PROJECT MANAGEMENT

OBJECTIVES:

 To understand the concept of project and steps in project management.

 To enable the students to prepare business proposals.
 To enable the students to evaluate the technical feasibility, financial viability, market
acceptability and social desirability of projects.
 To be effective as project managers and as part of project teams.

UNIT-I: Project – Meaning – classification – importance of project management – An Integrated

Approach – Project Portfolio Management System – The Need – Choosing the appropriate Project
Management structure: Organizational considerations and project considerations – steps in defining the
project – project Rollup – Process breakdown structure – Responsibility Matrices – External causes of
delay and internal constraints.

UNIT-II: Project feasibility studies: Opportunity studies, General opportunity studies, specific
opportunity studies, pre-feasibility studies, functional studies or support studies, feasibility study –
components of project feasibility studies – Managing Project resources flow – project planning to project
completion: Pre-investment phase, Investment Phase and operational phase – Project Life Cycle – Project
constraints.

UNIT-III: Project Evaluation under certainty: Net Present Value, Benefit Cost Ratio, Internal Rate of
Return, Urgency, Payback Period, ARR – Project Evaluation under uncertainty – Methodology for project
evaluation – Commercial vs. National Profitability – Social Cost Benefit Analysis, Commercial or
National Profitability, social or national profitability.

UNIT-IV: Developing a project plan: Developing the project network – constructing a project network
(Problems) – PERT – CPM – crashing of project network – resource leveling and resource allocation –
how to avoid cost and time overruns – Steps in Project Appraisal Process – Project Control Process –
control issues – project audits – the project audit process – project closure – team, team member and
project manager evaluations.

UNIT-V: Managing versus leading a project - managing project stakeholders – social network building
(Including management by wandering around) – qualities of an effective project manager – managing
project teams – Five Stage Team Development Model – Situational factors affecting team development –
project team pitfalls.

TEXT BOOKS:

1. Clifford F. Gray and Erik W. Larson, Project management – The Managerial Process (Tata Mc
Graw Hill).
2. Gopalakrishnan P and Ramamoorthy, V.E., Project Management (Macmillan)
 FINANCIAL MANAGEMENT

OBJECTIVES:

 To know the various sources of finance.

 To understand the various uses for finance.
 To familiarize oneself with the techniques used in financial management.
UNIT-I:

Nature of Financial Management; Scope and Objectives – Scope of Financial Management – Functions of
finance – Objectives of Financial Management – Statement of changes in financial Position; Funds Flow
and Cash Flow Statements – Meaning of changes in Financial Position – Working Capital Basics – Funds
from Business Operations – Uses of Working Capital – Treatment of Major Items Affecting Working
Capital – Form of Statement of changes in Financial Position – Statement of Changes in Financial
Position: Cash Basis – Importance and Usefulness of the Statement of Changes in financial Position –
Managerial Accounting, Marginal cost and BEP Analysis, Practical Problems.

UNIT-II:

Financial Statement Analysis: Ratio Analysis – Meaning and Objectives of Financial Statement analysis
– Ratio Analysis – Types of Ratios – Liquidity Ratios – Leverage/Capital Structure Ratios – Profitability
Ratios – Profitability Ratios Related to Sales – Profitability Ratios Related to Investments – Return on
Investments(ROI) – Activity Ratios – Importance of Ratio Analysis – Limitations of Ratio Analysis –
Practical Problems. Financing Decision: Operating and Financial Leverage – Operating Leverage –
Financial Leverage – EBIT – EPS Analysis – Measures of Financial Leverages – Combined Leverage –
Total Risk – Practical Problems.

UNIT-III:

Capital Expenditure – Decision-making in the Private Sector Source – Objectives, Planning and
Organisation – Evaluation Techniques – Cut-off Rate – Other Aspects of Capital Budgeting – Conclusion
_ Investment Decisions in Public Enterprises in India – Guidelines for Capital Expenditure Decision –
Guidelines for Capital Budgeting and Current Practices, Capital Structure, Cost of Capital and Valuation:
Capital Structure Theories – Net Income Approach – Net Operating Income (NOI) Approach –
Modigliani-Miller(MM) Approach – Traditional Approach – Practical Problems.

