Final Report Samsung Galaxy s10 Project

Customers attitude towards Samsung Galaxy S10
TABLE OF CONTENTS
SL NO. TITLE PAGE NO.
1 INTRODUCTION 1-8
8-26
2 COMPANY PROFILE
27-31
3 DEALER PROFILE
32-46
4 PRODUCT PROFILE
47-61
5 SURVEY ANALYSIS
62-65
6 FINDINGS,SUGGESTIONS AND
CONCLUSION
66-71
7 ANNEXURE
● QUESTIONNAIRE
● BIBLIOGRAPHY
B.S.Channabasappa First Grade College,Davangere 1


INTRODUCTION
1.1 GENERAL INTRODUCTION

1.2 SPECIFIC INTRODUCTION
1.3 NEED OF STUDY
1.4 SCOPE OF STUDY
1.5 OBJECTIVE OF STUDY
1.6 RESEARCH METHODOLOGY
1.7 LIMITATIONS
1.8 CHAPTER SCHEME

CHAPTER 1
INTRODUCTION
1.1 GENERAL INTRODUCTION:
Telecommunication is the transmission of signs, signals, messages,
words, writings, images, sounds, or information of any nature by wire,
radio, optical or any other electromagnetic systems.
Telecommunication occurs when exchange of information between
communication participants includes the use of technology. It is
transmitted either electrically over physical media such as cables or via
electromagnetic radiation.
Since the Latin term “ communication “ is considered the social process
of information exchange, the term telecommunication is often used as
the plural form of it because it involves many different technologies.
The Revolution in wireless communication began in the first decade of
the 20th century with the pioneering development in radio
communication by GUGLIELMO MARCONI who won the NOBEL PRIZE
in PHYSICS in 1909.
20TH AND 21ST century technologies for long distance communication
involves electrical and electromagnetic technologies such as telegraph,
telephone, teleprinter, internet, radio, microwave transmission, fiber
optic, and communication satellite.
1.2 SPECIFIC INTRODUCTION:

A mobile phone is a wireless handheld device that allows users to make
calls and send text messages, among other features. The earliest

generation of mobile phones could only make and receive calls. Today’s
mobile phones, however, are packed with many additional features,
such as web browsers, games, cameras, video players and even
navigational systems.
A mobile phone may also be known as a cellular phone or simply a cell
phone.Mobile phones help us a lot in our daily life. With an internet
enabled mobile phone, you can book a cab with the help of various
relevant apps. You can also pay your bills with the help of your phone.
Also, you can click the pictures and use your phone like a camera. Your
mobile phone also acts like a compass and navigates you. Such uses of
mobile phones are extremely helpful as they help us save our time and
money.
Today, mobile phones are equipped with important features like
documents, alarm, calendar, memo, stop-watch, etc. which help us
become more organized. This is one of the most important benefits of
using a mobile phone. Mobile phones ensure safety. Also, you can talk
to your children and confirm that they have reached safely at their
friend’s place or other destination. At the time of emergencies or difficult
situations, the mobile phone can be used quickly to get help.samsungis
a SouthKorean multinational conglomerate headquartered in Samsung
Town, Seoul. It comprises numerous affiliated businesses, most them
united under the Samsung brand, and is the largest South Korean
chaebol (business conglomerates).
Samsung was founded by Lee Byung-chul in 1938 as a trading
company. Over the next three decades, the group diversified into areas
including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas
would drive its subsequent growth. Following Lee's death in 1987,
Samsung was separated into four business groups – Samsung Group,
Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung
has increasingly globalised its activities and electronics; in particular, its
mobile phones and semiconductors have become its most important

source of income. As of 2019, Samsung has the 6th highest global brand
value.
Notable Samsung industrial affiliates include Samsung Electronics (the
world's 2nd largest information technology company measured by 2015
revenues, and 5th in market value), Samsung Heavy Industries (the
world's 2nd largest shipbuilder measured by 2010 revenues), and
Samsung Engineering and Samsung C&T (respectively the world's 13th
and 36th largest construction companies). Other notable subsidiaries
include Samsung Life Insurance (the world's 14th largest life insurance
company), Samsung Everland (operator of Everland Resort, the oldest
theme park in South Korea)and Cheil Worldwide (the world's 15th largest
advertising agency measured by 2012 revenues). Samsung has a
powerful influence on South Korea's economic development, politics,
media and culture and has been a major driving force behind the
"Miracle on the Han River". Its affiliate companies produce around a fifth
of South Korea's total exports. Samsung's revenue was equal to 17% of
South Korea's $1,082 billion GDP.
1.3 NEED FOR THE STUDY:

The essence of modern marketing is that all elements of business
should be geared towards the satisfaction of customers. In short,
success in business begins with the customer and ends with the
customer satisfaction and well being. Without knowing buying motivation
and customers attitude towards product one cannot design his marketing
strategies for effective penetration into the market segment. Hence,
there is a need to know the attitude of customers towards SAMSUNG
GALAXY S10.
It is an attempt to know the preference of the customers attitude towards
SAMSUNG GALAXY S10 and to know the suggestions, the changes in
marketing policies to be adopted by marketers to satisfy the customers
and to make any changes as the customer's need and demand.
It is to know the attitude of the person, which influences him to go in for
the purchase and how frequently does he go for purchasing, their
response towards the firm activities so that necessary steps may be

taken for improvement.These are the source of queries which is covered

under customers questionnaire survey, as it is part of the research.
1.4 SCOPE OF STUDY:

The scope of this project is confirmed to the customer's attitude,
behaviour, likes and responses towards the SAMSUNG S10 in
Davangere City Only.
The study helps to find out the available opportunities in the market.
Thus, helping the company to achieve maximum sales
as possible and take measures to see that the product does well in the
market.
The study also exposes the strengths and weaknesses of the
competitors in depth , thus making it easy to face the competition.
❖ The study covers brand awareness by customers.
❖ customers' attitude towards the price of product.
1.5 OBJECTIVES OF STUDY:

The objectives of the project report are:
❖ To study the customers attitude towards SAMSUNG S10.
❖ To evaluate the popularity of the brand.
❖ To know the advertising effect.
❖ To study the customers’s attitude towards the price range of the
brand.
❖ To analyse the position of SAMSUNG S10 in the market.
❖ To collect suggestions to improve its marketing strategies.

