Q.

1 – Which of the following statements most closely describes automatic

optimization in the Amazon DSP?

(A) It works to adjust viewability constraints based on campaign settings.

(B) It works to adjust frequency caps based on a selected conversion type.

(C) It works to select the best supply options based on campaign settings.

(D) It works to bid the best value for a given impression based on a
selected conversion type.

Q.2 – For which scenario(s) should an advertiser consider optimization?

(A) The line item is not achieving its desired KPI or goal.

(B) The line item is spending its budget at an optimal pace.

(C) The line item is achieving its performance goal but has potential to
perform better.

(D) The line item is not spending enough of the allocated budget.

Q.3 – What does Amazon strive for through its ad policies? (Select 2)

(A) Ensure ads drive purchases with every click

(B) Allow advertisers to effectively communicate their message

(C) Ensure ads are seen by a broad audience

(D) Ensure customer experience is relevant and enjoyable

Q.4 – The language for promotions and bundles must be which of the
following?

(A) Free of distractions

(B) Clear
(C) Complete

(D) All of these

Q.5 – The World Times, a publisher, has set their inventory’s price floor to
$1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C
bids $1.19. What is the most likely outcome in a second-price auction?

(A) Advertiser C wins and pays $1.15

(B) Advertiser B wins and pays $1.14

(C) Advertiser C wins and pays $1.19

(D) Advertiser B wins and pays $1.19

Q.6 – Charlotte is looking to launch a cross-device campaign to promote

her brand. Is she able to achieve this with the Amazon DSP?

(A) Yes

(B) No

Q.7 – At which point during the campaign management timeline should

an advertiser establish KPIs?

(A) Report

(B) Optimize

(C) Setup

(D) Review

Q.8 – Which of the following describes the viewability standard used by

the Amazon DSP?

(A) 10% of pixels in view for at least 2 seconds

(B) 50% of pixels in view for at least 1 second

(C) 100% of pixels in view for at least 1 second

(D) 50% of pixels in view for at least 3 seconds

Q.9 – Which of the following copy is most likely to be compliant with

Amazon’s creative acceptance policies?

(A) Hurry while supplies last

(B) UNMISSABLE SUMMER DEALS!

(C) Upgrade today

(D) Shop now!

Q.10 – The reporting and analysis hub transforms which two reports into
a graphical analysis of campaign reporting?

(A) Audience segmentation and all data

(B) Performance and audience segmentation

(C) 3P vendor and deal

(D) Performance and all data

Q.11 – Flynn wants to download a report from the Amazon DSP which
will allow him to view the performance on audiences his campaign
reached, as well as those not directly reached. Which of the following
reports should he choose for this use case?

(A) Performance report

(B) Deal report

(C) Audience segmentation report

(D) 3P vendor report

Q.12 – True or false? The Amazon DSP is only available in a self-service

model.

(A) False

(B) True

Q.13 – Which advertising method may involve real-time bidding?

(A) Programmatic advertising

(B) Direct advertising

Q.14 – There was a viewable video ad on September 25th, a non-viewable

display ad on September 26th, a viewable video ad on October 1st, and a
non-viewable display ad on October 3rd. The customer purchases the
product on Oct 6th. Which of the following receives the credit for
conversion?

(A) October 1st

(B) September 25th

(C) September 26th

(D) October 6th

Q.15 – Which of the following statements about private marketplaces

(PMPs) are true?

(A) PMPs leverage Amazon’s header-bidding integrations.

(B) PMPs are invitation-only marketplaces.

(C) PMPs extend the benefits of programmatic to specific publisher buys.

(D) PMPs allow advertisers broader access to third-party supply.

Q.16 – Which KPIs are associated with an awareness goal? (Select 3)

(A) Return on ad spend (ROAS)

(B) Detail page view rate (DPVR)

(C) Click-through rate (CTR)

(D) Brand lift

Q.17 – True or false? Amazon makes decisions around ad policy in favor

of long-term benefits rather than short-term profitability.

(A) False

(B) True

Q.18 – Which of the following are the benefits of Amazon’s automatic

optimization? (Select 2)

(A) Customization: adjust levers as needed

(B) Amazon does not offer automatic optimization

(C) Speed: decisions made within nanoseconds

(D) Granularity: every impression is evaluated

Q.19 – For which advertising method are prices negotiated and based on
a fixed CPM with no auction involved?

(A) Programmatic advertising

(B) Direct advertising

Q.20 – Display ads cannot contain imagery or text that mimics Amazon’s
branding or logo.

