Question 1 of 40

What advertiser insights can you use to build lookalike audiences?

AAt based audiences

DMP-transferred audiences or advertiser hashed-customer list

Advertiser hashed-customer list

All of these

Question 2 of 40

You can use mobile advertising IDs as a file type to create hashed audiences

true

false

Question 3 of 40

Please select all of the pixel solutions offered by the Amazon DSP.

Simple pixel

Amazon Ads tag (AAt)

Amazon Pixel Pro

Amazon Smart cookie

Question 4 of 40

You can create audiences from data captured by Amazon Ad tag, in the audiences tab of Amazon DSP.

true

false

Question 5 of 40

Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt)
solution?

All of these

Anything present in HTTP headers

Tag-specific insights

Advertiser-defined insights

Question 6 of 40

Which action can you take after creating Amazon Ad tag?

Create conversion tracking and remarketing audiences

Create conversion tracking audiences

None of these

Question 7 of 40

With Amazon Advertising tag (AAt), you can capture hundreds of events using one tag and use them
for creating multiple audiences.

true

false

Question 8 of 40

If you associate two events to an order, and they both have the same conversion name, the
combined ad-attributed conversions for both those events will be aggregated into one column in
reporting.

true

false

Question 9 of 40

Amazon Advertising tag (AAt) supports conversion insights.

true

false

Question 10 of 40

Creative macros are short commands or shortcuts for commands used to pass back metrics to a third
party.

true

false

Question 11 of 40

If you use third-party served creatives in Amazon DSP, which of the following policies are true?

For video, the third-party video creative type supports VAST 2, VPAID Flash, and VPAID JS third-
party tags.

When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads
requires using a 1x1 pixel and not a redirect.

If you are running creatives served through a third-party on eligible Amazon DSP inventory, you
will need to append your third-party tag in the tag source section of creative settings.

Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.

Question 12 of 40

If Amazon Ads has an existing server-to-server integration with a third-party measurement provider,
you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
true

false

Question 13 of 40

Which of the following are true?

All of these are true.

Using invalid macros in creatives will cause the ad to be rejected.

If a third-party pixel is appended on a creative, and Amazon Ads has a server-to-server integration
with that third-party, the creative will not be approved. You will need to remove the pixel, and
instead append the adapter URL.

Amazon Ads allows advertisers to run third-party served creatives as long as the ad servers are on
the list of approved vendors.

Question 14 of 40

Third-party video creative type supports which of the following third-party tags?

All of the these

VAST 2

VPAID Flash

VPAID JS

Question 15 of 40

You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable
you to pull viewability reporting in the third-party’s portal.

true

false

Question 16 of 40

An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20
CPM. Entering into which type of private marketplace deal with the publisher would guarantee their
inventory at a fixed price?

Preferred deal

Private auction deal

Prime day deal

Advertiser first deal

Is it a best practice to select multiple private marketplace deals on the same line item?

No. You should separate deals into their own line items. Deals can have varying floors which can
require customized settings for each line item.

Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line
item.

Yes. You should group all deals into a single line since it saves time.

Question 18 of 40

Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?

All of these are true

Deal ID

Preferred deal vs. private deal

Supply source

Question 19 of 40

Which of the below statements is true for private auction deals?

All of these are true

Private auction deals allow you to pay a varied CPM across multiple sites.

Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.

Private auction deals work on a 2nd price auction where the highest bidder wins the impression,
but pays the 2nd highest bid.

Question 20 of 40

You can set up a private marketplace deal manually or through an API.

true

false

Question 21 of 40

Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access
your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign
strategies in one place.

true

false

Question 22 of 40

Which of the following are reasons your private marketplace deal may not be bidding?

The order has already reached its frequency cap for that user.
The line item has already reached its frequency cap for that user.

The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability
score of the request.

The geo location of the line item overlaps with the location properties of the request.

Question 23 of 40

How will conversions be impacted (if at all) after a campaign ends?

There may be conversion insights coming in after a campaign ends due to the 14 day lookback
window.

There should be no conversion insights coming in after a campaign ends.

The last set of conversion insights will come in 14 days before the campaign ends.

All of these may occur.

Question 24 of 40

What is Amazon DSP’s attribution lookback window?

14 days

30 days

7 days

1 day

Question 25 of 40

Which of the below is NOT considered a conversion metric?

Impressions

Detail page views

Purchases

Question 26 of 40

A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The
purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in
brand-wide conversions from your campaign.

true

false

Question 27 of 40

A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

Post-click conversion

Post-view conversion
Pre-view conversion

All-up conversion

Question 28 of 40

When are conversions for Amazon DSP campaigns reported?

On the day of the conversion

The date the impression was served

1 day after the conversion

1 day after the impression was served

Question 29 of 40

For your campaign to receive credit for conversions, you must associate the appropriate ASINs or
events to your campaign in order settings.

true

false

Question 30 of 40

Which of the below scenarios is correct based on the below shopper journey for ads served in
Amazon DSP? July 3rd: Desktop display ad view --> July 24th: Mobile display ad click --> July 25th:
Video ad view --> July 30th: Purchase made

July 24th mobile display ad click receives credit in Amazon DSP reporting.

July 3rd desktop display ad view receives credit in Amazon DSP reporting.

July 25th video ad view receives credit in Amazon DSP reporting.

All interactions will receive credit in Amazon DSP reporting.

Question 31 of 40

Which bid strategy would you require to frequently monitor and optimize in order to balance
performance and spend?

“Maximize performance” bid strategy

“While spending full budget, maximize performance” bid strategy

Automated budget optimization

Max bid

Question 32 of 40

You are running a campaign with the bid strategy “Maximize performance,” and your campaign is
under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to
improve pacing?

Increase your base bid.

Lower your base bid.

Remove the lowest-performing supply source.

Question 33 of 40

Which auction type is a digital buying model where the highest bidder above the floor price wins the
auction, and pays exactly the amount they bid?

First-price auction

Second-price auction

Third-price auction

Question 34 of 40

Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following
is true in a second-price auction?

Advertiser C wins and pays $0.66.

Advertiser C wins and pays $0.65.

Advertiser B wins and pays $0.66.

Advertiser C wins and pays $1.05.

Question 35 of 40

An advertising agency is simultaneously running 25 campaigns for their client. While they want to
maximize performance, they also want to minimize manual campaign manipulation. Which
optimization strategy should they choose?

While spending full budget, maximize performance

Maximize performance

Question 36 of 40

If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid
optimization models,” what happens?

The Amazon DSP will bid the base bid for all impressions.

The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.

The Amazon DSP will adjust bids based on the likelihood of conversion.

Amazon DSP will increase bids for all impressions.

Question 37 of 40

By choosing the “While spending full budget, maximize performance” bid strategy, you want to
maximize your campaign performance at a given base bid.

true
false

Question 38 of 40

Bulksheets are recommended to manage:

Campaign optimizations

Campaign creation

None of these

Question 39 of 40

You can download or upload bulksheets across advertisers within the same entity.

true

false

Question 40 of 40

Bulksheets are which file format?

.csv

.tsv

.xls

.dsp