1.6 RESEARCH METHODOLOGY:

The research procedure followed in this study includes the procedure
adopted in the collection of data. The study is based on both the primary
as well as secondary data.
Primary Data:
Survey method is employed in the project.This involves asking the
respondents about the mobile collection currently used.No telephonic
interview or mail questionnaire where employed.
Secondary Data:
Secondary data is collected from the various reports and articles
published and newspapers, magazines and from sources of the
company. The other sources are:
❖ Company brochures
❖ Published sources
❖ Various websites
❖ Encyclopedias
1.7 LIMITATIONS:
The method for survey may not ensure a regular structured response
from respondents and it may lead to bias of the respondents.Since the
study applies both the qualitative and quantitative approach 100%
successful study is impossible .So, the findings are near to perfection.
The limitations of the project report are:
❖ The study is confined to Davangere City Only.
❖ The opinion of the respondents may be biased.
❖ Study could not cover all the customers


1.8 CHAPTER SCHEME

CHAPTER 1: INTRODUCTION
This chapter deals with the General Introduction, Specific Introduction, Objectives of
study, Data collection method, Scope of study, and Limitations.
CHAPTER 2: COMPANY PROFILE

This chapter deals with the Company Profile, Vision, Mission, Mergers And
Acquisitions, Functional Departments, Board of Directors.
CHAPTER 3: DEALER’S PROFILE

This chapter deals with the profile of Sona mobiles, Organisational Structure,
Promotional Activities,Customer Orientation, Service of Sona mobiles(AUTHORISED
SAMSUNG DEALER IN DAVANGERE)
CHAPTER 4: PRODUCT PROFILE

This chapter deals with the Product Profile, History, Software, Hardware, Design,
Issues, and Product Specification.
CHAPTER 5: SURVEY ANALYSIS AND INTERPRETATION

This chapter deals with the Analysis and Interpretation of data.
CHAPTER 6: FINDINGS, SUGGESTIONS AND CONCLUSIONS

This chapter deals with the Findings, Suggestions, and Conclusions.
ANNEXURE
❖ Questionnaire
❖ Bibliography



CHAPTER 2



2.1 COMPANY PROFILE
2.2 GENERAL INFORMATION
2.3 COMPANY VISION AND MISSION
2.4 MERGER AND ACQUISITION
2.5 ORGANISATIONAL STRUCTURE
2.6 BOARD OF DIRECTORS


CHAPTER 2
COMPANY PROFILE
2.1 COMPANY PROFILE:
Samsung Electronics Co. Ltd devote their people and technology to
create superior products and services, thereby contributing to a better
global society. Working closely together with customers, building strong
ties to the local communities we serve, and responding creatively to
future challenges, are principles deeply instilled in the minds of our
employees.
Samsung Electronics Co., Ltd. is the chief subsidiary of South Korea's

giant Samsung Group and the largest electronics producer in Asia.
Samsung Electronics operates four main divisions including Digital
Media, Semiconductors, Information & Communications, and Home
Appliances. The company sells televisions, video, and audio equipment;
computers and related products; phones, cellular phones, and fax
machines; home appliances; semiconductors; network-related products;
factory automation products; fiber optics products; closed circuit security
products; motors and compressors; and solar energy systems. In 2000,
Samsung Electronics held the leading market position in the code
division multiple access (CDMA) Handset, DRAM, SRAM, and color
monitor markets.
Samsung Electronics was created in 1969 as a division of the mammoth

Korean chaebol Samsung Group. The unit was established as a means
of getting Samsung into the burgeoning television and customers
electronics industry.
The division's first product was a small and simple black-and-white
television that it began selling in the early 1970s. From that product,
Samsung Electronics gradually developed a diverse line of customers
electronics that it first sold domestically, and later began exporting. The
company also began branching out into color televisions, and later into a

variety of customers electronics and appliances. By the 1980s, Samsung

was manufacturing, shipping, and selling a wide range of appliances and
electronic products throughout the world.
Although the rapid growth of Samsung Electronics during the 1970s and
early 1980s was impressive, it did not surprise observers who were
familiar with the Samsung Group, which was founded in 1938 by
Byung-Chull Lee, a celebrated Korean entrepreneur. Lee started a small
trading company with a $2,000 nest egg and 40 employees. He called it
Samsung, which means 'three stars' in Korean. The company enjoyed
moderate growth before the Communist invasion in 1950 forced Lee to
abandon his operations in Seoul. Looting soldiers and politicians on both
sides of the conflict diminished his inventories to almost nothing. With
savings contributed by one of his managers, Lee started over in 1951
and within one year had grown his company's assets 20-fold.
Lee established a sugar refinery in 1953, a move that was criticized at
the time because sugar could be easily obtained through American aid.
But for Lee, the act was important because it was the first manufacturing
facility built in South Korea after the Korean War. From sugar, wool, and
other commodity businesses , Lee moved into heavier manufacturing.
The company prospered under Lee's philosophy of making Samsung the
leader in each industry he entered.
From manufacturing, Samsung moved into various service businesses
during the 1960s, including insurance, broadcasting, securities, and
even a department store. Lee experienced several major setbacks
during the period. For example, in the late 1960s, shortly before
Samsung Electronics was created, Lee was charged with an illegal sale
of about $50,000 worth of goods. The charges turned out to be the
fabrication of a disgruntled government official to whom Lee had refused
to pay a bribe. Nevertheless, one of Lee's sons was arrested and Lee
was forced to donate a fertilizer plant to the government to win his
release. Despite that and other problems, Samsung continued to
flourish. Indeed, by the end of the 1960s the conglomerate was
generating more than $100 million in annual revenues.
Shortly after Lee's son was arrested, Lee decided to break into the mass
communication industry by launching a radio and television station, as
well as by manufacturing televisions and electronic components through
the Samsung Electronics division. The industry was dominated at the
time by several U.S. and European manufacturers, and some Japanese

companies were beginning to enter the industry. Nevertheless, Lee was

confident that Samsung could stake its claim on the local market and
eventually become a global contender. During the early 1970s, the
company invested heavily, borrowed and coaxed technology from
foreign competitors, and drew on its business and political connections
to begin carving out a niche in the customers electronics industry. In
addition to televisions, Samsung branched out into other customers
electronics products and appliances.
Samsung Electronics Co. Ltd. is a South Korean multinational
conglomerate providing semiconductor, telecom and digital convergence
technology, and employing more than 200,000 workers in around 60
countries. The company is also a producer of memory chips, TFT-LCDs,
CDMA mobile phones, monitors and VCRs. The group consists of four
main business units: digital media network, device solution network,
telecommunication network and digital appliance network businesses.
Samsung has regional subsidiaries in Argentina, Mexico, Peru, Chile
and Colombia.
2.2 GENERAL INFORMATION ABOUT COMPANY


Samsung Town in the Gangnam Station area of Seoul, South

Korea
Native name 삼성 (三星)
Type Private
Industry Conglomerate
Founded 1 March 1938; 81 years ago in Daegu,

Japanese Korea
Founder Lee Byung-chul
Headquarters 40th floor Samsung Electronics Building,

11, Seocho-daero 74-gil, Seocho District,
Seoul, South Korea
Area served Worldwide
Key people Lee Kun-hee

(Chairman)
Lee Jae-yong
(Vice Chairman)

Products Apparel, automotive, chemicals, customers

electronics, electronic components, medical
equipment, semiconductors, solid state
drives, DRAM, ships, telecommunications
equipment, home appliances
Services Advertising, construction, entertainment,

financial services, hospitality, information
and communications technology, medical
and health care services, retail, shipbuilding
Revenue US$208.5 billion (2018)
Net income US$37.1 billion (2017)
Total assets US$265 billion (2017)
Total equity US$188.9 billion (2017)
Number of 320,671 (2017)

employees
Subsidiaries Samsung Electronics

Samsung Engineering
Samsung C&T Corporation
Samsung Heavy Industries
Samsung SDS
Samsung Life Insurance
Samsung Fire & Marine Insurance

2.3 COMPANY VISION AND MISSION:

Samsung is committed to complying with local laws and regulations as
well as applying a strict global code of conduct to all employees. It
believes that ethical management is not only a tool for responding to the
rapid changes in the global business environment, but also a vehicle for
building trust with its various stakeholders including customers,
shareholders, employees, business partners and local communities.
With an aim to become one of the most ethical companies In the world,
Samsung continues to train its employees and operate monitoring
systems, while practicing fair and transparent corporate
management.Samsung follows a simple business philosophy: to devote
its talent and technology to creating superior products and services that
contribute to a better global society. To achieve this, Samsung sets a
high value on its people and technologies.

