-emerging trends in rural banking-financing poor as bankable opportunity. (Case Studies are compulsory)

Reference Books
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 Uppal RK, & Rimpi Kaur, Banking Sector Reforms in India, New 2012
Century Publications, New Delhi

2 Indian Institute of Banking & Finance, Rural Banking, Mumbai 2011

3 Shyam Ji Mehrotra, New Dimensions of Bank Management, Skylark 2014

Publications, New Delhi

4 Uppal RK & Pooja, Transformation in Indian Banks-Search for better 2015

tomorrow, Sarup Book Publisher Private Ltd., New Delhi

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 Course Code Course Name Load Distribution (L-T-P)
BBA 505 Summer Training Project Report 0-0-4
and Viva -Voce

Each student will undergo an industrial training for duration of 6-8 weeks after the completion of fourth semester.

The student is to prepare a project report for the assignments, job, and tasks taken in the organization of summer
internship and experiences and learning’s from the same.

The report will be evaluated externally by the external expert.

Evaluation component Marks Weight age (%)

Report 50 50
Presentation 50 50
Total 100 100

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 Course Code Course Name Load Distribution(LTP)
BBA 506 Career Skills 2 0 0

Learning Outcome
After completing the course students will be able to learn:
1. Apply the properties of numbers and the other concepts to solve different problems on number theory.
2. Understand the importance of percentage in calculations and solve different types of problems in
Percentage and profit, loss and discount.
3. Apply the concepts of Ratio and Proportion to solve the different types of questions in mixtures and
solutions.
4. Analyze the relation between speed, distance and time to effectively solve the problems of relative speed,
boats and streams and trains.
5. Compare and critique the LCM method of doing time and work problems as compared to the unitary
method.
6. Understand and practice the concept of set theory, clocks, calendar, logarithms, mensuration and basic
algebra.

Course Contents:
UNIT 1:
Classification of numbers, rules of divisibility, properties of remainders, LCM-HCF and their applications, concept
of the last digit, concept of alpha numerals. Practice of questions based on number system concepts. Concept of
percentage and percentage equivalent of fractions, multiplication factor, importance and understanding of the base in
calculations, concept and application of the successive percentage change rule.
UNIT 2:
Concept of profit, loss and discount and its application. Understanding and practice of questions based on addition
of impurity and unequal quantity buying and selling concept.Concept and understanding of simple and compound
interest and their difference, understanding CI as an application of the successive percentage change rule, concept of
effective rate of interest and practice of all the types of problems in SI and CI.
UNIT 3:
Concept and understanding of average, weighted average and its application. Practice of problem based on age
related concepts.Concept of ratio proportion and its application. Concept, understanding and practice of mixtures
and solutions including alligation and replacement of part of a solution.
UNIT 4:
Concepts of time, speed and distance, understanding the direct and inverse relations in the topic, average speed and
its application. Understanding the concept and application of relative speed and practice of problems based on trains
and boats and streams. Concepts of time and work and its application based problems using the LCM method for
individual efficiencies and practice of problems based on group efficiencies.
UNIT 5:
Concept, understanding and practice of questions based on permutation and combination, difference in the approach
for different things and identical things. Concept, understanding and practice of questions based on probability.

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 R.S.Aggarwal, Quantitative Aptitude for Competitive Exams, S.Chand, 20th 2013
Edition

2 P.A.Anand, Quantitative Aptitude for Competitive Exams, Wiley Publication, 2015

First Edition
3 Martin Hewings, Advanced English Grammar, Cambridge University Press, 2014
Revised Edition

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 Course Code Course Name Load Distribution(L-T-P)
BBA 601 Money, Banking & Finance 4-0-0

Learning Outcome:
After completing this course students should be able to:
1- Remember basic concepts of Money and its theories.
2- Understand concepts of Inflation/Deflation, Index and foreign exchange.
3- Understand Banks, Its types and Banking Structure.
4- Analyse elements of Different types of finances, Its Instruments and Credit policy
5- Understand Interest Free and Interest based finance

Course Contents:
Unit-I
MONEY: Introduction, Evolution, forms and Issuance, Functions, Importance and Role of Money. Determination
of the Value of money: Quantity Theory of Money, Cash Balance Theory of Money, Modern theory of Money,

Unit-II
Changes in Value: Inflation, Kinds, Causes, Remedies, Deflation, Disinflation, Stagflation. Measurement of
Changes in Value: Index Numbers, Devaluation of Money. Foreign Exchange: Introduction, Determination of Rates
of Exchange and factors involved. Introduction to Money and Capital Markets:

Unit-III
BANKING:Introduction, Evolution, Definition, Kinds of Banks. Scope of Banking. Commercial Bank: Functions,
Importance, Role of Banks, Credit Instruments & Credit Creation, Scope of E. Banking. Bank Accounts: Opening,
Operations and Closure of Various Types of Accounts. Banker-Customer Relationship: Different Types of
Customers, Nature of Relationship, Rights and Duties of Both Parties.

Unit-IV
Bank Advances: Running Finance, Cash Finance, Demand Finance, Term Finance, Discounting of Bills, Purchase
of Bills. Principles, Precautions and Procedures for advancing. Letter of Credits: Kinds, Operations, Advantages.
Central Bank: Functions, Monetary Policy, Reserve Bank of India, State Bank of India.

Unit-V
FINANCE:Importance, Kinds & Sources of Interest Based and Interest Free Financing.