UNIT-IV:

Working Capital Management – An Overview: Theory of Working Capital Management –

Concepts/Definitions of Working Capital – Determining the Financing Mix – Practical Problems.
Planning of working Capital – Need for Working Capital – Determinants of Working Capital – Practical
Problems. Financing and Control of Working Capital – Forms of Credit – Working Capital Control and
Banking Policy – Dehejia Study Group – Working Capital Control and Banking Policy – Tandon
Committee – Management of Cash: Motives of Holding Cash – Cash Management – Objectives – Cash
Management : Factors Determining Cash Needs – Determining Cash Need – Cash Budget – Cash
Management Tool – Cash Management: Basic Strategies – Cash Management: Techniques/Processes –
Practical Problems. Receivables Management: Objectives – Costs – Benefits – Credit Policies – Credit
Terms – Collection Policies – Inventory Management: Objectives of Inventory Management – Inventory
Management Techniques.

UNIT-V

Designing Capital Structure: Profitability Aspect – EBIT/EPS Analysis – Coverage Ratio – Liquidity
Aspect – Cash Flow Analysis – Analysis of Cash Flows to determine Debt Capacity – Control – Leverage
Ratios for other Firms in the Industry – Consultation with Investment Bankers and Lenders – Maintaining
Maneuverability for Commercial Strategy – Timing of Issue – Characteristics of the Company. Dividend
Decision: Dividend and Valuation: The irrelevance of Dividend – General – The Irrelevance of
Dividends: MM Hypothesis – Relevance of Dividends: Some theories – Relevance of Dividends:
Walter’s model – Relevance of Dividends: Gordon’s Model – Practical problems. Determinants of
Dividend Policy: Dividend payout ratio – Stability of Dividends – Legal, Contractual and Internal
constraints and Restrictions – Owner’s considerations – Capital market considerations – Inflation.

TEXT BOOK

1. Khan M.Y. and Jain P.K.: FINANCIAL MANAGEMENT (Tata McGraw-Hill Co., Ltd., New
Delhi).
REFERENCES:

1. Abdelsamad, M.: AGUIDE TO CAPITAL EXPENDITURE ANALYSIS (New York, American

Management Association), 1973.
2. Barges, A.: THE EFFECT OF CAPITAL STRUCTURE ON THE COST OF CAPITAL
(Englewood Cliffs, Prentice-Hall), 1963.
3. Beranack, W.: WORKING CAPITAL MANAGEMENT (Belmont, Wadsworth), 1968.
4. Bolten, S.E.: MANAGERIAL FINANCE (Boston, Houghton Mifflin Co.), 1976.
5. Helfert, E.H.: TECHNIQUES FOR FINANCIAL ANALYSIS (Homewood, Irwin), 1967.
 OPERATIONS RESEARCH
OBJECTIVES:

 To introduce various optimization techniques of operations research.

 To facilitate the use of Quantitative Technique in various functional areas.
UNIT-I:

Stages of Development of Operations Research, Applications of Operations Research, Limitations of

Operations, Introduction to Linear Programming, Graphical Method, Simple Method, Duality.

UNIT-II:

Transportation Problem, Assignment Problem, Inventory Control – Introduction to Inventory

Management, Basic Deterministic Models, Purchase Models, Manufacturing Models without Shortages
and with Shortages.

UNIT-III:

Shortest Path Problem, Floyd’s Algorithm, Minimum Spanning Tree Problem, CPM/PERT, Crashing of a
Project network.

UNIT-IV:

Dynamic Programming, Capital Budgeting Problem, Shortest Path Problem, Reliability Problem, Optimal
subdividing problems. Game Theory: Two Person Zero-sum Games, Graphical Solution of (2 × n) and
(m × 2) Games.

UNIT-V

Introduction to Queuing Theory, Basic Waiting Line Models: (M/M/1):(GD/α/α), (M/M/1):(GD/N/α),

(M/M/C):(GD/α/α), (M/M/C):(GD/N/α), Introduction to queuing system simulation – Introduction to
Basic Replacement Analysis: Economic Life of an Asset.

TEXT BOOK:

Panneerselvam, R., OPERATIONS RESEARCH, Second Edition(Prentice-Hall of India, New-Delhi,

2006)

REFERENCES:

1. Hamdy A. Taha, OPERATIONS RESEARCH – AN INTRODUCTION (Mac-millan Pub. Co.

Inc.)
2. G.V. Shenoy, U.K. Srivatsava & S.C. Sharma, OPERATIONS RESEARCH FOR
MANAGEMENT (Wiley Eastern Ltd.).
3. Frank S. Budrick, Dennis McLeavy & Richard Mojena, PRINCIPLES OF OPERATIONS
RESEARCH FOR MANAGEMETN; II Ed., (Richard D. Irwin Inc., 1988).
 BUSINESS LAW
UNIT-I:

Law of Contract – Agreement – Offer – Acceptance – Consideration – Capacity of Contract – Contingent

Contract – Quasi Contract – Performance – Discharge – Remedies to breach of Contract.

