Final Research..Doc Group 7
Final Research..Doc Group 7
Final Research..Doc Group 7
Amidst
COVID-19 Pandemic to Tourist in Palompon Leyte´´
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A Research Proposal
Presented to
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In Partial Fulfilment
Of the Requirement for the Course
HPC6: Research in Hospitality Management
For the First Semester SY 2020 – 2021
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PROPONENTS:
Bustamante, Rose Ann
Caones, Maenard
Capillas, Gilshemae
Medalla, Erich Mike
Rufin, Maricar
December, 2020
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TABLE OF CONTENT
CHAPTER 1
I. Introduction
A. Rational of the study................................................................3-8
B. Theoretical background. .........................................................9
C. Review of Related Literature...................................................10-14
D. Scope and Limitation..............................................................15
E. Conceptual Framework..........................................................16
II.THE PROBLEM
A. Statement of the Problem...............................................17
B. Significant of the Study...................................................18
III.RESEARCH DESIGN
A. Research Methodology.......................................................19
B. Research Environment.......................................................19
C. Sampling Techniques........................................................20
D. Research Respondent.......................................................21
E. Research Instrument.........................................................21
F. Research Procedures.......................................................21
G. Data Gathering.................................................................22
H. Treatment of Data............................................................23
IV.DEFINITION OF TERMS..........................................................24
V.REFERNCES............................................................................25
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CHAPTER 1
INTRODUCTION
Rationale
Try to figure why some always do complain how people seems trouble on
how bad they can’t figure to access their messenger, ATM accounts, Spotify
subscription, how terrible signal and expensive this country telecommunication
companies and this all lead to one thing the service. At this point the biggest
hurdles of this service that people had provide is working under the time of
pandemic that serves and impalement to every business and personal livelihood
of every person who struggles to live.
Service quality and customer satisfaction are very important concepts that
companies must understand in order to remain competitive in business and
hence grow. It is very important for companies to know how to measure these
constructs from the consumers’ perspective in order to better understand their
needs and hence satisfy them. Service quality is considered very important
because it leads to higher customer satisfaction, profitability, reduced cost,
customer loyalty and retention.
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Service quality is more important and necessary due to increasing customer
expectations, competitor activity, environmental factors, services nature, and
organizational internal factors.
As Without a doubt, the tourism industry is among the sectors that have
been greatly affected by the COVID-19 pandemic. The closing of borders,
airports, and hotels as well as restrictions on mass gatherings, land travel and
related services across the world put around 100 to 120 million jobs at risk, as
estimated by the World Tourism Organization.
In the first quarter of 2020, the period when the travel restrictions and
lockdowns in most countries started, international tourist arrivals declined by 22%
resulting in an estimated loss of US$80bn in global tourism receipts. In such
period, 97 destinations have totally or partially closed their borders for tourists, 65
destinations have suspended international flights totally or partially, and 39
destinations were implementing the closing of borders (i.e., banning the arrivals
from specific countries).
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This investigation will assist with discovering the components influencing
the quality principles of administrations in the midst of COVID 19 pandemic to
traveler in Palompon Leyte. It empowers to satisfy current necessities and needs
of vacationer offering quality types of assistance which is helpful to settle the pay
of the travel industry area and advance the travel industry exercises in the spot. It
assists with estimating the profitability and proficiency for a travel industry area to
stay serious and steady. To have the option to assess the excellency by
guaranteeing to satisfy the guideline administrations took into account the
vacationer, it survives and comprehend the shortcomings and elements that
influences the administrations of the travel industry area to support doable
arrangement and likely options for supportability of the travel industry in the spot
advancing huge labor for high business rate in the travel industry areas
regardless of in the hours of pandemic.
As the research method used, the type of data that the researcher used is
quantitative data by conducting survey through online via email, this includes the
respondents profile, sampling data, gathering procedure. The respondent needs
to answer it within two days. The sampling method and the rate of response the
researcher used is answerable by yes or no, poor, good and excellent. As the
paper has the methods will help to evaluate and analyze statistical data.
In the methodology has provided knowledge and determine by observing the
factors affecting quality service in Palompon Leyte amidst COVID -19 pandemic.
It helps identify the factors of unemployment in the place. It comprises to analyze
and defining alternatives to systematically solve research problem.