Suggested Readings:

S.NO. Name of the book/Authors/Publishers Year Of

Publication/
Reprint
1 M. Y. Khan “Indian Financial System” Tata Mc Graw Hil 2009

2 Dudley Luckett, “Money and Banking”, Mc Graw Hill 2008

3 Vasant Joshi, “Managing Indian Banks- Challenges Ahead”, Response Books. 2009

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 Course Code Course Name Load Distribution (L-T-P)
BBA 602 Business Ethics and Values 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the importance of Ethics for business, Society and all other stakeholders of business
2. Analyze the New concept of Ethical issues, CSR , and Corporate Governance in Business
3. Learn about Ethics internally & Externally in an organisation
4. Integrate Ethics with Environment ,nature and society at large
5. Understand about Indian Ethos, Belief , Attitude and values

Course Contents:
Unit-I
Rule and importance of Business Ethics and Values in Business - Definition of Business ethics - Impact on
Business Policy and Business Strategy - Role of CEO - Impact on the Business Culture.

Unit-II
Types of Ethical Issues - Bribes - Coercion - Deception - Theft - Unfair Discrimination.

Unit-III
Ethics Internal - Hiring - Employees - Promotions - Discipline - Wages - Job Description - Exploitation of
employees - Ethics External - Consumers - Fair Prices - False Claim Advertisements.

Unit-IV
Ethics External - Environment Protection - Natural - Physical - Society - Relationship of Values and Ethics - Indian
Ethos - Impact on the performance.

Unit-V
Social Responsibilities of Business Towards Shareholders - employees - customers - dealers - vendors -
Government - Social Audit.
Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Ferrell and Friedrich, “Business Ethics: Ethical Decision Making and Cases”, 2009
Houghton Mifflin

2. Laura P. Hartman and Joe Des Jardins, “Business ethics: Decision making for 2010
Personal Integrity and Social responsibility”, NY: McGraw-Hill/ Irwin.
3. Callaham J.C., “Ethical Issues in Professional Life”, NY: Oxford University 2011
Press.

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 F1 GOODS & SERVICE TAX 4-0-0

After completing this course the student will be able to:

1. To construct the knowledge related to various tools related to taxation.
2. To help students to comprehend the basic principles of the laws Governing Direct taxes.
3. To understand the application of different heads of income in computing total income of assessee.
4. To describe the constitutional background of taxes in the country.
5. To apply techniques of taxation in return filling and assessment of income of assessee.

COURSE CONTENTS:
UNIT I – Overview of GST
Overview of GST - Overview of GST, Implementation of GST, Liability of the Tax Payer, GST Network, GST
Council and Self-Examination Questions. Levy of and Exemption from Tax -Levy of GST – Introduction,
Composition Scheme, Remission of Tax / Duty and Self-Examination Questions

UNIT II - Registration and Valuation

Registration –Introduction, Registration Procedure, Important Point, Special Persons, Amendments / Cancellation
and Self-Examination Questions. Meaning and Scope of Study - Taxable Supply, Supply of Goods and Supply of
Services, Course or Furtherance of Business, Special Transactions and Self-Examination Questions. Time of
Supply - Time of Supply – Goods, Time of Supply –Services, Other Points and Self-Examination Questions.
Valuation in GST - Transaction Value, Valuation Rules and Self-Examination Questions.

UNIT III- Payment and Input Tax Credit

Payment of GST- Introduction, Time of GST Payment, How to make payment, Challan Generation & CPIN, TDS
& TCS and Self-Examination Questions. Electronic Commerce – Introduction, Tax Collected at Source (TCS),
Procedures for E-commerce Operator and Self-Examination Questions. Job Work – Introduction, Part II and Self-
Examination Questions. Input Tax Credit – Introduction, Important Points, Job Worker, Case Studies – Part I,
Case Studies – Part I and Self-Examination Questions. Input Service Distributors - Concept of Input Service
Distributor, Legal Formalities for an ISD, Distribution of Credit and Self-Examination Questions

UNIT IV – Matching of Input Tax Credit

Matching of Input Tax Credit – Returns, GSTR-2, Other Taxable Persons, Annual Return, GST Council and Self-
Examination Questions. Overview of the IGST Act – Overview, Other Provisions and Self-Examination Questions.
Place of Supply of Goods & Services- Introduction, Registered and Unregistered Persons, Case Studies – Part I,
Case Studies – Part II and Self-Examination Questions.

UNIT V – GST Portal

GST Portal – Introduction, GST Eco-system, GST Suvidha Provider (GSP), Uploading Invoices and Self-
Examination Questions

Suggested Readings:

S.NO. Name of the book/Authors/Publishers Year Of

Publication
1 CA. Keshav R Garg “GST” Bharat Publications 2017

2 Nitya Tax Associates “Basics of GST”, Taxmann’s Publications 2017

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 Course Code Course Name Load Distribution(L-T-P)
BBA 603 F2 FINANCIAL INSTITUTIONS AND 4-0-0
SERVICES

Learning Outcome:
After completing this course students should be able to:

1. Understand and remember the functioning of Financial, Money and Capital Market
2. Analyze the effectiveness of Financial Institutions and propose suggestive measures for improvement.
3. Analyze the effective Non Banking Financial Companies
4. Evaluate the relevance of SEBI and Merchant banks.
5. Analyze and evaluate the differences between Lease and Hire purchase Agreement.

Course Contents:
Unit-I
Financial System-Introduction, Components, Structure, Features of Indian Financial System, Deficiencies and
Recent Developments.

