British Airways
British Airways
British Airways
From each change perspective, what are the key issues to understanding the
wildcat strike?
Organization Development
● Forced imposition - only 5 days notice
● Lack of communication with the staff
● Bad timing - just before thebusiest period in July
● 1-sided decision of British airways
Sense-Making
● Bad timing
● Didn’t consider the consequences
● There was no awareness of the key elements
● They didn’t examine the different alternatives & no proper evaluation
done
● They interpreted to manipulate their working patterns
Change management
● There was resistance of the employees
● A big fear the swipe card system
● There was no tactical plan for emergency
● They didn’t know the strength of organizational dissatisfaction
● They failed to communicatethe vision
Contingency
● The BA-managers didn’t realize the imposition of this swipe card would
lead to refusal of their employees.
● Workers didn’t have the moral anymore
Processual
● This change wasn’t planned to have such an impact on the families
● They didn’t communicate with the political group
b. Assume that you have been retained as a change consultant by BA management
to advise them on how to avoid such a situation in the future. What lessons
emerge from each perspective and what recommendations would you draw from
each in constructing core advice to BA management? If appropriate, role-play the
presentation of this advice to senior management of BA.
Organizational Development
● They should spread the information properly,spread out in the whole
company
● Every proposed change policy should be communicated to the workers
themselves
● They should let the workers participate to change their attitude and
behavior
Sense-making
● The management should be aware of the key elements
● They have to listen to their workers especially the women because the
biggest problem was that they were distressed by the planned
modifications in the working pattern. Forthemitis Really Important to have
a good balance between work and family life
Contingency
● Strikebreakers could be a good solution to replace thestriking workers
during strikes
● Hire labor management consultants who specialize in mounting
aggressive
anti-union drives dissuade workers from unionizing.
Change management
● Be more careful while wanting to change rapidly
● It is important to build good relationship with the stakeholders
● Need of prioritizing change elements
● Resistance can be really high so they need to be aware of this.
Processual
● Do small changes overtime
● They should methodological study the process the employee
decision making,to understand the insight ofthe company