Communication: Completeness Conciseness Clarity Correctness Consideration Courtesy Concreteness

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Communication

Communication

 Communication is the process of exchanging information, ideas, thoughts, feelings,


emotions, etc. between individuals, through a medium/channel.
 Communication requires at least two parties – sender of information (who sends the
message) and receiver of information (who gives feedback).
 Two-way process; includes feedback
 A communication is effective or successful, when it produces the desired result
 Essence of management; necessary to perform functions of management

7 C’s of effective communication:

•message should give complete information


Completeness •message should provide all required facts and figures
•short and precise; to the point
Conciseness •avoid repetition, unnecessary details
•clear mesage by using precise , familiar and easy words
Clarity •emphasize on specific goals at a time
•use of right level of language, gramaticaly correct
Correctness •non-discriminatory language
•consider the receiver's interest/intention
Consideration •draft message by keeping in mind the target group
•positive and focussed; consider receiver's feelings
Courtesy •sincere, polite, judicious, unbiased message
•be specific, definite, image building words
Concreteness •avoid general and vague comments

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Communication Process

Barriers/Noise

FEEDBACK/
RESPONSE

 Messenger/Sender – the person who wants to communicate, has an idea, information,


feeling, etc. that he wants to share
 Coding/encoding – preparing the content of the message by use of words, symbols, etc.
 Channel/Medium – the means used to transmit the message like speaking face-to-face,
over a phone, through letter, email, etc.
 Barriers/Noise - the various obstacles or hurdles that arise in between of an effective
communication leading to misinterpretation by the receiver
 Receiver – the person for whom the message is intended/targeted
 Decoding - The message is decoded/understood by the receiver
 Feedback – the receiver responds to the sender after decoding the message

Communication Channels/Medium

2
face-to-face
conversations/
personal
meeting
Speeches telephone
conversation

Formal written
documents like video
reports, manuals Communicati conferencing
on Channels

messaging on
Written letters hand-held devices
& memos like mobiles,
tablets
Fax Emails

Communication Network/Styles

Formal Channel/Formal Network Informal Network/Grapevine


Based on formal organization structure relation of Based on inter personal relations between
superior and subordinate individuals in an organization
Systematic, structured and follows the Unsystematic and erratic and free flow of
organizational structure information
It is time consuming as follows the organization It is quick as there are no line of commands to
structure follow
Official and planned communication regarding work Unofficial, personal communication
related matters
Needed to achieve organizational objectives Needed to fulfill social, interpersonal, affiliation
needs of individuals
E.g. – email from superior, reports, performance Conversations at office parties, rumours and
appraisal, instructions for job, etc. gossips

Types of Communication

3
Communication

Verbal Non-verbal

Oral Written

Verbal Non-verbal Oral Written


Communication through Communication through Communication through Communication through
words, spoken or written body movements, spoken words written words
gestures, facial Involves talking and listening Involves writing and reading
expressions, eye contact Flexible and quick Time consuming and rigid
No permanent records Authentic and credible and
Structured Unstructured documented records
Explicit and easy to Not always explicit and Usually informal and Usually formal, more
comprehend difficult to understand spontaneous structured and precise
Useful when message is of Useful when message is
Can be used as evidence No documentary evidence temporary nature or of formal and fact based
in future confidential nature or when requiring recorded reference
direct interaction is required for future use
Emphasis on “What we Emphasis on “how we say
Feedback is immediate Feedback is delayed
say” it”
E.g. – discussion, E.g. – facial expressions, E.g. – face-to-face or over the E.g. – Letters, Memos,
phone conversation, lectures, handbooks, manual reports
telephone conversation, body language, gestures,
speech, interview, letter, voice modulation, eye conference, speech,
email, memo, etc. contact, posture, etc. presentation, discussion,
video-calls

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Direction of Communication within Organizations

Upward Communication
 From subordinates to superiors
 Provides feedback/ suggestions/
grievances to superiors
Diagonal Communication  E.g. – complaints/suggestions
 Between subordinates and boxes, reports, surveys, open
superiors of different door policy, etc.
departments/ workgroups
 E.g. – HR Head interacting with Lateral/ Horizontal Communication
operations personnel to design  Between co-workers/peers at
training program same organizational level
Communication  Facilitates co-ordination
between various departments
 Helps build emotional and social
connect

Downward Communication
 From superiors to subordinates
 E.g. - Used to give instructions,
convey policies and procedures,
training, explain job,
performance appraisal, etc.

Barriers to Communication

Barriers - Reasons for breakdown in communication


Category Caused by Examples Solution
Semantic Varied • symbols with different • Use simple common words
connotative meaning to communicate
meanings • badly expressed message • Avoid jargons
• Unclear assumptions • Draft message as per the
• faulty translations audiences’ level of
• Language difference understanding
Organisational Structure of  Policies and rules  Proper induction to
organization,  Complex organization familiarize with
diversity of structure with too many organizational policies
culture levels  Simple organizational
 Diverse cultural structure with manageable
backgrounds of the span of control

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Barriers - Reasons for breakdown in communication
Category Caused by Examples Solution
individuals  Avoid information overload
 Information overload by prioritizing the
 Time pressure – meeting information to be shared
tight deadlines  Flexible work environment
Psychological/ Moods,  Difference in perception  Recruit right individuals as
Emotional/ attitudes,  Inattention per job with required skill
Attitudinal and relationships,  Poor retention levels
Personal level of  Premature evaluation  Training programs
understanding  Distrust  Encourage and practice
and  Personal emotions and active listening
comprehension, biases  Promote constructive
motivation  Fear of loss of authority feedback
in superiors  Effective use of non-verbal
 Lack of awareness communication
 Lack of motivation
 Ignoring or
misunderstanding the
importance of
communication
Environmental Physical  Noise  Eliminate noise levels
barriers disturbances in  Distance  Choose the right medium
external  Climate of communication
environment  Wrong choice of medium according to the message
of communication
 Technological
malfunctions

Role of Information Technology

Benefits
 Improves productivity through an integrated telecommunications and computer systems
 Online training sessions from global experts possible
 Use of smart phones offers diverse set of skills on the go
 Faster communication
 Reduces costs
 videoconferencing connects geographically scattered individuals in real time thereby
reducing travel expense
 digital files and back-up reduces paper work and storage issues

Risks

6
 Cyber security issues
 Data management is a huge responsibility and cost for the organisation
 An employee is always expected to be available for work which may reduce morale and
motivation due to low work life balance
 Information overload

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