COVID-19: Pret A Manger's Fight For Survival

up to 30 outlets from 300 outlets in
COVID-19: Pret a London and laying off hundreds of

Manger’s Fight for employees. Not only closing its outlets,
Survival Pret was forced to limit the time to open

outlets, cut menus, and renegotiated the
“If we sit and wait for things to change, that is lease of the outlet. Pret’s decision to close
a bigger risk than going out there and being its outlets due to decreased sales of up to
bold”—Pret a Manger CEO Pano Christou 60% year over year.
Pret a Manger (French for ready to

Pret has to think about how the
eat), popularly referred to as Pret, is a
business can continue to run even with the
multinational sandwich-shop franchise chain
various problems faced by Pret to survive
based in the UK. Founded in 1986, it had
this COVID-19 pandemic. Before the
expanded rapidly in recent years it opened 60
pandemic, Pret was known as a sandwich
locations between 2016 and 2018 and acquired
outlet close to its customers. Pret’s
90 EAT outlets in 2019. Only in December of
customer don't have to walk far from their
2019, Pret’s recently appointed CEO had been
place of work to enjoy sandwiches or other
bullish on “turbocharging the growth of
food products that are sold by Pret. With
Veggie Pret” first launched as a pop-up
the policy for school and work from home
experiment in 2016 and digitising the customer
makes Pret lost its customer. Pandemic in
experience.
2020 forces Pret to catch up with
This case discusses abaout how competitors to provide digital delivery and
Pret a Manger as a brand that focus on ordering services due to falling pret sales
sandwich sector to survive at this COVID- in the transportation, shopping and office
19 pandemic. Pret has been around for sectors.
more than 30 years focusing on sandwich

sector, and has made a profit of up to 8 Before taking any drastic action,
billion in 2019. But the COVID-19 it's good for Pret to know about his own
pandemic forced Pret to change the business. To find out more about the
business strategy Pret had been doing for business that Pret has been doing, it can
for years. Especially in london where Pret be analyzed using a SWOT analysis.
has hundreds of outlets that are very Pret’s strengths were about Pret as a
affected by this pandemic. The UK brand that has been widely recognized by
government must comply with a policy that the public as a brand that provides
requires limiting the restaurants that open sandwiches and other healthy products,
there, with this policy forcing Pret to close therefore it is not difficult to pretend to
market its products. Various menu offered
by Pret can also be classified into good should do are to adapt to this pandemic by
healthy food and this is beneficial for Pret expanding to digital business to catch up
because the trend for good food is with its competitors. Implementing several
increasing recently. The services provided plans that were proposed before the crisis
by Pret’s employees who are famous for could also be a solution, such as
their cheerfulness are also a strength that implementing "Pret Office Drops" to
is considered to be able to provide overcome the problem of declining sales
satisfaction to their customers. in the office sector. Collaborating with third
Cheerfulness service by Pret’s employees parties may also be a position that needs
can actually be wasted due to this to be tried during this pandemic by
pandemic where people no longer have to working with third parties who have the
visit food outlets. Pret has left behind other same vision as Pret, so that Pret's brand
take away food outlets in creating loyalty identity will be well preserved. With the
schemes that provide customer-specific opening of access for workers to work in
data and allow customer relationship the office, it should be a turning point for
management (CRM) becomes Pret's Pret to implement several objectives that
weakness. Another Pret weakneses were have been planned and adapt to this
Pret's inability to maximize existing outlets pandemic as well as its customers who
to reach its customers during this have adapted first.
pandemic, even though pret's outlets are
classified as many, Pret cannot provide
food delivery services to reach their
customers who are at home. The outlets
that Pret have are actually scattered
throughout the UK in particular, it can be
an opportunity to pretend that Pret can
maximize the existing food delivery
service where competitors have seen this
opportunity because according to data that
there is an increase in orders in delivery
restaurants by 40 %, with the rapid
development of competitors' businesses
during this COVID-19 pandemic, this can
be a threat to Pret itself.
Based on the case that i’ve read, i

can tell the long term objectives that Pret

COVID-19: Pret A Manger's Fight For Survival

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up to 30 outlets from 300 outlets in

COVID-19: Pret a London and laying off hundreds of

Survival Pret was forced to limit the time to open

Pret a Manger (French for ready to

19 pandemic. Pret has been around for sectors.

more than 30 years focusing on sandwich

Based on the case that i’ve read, i

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