BSBMKG433 - Assessment Task 3
BSBMKG433 - Assessment Task 3
BSBMKG433 - Assessment Task 3
Submission details
The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement
must be approved in writing by your trainer.
See procedure and task specifications below for details.
You must submit a soft copy of required evidences (your answers) on the e-learning site according to
submission guideline.
Be sure to properly reference your sources of information using the Harvard referencing system.
The Trainer/Assessor may further prompt and question in order to receive answers of appropriate
quality or if further clarification required and to validate authenticity of your submitted work.
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Instruction:
You are required to make a presentation (15 minutes) to review the effectiveness of marketing plan
of your chosen company’s marketing activities. Use the PowerPoint slides, graphic, graphs, charts to
present the record of marketing activities and processes. (15-20 PPT slides including Marketing
strategies analysis, New product/ideas, Marketing productivity, Profitability analysis, Cost-
effectiveness analysis, Marketing function, Marketing mix (Product/Price/Distribution/Promotion),
SWOT analysis, Conclusion and Recommendations.
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