VISION:
“ Inspire the world , create the future “ , Is Samsung's mission statement
in its vision 2020. With this new vision , Samsung's commitment is to
inspire its communities by taking advantage of its key strength , creative
solutions , innovative products and new technology , as they continue to
promote its new values for Samsung core networks. This includes
industry , partners and employees. Samsung hopes to contribute to a
better world and rich experiences for using this effort.
Also a part of its vision , Samsung has a plan to reach $400 in revenue
and be classified as the world's top five brands by 2020.
Samsung vision statement is considerably detailed and reflects the
company’s comprehensive approach in ensuring continued growth and
success. For instance , the vision statement enumerates a number of
major points , such as the emphasis on innovation , which directly
relates with Samsung's rapid innovation strategy. In addition, the vision

statement specifies simplicity which is also an integral part of the

company’s approach to product design and development.
Samsung is known for the user friendly and easy to use products that
help to improve daily activities. For instance, the simplicity of the design
of Samsung phones makes it easy to communicate, use apps ,and
access the internet. Moreover, Samsung vision statement shows the
careful selection markets. This factor reflects the firm’s use of market
research to guide decision-making in product development and strategy
formulation. Samsung highlights the employees collaboration and
excellence is key to business. This detailed vision statement is quite
comprehensive in addressing the different aspects of Samsung
business. It effectively shows the holistic approach of the company’s
leader. Thus, based on the conventions on vision statement
construction, Samsung vision statement is satisfactory because it clearly
shows the direction of the company. This direction is stated for the
business whole as well as the various aspects or components of
Samsung organisation. Such a detailed vision statement is beneficial to
business because it helps to guide decision-makers and other
employees in working towards the desired condition, which in this case
is a condition of Samsung’s continued global success based on
excellence and innovation.

MISSION :
Samsung’s mission seems focused in building its brand and becoming a
creative leader in new markets. It looks like Samsung is set to change its
reputation of being fast followers, a company that succeeds through
watching others pioneer new technologies and markets and then rush in
behind. This was seen when Samsung lost a high profile case to the
iPhone after being accused of companies phones were iPhone’s rip-offs
that violated a number of patents. In spite of its success, Samsung still
lags behind Apple in terms of which is the most innovative company. In
its mission to capture the title of being a creative leader in the
Smartphone market. Samsung leaders believe they must fundamentally

transform the company’s culture and strategies. By doing R&D,

Samsung will be able to control its destiny.
Samsung's mission statement is very specific in indicating what the
company does and will do. Details about certain product lines are
included to show the firm’s current condition. The mission statement
mentions all the products that Samsung is dealing with. These details
are important in recognising and setting the baseline for future actions
that Samsung will implement .These future actions are also provided in
detail. The mission statement includes details about what Samsung is
intending and intends to do in its various businesses. For example, the
firm states that it is “defining the future mobile media and computing
devices. ”This part of the mission statement shows that Samsung plans
to continue focusing its research and development on mobile devices
and related medias.However , the mission statement is quite narrow in
representing possibilities for Samsung, which is currently in the best
position to explore a wider variety of options.
Samsung’s mission statement has shifted away from a general picture of
the business toward a specific reflection of what it wants to achieve in
terms of goods and services.
2.3 MERGERS AND ACQUISITIONS:

Samsung has become one of the most successful technology
companies of our generation. The company has developed a business
philosophy of purchasing small companies that they can easily integrate
into their current line of products. Peter Koo, Samsung’s Senior Vice
President for the mobile division said: “We are going to be bullish
on finding companies that fit our strategy.” Koo explained that
Samsung aims to make p roducts which are more attractive to
customers, and they are looking for M&A ‘s to help with this task.
As per the current data the total number of companies acquired by
Samsung from 2011 to 2018 is 33 companies. As of January 2018,
Samsung Group (005930.KS) had a market capitalization of $301 billion
and reported 2016 revenue of $174 billion. Founded in 1969, the

company has come a long way with the products it develops, industries it
enhances and customers it serves. Samsung would have been unable to
achieve the status of one of the largest companies in the world without
acquiring other businesses and operating as a parent company.
Samsung’s success is attributable to all of its business divisions, which
include electronics, refrigerators, medical devices, mobile
communications and information technology.
AdGear:
In June 2016, Samsung bought AdGear, a leading digital advertising
technology company that provides software and services to multiple
channels in the advertising and marketing industry. AdGear offers a
digital signal processor called AdGear Trader that manages data and
acts as an advertisement server.
The Samsung Global Innovation Center led the acquisition, and the new
subsidiary operates as an independent entity wholly owned by Samsung
Electronics Canada Inc. Approximately $50 million was exchanged in the
deal.
Joyent:
Samsung also acquired Joyent, a global public and private cloud
provider, in June 2016. With the acquisition, Samsung now has its own
platform to support cloud-based software. Before the deal, Joyent had
acquired $131 million from private investors. Joyent, founded in 2005,
has two main products: a Container as a Service (CaaS) management
product called Triton and an open source object storing service called
Manta.
LoopPay
In order to rival Apple Pay by Apple Inc. (NASDAQ: AAPL) Samsung
acquired LoopPay. This Massachusetts-based start-up provides the
foundation for Samsung Pay, the mobile payment system. LoopPay
invented a payment system in which shoppers could pay for items
in-store by tapping a piece of hardware onto an electronic payment
receiving system. This technology has been incorporated into
Samsung’s mobile devices. LoopPay had raised $10 million prior to the
acquisition via venture capital financing, and received approximately
$250 million in the deal with Samsung.

Nexus
Samsung demonstrated its intention for growth into other industries
when it acquired Nexus, a U.S. health care equipment maker. The
amount of the deal was not disclosed to the public, but the move
continued Samsung’s shift into the healthcare industry. In addition, this is
a significant move, as it signals a willingness to purchase companies
overseas from the Korea-based Samsung. Nexus specializes in
cardiac-testing products and was bought in 2011.
Novaled
Samsung paid $347 million in 2013 to acquire Novaled. The purchase
boosted Samsung’s next-generation displays, as Novaled specializes in
the research and development of organic light-emitting diode displays.
The technologies developed by Novaled are implemented in both
television screens and mobile devices. The company is based in
Germany and has around 130 employees.
Proximal Data
California-based Proximal Data is a 2014 acquisition of Samsung. It
specializes in server-side caching software. The main component of its
operations is to optimize storage performance by storing frequently used
data in the most efficient way. The startup had raised $8 million of
funding prior to the acquisition. Financial information relating to the deal
was not made public.
Simpress
For less than $100 million, Samsung purchased Simpress, a printing
solutions firm, in early 2015. The motivation behind the deal was to
bolster Samsung’s business-to-business operations as well as stabilize
earnings. Simpress, based in Brazil, provides a stronger foothold for
Samsung in Latin America as well as opportunities in business process
outsourcing.