Unit-II
Major Indian Financial Institutions- IDBI, IFCI, ICICI, IRCI, SGC's -Management, Working, Operations and
Performance and Recent Developments.

Unit-III
Non Banking Financial Companies- Objectives, Functioning, UTI,LIC,GIC, and Mutual Funds and Their Role,
Investment Policy, performance and Recent developments.

Unit-IV
Features, Scope and Types of Financial Services, Institutions Providing Financial Services, Merchant Banking:
Nature, function and Organization, SEBI Guidelines relating to Merchant Bankers.

Unit-V
Leasing: Nature, Features, Types, Lease Structuring, Lease Agreement, funding of Lease, Hire Purchase: Financial
and legal evaluation. Bills Discounting Scheme: Meaning, Mechanism, Features, and Types, Factoring: Meaning
and concept. Venture Capital Funds

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1 Bhole, L.M. and Mahakud, Jitendra, “Financial Institutions and Markets: Structure, 2009
Growth and Innovations”, Tata McGraw Hill, 5th edition
2 Burton, Maureen and Brown, Bruce, “The Financial System and The Economy”, PHI 2009
Learning Pvt. Ltd., 5th Edition
3 Desai, Vasant, “Fundamentals of the Indian Financial System”, Himalaya Publishing 2011
House, 6th revised edition
4 Gomez, Clifford, “Financial Markets, Institutions & Financial Services”, Prentice 2008
Hall of India, 1st edition
5 Gurusamy S., “Indian Financial System”, Tata McGraw Hill, 2nd edition 2009
6 Kohn, Meir, “Financial Institutions and Markets”, Oxford University Press, 1st 2012
Indian Edition

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 Course Code Course Name Load Distribution(L-T-P)
BBA 603 M1 CONSUMER BEHAVIOUR 4-0-0

Learning Outcome:
By the end of the course, students should be able to:

1. Understand consumer behavior in an informed systematic way.

2. Evaluate how the selection, use and disposal of consumer goods affect almost every aspect
of our daily lives.
3. Understand the interrelationship with other functional areas of business as part of the
management process.
4. Apply consumer behaviour concepts to practical situations involving marketing strategy
5. Integrate consumer behaviour concepts into a framework that can be applied to an analysis

Course Contents:
Unit-I
Introduction: Definition and Concept, Nature and Scope of Consumer Behavior-Importance of Consumer Behavior
in developing marketing strategy. Consumer Buying roles , Factors affecting consumer behavior, Consumer
Behavior in the Indian Context. Engel-Blackwell- Miniard (EBM)

Unit-II
Consumer Influence & Segmentation – Consumer Decision Making Process , Impulse Buying; B2B Buyer
Behavior , Segmentation - Social Class and Consumer BehaviorConcept of Social Class with special emphasis on
India-Value, Attitude and Lifestyle Profiles of Social Classes-Social Class Mobility-Social Class and Marketplace
Behavior , .

Unit-III
Influence of Culture on Consumer Behavior-Cross-cultural Analysis , Consumer Behavior-The Multinational
Imperative-Cross-cultural consumer analysis-Emerging markets and MNC strategies-Cultural Dimensions and MNC
Brands-Implications for multinational Branding in India,

Unit-IV
Motivation- Motivation theories, , Personality - Theories of Personality, Lifestyle , Psychographics, Perception,
Learning- Theories of learning , Attitude- Characteristics & Theories of Attitude , Strategies for Attitude Change ,
Marketing Communication and its impact on Consumer Behavior, Reference Groups and Its types & Importance,
Family Influences- Family and Buying Process , Family Lifecycle influences on Consumption Patterns

Unit-V
Diffusion of Innovation, Product Life Cycle and Adoption,Research on Consumer Behavior: Research Process,
Methods of Research, Qualitative vs. Quantitative Research Relevance of Market research with Consumer behavior.

Suggested Books:
S. No. Name of Books/Authors/ Publishers Year of
Publication
1 Schiffman, L. and Kanuk, L., “Consumer Behavior”, 10th Ed., Prentice Hall. 2009

2 Solomon, M.R., “Consumer Behavior”, 9th Ed., Prentice Hall. 2010

3 Graham, G., “Critical Thinking in Consumer Behavior: Cases and Experiential 2009
Exercises”, 2nd Ed, Prentice Hall.

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 Course Code Course Name Load Distribution(L-T-P)
BBA 603 M2 Rural Marketing 4-0-0

Learning Outcome:
After completing this course students should be able to:

1- Understand Rural Marketing and its consumer behaviour

2- Understand difference between Urban and Rural customer characteristics.
3- Analyse Segmenting, targeting and Positioning in Rural Market
4- Understand Product & Product mix in Rural Marketing.
5- Evaluate promotion and distribution elements of Rural Marketing.

Course Contents:
Unit-I
Introduction: Rural marketing management perspectives, challenges to Indian marketer. Rural – urban disparities,
policy interventions required rural face to reforms, towards cyber India.

Unit-II
Rural marketing : concept, scope, nature, taxonomy attractiveness. Urban vs. rural marketing. Rural consumer
behaviour – buyer characteristics, decision process, and behaviour patterns, evaluation procedure, brand loyalty,
innovation adoption

Unit-III
Information system for rural marketing: concepts, significance, internal reporting system, marketing research
system, decision support system. Selecting and attracting markets – concepts and process, segmentation, degrees,
bases, and guides to effective segmentation, targeting and positioning.