UNIT-II:

Partnership – Sale of Goods – Law of Insurance.

UNIT-III:

Negotiable Instruments – Notes, Bills, Cheques – Crossing – Endorsement – Holder in due Course –
Contract of Agency.

UNIT-IV:

Company – Formation – Memorandum – Articles – prospective – Shares – Debentures – Directors –

Appointment – Powers and Duties.

UNIT-V

Company Administration – Borrowing Powers, Management and Administration, Meetings, resolutions,

Proceedings – Management – Accounts – Audit – Oppression and Mismanagement – Winding up.

TEXT BOOK:

1. Kapoor, N.D.: ELEMENTS OF MERCANTILE LAW.

REFERENCES:

1. Maheswari & Maheswari: MERCANTILE LAW.

2. Shukla, S.M.: MERCANTILE LAW.
3. Ramiah: COMPANY LAW.
4. Avatarsingh: COMPANY LAW.
 MARKETING MANAGEMENT
OBJECTIVES
 To understand the conceptual foundations of Marketing Management as a functional area
of business.
 To understand the application of marketing concepts in making strategic decisions.

UNIT-I
MARKETING MANAGEMENT - AN OVERVIEW: What is Marketing? -
Responsibilities of Marketing Management - Marketing Strategy Planning - Managing a
Marketing Program - The Environment of Marketing - Analyzing Market Opportunities

UNIT-II
MARKET TARGETING: - Buyer Behaviour: Consumers and Industrial Buyers - Market
Segmentation, Targeting and Positioning - New Product Planning - Marketing Strategies
with reference to Product Life Cycle and Competitive Strategies.

UNIT-III
MARKETING MIX DECISIONS: Product decisions: Differentiation, Branding, New
product decisions - Pricing decisions - Marketing Channel and distribution strategy, sales
force management decisions - Marketing Communications: Advertising and sales
promotion decisions.

UNIT-IV
Marketing organization - Marketing Control - Marketing Research and the Marketing
Information System.

UNIT-V
Marketing of Services - International Marketing - Non-Business Marketing – Rural
Marketing - Marketing in the Contemporary Environment.

REFERENCES
1. Philip Kotler: MARKETING MANAGEMENT, Eleventh Edition, Pearson Education
Asia.
2. Philip Kotler: PRINCIPLES OF MARKETING, 10 th. Edition, Prentice-Hall India
2003
3. V S Ramaswamy & S Namakumari: MARKETING MANAGEMENT, Macmillan
Business Books, 2002.
4. Cravens, Hills and Woodruff: MARKETING MANEGEMENT
5. Rachman: MARKETING TODAY
6. William J. Stanton: FUNDAMENTALS OF MARKETING.
7. Buell : MARKETING MANAGEMENT.
8. Ramesh Kumar: MARKETING NUGGETS
9. Cundiff, Still, Govonni: FUNDAMENTALS OF MARKETING.
 OPERATIONS MANAGEMENT
Objectives:

 To understand the concepts and techniques of Operations Management.

 To use the above for improving the Operational Productivity of Organisations.
UNIT-I:

Systems Concept of Production, Types of Production System, Productivity, World Class Manufacturing.
Process Planning & Design, selection of process, Value Analysis/Value Engineering, Make or Buy
Decision. Capacity Planning, forecasting: Nature and use of Forecast, Sources of data, Demand Patterns,
Forecasting Models, selection of a Forecasting Technique, Simple Moving Average Method, Weighted
Moving Average, Simple(single) Exponential Smoothing, Linear Regression, Delphi Method.

UNIT-II:

Facility Location: Factors influencing Plant Location, Break Even Analysis, Plant Layout & Materials
Handling: Classification of Layout, Advantages and Limitations of Process Layout, Advantages and
Limitations of Product Layout, Advantages and Limitations of Group Technology Layout. Layout
Design Procedures: Systematic Layout Design Procedure, Introduction to CRAFT, ALDEP &
CORELAP, Material Handling System, Unit Load Concept, Material Handling Principles, Classification
of Materials Handling Equipments.

Line Balancing: Concept of Mass Production System, Objective of Assembly Line Balancing, Rank
Positional Weight Method.

Inventory Control: Review of Basic Models of Inventory, Quantity Discount Model, Implementation of
Inventory Systems, P & Q system of Inventory.

UNIT-III:

Nature of Aggregate Planning Decisions, Aggregate Planning Strategies, Aggregate Planning Methods:
Heuristic Method, Transportation Model for Aggregate Planning, Material Requirement Planning:
Product Structure/Bill of Materials(BOM), MRP Concept.

