Strategy-The Quest To Keep Profit From Eroding

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STRATEGY – THE QUEST TO KEEP PROFIT FROM

ERODING
MANAGERIAL ECONOMICS -
MOTIVATION

What’s the key to the company’s success?


COMPETITIVE ADVANTAGE

 Succeeding in the face of competition requires that you first find a way to create an
advantage and then devise a means to protect that advantage.
STRATEGY IS SIMPLE

 To keep one step ahead of competitors or imitators and keep profit from eroding,
firms develop strategies to gain a sustainable competitive advantage.
 Firms have competitive advantage when: a) deliver the same product or service
benefits as their competitors but at a lower cost; b) deliver superior product or service
benefits at a similar cost
 Firms with a competitive advantage are able to earn positive economic profits.
ALLOCATION OF VALUE

CONSUME
R SURPLUS
Price per unit = P300
PROFIT
Customer Value = P400 (maximum Cost per unit = P200
Willingness to pay)

COST
SOURCES OF ECONOMIC PROFIT

 INDUSTRIAL ORGANIZATION (IO) ECONOMICS PERSPECTIVE – locates the source of advantage at the
industry level
 RESOURCE-BASED VIEW (RBV) – locates it at the individual firm level
IO VS RBV
PORTER’S 5 FORCES MODEL
RBV
3 BASIC STRATEGIES

 COST REDUCTION
 PRODUCT DIFFERENTATION
 REDUCTION IN COMPETITIVE INTENSITY
QUESTIONS

 Buyers have higher power when:


a) Firms sell a highly differentiated product
b) They are not a significant purchaser of the supplier’s output
c) Switching costs are low
d) The buyer industry is highly fragmented (buyers are not concentrated)
QUESTION

 If a firm successfully adopts a product differentiation strategy, what should happen to the elasticity of demand for
its product?
a) Increase
b) Decrease
c) Become unit elastic
d) Is unaffected
QUESTION

 When a resource or capability is valuable and rare, a firm may gain a:


a) Sustainable competitive advantage
b) Competitive parity
c) Cost advantage
d) Temporary competitive advantage
QUESTION

 Which of the following is critical for a firm adopting a cost-reduction strategy?

a) the firm must be the first to adopt the cost-reduction strategy


b) the strategy reduces costs by at least 10%
c) the strategy is focused on reducing internal production costs
d) the methods of achieving cost reductions are difficult to imitate

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