Unit-IV
Product strategy for rural markets: Concept and significance. Product mix and product item decisions.
Competitive product strategies. Pricing strategy in rural marketing: Concept, Significance, Objectives, Policy and
strategy.

Unit-V
Promotion towards rural audience: exploring media, profiling target audience, designing right promotion strategy
and campaigns. Rural distribution – channels, old setup, new players, new approaches, coverage strategy. Case
studies

Suggested Readings:

S.NO. Name of the book/Authors/Publishers Year Of

Publication
1 C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan “Rural MarketingText & 2009
cases” , Pearson education
2 Robert Chamber. , “Rural Development: Putting the last first””, Pearson 2010
education

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 H1 Training and Development 4-0-0

After completing this syllabus the students will be to learn

1. To understand the relationship between HRD and Training
2. To analysis the training needs and its components
3. It helps to create and design the training methods effectively.
4. It help to evaluate the training methods and executive development program
5. It helps to evaluate and analyse the training methods applied.

Course Contents:
Unit-I
Introduction to HRD and Training: Relationship between HRM and HRD, contribution of HRD subsystems to
different Development Dimensions, Training: Definition, Importance, O bjectives, Learning environment, Learning
Principles.

Unit-II
Training Needs Analysis: Training Need Analysis- Definition and purposes of training needs Assessment, level &
Components of needs assessment, its Advantages, Task – performance – competency analysis.

Unit-III
Training Programme: Selection, Design and Delivery: Training Design- Designing Training Programs, Types of
training and method, Training Delivery and Methods- Implementing training programs, On-the-job and Off-the-
job. Executive Development program.

Unit-IV
Assessing the Effectiveness of Training: Evaluation of Training- Evaluating effectiveness of training and
development, Evaluation Criteria, Evaluation design, Problems and pitfalls in training and development,Training
role and practices in organizations.

Unit-V
Emerging Trends in Training: Cross cultural training, e-learning, Competency Based Training.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Lynton andPareekh, “Training for Development”, 2ndEd.. , 2009
Vistar Publications.

2. A Raymond., “Employee Training & Development”, McGraw 2003

Hill
3. R.K.Sahu, “Training for Devolopment”, Excel Books 2007
4. B.Janakiram, “Training & Development”, Biztantra. 2007
5. Pareek, “Training for HRD and OD”, Vikas Publications, New 2007
Delhi

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 Course Code Course Name Load Distribution(L-T-P)
BBA 603 H2 Wages & Salary Administration 4-0-0

Learning Outcome:
After completing this course student will be able to learn:
1. Understand the role of wages and compensation in an organisation.
2. Analyse the implementation of various Acts of compensation in today’s business world.
3. Understand the effectiveness of Indian incentive schemes.
4. Guidelines to create the employee benefit programme more effectively.
5. Application of new trends in Compensation Management.

Course Contents:
Unit-I
Components of remuneration: wages & salary, incentives, fringe benefits, perquisites, non-monetary benefits,
Theories of remuneration, factors influencing employee remuneration, remuneration plans and business strategy,
challenges affecting remuneration , Role of compensation & reward in organisation , Economic and Behavioural
Issues in Compensation , wage policy in India.

Unit-II
Governing Laws: Provident Fund Act 1952, Minimum wages Act 1948, Payment of wages Act 1948, Payment of
Bonus Act, 1965.

Unit-III
Incentive payments: Meaning and definition, prerequisites of effective incentive system, scope of inventive
schemes, types of incentive schemes, group incentive plants, incentives for indirect workers, incentive schemes in
Indian industries.

Unit-IV
Employee benefits and services: Types of employee benefit and services, fringe benefits & its examples,
principles of fringes, significant benefit and service programmes, administration of benefits and services ,
communicating the benefits, guidelines to make benefit programmes more effective.

Unit-V
Emerging issues and trends: Tax planning, Current & Future Trends in Compensation and Reward Management,
Framework of Compensation Policy.

Suggested Readings:

S. No. Name of Authors/Books/Publisher/Edition Year of

Publication /
Reprint
1. Gupta Alka, “Wage & Salary Administration in India”, Tata McGraw Hill, 5th 2009
edition
2. Sarma.A.M., “Understanding Wage System”, PHI Learning Pvt. Ltd. 2009
3. George Milkovich, “Compensation”, Pearson Publications 2010

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 LS1 International Marketing Logistics 4-0-0

Learning Outcome:
By the end of the course, students should be able to:
1. Understand the structure of supply chain and the different ways through which supply chain can become competitive in the
market
2. Explain how to use the levers of the logistics strategy to redefine the points necessary to make this harmonization
3. Analyse the importance of the term “value creation” in international logistics.
4. Distinguish the forces shaping international logistics in a global market
5. Assess accurately the risks occurred due to loss of focus on the satisfaction of end‐ customer demand

COURSE CONTENTS:
Unit I Introduction to Multimodal transportation- Introduction to multimodal transportation, Multimodal transportation of
goods, Sustainable transportation, Role of multimodal transportation,The Multimodal Transportation of Goods Act,1993, Legal
aspects of multimodal transportation,

Unit II Mode of Transportations Road transport in India, Economics of road transport, Rail transport in India, Commercial
terms of rail transport, Sea transport in India, Use of coastal shipping, Costs of transport by sea, Commercial terms, Incoterms
and their use, Introduction to Air transport, Air cargo consolidation,International containerized trade and transport, Pipeline
transportation of liquids/gases

Unit III Introduction to IML - Historical Development of International Logistics, International Logistics Definition,
Components of International Logistics Management, The economic importance of International Logistics, Methods of Entry into
Foreign Market-Introduction, Indirect Exporting, Active Exporting, Production abroad, Parallel Imports, Other issues in Methods
of Entry

Unit IV Packaging for Export-Packaging Objectives, Packaging for, Ocean Cargo, Air transport, Road and Rail transport,
Security, Hazardous Cargo, Custom Clearance and Logistics Infrastructure-Duty, Non Tariff Barriers, Custom clearing process,
Foreign, Trade Zone, Transportation Infrastructure, Communication Infrastructure, Utilities Infrastructure.