(A) False
(B) True

Q.21 – Hong has launched a campaign for his client which will run for 60
days. When is the earliest recommended time he should begin reviewing
performance data toward optimization?

(A) 1 day

(B) 10 days

(C) 30 days

(D) 7 days

Q.22 – Which of these buying method provides advertisers higher priority

to inventory?

(A) Fixed price

(B) Open auction

(C) Private auction

Q.23 – Which supply option consists of exclusive inventory available

through the Amazon DSP?

(A) Private marketplaces (PMPs)

(B) Third-party exchanges

(C) Amazon O&O properties

(D) Amazon Publisher Services

Q.24 – Why is a call to action (CTA) not allowed in the custom image of a
display ad with e-commerce creative?

(A) CTAs are not allowed in display ads

(B) CTAs are not allowed in ads that appear off Amazon

(C) The custom image should not duplicate information that is in the
e-commerce section

Q.25 – Overter is a financial services company that does not sell products
or services on Amazon. They are running a campaign on Amazon
promoting a new credit card, where the ad directs users to an enrollment
page off of Amazon. What type of campaign is this?

(A) Link out campaign

(B) Link in campaign

Q.26 – True or false? Supply via private marketplaces (PMPs) is only

available to the Amazon DSP-managed service users.

(A) True

(B) False

Q.27 – Which supply option should an advertiser select to access

inventory from Amazon’s direct publisher integration?

(A) Amazon Publisher Services (APS)

(B) Amazon O&O properties

(C) Private marketplaces (PMPs)

(D) Third-party exchanges

Q.28 – Kris is managing a campaign where one of the line items is beating
the performance goal, yet underdelivering. Which of the following is the
recommended approach?

(A) Maintain bids and frequency caps.

(B) Shift budget from that line item to higher performing line items.
(C) Decrease frequency cap on that line item to serve less impressions.

(D) Increase frequency cap on that line item to serve more impressions.

Q.29 – There was a viewable display ad on July 15th, a non-viewable

video ad on July 22nd, and a viewable video ad on July 29th. The
customer had clicked on the first display ad on July 15th and purchased
the product on August 5th. Which of the following receives the credit for
conversion?

(A) July 15th viewable display ad

(B) August 5th purchase

(C) July 29th viewable video ad

(D) July 22nd non-viewable video ad

Q.30 – Why should an advertiser upload all creative asset sizes that are
available during campaign setup?

(A) To reduce time needed to set-up the campaign

(B) To maximize viewability

(C) To increase the campaign’s reach

(D) To be able to optimize to the ones performing best

Q.31 – What does the ASIN selected for a display ad with e-commerce
creative require in order to be within Amazon’s ad policies?

(A) 15+ reviews and a 3.5+ star rating

(B) 50+ reviews and a 4.0+ star rating

(C) 30+ reviews and a 4.5+ star rating

(D) 5+ reviews and a 3.5+ star rating

Q.32 – Which type of advertiser(s) can leverage the Amazon DSP for link
in campaigns?

(A) Advertisers of a product under a category that Amazon does not offer

(B) Advertisers of a service that Amazon does not offer

(C) Advertisers of brands that sell goods/services on Amazon

(D) Any advertiser

Q.33 – True or false? Auction buying is unguaranteed buying.

(A) True

(B) False

Q.34 – Opal is introducing the Amazon DSP to her team. Which of the
following points should she include in her presentation?

(A) The Amazon DSP monitors for brand safety, traffic quality, viewability
and 3rd party supply quality.

(B) The Amazon DSP only offers manual optimization.

(C) The Amazon DSP enables advertisers to leverage Amazon’s first-party

insights.

(D) Advertisers can access comprehensive and unique inventory that is

not available via other DSPs.

Q.35 – Which pricing model allows advertisers to set a price range for any
single impression?

(A) CPM

(B) CPC

(C) dCPM
Q.36 – Which of the following describes Amazon Publisher Services
(APS)? (Select 2)

(A) Exclusive supply sources available in the Amazon DSP

(B) Invitation-only marketplace allowing select buyers to bid on

impressions

(C) Amazon’s marketplace of 10,000+ directly integrated sites and apps

(D) Code is placed directly on participating websites and apps

Q.37 – Which of the following best describes the core value behind
Amazon’s ad policies?

(A) Maintain high standards

(B) Maintain a positive customer experience for Amazon shoppers

(C) Follow industry trends

(D) Adhere to strict guidelines

Q.38 – IMDb is an example of which type of supply source?

