Lory'S Dried Fish Store: Business Plan Proposal

LORY’S DRIED
FISH STORE
BUSINESS PLAN
PROPOSAL
PROPOSED BY:
ABEGAIL C. SILVESTRE
PROPOSED TO:
MR. JAN LEOCRISANTO
FATHER JHON KARASH MEMORIAL HIGH SCHOOL
TABLE OF CONTENTS
Coversheet…………………………………………………………………………………………………………………1
Table of contents………………………………………………………………………………………………2
Executive Summary………………………………………………………………………………………………3-4
Products and Services……………………………………………………………………………………5-6
Marketing Analysis………………………………………………………………………………………………6
Marketing Strategy………………………………………………………………………………………………7-8
Financial Planning………………………………………………………………………………………………8-10
Budget…………………………………………………………………………………………………………………………………11-13
Documentation…………………………………………………………………………………………………………………14
1
EXECUTIVE SUMMARY
The Lory’s Dried Fish store is located in Barangay Gupa,
Dipaculao Aurora, area where people can find easily the store and
catch the attention of expected costumers. It was started with
the name of my mother, a fish vendor who taught me how to make
dried fish. Her skills are what I’ve inherited and persuade. Our
store is open 6 am in the morning until 7 pm in the evening every
Monday to Saturday. Aside from our main product which is Dried
2
Fish, we offer fish sauce. We also deliver and make reservations
for customers who wants to buy
multiple Dried Fish products. Aside from making profit and
income, the safety of our employees is on the top of priority,
as well as the equal salary to all workers of the company. Our
products and services are made to fulfill the cravings finds in
very easy way.
MISSION AND VISION
Lory’s Dried Fish store is offering the highest quality and
value in its authentic Dried Fish and to keep on improving on
what is available and providing new products and services to the
areas of need.
Lory’s Dried Fish store will use its strategy, staff and
experience; service product, service environment and service
delivery-each part of which will meet or exceed our costumer’s
expectations.
OBJECTIVES
3
To attract a minimum regular costumers per day for dried fish
To offer our customers excellent, and, at a reasonable price,
and provide outstanding costumer experience, measured by minimum
5 percent yearly sales growth, and customer complaints less than
1 percent.
To generate positive cash flow operations, and at least 10
percent net profits to sales.
PRODUCTS AND SERVICES
Our products are made with good quality ingredients finds in
locality. This is very essential because of the raw materials
bought form the locality helps the agriculture of the Philippines
as well as the economy. Many Filipinos especially adults buy our
products because of its authentic taste that other products can’t
have. We also offer lower quantity of salty taste to upper taste
of salty products serves as choices in picking the accurate taste
needed that could satisfy your desire taste.
4
fish is one of our main used fish in making the dried fish which
find anywhere and anytime. We own fisheries that help us to grab
the fish needed in processing. We clean those fishes and added
the ingredients. Our product is very easy to find and have orders
online and even in the store. We deliver throughout the world and
serve our greatest products.
The price of our products is very affordable with regards to

the used raw materials in processing, labor cost and other
consumptions. In making our products, we use fish drying machine,
food dehydrator and hot-air circulation oven. Our products are
made with simple ingredients but have the satisfying taste.
MARKET ANALYSIS
Our products and services are very affordable that many people
can buy. We offer quality product and good services. Our products
dried and packed in a good condition which cannot harm your
health and safety when you buy and get eat our products. Our
target customers are 18 above who eats our products as it is very
popular to Filipinos when it comes to culture and native foods.
Lory’s dried fish serves all who wants to experience our
business. Our products can be transported in different places as
it made to last longer and has the maximum 6-7 months expiration.
5
Lory business can find in Luzon, Visayas and Mindanao with 3
branches so they can find our business.
MARKETING STRATEGY
PRODUCT STRATEGY
Provides fresh fish
Provide quality product and services
Help to fulfill nutrition
Variation in taste and flavor
PRICING STRATEGY
Penetration pricing process
Charge will be actual and legal price
PROMOTIONAL STRATEGY
To join in different fair
Discount facility in different occasion
Special day celebration

6
Make advertisement
Demonstration of the products in many stores
Promoting on social media
DISTRIBUTION STRATEGY
Online order
Package contract
By in store
FINANCIAL PLANNING
According to our conservative estimates, Lory’s dried fish
business is expected to maintain a healthy financial position
over the next five years. Our business is expected to break even
in the third month of operations.
We also expect to be profitable in the first year of
operations, with profits increasing over the next years, as we
establish and increase our customer base.
7
Our main concern will be to have sufficient cash on hand to
meet our payment obligations and be prepared for unexpected needs
of cash. Our conservative projections indicate our business is
able to generate positive cash flows and sufficient cash
reserves.
Lory’s business will find investors to fund the widening
financial needs of the business in supporting the processing of
food and other consumptions.
CASH FLOW STATEMENT
Cash Flow from Operating Services
Operating Income 489, 000
Depreciation Expense 112, 400

