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31 views

Tae Baho

Uploaded by

Sean Andreson Mabalacad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Maygani gwapo ko5.

1 Target Market Segment

YellowNet intends to offer people looking for somewhere quiet, comfortable and cozy to browse the
internet. The establishment admits both experienced internet users as well as novices willing to gain
knowledge on utilizing the internet. YellowNet’s customers can be divided into two broad categories.
The business is targeting an age group of between 18 to 60 years and beyond.

Group One consists of customers who are internet savvy and are just looking for a comfortable and
inviting facility aside from their homes and offices to browse the internet and enjoy a cup of coffee and
snacks. Group Two consists of customers who aren’t yet familiar with the internet but for various
reasons, have to visit an internet café to accomplish various tasks.

Basically, anyone who has a passion for computers and internet is a potential customer. Because many
people have internet at home or on their mobile gadgets, it is difficult to find a social setting especially in
the Central Business District where you can access high-speed internet.

YellowNet intends to target both local and travellers who wish to check their emails, work or play games
in a friendly environment. Customers coming into the premises will either use YellowNet’s PCs or plug in
their notebooks and tablets into internet ports. The business targets a wide demographic; from
youngsters who’re computer savvy to computer novices who’ve realized computer and internet
knowledge is a must have.

This well-laid out internet café business plan focuses on these market segments:

5.1.1 University Students

University students are an important target niche in this cyber cafe business plan because they’re always
in constant need of internet access and various computer programs. Because they’re always working on
projects and assignments, they will find it helpful to work from a cyber cafe where they can have access
to unlimited internet. Because they don’t earn an income, students might not be able to afford to pay
for home internet packages and therefore, will opt for an internet café which could be cheaper.

In addition, they’re always in need of scanning, printing and document preparation tasks. On many
occasions, students remain in the cyber café for extended time are an excellent target for YellowNet.
The growing number of students in universities means there is a steady demand for quality yet
affordable internet service.
5.1.2 Office Workers

These are professionals who either reside in New York City or travelling professionals who have visited
NYC for conferences. Modern career professionals are always on the move and require quick access to
fast internet and other cyber-related utilities to effectively perform their work. Often they will need a
quiet, well managed and professional internet café to either read work emails, print, scan or work with
diverse applications such as Google, Microsoft Office and Adobe Photoshop. YellowNet understands
office workers are sensitive and knows too well professionalism must be top-notch.

5.1.3 Teenagers

Teenagers are excited with anything to do with technology landscape. Therefore, they are a major target
for YellowNet. If you’re thinking how do internet cafes make money, you cannot afford to ignore
teenagers. These tech savvy youngsters want to be online the entire day playing online games, chatting
online and posting photos and multimedia content on social networks. For them, life without internet is
worthless. YellowNet intends to always have the newest hardware and software to facilitate intensive
online gaming sessions.

5.1.4 Seniors

Seniors are not so much fascinated about computers and the internet. However, they do need to
accomplish tasks that require them to visit an internet café. In most cases, seniors are a unique but very
lucrative target niche for any cyber related business. Because of their old age, they need somewhere
comfortable and friendly to access the internet. In most cases, they will need to be assisted by
employees to accomplish various tasks such as browsing, printing and scanning. Seniors always need
good customer service because they’re sensitive and require staff to be patient with them.

Cyber cafe business plan - Market Segmentation

Market Analysis

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Growth CAGR

University Students 7% 10,000 10,700 12,600 13,200 14,000 7.00%

Office Workers 3% 15,000 15,500 16,600 17,000 18,000 3.00%

Seniors 4% 20,000 20,700 21,000 21,700 23,000 4.00%

Teenagers 5% 13,000 13,700 14,200 15,000 15,700 5.00%

Others 0% 23,000 23,000 23,000 23,000 23,000 0.00%


Total 4% 81,000 83,600 87,400 89,900 93,700 3.80%

5.2 Pricing of Packages

YellowNet offers competitive pricing after carefully evaluating the pricing structure for competitors.
Since the business targets middle income customers, prices have been structured to effectively cater for
this economic and social group.

A summary of YellowNet Prices is indicated below:

Browsing per Minute $0.05

Document Printing Per Page $1

Scanning per Page $2

Gaming Per Hour $5

Special Packages $2 per hour (After browsing for three hours)

Prices are client-conscious in order to allow them see value in services offered by YellowNet. There are
also special packages in place for those who wish to browse the internet for extended hours or print
large volumes of documents. Prices outlined in this business plan are friendly to both the customer to
ensure they get the best value for their money, while at the same time ensure the business makes good
profits from services rendered.

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