(A) Third-party exchanges

(B) Amazon O&O properties

(C) Private marketplaces (PMPs)

(D) Amazon Publisher Services (APS)

Q.39 – Which of the following metrics are non-ad-attributed?

(A) Purchase

(B) Add to cart

(C) Detail page view

(D) Retail insights

Q.40 – A customer views an ad on April 1st, clicks the ad on April 4th,

views the ad again on April 7th, and purchases the product on April 9th.
Which of the following receives the credit for conversion?

(A) April 7th impression

(B) April 9th purchase

(C) April 4th click

(D) April 1st impression

Q.41 – True or false? The metrics shown in the performance dashboard

(interactive performance report) cannot be customized.

(A) False

(B) True

Q.42 – When should an advertiser care most about brand halo metrics?

(A) An advertiser never needs to review brand halo metrics.

(B) When reviewing a campaign’s performance toward a purchase goal.

(C) When reviewing a campaign’s performance toward a consideration goal.

(D) When reviewing a campaign’s performance toward an awareness goal.

Q.43 – True or false? PMP preferred deals are an option that bypass
auctions completely.

(A) True

(B) False
Q.44 – Olga has several line items under her campaign. Two of the line
items are underdelivering and not meeting performance goals, while two
are high-performing. Which of the following is the recommended
optimization strategy?

(A) Adjust frequency caps on the underdelivering/underperforming line items

to serve more impressions

(B) Adjust frequency caps on the underdelivering/underperforming line items

to serve less impressions

(C) Shift budget from the underperforming and underdelivering line

items to higher performing line items that are scaling.

(D) Shift budget from high-performing line items to the

underperforming/underdelivering line items.

Q.45 – Violet is reviewing her campaign report and notices high detail
page views (DPV) but low purchase rates. Which of the following is
indicated by such results?

(A) Shoppers are not moving from the purchase to advocacy stage.

(B) Shoppers are not moving from the awareness to consideration stage.

(C) Shoppers are not moving from the advocacy to loyalty stage.

(D) Shoppers are not moving from the consideration to purchase stage.

Q.46 – Martina is managing a campaign that isn’t tracking toward the

intended goal. What is the recommended approach?

(A) Martina should only leverage manual optimization tactics.

(B) Martina should only leverage automatic optimization.

(C) Martina should leverage automatic and manual optimization

strategies.
(D) Martina does not need to employ any optimization strategies.

Q.47 – Reid wants to review how well his campaign is performing toward
an awareness goal. Which of these metrics will be most relevant to him?
(Select 2)

(A) Brand halo

(B) Impressions served

(C) Click-through rate

(D) Add to cart

Q.48 – Using the following report, which audience segment might the
campaign manager choose to add to their targeting approach?

(A) LS – Sports Fans

(B) LS – Drama Movie Interest

(C) LS – Music, Movies, TV Fans

(D) LS – Parents with Children in Household

Q.49 – Which of the following audiences can be reached using the

Amazon DSP? Select All Correct Responses.

(A) Advertiser audiences from a DMP

(B) Amazon audiences

(C) Advertiser audiences from a pixel

(D) Advertiser hashed audiences

Q.50 – Who incurs the cost of invalid impressions resulting from domain
spoofing?
(A) The domain owner

(B) Amazon

(C) The advertiser

Q.51 – What is the value of Amazon’s pre-bid analysis? (Select 2)

(A) It filters out robotic bid requests

(B) Amazon does not perform pre-bid analysis

(C) It reduces the risk of bidding on suspicious impressions

(D) It removes fraudulent elements after an impression is served

Q.52 – The Amazon DSP automated budget optimization allocates

budgets based on which of the following?

(A) Supply selected for a line item

(B) KPIs selected for an order

(C) Type of creative selected

(D) Duration of campaign

Q.53 – At which point during the campaign management timeline should

an advertiser use manual optimization levers?

(A) After reviewing campaign insights

(B) Before setting up the campaign

(C) Immediately after setting up the campaign

(D) Before pulling downloadable reports

Q.54 – Which of the following may not be compliant with Amazon’s

creative acceptance policies? (Select 2)

(A) Engaging animation that does not distract or deceive

(B) Interactive elements that complement the user experience

(C) Flashing or pulsating text

(D) Animation that mimics user interaction, such as a moving cursor

Q.55 – True or false? There is a dedicated team that manually audits

inventory for compliance with Amazon’s quality standards.

(A) True

(B) False

Q.56 – Using the following report, which audience segment might the
campaign manager choose to remove from their targeting approach?