SmartThings
During the summer of 2014, Samsung made a move to strengthen its
position as a leading provider of a smart, synced home center. For $200
million, it purchased SmartThings, a leading provider in connecting
technologies. Samsung has developed kits to pair with the SmartThings
Hub, and the product can sync to hundreds of devices.
YESCO
Young Electric Sign Co. is a 2015 acquisition of Samsung that targets
the manufacturing of light-emitting diode displays. The Utah-based
company’s specialties are digital billboards and message signs.
Samsung utilizes the company through the application of liquid crystal
display screens in televisions, smartphones and tablets. The dollar
amount of the sale was not disclosed to the public
HARMAN INTERNATIONALINDUSTRY
Samsung Electronics has completed the acquisition of Harman
International Industries in a deal worth $8 billion, the company
announced.
Harman stockholders will receive $112 per share in cash, and the deal
was approved by the US firm's stockholders and local and foreign
regulators, the Korean company said, Harman will be 100 percent
owned by Samsung, while Dinesh Paliwal will remain as Harman's CEO.
The company's workforce, headquarters, facilities, and its brands will be
retained.

2.4 ORGANISATIONAL STRUCTURE OF THE COMPANY:
Kim, Ki Nam
ㆍVice Chairman & CEO [2018~Present]
ㆍVice Chairman & Head, Device Solutions [2018~Present]
ㆍPresident & CEO [2018]
ㆍPresident & Head, Device Solutions [2017~2018]
ㆍPresident & Head, Semiconductor Business [2014~2017]
ㆍPresident & Head, Memory Business [2013~2014]
ㆍCEO, Samsung Display Co., Ltd. [2012~2013]
ㆍPresident & Head, Samsung Advanced Institute of Technology

[2010~2012]

Kim, Hyun Suk
ㆍPresident & CEO [2018~Present]
ㆍPresident & Head, Consumer Electronics [2017~Present]
ㆍHead, Visual Display Business [2011~2017]
ㆍHead, Product Strategy Team, Visual Display Business

[2011~2011]
ㆍHead, R&D Team, Visual Display Business [2009~2011]

Koh, Dong Jin
ㆍPresident & CEO [2018~Present]
ㆍPresident & Head, IT & Mobile Communications

[2017~Present]
ㆍPresident & Head, Mobile Communications Business

[2015~2019]
ㆍHead, Mobile R&D, Mobile Communications Business

[2014~2015]
ㆍHead, Technology Strategy Team, Mobile Communications

Business [2011~2014]
ㆍHead, Development Management Team, Mobile

Communications Business [2007~2011]

2.5 BOARD OF DIRECTORS:
Board of Directors
Names Position(s)
Choi Vice chairman, President and chief

Gee-sung executive officer
Yoon Chief financial officer

Ju-hwa
Tim President of Samsung North

Baxter American Branch

Jonatha Lead mobile design (North American

n Stewers Branch)
Robert Product Developer/ Developer

Bardaeu Recruitment (North American Branch)
Yoon Independent director (Attorney at

Dong-min Law, Kim & Chang)
Lee Independent director (Professor of

Chae-wo Economics, Sungkyunkwan University)
ong
Lee Independent director (Advisor,

In-ho Shinhan Bank)
Park Independent director (Professor of

Oh-soo Business Administration, Seoul
National University)


CHAPTER 3

3.1 INTRODUCTION
3.2 PROFILE OF SONA Mobiles
3.3 STRUCTURE OF ORGANISATION
3.4 PROMOTIONAL ACTIVITIES
3.5 CUSTOMER ORIENTATION AND SUPPORT
3.6 SERVICE OF SONA Mobiles
3.7 PRODUCTS AND SUPPLIES


3.1 INTRODUCTION:
Today it’s a very competitive world and the present market situation is
that large scale producers cannot sell their products directly to the
ultimate customers. So there are different channels of distributions and
these distribution channels vary from product to product, place to place
and time to time.
It is necessary for any firm to strengthen its marketing activities and see
that products are available to the customers at the right time and right
place.
Dealer is a mediator between the customers and the producer. He plays
an important role in marketing the concerned products. He gets the
selling authority by the producer for a particular product in a particular
area. They have a capacity to judge the sales forecast of the products.
3.2 PROFILE OF SONA Mobiles:

Sona Mobiles Store is situated opposite to Chetana hotel,2nd main
road,7th cross, Davangere that happens to be a busy place to move
around. It started on 27-04-2018 with the purpose of dealing with
Samsung products.
Mr.Narayan Swamy & Mr.Kiran are the proprietors of Sona Mobiles
store. He is the dealer of Sona Mobiles store. The initial capital put forth
for Sona Mobiles to start their business is around 14 lakhs. The business
then grew rapidly and there he has no looking back.

3.3 STRUCTURE OF THE ORGANISATION:
3.4 PROMOTIONAL ACTIVITIES:

In the present era, selling is very complicated and there is stiff
competition between various companies in the market. The people must
have the knowledge about the extension of the product and its
availability and this is possible only through good propaganda.
Promotion is the process of marketing communication aiming to inform,
persuade and influence the people.The company usually takes up
promotional activities directly. The company promotes the handsets
through advertisements. hoarding boards, etc.

3.5 CUSTOMER ORIENTATION AND SUPPORT

Sona Mobiles is backed off with an excellent team of dedicated technical
for field maintenance and software support. The technical team is
organised to provide quick efficient and expert services and are
continually enriched with technical updates. There is an empathetic
accent in services and it runs throughout the entire organisational
operation. An anticipative understanding of the market need has driven
Sona Mobiles to stay ahead and select the appropriate product and
technology from the international market and in evaluating, introducing
and adapting them effectively. This has helped them to keep their
customers abreast with the current products and technologies.
3.6 SERVICES OF SONA MOBILES:

Services given by Sona Mobiles have been classified into four
segments. They are:

3.7 PRODUCTS AND SUPPLIES OF SONA Mobiles:

● Mobile phones
● Smart phones
● Mobile Batteries
● Earphones
● Other Accessories

CHAPTER 4

4.1 INTRODUCTION
4.2 HISTORY
4.3 SOFTWARE
4.4 HARDWARE
4.5 DESIGN
4.6 ISSUES
4.7 SPECIFICATION


CHAPTER 4
PRODUCT PROFILE
4.1 INTRODUCTION:
The Samsung Galaxy S10 (shortened S 10, respectively) is
the A
ndroid smartphone produced by Samsung Electronics as part of
the S amsung Galaxy S series. The S10 was unveiled on 29 March 2019
and directly succeeded the S amsung Galaxy S9 and S9 edge, with a
North American release on 21 Feb 2019 and international rollout
throughout March.
The S10 contain upgraded hardware and major design changes over the
S9 line, including larger screens with a taller a spect ratio and curved
sides on both the smaller and larger models, iris and face recognition, a
new suite of virtual assistant features known as B ixby (along with a new
dedicated physical button for launching the assistant), and Samsung
DeX, a docking station accessory that allows the phones to be used with
a desktop interface with keyboard and mouse input support. The S10
Active features tougher materials designed for protection against shock,
shatter, water and dust, with a metal frame and a tough texture for
improved grip that makes the S10 Active have a rugged design. The
Active's screen measures the same size as the standard S10 model but
loses the curved edges in favour of a metal frame.
The S10 received mostly positive reviews. Their design and form factor
received praise, while critics also liked the updated software and camera
optimizations. They received criticism for duplicate software apps,
lackluster Bixby features at launch, for the placement of the fingerprint
sensor on the rear next to the camera and for poor biometric options for
unlocking the phone. Videos published after the phones' release have
proven that the devices' facial and iris scanners can be fooled by
suitable photographs of the user.The S10 and S10+ were in high
demand at release. During the pre-order period, a record one million
units were booked in South Korea, and overall sales numbers were 30%
higher than the Galaxy S9.