Loss on sale of equipment 7, 300
Gain on sale of land -51, 000
Increase in Accounts Receivable -84, 664
Decrease in Prepaid Expenses 8,000
Decrease in Accounts Payable -97,370
Decrease in Accrued Expenses -133, 860
Net Cash Flow from Operating Activities 269, 806
Cash flows from Investing Activities

Sale of Equipment 89, 000
8
Sale of Land 247, 000
Purchase of Equipment -113, 860
Net Cash Flow from investing Activities 136, 000
Cash Flows from financing Activities

Payment of Dividends -90 000
Payment of Bond Payable -200’ 000
Net Cash Flow from Financing Activities -290, 000
Net Change in Cash 115, 806

Beginning Cash Balance 319, 730
Ending Cash Balance 435, 536
PROJECTED BALANCE SHEET
Assets
Current assets 5 160 000
Cash 3 500 000
Inventory 780 000

Accounts Receivable 650 000
Provision for Income 230 000
Fixed Assets 15 640 000

Machine 9 500 000
Equipment 4 000 000
Vehicle 3 600 000
Trademark 2 540 000
Goodwill 2 000 000
Total assets 20 800 000
9
Liabilities and Equity
Current Liabilities 5 340 000

Accounts payable 3 780 000
Creditors 2 560 000
Long-term liabilities
Bank loan 23 000 000
Vehicle 4 000 000
Total Liabilities and Owners Equity 27 000 000
BUDGET
Marketing budget
Frequency use of media
Newspaper article weekly at least one newspaper
Use of television networks for advertisement at least 20 times

daily.
Use Facebook page and promotional activities monthly and daily

upload in Facebook page
10
SMS marketing on the basis of upcoming event and offer
Promotional measures
Particular 1st Year 2nd Year 3rd Year
Discount offer 30000 2500 25000
Celebration 30000 3300 35000
special day
Join in food 10000 1200 15000
program
Total 70000 7000 75000
Advertising Budget
Particular 1st Year 2nd Year 3rd Year
Published in 50000 25000 60000
newspaper and
media
Banner and lift 25000 33000 35000
let
Online 20000 22000 25000
advertising
SMS marketing 20000 25000 3000
Total 79000 89700 100500
11
Processing Budget
12
Incomes, Savings, and Expenses Budget
13
DOCUMENTATION
14
DOCCUMENTATION
15
16

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LORY’S DRIED

Products and Services……………………………………………………………………………………5-6

The Lory’s Dried Fish store is located in Barangay Gupa,

catch the attention of expected costumers. It was started with

the name of my mother, a fish vendor who taught me how to make

store is open 6 am in the morning until 7 pm in the evening every

Monday to Saturday. Aside from our main product which is Dried

for customers who wants to buy

multiple Dried Fish products. Aside from making profit and

income, the safety of our employees is on the top of priority,

as well as the equal salary to all workers of the company. Our

products and services are made to fulfill the cravings finds in

very easy way.

MISSION AND VISION

Lory’s Dried Fish store is offering the highest quality and

value in its authentic Dried Fish and to keep on improving on

what is available and providing new products and services to the

experience; service product, service environment and service

delivery-each part of which will meet or exceed our costumer’s

To offer our customers excellent, and, at a reasonable price,

and provide outstanding costumer experience, measured by minimum

5 percent yearly sales growth, and customer complaints less than

To generate positive cash flow operations, and at least 10

percent net profits to sales.

PRODUCTS AND SERVICES

Our products are made with good quality ingredients finds in

locality. This is very essential because of the raw materials

bought form the locality helps the agriculture of the Philippines

as well as the economy. Many Filipinos especially adults buy our

products because of its authentic taste that other products can’t

have. We also offer lower quantity of salty taste to upper taste

of salty products serves as choices in picking the accurate taste

needed that could satisfy your desire taste.

find anywhere and anytime. We own fisheries that help us to grab

the fish needed in processing. We clean those fishes and added

serve our greatest products.

The price of our products is very affordable with regards to

dried and packed in a good condition which cannot harm your

target customers are 18 above who eats our products as it is very

popular to Filipinos when it comes to culture and native foods.

Lory’s dried fish serves all who wants to experience our

business. Our products can be transported in different places as

branches so they can find our business.

Provides fresh fish

Provide quality product and services

Help to fulfill nutrition

Variation in taste and flavor

Penetration pricing process

Charge will be actual and legal price

To join in different fair

Discount facility in different occasion

Special day celebration

Demonstration of the products in many stores

Promoting on social media

According to our conservative estimates, Lory’s dried fish

business is expected to maintain a healthy financial position

in the third month of operations.

We also expect to be profitable in the first year of