1.

Be Open For Business 24 Hours a Day 

Your business is open to the world 24 hours a day, 7days a week with no labor costs to watch it.  An online store
never closes. And a website faces no time zone barriers.

2. Reach New Markets With a Global Audience

Internet is the most cost effective way to trade nationally and internationally.  A website will broaden your base of
customers, members, distributors or suppliers. You can generate more and more clients for your business without
doing additional marketing.  Today, more and more customers are making purchases through the Internet. Why
should you limit your business to your immediate locale when the whole world may be your potential market?  Thanks
to the Internet, it is as easy to sell halfway across the world as it is to sell across the street.

3. Nerve Center for the Global Economy

The Internet has become the nerve center for the global economy.  Many world leaders are realizing that those
organizations will thrive in this global Internet economy who will grasp its importance before their competitors do.  A
well-designed website is not only an Internet identity for your organization, it is an essential part of the success and
future of your company in the 21st Century.

4. Present a Professional and Credible Image

Your organization must make the leap into the 21st century if it is to be perceived as professional in today's
marketplace. Today, customers, employees, and suppliers expect to be able to find and communicate with a
business online. It is very much like being listed in the Yellow Pages, if you do not have a listing, potential customers
will not be able to find you and trust you? Organizations that still do not have a Web presence are inadvertently
making a statement about their ability to embrace technology and adapt to change in today's dynamic environment. 
For a small business, a well-designed website is a great way of creating credibility and looking bigger than you
actually are.  You can look like one of the big corporations at a very small cost. When one compares the cost of
establishing a website to what it costs to promote a business on the traditional media (newspaper, radio, television), it
is evident that a website is the cheapest form of marketing ever created.

5. Improved Customer Service

You can provide 24 hours customer services without hiring any additional employees. Your customers are better
served when they can access information about your product or services immediately via your website rather than
waiting for a mailed brochure or a return telephone call.  In today's fast-paced market, how quickly and conveniently
customers can access the information or purchase the product is frequently the factor that determines who will win
the sale. Provide answers to frequently asked questions on your website.  Information requests can be processed
immediately via online forms and autoresponders whether someone is in the office or not. 

6. Save Money on Printing and Distribution Costs

A website is your online brochure or catalog that can be changed or updated at anytime at a much cheaper and faster
rate than print material.  It saves you money on printing and distribution costs.

7. Create A Product Or Service Showcase

Provide photos and detailed descriptions of your products or services. Explain why your products or services are
superior to your competitors. Show them how your products or services can help them in their personal or
professional lives. 

8. Automation, Productivity, and Profitability

Through Internet automation you can increase productivity and profitability.  Online automation can reduce costs for
advertising, sales personnel, and other support staff. A website increases your company's productivity because less
time is spent explaining product or service details to customers since such  information would be available 24 hours a
day on your website.  A website saves costs by allowing users to download invoices, proposals, and other important
documents. Your website can also allow the customers, employees, and suppliers to have their email address added
to your mailing list. Sending an email to your entire email list can be done at virtually no cost.

9. Sell Your Products and Services Online

Selling through your website is much cheaper and a great way to supplement your offline business.  Providing secure
online ordering is very affordable today.  That explains why the worldwide online commerce has reached $6.8 trillion
by 2004.
10. Stability
You may move your place of business, change your phone number, or even change your hours, but your website
address never changes, and your website is always open.

11. Your Own Internet Identity

Your own domain name (www.yourcompany.com) establishes a strong online brand identity, and allows you to set up
email addresses specific to your own company.  Today, email is the most common way to communicate efficiently
and professionally with the rest of the world.

12. Promote Your Services

Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should take
advantage of the massive reach of the Internet. Millions of users are logging on to the  Web to compare various
specialists and practitioners before they purchase a specialized service.

13. Customer Feedback

You can gather information about your existing and potential customers by using online forms and surveys. Provide a
feedback form to make it easy for your customers to send their input. Conduct surveys to find out how you can
improve your products and services.  Your site statistics can also help you understand how your visitors and
customers use your site.