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This examination will be led at Palompon, Leyte Philippines, Region VII.
Palompon is a second class of region of Leyte, a region in the Eastern Visayas.
Palompon is situated over the island of Cebu, so essentially, two hours travel
inlet boat from Palompon to Bogo City, Cebu, and the closest city is Ormoc City,
ride. The district has a land region of 126.07 square kilometers or 48.68 square
mile which establishes 2.00% of Leyte's complete territory. The civil focus of
Palompon is arranged at roughly 11°3' North, 124° 23' East, in the island of
Leyte. Height at these directions is assessed at 4.9 meters or 16.0 feet above
Mean Ocean. Palompon, Leyte is known for the dazzling Kalanggaman Island
and a lot more alluring traveler objective. Along the portion of ripe coast, the
network was established around 1620 and initially called Hinablayan, legend
advises that is Spaniards change its name to "Paungpung" because of a group of
mangroves (pongpong) they saw skimming at the inlet. Bit by bit the name
developed to Palompong, at that point to Palumpun, and its present spelling of
Palompon in some cases in 1700 or 1800.
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Isabel were 30% next is Palompon 25% third were Kananga, Carigara, and
Borangan the number with 12%. Different spots are Leyte, Taguig City, Quezon
City, Southern Leyte, and Albuera summarizing with just a single traveler for
each regions were 0.02%.
The age reaches to 21, 20, 22, 23, and other didn't indicate. The vast
majority of them don't indicate their ages were 59%. Next were ages 25 were
25%, third 20 were 12%, and ultimately ages of 22 and 23 with both 0.02%.
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and t is a Student t quantile with n-1 degrees of freedom. A null hypothesis of no
difference between sample and population means has clearly been rejected.
Whereas the result from the paper with 51 different respondents has
accepted and unable to deny the null hypothesis and there is a significant
difference of pandemic in the quality of service provided people of Palompon,
Leyte tourism.
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THEORITICAL BACKGROUND
From that concept it develop the model of service quality, popularly known
as the gasps model was developed by group of American authors, Parasuraman,
A., Zeithaml, V., & Berry, L., (1983) from the idea of expectancy-confirmation
paradigm which suggest that consumers perceive quality in terms of their
perceptions of how well given service delivery meets their expectations of that
delivery.
Word-of-Mouth
Communications Past Experience
Personal Needs
Expected Service
GAP 5
Perceived Service
Global tourism has been exposed to a wide range of crises in the past
(Figure 1). Between 2000 and 2015, major disruptive events include the
September 11 terrorist attacks (2001), the severe acute respiratory syndrome
(SARS) outbreak (2003), the global economic crisis unfolding in 2008/2009, and
the 2015 Middle East Respiratory Syndrome (MERS) outbreak. None of them led
to a longer-term decline in the global development of tourism, and some of them
are not even notable in Figure 1, with only SARS (-0.4%) and the global
economic crisis (-4.0%) leading to declines in international arrivals (World Bank
2020a, 2020b). This would suggest that tourism as a system has been resilient to
external shocks. However, there is much evidence that the impact and recovery
from the COVID-19 pandemic will be unprecedented according to Gassling, S.,
Scott, D. & Hall, M. (2020)
Domestic tourism, which accounts for around 75% of the tourism economy
in OECD countries, is expected to recover more quickly. It offers the main
chance for driving recovery, particularly in countries, regions and cities where the
sector supports many jobs and businesses.
The impact of the crisis is being felt throughout the entire tourism
ecosystem, and reopening and rebuilding destinations will require a joined up
approach. Tourism businesses and workers are benefiting from economy-wide
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stimulus packages, with many governments also introducing tourism specific
measures. Governments and industry are focusing their efforts on:
Looking ahead, the measures put in place today will shape tourism of
tomorrow. Governments need to already consider the longer term implications of
the crisis, while staying ahead of the digital curve, supporting the low carbon
transition, and promoting the structural transformation needed to build a stronger,
more sustainable and resilient tourism economy. The crisis is an opportunity to
rethink tourism for the future.
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new phase in fighting the virus while at the same time managing the re-opening
of the tourism economy. This is a complex and challenging task, and quantifying
the impact on the tourism economy is difficult.
