ACTIVIDAD

TALLER DE COMPRENSIÓN DE LECTURA SOBRE TÉRMINOS

TÉCNICOS SOBRE OFERTA Y DEMANDA.

CAROLINA BETANCUR HOLGUÍN

TECNOLOGÍA GESTIÓN DE MERCADOS

FICHA (2282323)
AÑO 2021.
 TALLER DE COMPRENSION DE LECTURA.
1. Match the Word with the corresponding meaning:

A. Supply (C) Expensive.

B. Demand (B) Desire to buy any product.
C. High price (D) All people.
D. Mass market (E) The lifetime of goods and services.
E. Life cycle (A) Disposition to offer products.

2. According to the text, mention the things people take into account to determine the
demand.

3. The tastes or
preferences, Number
of consumers, Income,
4. Consumer
expectations and Price
of related goods, are the
things
5. to take into account
to determine the
demand.
6. The tastes or
preferences, Number
of consumers, Income,
7. Consumer
expectations and Price
of related goods, are the
things
8. to take into account
to determine the
demand.
9. The tastes or
preferences, Number
of consumers, Income,
10.Consumer
expectations and Price
of related goods, are the
things
11.to take into account
to determine the
demand.
The tastes or preferences, number of consumer, income, consumer
expectations and price of related goods, are the things to take into
account to determine the demand.

3. Write F for false or T for true.

a. Production cost depends on Technology
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F (X) V ( )
d. Price is the amount a customer pays for the product
F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing strategies
F ( ) V (X)

4. Answer the following questions.

a. What is Benchmarking?
The benchmarking is the procedure of determining who the best one is. It is an
amount of the quality of company’s products, policies, programs, tactics, etc., and
their contrast with standard measurements, or similar amounts of others.

It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:
-Establishing priorities, target, and goals.
-Developing product and process objectives.
-Meeting or surprising industry best practices.

b. What is the process of Benchmarking?

The process of Benchmarking includes those steps:
1. Planning: It is the starting of the benchmarking investigation.
2. Analysis: Is necessary to obtain a basis for comparison.
3. Integration: Develop aims and incorporate them into the process.
4. Action: The action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

Product
Price
Sales systems
Payment systems
Advertising
Promotion
Location
Organization
Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

N° WORDS THE MEANING

1 Advertising the activity or profession of
 producing advertisements
for commercial products or
services
2 Benchmarking A measurement of the
quality of an organization's
policies, products, programs,
strategies, etc., and their
comparison with standard
measurements, or similar
measurements of its
peers.The objectives of
benchmarking are (1) to
determine what and where
improvements are called for,
(2) to analyze how other
organizations achieve their
high-performance levels,
and (3) to use this
information to improve
performance
3 Demand Demand in economics is the
consumer's desire and ability
to purchase a good or
service. It's the underlying
force that drives economic
growth and expansion.
Without demand, no
business would ever bother
producing anything
4 Featured displayed, advertised, or
presented as a special
attraction
5 High-priced xpensive; costly
6 Life Cycle he series of stages in form
and functional activity
through which an organism
passes between successive
recurrences ofa specified
primary stage
7 Location position or site occupied or
available for occupancy or
marked by some
distinguishing feature :
SITUATION
8 Maketin strategy A marketing strategy is a
business's overall game plan
for reaching people and
turning them into customers
of the product or service that
the business provides. The
marketing strategy of a
company contains the
company’s value
proposition, key marketing
messages, information on
the target customer and
other high-level elements.
9 Mass-market sold through such retail
outlets as supermarkets and
drugstores as well as
through bookstores
10 Packaging Practice of combining
several related goods or
services into a single offer.
See also bundling.
11 Partner The legal relationship
between two parties, having
specificrights and
responsibilities as a common
company
12 Passion Emotion, feelings. The
emotions as distinguished
from reason, a strong taste
or devotion for some activity
13 Planimetry Is the graphic design that
determines the position of a
product in the gondola,in the
POS, on the shelf, linear or
display, according to its
assortment or management
by category.
14 Planning To transform and develop
marketing objectives to
marketing strategies
15 Presentation t refers to the performances
of presenting any of the 9P’s
to your suppliers, customers,
clients, or partners. A
descriptive or persuasive
account (Set forth for the
attention of mind)
16 Price t ́s is the amount a customer
pays for the product. it
includes Retail
price/wholesale, discounts,
quantity discounts, credit
terms, sales and payment
periods.
17 Product t ́s the tangible object or
service that can be offered
to a market for acquisition,
use or consumption that
might satisfy a want or need.
18 Sales Systems t is a set of principles,
processes, strategies and
tools that are put intoplace to
bring the company results
day-in and day-out
19 Supply The total amount of a
product (good or service)
available for purchase at any
specified
price.20Technologya
manner of accomplishing a
task especially
usingtechnicalprocesses,
methods, or knowledge

20 Technology a manner of accomplishing a

task especially
usingtechnicalprocesses,
methods, or knowledge
 6. Write a ten lines text that summarizes the topic of the activity.

Supply and demand isperhaps one of the most fundamental concepts of

economics and it is the backbone of a market economy. Demand refers to how
much (quantity) of a product or service is desired by buyers. The quantity
demanded is the amount of a product people are willing tobuy at a certain price;
the relationship between price and quantity demanded is known as the demand
relationship. Supply represents how much the market can offer. The quantity
supplied refers to the amount of a certain good producers are willing to
supplywhen receiving a certain price. The correlation between price and how much
of a good or service is supplied to the market is known as the supply relationship.
Price, therefore, is a reflection of supply and demand.