Single Machine Scheduling: Types of Scheduling, Concept of Single Machine Scheduling, SPT Rule to
Minimize Mean Flow Time, Minimizing Weighted Mean Flow Time, EDD Rule to Minimize Maximum
Lateness, Flow Shop Scheduling: Introduction, Johnson’s Problem, Extension of Johnson’s Rule.

UNIT-IV:

Work Study: Method Study – Steps in Method Study, Recording, Examine Step, Principles of Motion
Economy, Time Study.

Quality Control: Introduction, Need for Controlling Quality, Definition of a Quality System,
Classification of Quality Control Techniques, Control Charts, Control Charts for Variable, Control Charts
for Attributes, C-Chart, Acceptance Sampling: Operating Characteristic Curve (O.C. Curve), Single
Sampling Plan.
UNIT-V:

Maintenance Planning and Control: Maintenance Objectives, Types of Maintenance, Basic Reasons for
Replacement(Need for Replacement), Group Replacement Vs Individual Replacement – Trade-off.

Reliability: Reliability Improvement, Reliability Calculations, Modern Production Management Tools:

Just-in-Time Manufacturing: Introduction-Overview of JIT, Kanban Systems.

TEXT BOOK:

Panneerselvam, R., PRODUCTION AND OPERATIONS MANAGEMENT, Second Edition (Prentice-

Hall of India, New-Delhi, 2005)

REFERENCES:

1. Joseph G. Monks: OPERATIONS MANAGEMENT – THEORY AND PROBLEMS,

(McGraw Hill).
2. Everett E. Adam & Ronald J. Ebert: PRODUCTION AND OPERATIONS
MANAGEMENT, (Prentice Hall, 1994).
3. William J. Stevenson: PRODUCTION/OPERATIONS MANAGEMENT, Richard Irwin.
4. Norman Gaither: PRODUCTION AND OPERATIONS MANAGEMENT, (The Dryden
Press).
5. Jack R. Meredith, THE MANAGEMENT OF OPERATION, (John Wiley & Sons).
6. S.N. Chary, PRODUCTION AND OPERATIONS MANAGEMENT, (Tata McGraw Hill).
7. Jay Heizer & Barry Render: OPERATIONS MANAGEMENT, Prentice Hall International,
Inc. 2001, International Edition.
 HUMAN RESOURCES MANAGEMENT
OBJECTIVES:

This subject provides the platform to the students of management to appreciate the critical managerial
functions, processes and tasks of HRM in an organization. It is

 To become sensitive to the HR Management Processes and to adopt conceptual learning to real-
life situations.
 To appreciate the methods and mechanics to bring out the best in people directing their energies
towards corporate goals with personal satisfaction.
UNIT-I:

INTRODUCTION TO Human Resources Management: Context and Concept of People Management in

a Systems Perspective – Organisation and Functions of the HR and Personnel Department – HR Structure
and Strategy; Role of Government and Personnel Environment including that of MNCs.

UNIT-II:

HR PLANNING AND SELECTION: Human Resource Information System (HRIS), Manpower

Planning – Selection System including Induction – Performance and Potential Appraisal; Coaching and
Mentoring; HRM issues and practices in the context of Outsourcing as a strategy and MNCs.

UNIT-III:

PERSONNEL DEVELOPMENT AND RETIREMENT: Training and Development – Methods, Design

& Evaluation of T & D Programmes; Career Development – Promotions and Transfers – Personnel
Empowerment including Delegation – Retirement and Other Separation Processes.

UNIT-IV:

FINANCIAL COMPENSATION, PRODUCTIVITY AND MORALE: - Principal Compensation Issues

& Management – Job Evaluation – Productivity, Employee Morale and Motivation; Stress Management
and Quality of Work Life.

UNIT-V:

BUILDING RELATIONSHIPS AND FACILITATING LEGISLATIVE FRAMEWORK: Trade Unions

– Managing Conflicts – Disciplinary Process- Collective Bargaining – Workers and Managerial Decision
Making – A Discussion on Concept, Mechanics and Experience.

REFERENCES:

1. Pramod Verma: PERSONNEL MANAGEMENT IN INDIAN ORGANISATIONS, (Oxford &

IBM Publishing Co. Ltd.).
2. `````.: PERSONNEL MANAGEMENT AND HUMAN RESOURCES (Tata Mc-Graw Hill).
3. Bohlander, Snell, Sherman: MANAGING HUMAN RESORUCES (Thomson – South Western)