Unit V International Contracts-International Sales Contracts and CISG, Agency Vs Distributorship Legal Issues,Elements of
an Agency or Distributor Contacts, Termination, Arbitration, Terms of Payment-Alternative Terms of Management, Cash in
Advance, Open account, Letter of Credit,

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Sahai S.N. &Bishop S. “Multimodal transport in a low carbon Future” 2013

2 “ Implementation of Multimodal transport Rules” UNCTAD report 2015

3 Berlingieri F. “ A comparative analysis of the Hague-Visby Rules,The Hamburg Rules and the 2014
Rotterdam Rules

4 Chopra S. &Meindl P. “Supply Chain Management” Pearson 2nd Ed.Pierre David : International 2013
Logistics, Biztantra, New Delhi

5 S Sudalaimuthu, S Anthony Raj :Logistics Management for International Business, Text & Cases, 2011
Prentice Hall of India

6 Michael R. Czinkota, Ilkka A. Ronkainen: International Marketing, Cengage Learning 2014

7 Justin Paul International Marketing : Text And Cases, Tata McGraw Hill. 2015

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COURSE CODE COURSE NAME LOAD DISTRIBUTION
BBA 603 (LS2) EXPORT TRADE & 4-0-0
DOCUMENTATION

Learning Outcomes
After completing this course students will be able to:
1. Develop an understanding about export trade, legalities of trade and its documentation
2. Develop an understanding of Foreign exchange and major currencies
3. Analyze the strengths, weaknesses, opportunities and threats of international trade
4. Comprehend the process related to pre shipment documentation and different methods of transportation
5. Comprehend the customs formalities , Import & Export Documentation

COURSE CONTENTS:
Unit I Exporting Preliminary Consideration -Generation of Foreign enquiries, obtaining local quotation &
offering to overseas buyers scrutinizing export order, opening L/C by buyers- Export Controls and Licenses –Patent,
Trade Mark, Copy Right Registrations – Confidentiality and NDA

Unit II Export Sales – Selling and Purchasing- Consignment - Leases – Marine and Air Causality Insurances -
Export Finance - Forex - Major currencies, Exchange rates, relations & impact - Export costing and pricing &
Incoterms – Export Licence – Import Licence

Unit III Export Packaging - Preparation of pre shipment documentation – Methods of Transportation – Country of
Origin Marking- Inspection of Export consignment - Export by Post, Road, Air & Sea - Claiming for Export benefits
and Duty drawbacks

Unit IV Shipment & Shipping documents - Complicated problems in shipments & negotiation of shipping
documentations - Corporate marketing strategies - 100% EOU & Free trade zone - Deemed Export –Isolated Sales
Transactions

Unit V Acts for export/import - Commencement - Customs Formalities - Export Documentation - Export of
Services - Export of Excisable Goods - Import Documentation - Clearance - 100% export oriented units - customs
house agents - import of different products - import/export incentives - import licenses etc.

Suggested Readings:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Export Import Procedures- Documentation and Logistics, Publisher: New 2013
Age International, By: Shri C Rama Gopal, Chartered Accountant.
2 Export Management, P K Khurana 2015

3 Export Import Management, Justin Paul & Rajiv Aserkar. Text Book: 2014
Export and Import Procedures and Documentations – Thomas E Johnson
and Donna L Bade – 4th Edition

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 R1 RETAIL SALES TECHNIQUE & 4-0-0
PROMOTIONS

Learning Outcome:
After completing this course students will be able to:
1. Develop an approach towards communication, advertising and media related strategies.
2. Understand the significance of promotion on marketing mix.
3. Know the best way to introduce new product in the market and reaching new customers.
4. Understand different ways to promote sales by promoting all factors those play an important role to
increase the sales.
5. Calculate the return on the investment made in promoting different products.

UNIT I : Advertising Communications and Promotions- Effective Advertising: Understanding When, How, and
Why Advertising Works- Marketing Objectives and Positioning- Target Audience Selection and Action Objectives-
Communication Objectives- The Creative Strategy and Tactics- Media Strategy: The Reach Pattern and- Effective
Frequency- The Creative Strategy and Tactics- Media Strategy: The Reach Pattern and- Effective Frequency-
Campaign Tracking and Evaluation, Setting the Campaign Budget- Sales Promotions

UNIT II: Promotion Impact- On the Marketing Mix-On the Customer-Promotions and Integrated Marketing-
Creating a Customer Relations- Characteristics of an Integrated Programme, Strategic Considerations- Promotions
role- Overcoming barriers in Integrated Marketing-.