4.2 HISTORY:
Samsung Galaxy S10 is a line of Android-based smartphones manufactured,
released and marketed by Samsung Electronics. The Galaxy S10 series is a

celebratory series of the 10th anniversary of the Samsung Galaxy S flagship line, its
top line of phones next to the Note models. Unveiled during the "Samsung Galaxy
Unpacked 2019" press event held on February 20, 2019, the devices started
shipping in certain regions such as Australia and the United States on March 6,
2019, then worldwide on March 8, 2019. It is the tenth generation of Samsung's
Galaxy S series of smartphones.As has been done since the Galaxy S6, Samsung
unveiled flagship Galaxy S10 and Galaxy S10+ models, differentiated primarily by
screen size and an additional front-facing camera on the S10+. In addition, Samsung
also unveiled a smaller model known as the Galaxy S10e, as well as a larger,
5G-compatible version, the Galaxy S10 5G. In 2020, a midrange variant, the Galaxy
S10 Lite, was also introduced.
4.3 SOFTWARE:
● Android 9 Pie
● Samsung OneUI v1.1
Samsung’s software experience has been up and down over the years.
Late last year it began testing refreshed software called OneUI. The
Galaxy S10 family is the first to ship with OneUI, though Samsung has
made the software a vailable to older devices such as the S9 and Note 9.
It’s a big step up for Samsung.

For one, Samsung tweaked the icons, fonts, and colors just enough so
the experience feels different and fresh. The settings menu has been
reordered and looks cleaner. I like how the various sections are
arranged under fewer subheads. I think I still prefer the look of raw
Android, but Samsung’s OneUI is superior to Huawei’s EMUI.The
mechanics of the underlying Android 9 Pie operating system are intact.
You can opt from several home screen styles, easily access the Quick
Settings/notification shade, and control nearly every facet of the theme.
(Yes, you can download wallpapers that highlight and/or hide the punch
hole.) It’s mostly fluid as you move through the menus. Samsung kept its
Edge Screen tool, which acts like a quick-access panel for certain apps
and contactsSamsung still insists on foisting Bixby on everyone. A
dedicated Bixby button appears on the left edthe phone and consumes
the left-most home screen panel. Samsung has refreshed the look of
Bixby and I think it’s better, but the voice assistant’s functionality is still
not where it needs to be. Samsung added Bixby Routines, which let you
combine certain actions in a manner similar to IFTTT and Siri Shortcuts.
The good news is that Samsung is allowing people to remap the
dedicated button to other apps (with the exception of voice assistants.)

4.4 HARDWARE:
The S10 line comprises four models with various hardware
specifications; the main S10 and S10+ respectively feature 6.1 and
6.4-inch 1440p "Dynamic AMOLED" displays with HDR10+ support and
"dynamic tone mapping" technology. The displays have curved sides
that slope over the horizontal edges of the device. Unlike previous
Samsung phones, their front-facing cameras occupy a rounded cut-out
near the top-right of the display, and both models utilize an ultrasonic
in-screen fingerprint reader. While providing better performance over the
optical in-screen fingerprint readers introduced by other recent phones,
they are not compatible with all screen protectors. Due to this, the S10
and S10+ are both supplied with a pre-installed plastic screen
protector.International models of the S10 utilize the Exynos 9820
system-on-chip, while the U.S., South American, and Chinese models
utilize the Qualcomm Snapdragon 855. The two devices are sold with
128 or 512 GB of internal storage along with 8GB of RAM, with the S10+
also being sold in a 1-terabyte model with 12GB of RAM. They
respectively contain 3400 mAh with the standard S10 and 4100 mAh
batteries for the S10+ model, supporting Qi inductive charging, and the
ability to charge other Qi-compatible devices from their own battery
power.
The S10 features a multi-lens rear-facing camera setup; it retains the
dual-aperture 12-megapixel and 12-megapixel telephoto lenses of the
Galaxy S9+, but now uses a camera module introduced on the Note 9
and also adds a 16-megapixel ultra-wide angle lens. The front-facing
camera on the S10+ is accompanied by a second RGB depth sensor,
which Samsung states helps improve the quality of photo effects and
augmented reality image filters. Both sets of cameras support 4K video
recording and HDR10+. The camera software includes a new "Shot
Suggestion" feature to assist users, "Artistic Live Filters", as well as the
ability to post directly to Instagram posts and stories. S10+ uses a
double hole punch design so the front camera, while S10 uses a single
hole punch design. The Galaxy S10e and S10 make use of "advanced

heat-pipe" cooling systems, but the more expensive Galaxy S10 Plus
uses a vapor chamber cooling system.
Alongside the main S10 and S10+, Samsung also unveiled two
additional models. The S10e is a downsized version of the S10,
featuring a smaller, flat, 5.8-inch 1080p display with no curved edges. Its
fingerprint reader is contained within the power button on the right side
rather than in-display, and it excludes the 12-megapixel telephoto
camera of the S10. It still includes the dual-aperture 12-megapixel and
16-megapixel ultra-wide-angle sensors. There is also a larger,
phablet-sized premium model known as the S10 5G, which features
support for 5G wireless networks, a 6.7-inch display, 256 or 512 GB of
non-expandable storage, additional 3D time-of-flight cameras on both
the front and rear, and a 4,500 mAh battery. This model was temporarily
exclusive to Verizon Wireless on launch in 2019 before expanding to
other carriers in the weeks after launch.The S10 series (except S10 Lite)
is the last flagship in the S series to come with a 3.5 mm headphone jack
as its successors, the S20, S20+ and S20 Ultra, do not.
In January 2020, the S10 Lite was released. It is a midrange variant of
the S10, containing the same cameras as the main variant. It features
128 GB of expandable storage, a 6.5 inch 1080p screen on a plastic
frame, and a 4,500 mAh battery. This variant eliminates the 3.5 mm
headphone jack featured on all of the 2019 variants of the S10, as well
as wireless charging, instead being equipped with 25 watt Super Fast
Charging picked up from the Galaxy Note 10
4.5 DESIGN:
● Screen: 6.1-inch / 6.4-inch “Dynamic AMOLED” display, Quad
HD+ resolution in a 19:9 aspect ratio
● Rear cameras: Wide angle 12-megapixel (77-degree) lens,
telephoto 12-megapixel (45-degree) lens, and ultra wide
16-megapixel (123-degree) lens

● Selfie camera: 10-megapixel, 8-megapixel RGB depth camera

(S10 Plus)
● Dimensions: 70.4 x 149.9 x 7.8mm, 157 grams (S10) / 74.1 x
157.6 x 7.8mm, 175g (Ceramic: 198g) (S10 Plus)
4.6 ISSUES:
Samsung’s most anticipated phone ever is finally here, and it’s
something special. The Samsung Galaxy S10 ups the power, trims down
the bezel, and finally makes us excited about phones again.
But like all phones, the Galaxy S10 isn’t without its quirks. Having used
the Galaxy S10 for a number of weeks, I’ve spotted a few minor niggles
that some of you may also have experience.
Below you’ll find some of the biggest Galaxy S10:

● Fingerprint scanner not working properly
● Accidental Screen Touch Problems
● App Drawer Button Missing
● Freezing & Unresponsive Problems
● Bluetooth Problems

4.7 SPECIFICATION:
COLOURS:
DISPLAY:
The S10 line comprises four models with various hardware
specifications; the main S10 and S10+ respectively feature 6.1 and
6.4-inch 1440p "Dynamic AMOLED" displays with HDR10+
support and "dynamic tone mapping" technology. The displays
have curved sides that slope over the horizontal edges of the
device. Unlike previous Samsung phones, their front-facing
cameras occupy a rounded cut-out near the top-right of the
display, and both models utilize an ultrasonic in-screen fingerprint
reader.While providing better performance over the optical
in-screen fingerprint readers introduced by other recent phones,
they are not compatible with all screen protectors. Due to this, the
S10 and S10+ are both supplied with a pre-installed plastic screen
protector

PROCESSOR AND STORAGE:

International models of the S10 utilize the Exynos 9820
system-on-chip, while the U.S., South American, and Chinese
models utilize the Qualcomm Snapdragon 855.The two devices
are sold with 128 or 512 GB of internal storage along with 8GB of
RAM, with the S10+ also being sold in a 1-terabyte model with
12GB of RAM. They respectively contain 3400 mAh with the
standard S10 and 4100 mAh batteries for the S10+ model,
supporting Qi inductive charging, and the ability to charge other
Qi-compatible devices from their own battery power

CAMERA:
The S10 features a multi-lens rear-facing camera setup; it retains
the dual-aperture 12-megapixel and 12-megapixel telephoto lenses
of the Galaxy S9+, but now uses a camera module introduced on
the Note 9 and also adds a 16-megapixel ultra-wide angle lens.
The front-facing camera on the S10+ is accompanied by a second
RGB depth sensor, which Samsung states helps improve the
quality of photo effects and augmented reality image filters. Both
sets of cameras support 4K video recording and HDR10+. The
camera software includes a new "Shot Suggestion" feature to
assist users, "Artistic Live Filters", as well as the ability to post
directly to Instagram posts and stories. S10+ uses a double hole
punch design so the front camera, while S10 uses a single hole
punch design. The Galaxy S10e and S10 make use of "advanced
heat-pipe" cooling systems, but the more expensive Galaxy S10
Plus uses a vapor chamber cooling system

CONNECTIVITY:
The connectivity aspects on board the Samsung Galaxy S10
includes Yes, Wi-Fi 802.11 a/b/g/n/ac, dual-band,Wi-Fi Direct, hotspot,
Yes, v5.0, Yes, microUSB v2.0, USB Host, Yes, with A-GPS,
GLONASS, BDS. Single Sim.
BATTERY:
The Samsung Galaxy S10 gets the power from a Non-removable
Li-Ion 3400 mAh battery.
SOFTWARE:
The Samsung Galaxy S10 runs Android OS, v9.0
SENSORS:
Samsung Galaxy S10 comes packed with a series of sensors, like
Fingerprint Sensor, NFC, Waterproof, Wireless Charging.
PRICE:The smartphone is priced at Rs. 76,000. The device is

available via leading offline stores.

FULL SPECIFICATION OF S10:

NETWORK Technology GSM / HSPA / LTE
LAUNCH Announced 2019, March
Status Available. Released 2019 March
BODY Dimensions 159.5 x 73.4 x 8.1 mm (6.28 x 2.89 x 0.32 in)
Weight 173 g (6.10 oz)
Build Front/back glass (Gorilla Glass 5), aluminum frame
SIM Single SIM (Nano-SIM) or Hybrid Dual SIM

(Nano-SIM, dual stand-by)
- Samsung Pay (Visa, MasterCard certified)

- IP68 certified - dust/water proof (up to 1.5m for 30 mins)
DISPLAY Type Super AMOLED capacitive touchscreen, 16M colors
Size 6.2 inches, 98.3 cm2 (~84.0% screen-to-body ratio)
Resolution 1440 x 2960 pixels, 18.5:9 ratio (~529 ppi density)
Multitouch Yes
Protection Corning Gorilla Glass 5
- HDR10 compliant
- 3D Touch (home button only)
- Always-on display
PLATFORM OS
Android 10.0 (Nougat), upgradable to Android 10.0 (Oreo)

Chipset Exynos 8895 Octa - EMEA

Qualcomm MSM8998 Snapdragon 835 - USA & China
CPU Octa-core (4x2.3 GHz Mongoose M2 & 4x1.7 GHz Cortex-A53)

EMEA
Octa-core (4x2.35 GHz Kryo & 4x1.9 GHz Kryo)
- USA & China
GPU Mali-G71 MP20 - EMEA

Adreno 540 - USA & China
MEMORY Card slot microSD, up to 256 GB (uses SIM 2 slot) - dual SIM model only
Internal 128 GB ROM(Expandable up to 512GB) , 8 GB RAM
CAMERA Primary 16 MP (f/1.7, 26mm, 1/2.5", 1.4 µm, Dual Pixel PDAF),
phase detection autofocus, OIS, LED flash,
Features Geo-tagging, simultaneous 4K video and 9MP image

recording, touch focus, face/smile detection, Auto HDR, panorama
Video 2160p@30fps, 1080p@60fps, 720p@240fps, HDR, dual-video

rec.,
Secondary 10 MP (f/1.7, 25mm, 1/3.6", 1.22 µm), autofocus, 1440p@30fps,

dual video call, Auto HDR
SOUND Alert types Vibration; MP3, WAV ringtones
Loudspeaker Yes
3.5mm jack Yes
- 32-bit/384kHz audio
- Active noise cancellation with dedicated mic
COMMS WLAN Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, hotspot

Bluetooth 5.0, A2DP, LE, aptX
GPS Yes, with A-GPS, GLONASS, BDS, GALILEO
NFC Yes
Radio No
USB 3.1, Type-C 1.0 reversible connector
FEATURES Sensors Iris scanner, fingerprint (rear-mounted), accelerometer,

gyro, proximity, compass, barometer, heart rate, SpO2
Messaging SMS(threaded view), MMS, Email, Push Email, IM
Browser HTML5
- Samsung DeX (desktop experience support)

- Fast battery charging (Quick Charge 2.0)
- Qi/PMA wireless charging (market dependent)
- ANT+ support
- Bixby natural language commands and dictation
- MP4/DivX/XviD/H.265 player
- MP3/WAV/eAAC+/FLAC player
- Photo/video editor
- Document editor
BATTERY Non-removable Li-Ion 3400 mAh battery (13.48 Wh)
MISC Colors Midnight Black, Orchid Gray, Arctic Silver, Coral Blue,
Maple Gold, Rose Pink
SAR 0.67 W/kg (head) 0.97 W/kg (body)
SAR EU 0.27 W/kg (head) 1.00 W/kg (body)
Price Rs. 76000/-

