Strategy-The Quest To Keep Profit From Eroding
Strategy-The Quest To Keep Profit From Eroding
Strategy-The Quest To Keep Profit From Eroding
ERODING
MANAGERIAL ECONOMICS -
MOTIVATION
Succeeding in the face of competition requires that you first find a way to create an
advantage and then devise a means to protect that advantage.
STRATEGY IS SIMPLE
To keep one step ahead of competitors or imitators and keep profit from eroding,
firms develop strategies to gain a sustainable competitive advantage.
Firms have competitive advantage when: a) deliver the same product or service
benefits as their competitors but at a lower cost; b) deliver superior product or service
benefits at a similar cost
Firms with a competitive advantage are able to earn positive economic profits.
ALLOCATION OF VALUE
CONSUME
R SURPLUS
Price per unit = P300
PROFIT
Customer Value = P400 (maximum Cost per unit = P200
Willingness to pay)
COST
SOURCES OF ECONOMIC PROFIT
INDUSTRIAL ORGANIZATION (IO) ECONOMICS PERSPECTIVE – locates the source of advantage at the
industry level
RESOURCE-BASED VIEW (RBV) – locates it at the individual firm level
IO VS RBV
PORTER’S 5 FORCES MODEL
RBV
3 BASIC STRATEGIES
COST REDUCTION
PRODUCT DIFFERENTATION
REDUCTION IN COMPETITIVE INTENSITY
QUESTIONS
If a firm successfully adopts a product differentiation strategy, what should happen to the elasticity of demand for
its product?
a) Increase
b) Decrease
c) Become unit elastic
d) Is unaffected
QUESTION