UNIT III: Tactical Analysis –Strategic analysis to Promotion tactics- Objective Setting- Perspective on Strategy –
Promotional tactical tool set –When and how to apply the right tactics-Built-traffic, Reach new customers- Trade
users up- Introduce new products- Gain Product Display, Placement & Distribution- Stimulate repeat sales-
Generate Brand loyalty

UNIT IV :Sales promotion technique- Off the Self Offers- Joint Promotions- Price Promotions- Premium
Promotions- Prize Promotions- How Promotion Affects Sales-Switching, Acceleration, and Deceleration- How
Promotion Affects Sales- Acceleration, Repeat Purchasing, ConsumptionTrade Dealing

UNIT V: Retailer Promotions-Consumer Promotions (Coupons, Rebates, and Loyalty Programs)- Consumer
Promotions (Loyalty Programs, Online, and Special Event Promotions)-Calculating Promotion Profitability-Trade
Deals, Retailer Promotions, Coupons, Rebates-Measuring Promotion Effectiveness-Sales Promotion Strategy-
Procter and Gamble’s Value Pricing Strategy-Sales Promotion Strategy

Reference:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Robert C. Blattberg & Scott A. Neslin -Sales Promotion: Concepts, 2012
Methods, and Strategies - Prentice-Hall
2 Paul J Hydzic -Sales Promotion : Strategies That build brands-Illinouus 2015
Institute of Technology. Schulz, William A Robinson & Lisa A Peterson
3 Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques 2016

4 Julian Cummins & Ruddy Mullin- Sales Promotions How to create , 2014
Implement and Integrate Campaigns that really work- Kogan Page
5 Kazmi& Sathish K Batra Advertising & Sales Promotions- Excel Books 2016

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 R2 DIRECT AND NETWORK 4-0-0
MARKETING

Learning Outcome:
After completing this course students should be able to:
1- Remember and evaluate basic concepts of Direct Marketing techniques.
2- Understand Digital Marketing, various Business Models and different forms of interactive marketing
3- Understand Network marketing, Segmentation and acquisition in detail
4- Remember various Relationship Marketing Strategies
5- Understand various Legal issues and Regulatory framework of Network Marketing

UNIT I Introduction- The Scope of Direct Marketing- Business, Strategic and Direct Marketing Planning- The
Impact of Databases- Consumer and Business Mailing Lists- The Offer Magazines- Newspapers- TV/Radio-
Telemarketing/Tele services-Overview of Internet Direct Marketing - E-Communications- Creating Print
Advertising- Managing a Lead-Generation Program- Modeling for Business Decision Support

UNIT II Direct and Digital Marketing- Modern integrated DM & interactive marketing -important role in marketing
strategy -build and develop brands - customer acquisition, development and retentionKey principles of targeting,
interaction, control and continuity-Three different business models - stand alone, integrated and support Catalysts of
change in modern marketing -From distance selling to interactive marketing -Managing relationships across
channels and media -The direct and interactive marketers' information system-Data-driven marketing planning

UNIT III Network Marketing- Advantages and Disadvantages- Network Marketing Boom-Network Marketing
Compensation Plan- Evaluating Network Marketing Opportunity Relationship Marketing – Introduction- Six Market
Models-Managing Relationship with Buyers, Intermediaries and Customer – Segmentation and analysis of Customer
market DomainCustomer Acquisition and Customer Retention –Strategic outsourcing- creating Successful alliances-
Referral and Influence Marketing

UNIT IV Creating and implementing Relationship Marketing Strategies- Introduction- People-ProcessesProactive/

Personalized Service- What sort of Relationship for what sort of CustomersRelationship Marketing Plan-
Relationship Management Chain- Value Proportions- Identifying appropriate customer value segments-Designing
value delivery systems- Managing and maintaining delivered satisfaction

UNIT V Legal Issues and Best Practice-Data Protection and Privacy, electronic communications and the Indian
Directive, self-regulation and codes of practice- pitfalls and opportunities of international direct and interactive
marketing- consumer and technological landscape of the future- Emerging Trends in Network Marketing- B2B,
C2C, Planning, scheduling, negotiating and buying media

Reference Books
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 Robert W. Bly -Business To Business Direct The McGraw Hill 2012
Companies
2 Edward L. Nash- Direct Marketing: Strategy, Planning, Execution- The 2015
McGraw Hill Companies
3 Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis- 2016
Chadwick Internet Marketing: Strategy, Implementation and Practice
4 Stone, Bob, and Jacobs, Ron, Successful Direct Marketing Methods, 7th 2014
ed (2001), McGraw- Hill, New York, NY
5 Brian Thomas and Matthew Housden Direct Marketing in Practice 2016

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 Course Code Course Name Load Distribution (L-T-P)

BBA 603 E1 EVENT TEAM MANAGEMENT 4-0-0

Learning Outcome
After completing the course students will be able to learn:
1. Apply the knowledge of event management process and demonstrate event manager’s skills to assess
needs to organize events.
2. To memorize the mandatory policies and procedures needed for smooth functioning of a site.
3. To understand the nature of teams and analysis of the essentialities of various factors associated with
teams’ high performance.
4. To analyze different basic functions required for effective and efficient team coordination and
execution.
5. To apply knowledge and skills to prepare an event calendar according to the size of the event

COURSE CONTENTS:
Unit I: The Event Management Process, The Five W’s How to produce consistently effective events, Making the
perfect match through needs assessment and Analysis, The event manager needs assessment, Is it Feasible, Planning
Effective Events, Timing, Space,

Unit II: The site Inspection, Site Inspection Checklist Criteria, Capacity, Catering, Equipment, Financial, Location
Proximity, Medical First Aid, Registration, Site inspection check list Criteria: Regulation, Safety and Security,
Utilities, Weight, Developing the Diagram, Tempo.