TESTS Performance Basemark OS II: 3401 / Basemark OS II 2.0: 3298

Basemark X: 43862
Display Contrast ratio: Infinite (nominal), 4.658(sunlight)
Camera Photo / Video
Loudspeaker Voice 68dB / Noise 69dB / Ring 71dB


CHAPTER 5
SURVEY ANALYSIS AND
INTERPRETATION


Market consists of individuals and groups of people with their own needs
and preferences. In the present day customers are the king of the
market. The profit of the company depends on the demands of
customers.
Buyer behaviour is defined as, “ All psychological, social and physical
behaviour of potential customers as they become aware of the services.
To ascertain the response of SAMSUNG GALAXY S10 in DAVANGERE
CITY, A buyer cum user survey was undertaken. The survey was
restricted in Davangere city only, 50 respondents were contacted, and
information was gathered by administering structured questionnaires.
The analysis identifies the various factors that play a major role in finding
out the strong and weak points of S10.
The results of findings are tabulated, percentage calculated and
necessary graphs and charts are drawn to support the findings.
Table5.1 Classification On the basis of Demographic of

customers:
Age wise usage of Samsung galaxy S10:
Age Group No. Of Respondents Percentage
15-20 10 20%
20-25 18 36%
25-30 17 34%
Above 30 05 10%
Total 50 100%

Graph 5.1: Age wise usage of Samsung galaxy S10.
INTERPRETATION:
From the above table it is clear that people of the age group of 20-25
use Samsung galaxy S10 handset to the maximum of 36%. People of
the age group 25-30 are the next maximum users with 36%.The age
group with 15-20 with 20% and Above 30 age group with only 10%.
It could be said that the majority of respondents belong to the age group
20-25 years.

Table 5.2 On the Basis of Occupation of Respondents are

classified into four groups:
Occupation No.of Respondents Percentage
Students 20 40%
Business 12 24%
Private employees 10 20%
Govt. Employees 8 16%
Total 50 100%
Source: Field survey interpretation
Interpretation:
From the above data it is clear that 40% of the S10 users are students
and 24% are business people whereas 20% are private employees and
the remaining are the Govt. employees.

5.3 Table below shows the gender wise S10 users:

Gender No. of respondents Percentage
Male 35 70%
Female 15 30%
Total 50 100%
INTERPRETATION:
From the above table it is clear that 70% of the people were male and
the remaining 30% were female.

Table 5.4: Showing opinion towards S10 handset:

Opinion No. of respondents Percentage
Worthy 50 100%
Unworthy -
Total 50 100%
Graph 5.4: Showing opinion towards S10 handset:
INTERPRETATION:
From the above chart it is clear that having or processing Samsung
galaxy S10 is worthy.

Table 5.5: Table showing the respondents of different

income on Monthly basis:
Income (Rs.) No.of respondents Percentage
10000-20000 4 8%
20000-30000 10 20%
30000-40000 12 24%
40000 & above 24 48%
Total 50 100%
INTERPRETATION:
From the above table it is clear that the low income respondents use the
SAMSUNG GALAXY S10 very less. That is 48% of respondents who
have income of 20000 and above use SAMSUNG GALAXY S10 more.

On the basis of different modes of communication to know about Samsung

S10, the respondents are classified into four groups and are presented below
in the table.
Table5.6:Table showing different modes of communication.
Modes of communication No. of respondents Percentage

Television Advertisement 13 26%
Friends 22 44%
Newspaper and 09 18%
Magazine
Hoardings 06 12%
Total 50 100%
INTERPRETATION:
From the above table it is known that people come to know about
Samsung galaxy S10 more by friends. The next way by which people
come to know about Samsung galaxy S10 is by advertisement and next
is by newspapers and magazines and very less by hoardings.

On the basis of opinion about the advertisement of Samsung galaxy S10, the
respondents are classified into four groups.
Table 5.7: Table showings opinions
Opinion No. of respondents Percentage

Impressive 19 38%
Informative 24 48%
Entertaining 07 14%
No impact 0 0%
Total 50 100%
INTERPRETATION:
From the above table it is known that the advertisement of SAMSUNG

GALAXY S10 is very informative. The respondents also say that it is
even impressive as well as it is entertaining.

Table 5.8: Factors which motivate the respondents to

purchase a Samsung galaxy S10.
Motivational factor No. of respondents Percentage

Price 12 24%
Status 26 52%
Quality 05 10%
Resale value 07 14%
Total 50 100%
INTERPRETATION:
From the above table it is clear that the respondents first see the status
of using Samsung galaxy S10 i.e. 52% and then only goes for other
factors that is after status they see the price and then the resale value
and the built quality.

On the basis of purpose of using the handset respondent

opinion is presented in the table.
Table 5.9: Table showing purpose for using S10 Handset:
Purpose No. of respondents Percentage
Necessity 20 40%
Fashion 02 04%
Prestige 26 52%
Style 02 04%
Total 50 100%
Interpretation:
From the above table it is clear that the majority of people use Samsung
galaxy S10 as a prestige i.e. 52% and then it comes to necessity i.e.
40%. And very few of them use fashion and style.

On the basis of opinion about the price of S10 handset.
Table 5.10: Table showing opinion about the price.
Price No. of respondents Percentage

High 20 40%
Reasonable 30 60%
Low 00 0%
Total 50 100%
Interpretation:
From the above table it is clear that the majority of people think that the
price of Samsung galaxy S10 is reasonable i.e. 60% and the remaining
40% respondents thinks that the price is high and none of them thinks
it's low.

On the basis of changing the handsets, the respondents are

classified into four groups.
Table 5.11: Time period for changing their handset.
Time period No. of respondents Percentage
In 6 months 06 12%
In a year 13 26%
Two year 21 42%
New change 10 20%
Total 50 100%
INTERPRETATION:
From the above table it is clear that the majority of the respondents
would like to change their handsets with the launch of new mobile in the
market or new models with some new features.

On the basis of Size of the Samsung galaxy S10.
Table 5.12: Table showing the opinion about the size of S10
handset.
Opinions No. of respondents Percentage
Big 15 30%
Manageable 28 56%
Very small in size 07 14%
total 50 100%
Interpretation:
From the above table it is clear that SAMSUNG GALAXY S10 is

manageable with 56% of respondents agreed that whereas 30% said
that it is big in size and remaining 14% thinks it is very small in size.

On the basis of the opinion about the operation of the Samsung

galaxy S10.
Table 5.13: Opinion about the operation of S10 handset.
Opinions No. of respondents Percentage
Easy to use 35 70%
Affordable 15 30%
Not satisfied 0 0%
Total 50 100%
Interpretation:
From the above table we can see that the maximum user of Samsung
handsets thinks that it is easy to use and affordable handset. None of
them thinks that it is not worthy and all the users are fully satisfied.


CHAPTER 6
FINDING, SUGGESTION AND
CONCLUSION


CHAPTER 6
FINDINGS, SUGGESTION AND CONCLUSION
SUMMARY OF FINDINGS:
According to the survey made and analysed, almost all the age
group use mobile.
Respondent’s perception towards SAMSUNG GALAXY S10 is
worthy and they also feel that the mobile is a necessity and a few
respondents felt that a mobile is for fashion, style and prestige.
Most of the respondents go in for the quality of the handset. Some
go in for the resale value and brand name also.
Price for few is a secondary factor but few respondents felt that
the handsets were not worth the price and few felt they were
costly.
Survey also revealed that most of the respondents would like to
change their handset at least once in two years.
Few of them would like to do it in six months to one year and most
of them would again go for the purchase of Samsung handsets.
but very few of the respondents like to shift to any other brand
mobiles.