(A) LS – Parents with Children in Household

(B) LS – Sci-fi Interest

(C) LS – Music, Movies, TV Fans

(D) IM – Exercise & Fitness Apparel

Q.57 – Joaquin is launching a campaign for his client, TinyFeet, and only
wants to buy fixed-price inventory. Which of the following options
should he choose?

(A) PMP preferred deal

(B) PMP private auction

(C) Open exchange

(D) Amazon Publisher Services (APS)

Q.58 – True or false? Amazon’s ad policies are only relevant for ads
served ON Amazon.

(A) False

(B) True

Q.59 – Which of the following is NOT a true statement?

(A) Programmatic advertising analyzes each impression against an advertisers’

goals in real-time.

(B) The majority of programmatic ads are purchased using a CPM or dCPM
model.

(C) The buying process for programmatic advertising is automated.

(D) Programmatic advertising relies on manual insertion orders and

requests for proposals (RFPs).

Q.60 – Which of the following supply strategies may lead to better

performance through the ability to scale and diversify formats and
content?

(A) Select only auctioned supply

(B) Select only non-auctioned supply

(C) Select only Amazon O&O properties

(D) Select all supply options

Q.61 – Which of the following is the recommended optimization strategy

for line items that are performing and delivering above goal?

(A) No action should be taken

(B) Increase bids and frequency caps on these line items

(C) Shift budget away from these line items to lower performing/delivering line
items

(D) Maintain bids and frequency caps, and shift budget from
underperforming/underdelivering line items to these line items

Q.62 – Antonio has a line-item that is under-delivering. Which of the

following manual optimization tactics should he consider? (Select 2).

(A) Decrease bids

(B) Relax the viewability setting

(C) Decrease frequency caps

(D) Select any unchecked supply sources

Q.63 – A campaign had a ROAS goal of $3.50 or higher, and a CPM goal
of less than $1.75. Using the following report, select the statement that is
true.

(A) GreenTree mobile met both campaign goals

(B) GreenTree -ATF did not meet the ROAS goal.

(C) GreenTree-BTF met both campaign goals

(D) GreenTree video met the CPM goal but did not meet the ROAS goal.

Q.64 – The World Times, a publisher, has set their inventory’s price floor
to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser
C bids $1.11. What is the outcome in a first-price auction?

(A) Advertiser B wins and pays $1.11

(B) Advertiser A wins and pays $1.04

(C) Advertiser C wins and pays $1.05

(D) Advertiser C wins and pays $1.11

Q.65 – How long is Amazon’s lookback window from the point of

conversion, used in reporting ad-attributed metrics?

(A) 60 days

(B) 30 days

(C) 7 days

(D) 14 days

Q.66 – Which of the following is the recommended optimization strategy

for line items that are performing and delivering the above goal?

(A) No action should be taken

(B) Increase bids and frequency caps on these line items

(C) Shift budget away from these line items to lower performing/delivering line
items

(D) Maintain bids and frequency caps, and shift budget from
underperforming/underdelivering line items to these line items

Q.67 – Overture is a financial services company that does not sell

products or services on Amazon. They are running a campaign on
Amazon promoting a new credit card, where the ad directs users to an
enrollment page off of Amazon. What type of campaign is this?

(A) Link in campaign

(B) Link out campaign

Q.68 – Bree has set up a campaign in the Amazon DSP which utilizes a
deal ID. What supply is she leveraging?

(A) Amazon O&O properties

(B) Third-party exchanges

(C) Amazon Publisher Services (APS)

(D) Private marketplaces (PMPs)

Q.69 – When shoppers click on an ad and are directed to an advertiser’s

product detail page on Amazon, which customer flow is this?

(A) Link in customer flow

(B) Link out customer flow

Q.70 – Which of the following are variables that may affect campaign
performance?

(A) All of these

(B) Poor customer reviews

(C) Out-of-stock issues

(D) Prime Day

Q.71 – True or false? Advertisers are allowed to edit an Amazon customer

review to appear in an ad if the review contains spelling or grammatical
errors.

(A) False

(B) True

Q.72 – What method(s) of optimization does the Amazon DSP offer?

(A) Manual optimizations

(B) Automatic optimizations

(C) Neither of these

Q.73 – Third-party exchanges rely on which buying method?

(A) Open auction

(B) Private auction

(C) Fixed auction

Q.74 – Amazon uses internally developed systems to detect and filter out
invalid activity, such as robots that generate fake clicks.

(A) True

(B) False