Unit III: All About Teams - The Nature of Teams, A Brief History of Team Building, Management Commitment,
Key Benefits of Teams, Key Drawbacks, Types of Teams, Organizational policymaking Teams, Task Force or
cross-Functional Teams, Department Improvement Teams, Quality Circles, Self-Directed Work Teams,

Unit IV: The Basics of Team Functioning: Forming a Team, Getting Started on Team Building, Determining Level
of Authority, Authority Options, Establishing Team Membership, Determining Optimal Team Size, Orienting New
Members, Using Member Substitutions. Forming The Event Team - The core group should comprise the following
positions, Committees for Each Chairperson, Event chairperson, Event Checklist, Recheck before Event,

Unit V:Establishing The Event Calendar - Plan, For a year- long Campaign or Major Event Mnth1, Mnth2, Mnth3,
Mnth4, Mnth5, Mnth6, One week before the Event, Day of The Event, Within 2 weeks After the Event, Midsize
Event, Six to Eight Weeks Before the Event, Four Week before THE Event, One week before the Event, Day of the
Event, Four Week before The Event, Sample Responsibility/ Status Report, Three weeks before the Event, One
week before The Event, Day of the Event, Sample Staging Guideline.

REFERENCES :
S.No. Name of Author/Book/Edition Year of
Publication /
Reprint
1 Successful Event Management - A Practical Handbook by Anton 2012
Shone, Bryn Parry
2 Successful Team Management [Paperback] - Nicky Hayes 2015
(Author)Crew Resource Management, Second Edition by Barbara
G. Kanki, Robert L. Helmreich and Jose Anca
3 The Complete Guide to Careers in Special Events by Gene & 2016
Special Events by Joe Goldblatt& Professional Event Coordination

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 E2 EVENT PRODUCTION & LOGISTICS 4-0-0

Learning Outcome:
After completing this course student will be able to learn:
1. Understand the various components & its importance in event management
2. Analyse the elements of pre- production checklist
3. Understand the application of logistics system in Event management
4. Analyse the application for lighting in various events.
5. Understand the process of set designing

COURSE CONTENTS:
Unit I: Budgeting, Mailing Invites, style of invites, Promotion & Publicity, Catering, what to discuss with your
caterer, Venue, Music, Lighting & Sound / Stage Design / Décor, for the lights, for the sound, Choreographers,
Stylists, hair style & make up, Theme, A Show Coordinator, The Audience, The Plan, Duration, The Merchandise,
Models, Staging, Dressing Space, Anchoring, Rehearsal.

Unit II: Pre-Production Checklist - Stage Lighting Needs, Projection, Sound, Will You Need A Public Address
System? How Many Microphones? Tape Playback? Will You Require Tables, Risers, Podia Or Other Equipment?
How Much Time Do You Need At The Venue? Are There Any Intermissions? Photography, Stage Manager /
Technical Director, Stage Hands, Tickets, Fire Code & Safety Regulations.

Unit III:Event Logistics - Elements of the Logistic System, Supply, Event Site Logistics, and Event Shut Down.
Site Selection, Layout & Design - Introduction, Selecting the Site, Facts, Some of the issues are, steps & questions,
Layouts & Designs, Facts, steps & questions, Site Map or Plan, Facts, steps & questions, Audiovisual, Lighting,
Sound, Special Effects & Video, Event Technology & its Purposes, for selecting the appropriate resources, matching
technology to style & purpose, Some Audiovisual Technologies in use Today, Microphone, Usage, Overhead
Projector, Liquid Crystal Display Panel (LCD Panel), Projection Screens, Slide Projector, Video Projector, Cost
Savings,

Unit IV: Lighting, Applications for lighting, chase light or rope lights, dimmer or control board, Ellipsoidal
Spotlight, Follow Spotlight, Pin spot, Intelligent Lighting, Par Cam Lighting Instrument, Strobe Light, Ultraviolet or
Black Light, Cost Savings, Sound, Cassette Player, Compact Disk Player (CD Player), Digital Audio Tape (DAT)
Machine, Equalizer, Mixer, Perimeter Zone Microphone (PZM), Sound Console or Rack, Stage or Ear Monitor,
Wireless Microphone, Sound OpportUnities, Production, Post Production, Sound Scaping, Sound Ideas, Goof Proof
Sound, Cost Savings, Special Effects, Event’s Goals & Objectives, Balloon Drop, Special Effects & their
Applications, Confetti Cannon, Dry Ice, Flash Pot, Fog, Hologram, Indoor Pyrotechnics, Laser, Outdoor
Pyrotechnics, Pyrotechnic Set Places, Wind Machine, Cost Savings, Video, Video Uses & Typical Equipment,
conclusion.

Unit V: Set Designing - What is a Set / Stage? Designing Procedure, Methods of Designing, Abstract Stage Design,
Material Stage Design, Theme Based Design, Requirement Based Design, Elements of Design, The Balancing Act,
SET it as per the event, Floor Plan.

REFERENCES:
S.No. Name of Author/Book/Edition Year of
Publication / Reprint
1 Event Entertainment and Production - Author: Mark Sonder, CSEP - 2012
Publisher: Wiley & Sons, Inc
2 The Complete Guide to Successful Event Planning - Shannon Kilkenny 2015

3 Human Resource Management for Events - Lynn Van der Wagen 2016
(Author) 5. The Art of Professional Connections by Gloria Petersen

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 Course Code Course Name Load Distribution (L-T-P)
BBA 603 BF1 Central Banking 4-0-0

Learning Outcome:
After completing this course students should be able to:

1- Remember basic concepts of Central banks around the world

2- Understand Constitution and functioning of Central Banks in USA, UK and Europe
3- Understand RBI, Its functioning and recent developments
4- Remember elements of Indian Financial system and regulatory framework
5- Understand framework of RBI with financial system along with policies and guidelines.