14. Worldwide Exposure

There are numerous ways you can promote your website to enhance prominence, drive targeted traffic, and get
worldwide exposure for your business. You can register your site with various search engines and directories that
reach more than 800 million Internet users around the world.  Most of the search engines and directories allow free
registration of websites.  Leverage the massive reach of the Internet and the precision targeting of the search engines
and directories. You can send press releases to news media about your website that features unique aspects of your
organization.  You can also promote your site through free banner advertising on various link exchange networks.

15. Many Money From Your Site

You can also earn revenue for sales, leads, and traffic driven from merchant links and ads placed on your site. Take
advantage of free access to various affiliate networks on the Internet.

16. Great Recruiting Tool

You can post job opportunities with your company on your website.  Your website is a great recruiting tool for building
your business.

17. Transfer Information to Branches and Affiliates

Transfer of documents through your website is cheaper and faster than by UPS, FedEx, etc.  You can password
protect your files if security is needed. 

18. Viral Marketing Without a Marketing Cost

You can have your satisfied customers refer you to their friends and relatives through an online form on your
website.  

19. Improve Your Advertising Effectiveness

Your website address on all of your promotions will give your company a cutting edge corporate image and it will
encourage the viewers to check your site for additional information. The addition of your website address on your ad
increases your exposure without adding any cost.

20. Educate Your Customers

Your website can offer free advice about your services and products including ideas and suggestions for maximizing
the benefit of your products. 
 

Why a Professional Needs a

Website
All types of professionals and freelancers can achieve the same above-mentioned benefits from a web
presence.  Lawyers, doctors, financial consultants, entertainers, realtors, and all service oriented professionals and
freelancers should take advantage of the massive reach of the Internet.
 

10 Reasons Why an Individual 

Needs a Website

For an individual, a website and a personal domain name can be useful in many ways.  

1. Permanent Identity
A domain name is your personal and unique identity on the Internet. You can set up a personal or family website that
may feature your family history, resumes of family members, family photos, travel photos, etc. 

2. Personalized Email Address

You can have a personalized email address such as Greg@MartinFamily.net.  Your personalized email is lifelong as
long as you keep your domain name and website. You never have to worry about updating friends and family with a
new email address when you change your job or Internet service provider. 

3. Make Contact/Keep in Touch With Family

Your website can help you establish and maintain contact with others and network with your peers. Many families are
spread across the country and around the world.  Family members often miss out on precious moments such as new
babies, first steps, graduations, birthdays, weddings, etc.  If you have a website, you can post pictures and videos of
your family on your site so that everyone can keep up to date.

4. Showcase for Your Hobby or Craft

Set up a website around your hobby, sport or craft.  You can feature your work or collections.  It may even be the
beginning of a home-based business.

5. Club or Community Organization

Set up a website around a community organization or a club you started.

6. Children's Website
Give your children a head start in the information revolution by giving them their very own website.

7. Domain Name as an Investment

You may keep your personal domain names as an investment.  Many common personal domain names will become
scarce and valuable assets that are likely to increase in value. The personal domain name registration rush has
begun.  Most of the common first and last names in the world have already been registered.  You may still be able to
get some variations of your name or your family name for your domain. Act now before it's too late.

8. Share Information
On your website, you may post information that would be helpful or interesting to others around the world.

9. Worldwide Exposure
There are numerous ways you can promote your site to get worldwide exposure. You can register your site with
various search engines and directories that reach more than 800 million Internet users around the world.  Most of the
search engines and directories allow free registration of websites.  You can send press releases to news media about
your website that features unique aspects of your club or hobby.  You can also promote your site through free banner
advertising on various link exchange networks.

10. Make Money From Your Site

You can also earn revenue for sales, leads, and traffic driven from merchant links and ads placed on your site. Take
advantage of free access to various affiliate networks on the Internet.