Five months into the crisis, the situation continues to evolve and the
outlook remains uncertain. Recovery is now expected to start later and be slower
than previously foreseen. Travel restrictions and containment measures are likely
to be in place for longer, and are expected to be lifted only gradually, with the
possibility of reversal should new waves occur. Even when tourism supply chains
start to function again, new health protocols mean businesses will be operating at
restricted capacity. Demand-side recovery will also take some time, given the
interlinked consequences of the economic and health crises, and the progressive
lifting of travel restrictions, while consumer confidence and travel behavior will be
more deeply impacted the longer the pandemic goes on. This will have knock-on
implications for many national economies.
Factors that were driving the hospitality industry before pandemic COVID-
19 include increasing disposable income, new travel trends, increasing online
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business of travelling due to increased internet penetration and internet banking,
web-presence of hotels & tourism directories and many more. The ever-
expanding global tourism industry was one of the major factors driving the growth
of the hospitality industry before the coronavirus outbreak. The number of
international tourist arrivals had risen continuously over the past decades. As per
the growth projection made by the World Tourism Organization (UNWTO), the
number of tourist arrivals across the globe was expected to cross 1.5billion by
2020. Key factors affecting the market after the pandemic include the decrease in
tours and travels as most of the flights are getting canceled. The government all
across the globe are cancelling the foreign visits and locking down most of the
area which is one of the other major reasons behind the slowing down of
hospitality industry. The global hospitality industry report is segmented based on
food and beverages, travel and tourism, lodging, and recreation. Travel and
tourist segments along with the recreation segment are majorly declining due to
the lockdowns happening across the world. The effect of COVID-19 on hospitality
industry can be observed in all the regions including North
America, Europe, Asia-Pacific, and Rest of the World. In the US, many hotels
had reported a sudden increase in cancellations for both individual reservations
and group events. Additionally, since the origin of the COVID-19 outbreak, many
cities in the Asia-Pacific are on complete lockdown, which is in turn restricting the
growth of the hospitality industry according to Dublin (2020).
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masks and gowns or respirators, respectively. Teleworking has also been an
alternative for some companies, essentially in services sectors, to continue their
businesses and to mitigate the negative effect of the COVID-19 crisis. However,
the tourism industry, such as accommodation and long-distance air passenger
transport, has no plan B, no options, once the spring lockdown obliged them to
stop their activities and teleworking was not possible. For all these reasons, the
tourism sector is most exposed to the shocks produced by confinement
measures than any other industry according to Marques Santos, A., Madrid
González, C., Haegeman, K. & Rainoldi, A. (2020).
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SCOPE AND LIMITATION
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THE PROBLEM
Statement of the Problem
This study is conduct to assess the factors affecting the quality standards
of services to tourist amidst of CCOVI-19.
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with regards to this study to improve and have excellent performance in Tourism
Industry as a field of endeavor.
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Importance to the Students:
This study is valuable to the students specifically the students taken
Bachelor of Science in Hospitality Management which they can gain learnings
and knowledge that can enhance their skills in dealing with the standards of
services regarding to the study. It improves and help develop interest and use
the learning’s as an edge that can applicable in their chosen field of endeavor.
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RESEARCH DESIGN
Research Methodology:
This chapter contains the research method used, the type of data that the
researcher used is quantitative data by conducting survey through online via
email, this includes the respondents profile, sampling data, gathering procedure.
The respondent needs to answer it within two days. The sampling method and
the rate of response the researcher used is answerable by yes or no, poor, good
and excellent. This methods will help to evaluate and analyze statistical data.
The researcher used this method to provide knowledge and determine by
observing the factors affecting quality service in Palompon Leyte amidst COVID
-19 pandemic. It helps identify the factors of unemployment in the place. It
comprises to analyze and defining alternatives to systematically solve research
problem.
Research Environment
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Palompong, then to Palumpun, and its current spelling of Palompon sometimes
in 1700 or 1800.
This study aims to know the “Factors affecting quality standards of services
to tourist in Palompon Leyte amidst COVID 19 pandemic”.
Sampling Techniques
Total Respondent: 51
Research Respondent
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The respondent of this study was a student or resident of Palompon Leyte.
Where the researchers used to choose respondent through randomly selected.
The respondent of the study was composed of male and female, where there are
seventeen (17) female and thirty four (34) male as the respondent in the study.
