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    MM Assignment.

    Uploaded by

    Sewwandi Liyanaarachchi
    This document outlines an assignment for a Master's level Marketing Management course. Students are asked to take on the role of Strategic Marketing Director for a chosen organization. They must complete two tasks: 1) Conduct a marketing audit of the organization using tools like PESTEEL analysis, SWOT/TOWS matrix, Porter's Five Forces, stakeholder analysis, and value chain analysis. 2) Develop a medium-term strategic marketing plan covering areas like vision, objectives, segmentation, strategies using Ansoff's Matrix and generic strategies, tactics using the 7Ps, and controls like budgets and schedules. The plan and audit must be presented to the organization's Board of Directors.

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    MM Assignment.

    Uploaded by

    Sewwandi Liyanaarachchi
    72 views4 pages
    This document outlines an assignment for a Master's level Marketing Management course. Students are asked to take on the role of Strategic Marketing Director for a chosen organization. They must complete two tasks: 1) Conduct a marketing audit of the organization using tools like PESTEEL analysis, SWOT/TOWS matrix, Porter's Five Forces, stakeholder analysis, and value chain analysis. 2) Develop a medium-term strategic marketing plan covering areas like vision, objectives, segmentation, strategies using Ansoff's Matrix and generic strategies, tactics using the 7Ps, and controls like budgets and schedules. The plan and audit must be presented to the organization's Board of Directors.

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    This document outlines an assignment for a Master's level Marketing Management course. Students are asked to take on the role of Strategic Marketing Director for a chosen organization. They must complete two tasks: 1) Conduct a marketing audit of the organization using tools like PESTEEL analysis, SWOT/TOWS matrix, Porter's Five Forces, stakeholder analysis, and value chain analysis. 2) Develop a medium-term strategic marketing plan covering areas like vision, objectives, segmentation, strategies using Ansoff's Matrix and generic strategies, tactics using the 7Ps, and controls like budgets and schedules. The plan and audit must be presented to the organization's Board of Directors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    72 views4 pages

    MM Assignment.

    Uploaded by

    Sewwandi Liyanaarachchi
    This document outlines an assignment for a Master's level Marketing Management course. Students are asked to take on the role of Strategic Marketing Director for a chosen organization. They must complete two tasks: 1) Conduct a marketing audit of the organization using tools like PESTEEL analysis, SWOT/TOWS matrix, Porter's Five Forces, stakeholder analysis, and value chain analysis. 2) Develop a medium-term strategic marketing plan covering areas like vision, objectives, segmentation, strategies using Ansoff's Matrix and generic strategies, tactics using the 7Ps, and controls like budgets and schedules. The plan and audit must be presented to the organization's Board of Directors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    ASSIGNMENT

    AUGUST- 2021
    SUBJECT CODE :
    MKM602

    SUBJECT TITLE : MARKETING MANAGEMENT

    LEVEL :
    MASTER’S DEGREE

    STUDENT’S NAME :

    STUDENT NO. :

    PROGRAMME :

    ACADEMIC FACILITATOR : MR. NIROSHAN PEIRIES

    LEARNING CENTRE : CAMBRIDGE COLLEGE

    INSTRUCTIONS TO STUDENTS

    1) Plagiarism in all forms is forbidden. Students who submit plagiarized assignment


    will be penalized.
    2) References MUST be included and taken from reliable sources. Please use the
    APA Referencing Style and cite your work appropriately.
    3) This assignment carries a 60% weightage toward final grade.
    4) The submission date for this assignment is ON or BEFORE The 31st of August
    2021.

    DECLARATION BY STUDENT
    I certify that this assignment is my own work and is in my own words. All sources have been
    acknowledged and the content has not been previously submitted for assessment to Asia e University or
    elsewhere. I also confirm that I have kept a copy of this assignment.

    Signed:
    In your role as the Strategic Marketing Director for your organization, or an
    organization of your choice, you have been asked by the Board of Directors to develop
    a Strategic Marketing plan and present it at the next board meeting. In order to produce
    the marketing plan, you will need to undertake a strategic marketing audit. Your
    marketing plan, which should cover the medium-term period (as relevant to your
    organization and sector) should be underpinned by the marketing audit. In preparation
    for the meeting, you have been asked to carry out the following tasks:

    Task One: Marketing Audit

    Prepare a marketing audit covering the following topics which should be presented to
    the board of Directors. The strategic marketing audit must consider current and likely
    future challenges for the chosen organization and include the flowing tools.

    • Macro environment Analysis - PESTEEL


    • Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s
    • Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor
    analysis
    • Internal environment analysis - Cultural web, McKenzie’s 7 S’s, Portfolio
    Analysis tools, value chain analysis, brand analysis, core competencies

    Task Two: Strategic Marketing Plan

    Using a marketing planning framework of your choice, prepare a medium term


    strategic marketing plan and present it to the board of directors by including the
    following areas

    • Strategic intent (Vision/ Mission and Values)


    • Marketing objectives
    • Market segmentation - STP
    • Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,
    competitive advantage
    • Tactics - 7 Ps, Organizational structure
    • Actions & Control - Balance score card, Budgets, Schedules
    MKM602 Marketing Management 0917 2

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