From the survey it is clear that Samsung Galaxy S10 is leading in

among its various other handsets.
It is the most popular handset among the people who just do not
want the mobile but along with that it brings prestige, style and
impression among others.
Personally what I felt was Samsung is not only a mobile handset but it
also gives a brand to its users.
SUGGESTION FOR SAMSUNG GALAXY S10:
The following suggestions are made as the basis of the study conducted:
● Frequency of advertisement should be increased that is addles of

Samsung S10 should be an air.
● The handset should be made more slim and compact.
● Most of the respondents feel that price should be reduced.
● Few respondents feel that there should be an improvement in
battery life time in Samsung S10.
● Most of the respondents felt that Samsung S10 is the best and
affordable.
● It is very simple to use compared to other sets.
● Samsung should provide a different design in S10.

CONCLUSION
Samsung galaxy S10 is having a potential market in India. It enjoys the
highest market position and is a commonly used Samsung handset
among the Samsung handset users. This customer's survey shows that
there is a favourable attitude of customers toward Samsung galaxy S10 in
Davangere city.
However, things are not the same all the time as the competition is very
stiff. Everything in life changes, customer’s taste, needs, demand, and
preference also changes. And even the company is also launching other
handsets which are more compatible and affordable. So there is a need
to conduct such research as Samsung galaxy S10 handsets frequently.

ANNEXURE

▪ QUESTIONNAIRE
▪ BIBLIOGRAPHY

QUESTIONNAIRE
Dear respondents,
I am Ms.Chandana H.M. of VI Semester B.B.M, B.S.

Channabasappa First Grade College, Davangere. I have undertaken a
project report entitled “customers Attitude towards Samsung Galaxy
S10.”
I request you to kindly spare a few minutes in answering the

following questions to the best of your knowledge, these questions
answered by you will be used for academic purpose only.
Thanking you, Yours sincerely,
Chandana H.M.
I. Name: …………………………………….
II. Address:………………………………………………..
……………………………………………………………….
III. Gender : ......................
IV. Age: ………………..

V. Qualification: ………………………………….
VI. Occupation: …………………………………....
VII. Monthly Income:

a) 10000-20000 b) 20000-30000
c) 30000-40000 d) Above 40000
VIII. How long have you been using your handset?

a) 6 months- 1 year b) 1 year- 2 year
c) 2 Year- 3 year d) 3 year- 5 year
IX. How did you come to know about Samsung galaxy S10?
a) Television Advertisement b) Friends
c) Newspapers & Magazines d) Hoardings
X. What do you feel about the advertisement?

a) Impressive b) Informative
c) Entertaining d) No Impact
XI. What factors do you consider while purchasing the handset?

a) Price b) Status
c) Quality d) Resale Value

XII. For what purpose do you use mobile?
a) Necessity b) Fashion
c) Prestige d) Style
XIII. Do you think Samsung galaxy S10 is worthy of its quality?

a) Yes b) No
XIV. What is your opinion about the price of the Samsung galaxy S10?
a) High b) Low
c) Reasonable d) Not affordable
XV. Are you satisfied with the Samsung galaxy S10?

a) Yes b) No
XVI. How do you feel about Samsung galaxy S10?
a) Big b) Manageable
c) Very Small in size

Any suggestion:
……………………………………………………………………………………
……………………………………………………………………………………
…………………………………………………………………………………...
…………………………………………………………………………..
Thanking you,
Date:
Place: Signature of respondent

BIBLIOGRAPHY
BOOKS:
ORGANIZATIONAL BEHAVIOUR –
K.ASWATHAPPA
MARKETING MANAGEMENT –
PHILIP KOTLER
INTERNET: www.samsung.com



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SL NO. TITLE ​PAGE NO.

B.S.Channabasappa First Grade College,Davangere ​ ​ 1

1.1 GENERAL INTRODUCTION

B.S.Channabasappa First Grade College,Davangere ​ ​ 2

1.2 SPECIFIC INTRODUCTION:

B.S.Channabasappa First Grade College,Davangere ​ ​ 3

B.S.Channabasappa First Grade College,Davangere ​ ​ 4

1.3 NEED FOR THE STUDY:

B.S.Channabasappa First Grade College,Davangere ​ ​ 5

taken for improvement.These are the source of queries which is covered

1.4 SCOPE OF STUDY:

1.5 OBJECTIVES OF STUDY:

B.S.Channabasappa First Grade College,Davangere ​ ​ 6

1.6 RESEARCH METHODOLOGY:

B.S.Channabasappa First Grade College,Davangere ​ ​ 7

​1.8 CHAPTER SCHEME

CHAPTER 2: ​COMPANY PROFILE

CHAPTER 3: ​DEALER’S PROFILE

CHAPTER 4: ​PRODUCT PROFILE

CHAPTER 5: ​SURVEY ANALYSIS AND INTERPRETATION

CHAPTER 6: ​FINDINGS, SUGGESTIONS AND CONCLUSIONS

B.S.Channabasappa First Grade College,Davangere ​ ​ 8

B.S.Channabasappa First Grade College,Davangere ​ ​ 9

B.S.Channabasappa First Grade College,Davangere ​ ​ 10

Samsung Electronics Co., Ltd. is the chief subsidiary of South Korea's

Samsung Electronics was created in 1969 as a division of the mammoth

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variety of customers electronics and appliances. By the 1980s, Samsung

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companies were beginning to enter the industry. Nevertheless, Lee was

2.2 GENERAL INFORMATION ABOUT COMPANY

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Samsung Town in the Gangnam Station area of Seoul, South

Native name 삼성 (三星)

Founded 1 March 1938; 81 years ago in Daegu,

Founder Lee Byung-chul

Headquarters 40th floor Samsung Electronics Building,

Area served Worldwide

Key people Lee Kun-hee

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Products Apparel, automotive, chemicals, ​customers

Services Advertising, ​construction​, entertainment,

Revenue ​US$​208.5 billion (2018)

Net income US$37.1 billion (2017)

Total assets US$265 billion (2017)

Total equity US$188.9 billion (2017)

Number of 320,671 (2017)

Subsidiaries Samsung Electronics

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2.3 COMPANY VISION AND MISSION:

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statement specifies simplicity which is also an integral part of the

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transform the company’s culture and strategies. By doing R&D,

2.3 MERGERS AND ACQUISITIONS:

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SL NO. TITLE PAGE NO.

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1.8 CHAPTER SCHEME

CHAPTER 2: COMPANY PROFILE

CHAPTER 3: DEALER’S PROFILE

CHAPTER 4: PRODUCT PROFILE

CHAPTER 5: SURVEY ANALYSIS AND INTERPRETATION

CHAPTER 6: FINDINGS, SUGGESTIONS AND CONCLUSIONS

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Products Apparel, automotive, chemicals, customers

Services Advertising, construction, entertainment,

Revenue US$208.5 billion (2018)

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2.5 BOARD OF DIRECTORS:

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released and marketed by Samsung Electronics. The Galaxy S10 series is a

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PRICE:The smartphone is priced at Rs. 76,000. The device is

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