COURSE CONTENTS:
Unit I: Evolution and Functions of Central Banking-Development of Central Banks in Developed and
Developing countries. Functions of a Central Bank-Regulatory and Developmental functions

Unit II: Central Banking in USA, UK and, European Union- Organisational evolution, Constitution and
Governance-Role, functions and performance-Recent Developments

Unit III: Reserve Bank of India: Organisational evolution, constitution and governance, major organizational
and functional developments over time-RBI Act, Banking Regulation Act, Foreign Exchange Management
Act, Banking Ombudsman Scheme, Financial Sector Reforms-Recent Developments

Unit IV: RBI and Supervision of Indian Financial System: Constituents of Indian Financial Markets and their
Regulation-Evolution of Bank Regulation and supervision.

Unit V: RBI and Financial Stability: Financial Development Vs. Financial Stability, Risks to Financial
Stability, Liquidity Management, Risk Management in Banks, The Basle Norms, Prudential Norms, Effect of
liberalization and Globalization on Financial Stability. (Case studies are compulsory)

Reference Books:
S.No. Name of Author/Book/Edition Year of
Publication /
Reprint
1 Khan, M.Y. Indian Financial System, Tata McGraw Hill Publishing Company 2012
Ltd., New Delhi
2 Decock, MH, Central Banking, UBS Publisher Distributors Pvt. Ltd., New 2015
Delhi
3 Hawtrey, The Art of Central Banking, Augustus M Kelley Publishers, New 2016
York
4 Vasudevan A., Central Banking for Emerging Market Economies, Academic 2014
Foundation, New Delhi
5 Charles Albert Goodhart, Evolution of Central Banks: a natural 2015
development?,London School of Economics & Political Science, London
6 Indian Institute of Banking & Finance, Central Banking, Mumbai 2016

7 RBI , History and Evolution of Central Banking in India, Mumbai 2014

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1.
Course Code Course Name Load Distribution (L-T-P )

BBA 603 BF2 MONETA RY & TREASURY 4-0-0

MANAGEMENT

Learning Outcome:
After completing this course students should be able to:
1. To understand the tools of monetary policy and its impact on the economy.
2. To understand the objectives of Credit Policy of the RBI, Fiscal Policy of the Government and the
instruments applied therein.
3. To comprehend the objectives of treasury and the functions and responsibility of a treasurer
4. To understand the treasury instruments and their application for the liquidity maintenance in the
Economic system
5. To comprehend the role of IT in Treasury Management. To comply with the regulations related to
Audits.

Unit I: Monetary Policy: Objectives- A macroeconomic view-Central Bank Tools to regulate Money Supply-
The Impact of Open Market Operations on other Tools of Monetary Policy-the Monetary Ratios-Other Factors
that impact Monetary Base and Bank Reserves

Unit II: Credit Policy: Objectives, Theory and Practice, Instruments; Fiscal Policy: Importance of Budgets,
Union Budget, State Budget, Finances of Union and State Governments, Finance Commission-Striking balance
between inflation and growth through monetary and fiscal policies.

Unit-III: Treasury Management: Objectives of Treasury, Structure and organization, Functions of a Treasurer,
Responsibility of a Treasurer

Unit IV: Treasury operations: Treasury Instruments- Liquidity Management CRR/CCIL/RTGS-Objectives,

sources and deployment, internal control, Netting- Cost centre/Profit centre, integrated treasury, Planning &
control, Risk analysis

Unit V: Treasury and investment policy-Role of IT in treasury management-Regulation and compliance-

Internal & External Audit (Case Studies are compulsory)

Reference Books:

S.No. Name of Author/Book/Edition Year of

Publication / Reprint
1 Avadhani, VA., Treasury Management in India, Himalaya Publishing House, 2012
Mumbai
2 The Indian Institute of Bankers, Treasury, Investment and Risk Management, 2015
Mumbai
3 Indian Institute of Banking & Finance, Treasury Management, Mumbai 2016
4 Bagchi, Treasury Risk Managementy, Jaico Publishing House, Mumbai 2014
5 Bragg, Treasury Management-The Practitioners Guide, John Willey & Sons, 2015
New Delhi
6 Vasanth Desai, Financial Markets & Services, Himalaya Publishing House, 2016
Mumbai
7 Khan, M.Y., Indian Financial System, Tata McGraw Hill Publishing Company 2014
Ltd., New Delh
8 Vaish, MC , Monetary Theory, Vikas Publications, Mumbai. 2015

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 Course Code Course Name Load Distribution (L-T-P)
BBA 604 Comprehensive Viva-Voce 2-0-0

During the sixth semester each student shall undertake a project to be pursued by him/her under
the supervision of an Internal Supervisor to be appointed by the Dean/Head. Both the subject and
the name of the external supervisor will be approved by the head of department. The Project
Report in duplicate along with one soft copy in a CD will be submitted at least four weeks prior
to the commencement of the End Term Examination of the Sixth Semester. Project Report shall
carry 100 marks and VIVA-VOCE examination will also carry 100 marks.

These shall be evaluated by an External Examiner appointed by the University.

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