Research Instrument
Research Procedure
It’s a step by step process where it can help to analyze more the research
topic by its two (2) important parts which are the “Data Gathering” and
“Treatment Data.” That it can help more to aim and organize the data.
Data gathering
We gathered this data to identify what’s the issues and opportunities for
collecting the data and to decide what are the next steps to take. The
respondents of this study are mostly students because as of now we can't go to
the specific area to gather the data because of this Covid-19 pandemic.
As we gathered the data we came up with the total of fifty one (51)
respondents, mostly of them was male total of thirty four (34) male respondents,
while female was a total of seventeen respondents (17). The number one (1) of
the highest respondents came from Isabel, Leyte total of fifteen (15), second (2)
is Palompon, Leyte total of thirteen (13) respondents, third (3) three ties which
are the Kananga, Carigara, and Borongan, and lastly the fourth (4) one which
are also ties with only one (1) respondent came from Leyte, Taguig, Quezon,
Southern, Calubian, and Albuera.
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Most of the respondents are twenty one (21) years old total of thirteen (13)
respondents, next is twenty (20) years old total of six (6) respondents, third one
is twenty two (22) and twenty three (23) years old. And most of the tourists are
domestic and no one respondents chose the international tourist.
The respondents must answer the questions in rating form which choices are
(Very Poor, Poor, Good, and Excellent). We came up with this rating form, so
that we will know the respondents' feelings towards the services of Palompon,
Leyte and also to know their satisfaction level.
There’s total of seven (7) questions for the respondents that you will see and
identify on “Research Instruments.” And most of the respondents chose all the
questions as “ Good”, next is “ Excellent”, third is “ Poor”, and sometimes “ Very
Poor” that may be the respondents were not satisfied with the services. But after
all we came up with the “Good” satisfaction from Palompon, Leyte through the
respondents' rates.
Treatment Data:
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The aim of this study is to give solutions to the tourists who are not
satisfied with the services of Palompon, Leyte. Respondents are unsatisfied with
the services they have experienced in Palompon, Leyte so, they take an action
with their services and its helpful to make the unsatisfied tourists to become
satisfied. Because even though there’s a lot of satisfied tourists, they also need
to focus on the other side which is the unsatisfactory of the tourists and in order
to make other tourists, especially to those who did not already experience the
beauty of Palompon, Leyte because if they will give the solution to the problem
and encourage the satisfied tourists to try again their new effective ways in
handling their services it may be the way to give the tourists learn to appreciate
the beauty of Palompon, Leyte.
So, they need other ways to deal with the negative feedback they have
received, like offering some best relaxing places that Palompon, Leyte have like
Kalanggaman Island, Lantaw Palompon, Tabuk Marine Park and Bird Sanctuary.
These places can motivate the tourists to explore more in Palompon, Leyte. And
also the best accommodations like comfortable, clean, complete set of
appliances and also internet Wi-Fi l, and most especially the workers under the
services, they should have to be more open- minded, responsible, and taking
care of the tourists.
Therefore, if the Palompon services improve more and know their lack of
giving other tourist’s unsatisfaction it can encourage many tourists like domestic
tourists and national tourists to come and visit the Palompon, Leyte hidden
paradise and relaxing places. So, that it can give a huge privilege to the
Palomponganons and make their community known for its best services.
Definition of Terms
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Disruptive- means to prevent something from continuing or operating in a
normal way.
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BIBLIOGHRAPHY
Gossling, S., Scott, D. & Hall, M. (2020, April 27). Pandemics, tourism and global
change: a rapid assessment of COVID-19. Retrieve December 10, 2020, from
https://www.tandfonline.com/doi/full/10.1080/09669582.2020.1758708
Marques Santos, A., Madrid González, C., Haegeman, K. & Rainoldi, A. (2020).
Behavioral changes in tourism in times of COVID-19. Retrieve December 10,
2020, from
https://s3platform.jrc.ec.europa.eu/documents/20182/392265/Behavioural+chang
es+in+tourism+in+times+of+COVID-19/059ea958-6696-467a-8507-
2e8617a4b86a
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Curriculum Vitae
Name:
Year Level:
Age:
Sex:
Civil Status:
Nationality:
Gmail Account:
Learning’s:
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