Leadership Styles
Leadership Styles
Leadership Styles
Transformational leadership
Idealized Influence (II) – the leader serves as an ideal role model for followers; the leader
"walks the talk," and is admired for this. A transformational leader embodies the qualities that
he/she wants in his/her team. In this case, the followers see the leader as a model to emulate.
For the followers, it is easy to believe and trust in a transformational leader.
Inspirational Motivation (IM) – Transformational leaders have the ability to inspire and motivate
followers through having a vision and presenting that vision. Combined, these first two I's are
what constitute the transformational leader's charisma. A transformational leader manages to
inspire the followers easily with clarity. The transformational leader convinces the followers with
simple and easy-to-understand words as well as with their own image.
Individualized Consideration (IC) – Transformational leaders demonstrate genuine concern for
the needs and feelings of followers and help them self-actualize. This personal attention to each
follower assists in developing trust among the organization's members and their authority
figure(s). For example, the transformational leader can point out the problems of a member
working in a group. From this perspective, the leader can work towards training and developing
a follower who is having difficulties in a job. This is an important element because teams are
able to rely on and work together so decisions can be made more quickly, the transformational
leader increases their buy-in[8]
Intellectual Stimulation (IS) – the leader challenges followers to be innovative and creative,
they encourage their followers to challenge the status quo. A common misunderstanding is that
transformational leaders are "soft," but the truth is that they constantly challenge followers to
higher levels of performance.[7]
Transformational leadership is said to have occurred when engagement in a group results in leaders
and followers raising one another to increased levels of motivation and morality.[6] It is not enough to
make the correct choice, but to make the moral choice. In simple words, a transformational leader is
not selfish and sees an opportunity of growth in others. Transformational leadership enhances
intellectual stimulation through employee training and development.
Transformational leaders do one thing tranactional leaders don't, which is going beyond self-
actualization. The importance of transcending self-interests is something lost sight of by those who
see that the ultimate in maturity of development is self-actualization. Bass. (1999).
Studies have shown that transformational leadership styles are associated with positive outcomes in
relation to other leadership styles. According to studies performed by Lowe, Kroeck, and
Sivasubramaniam, charisma (or Idealized Influence) was found to be a variable that was most
strongly related to leader effectiveness among MLQ scales.[11] Other studies show that
transformational leadership is positively associated with employee outcomes including commitment,
role clarity, and well-being.[12] However, the effectiveness of transformational leadership varies by the
situational contexts. For example, it can be more effective when applied to smaller, privately held
firms than complex organizations based on its outreach effect with members of the organization.[13]
Transactional leadership[edit]
In contrast to transformational leadership, transactional leadership styles focus on the use of
rewards and punishments in order to achieve compliance from followers. Transformational leaders
look towards changing the future to inspire followers and accomplish goals, whereas transactional
leaders seek to maintain the status quo, not aiming for progress. Transactional leaders frequently
get results from employees by using authority, while transformational leaders have a true vision for
their company, are able to inspire people, and are entirely committed to their work.
The MLQ does test for some transactional leadership elements – Contingent Reward
and Management-by-Exception – and the results for these elements are often compared to those for
the transformational elements tested by the MLQ. Studies have shown transformational leadership
practices lead to higher satisfaction with leader among followers and greater leader effectiveness,
while transactional practices lead to higher follower job satisfaction and leader job performance.[14]
While Bass’ model dates to the ’70s, it’s still an effective leadership style practiced
today — this style of authentic leadership never changes, just the environments it’s
used in. It’s applicable across every industry, but it’s especially vital to the fast-paced
tech industry where innovation and agility can make or break a company.
For a deeper look at the transformational leadership model, see "How to apply
transformational leadership at your company."
For a look at how to draw out your transformational leadership qualities in your resume,
see "IT resume makeover: Highlighting transformational leadership."
[ Looking to upgrade your career in tech? This comprehensive online course teaches you how. ]
Transformational leadership in IT
Although the concept of transformational leadership can apply to every industry —
including healthcare, education and government agencies — it’s increasingly important
in IT as companies embrace digital transformation. Adapting to rapidly changing
technology requires innovation and strong leadership to stay ahead of the curve and to
remain competitive.
As leaders in IT, CIOs are responsible for setting the example as transformative leaders
— especially considering they’re largely responsible for digital transformation in the
business. Gartner reports that 40 percent of CIOs are leaders of digital transformation in
their organization, while 34 percent say they’re responsible for innovation. Inspiring and
motivating employees is an important puzzle piece when planning out digital
transformation, as success depends on everyone buying into and embracing growth
and change.
While there is certainly a growing need to keep an eye on the future — whether it’s
security, new technology or shifting platforms — not every part of IT will benefit from
transformational leadership. Some processes, procedures and development projects
require more structure, consistency and reliability; this is called transactional leadership.
This style is best suited to departments or organizations that require routine and
structure — areas where businesses want to reduce chaos or inefficiency. But it doesn’t
allow for innovation or future planning the same way transformational leadership will.
Jeff Bezos, Amazon: Harvard Business Review attribute’s Bezos’ “insider, outsider” status as
part of what makes him a great transformational leader. As someone who jumped from the
finance world, he brought a fresh perspective to e-commerce through years of experience in a
different industry.
Reed Hastings, Netflix: Hastings tied for first alongside Bezos, and for similar reasons. Hailing
from the software industry, he wasn’t rooted in pre-established process and procedure in the
television industry.
Jeff Boyd and Glenn Fogel, Priceline: Boyd and Fogel reinvented travel reservations by
charging lower commission fees on reservations, but focused on smaller niche markets (inns,
B&Bs and apartments), eventually spawning Booking.com.
Steve Jobs and Tim Cook, Apple: HBR points to Apple as an example of “dual
transformation”: Jobs innovated on original Microsoft products while also building a software
ecosystem. Cook has extended on Jobs’ vision, maintaining a focus on innovation, software and
brand loyalty.
Mark Bertolini, Aetna: Bertolini is known for his realistic management approach in the
healthcare industry. He says his goal is to build strategies around a realistic vision of the future.
Kent Thiry, DaVita: Thiry managed to take a bankrupt company and turn it into a thriving
business through firm core values that included “service excellence, teamwork, accountability
and fun,” according to Harvard Business Review.
Satya Nadella, Microsoft: Nadella started at Microsoft in 1992 and worked his way up the
corporate ladder, eventually running the business’ cloud computing efforts, which landed him
the executive position.
Emmanuel Faber, Danone: Faber started out as an architect for Danone and earned the CEO
job after he helped develop the company’s vision to turn the company into a sustainable health
and nutrition company.
Heinrich Hiesinger, ThyssenKrupp: Hiesinger become CEO of ThyssenKrupp in 2011 and
helped alleviate pressure from Asian competitors in the steel market by embracing newer forms
of manufacturing, including 3D printing – “new growth areas” that now make up 47 percent of
the business’ sales.
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Participative leadership is a managerial style that invites input from employees on all
or most company decisions. The staff is given pertinent information regarding company
issues, and a majority vote determines the course of action the company will take.