A Complete Hiring Kit for Recruiting, Selecting, &

Training a Successful Content Marketer

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LOOKING TO HIRE A CONTENT MARKETER?

This hiring kit will give you the guidance needed to hire the right
content marketer, the first time.

The term “content marketer” can refer to a wide variety of roles and
responsibilities. You might be running solo and looking to bring in
someone to jumpstart your content marketing initiative. Or, perhaps you
have an expanding business who is looking to add talent to an existing
content team.

THIS HIRING KIT INCLUDES:

Job Titles and Descriptions

Organizational Chart

Job Posting Builder

Interview Questions

Where To Find Your Next Content Marketer

Training Your Content Marketing Team Member

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JOB TITLES AND DESCRIPTIONS

It’s important to know what role you’d like your new hire to fill. A
fully fleshed-out content marketing team at a large corporation will
include most, if not all, of these roles while a small operation might
include only one.

We’ll begin with a high-level overview of each position:

Chief Content Officer - Executive-level content creator, responsible

for creation and distribution of all digital content across all brands as
they develop, lead, and enforce the voice and strategic branding of
the organization.

Director of Editorial - The top editor on a content team who

manages a team of content-producers. They often manage vendor
relationships, strategic partnerships, and supervise, plan, and set
strategy for the content team.

Managing Editor - Oversees design and content, managing a group

of writers, freelancers, and researchers. Reviews all assignments
before publication to assure accuracy and brand alignment. Leads and
directs the work of writers, freelancers, and other content-producers.

Copy Editor - Reviews raw content and improves formatting, style,

accuracy, and brand alignment. Assures content is easily digestible
and free of errors.

Graphic Designer - Assembles images, typography, and other visuals

to make visual content engaging and memorable while maintaining
brand consistency.

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SEO - Responsible for Search Engine Optimization (SEO) strategy,
fixing or making recommendations to fix technical issues related to
search and optimizing multi-channel content (YouTube, Pinterest,
blog, etc.) to achieve the highest return on investment.

Brand Journalist - Produces a variety of multimedia that

communicates brand value to a company’s customers including
customer stories, case studies and white papers that convert
prospects into customers.

Video Marketing Manager - Creates and leverages interviews,

testimonials, demos and other storytelling styles on video format to
strengthen emotional connections, engagement levels, and marketing
initiatives.

Social Media Manager - Creates and distributes content across social

media channels (Facebook, Twitter, Instagram, etc.) to establish brand
authority, manages company reputation, provides social customer
care, facilitates partnerships with key influencers on the social web,
and introduces offers where appropriate.

Community Manager - Creates and distributes content to an

identified community (internal or external, owned or unowned)
to facilitate conversation and relationship-building between
community members.

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It’s important to note that the positions listed above are roles, not
necessarily individual people with individual titles. If you are a smaller
company, you might have one person who fulfills several of these roles.

In most cases, if you’re building a brand new content team, hire the
Managing Editor role first. The right Managing Editor for a budding
content team can be a “jack of all trades” that handles a myriad of
roles and responsibilities, particularly with written content. When
hiring a one-person content team, look for an individual with superb
Managing Editor skills but, remember, any additional skills (SEO,
video, graphic design) will be enormously valuable to a budding
content team.

Your Managing Editor is your foundation upon which your content

team is built. Add new members to this team based on the gaps
presented by your Managing Editor. For example, your Managing
Editor may be a great writer and knows how to handle Photoshop, but
not so hot at SEO and video marketing. Use your next hire to close the
video marketing and SEO gaps.

Use the organizational chart below when you are ready to add
specialists and expand your content team.

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 ORGANIZATIONAL CHART
Your organizational chart will depend on the size of your organization,
the temperament, talent, and experience of your team members
(among other things), but the configuration below is a solid starting
point for many organizations:

Chief Content Officer

Salary: $100K - $240K

Director of Editorial
Salary: $72K - $112K
Also Known as: Editor-in-Chief,
Editorial & Content Director

Video Marketing Manager SEO Managing Editor Social Media Manager

Salary: $49K - $73K Salary: $30k- $60K Salary: $35K - $91K Salary: $30K - $70K Community Manager
Also Known as: Senior Editor, Also Known as: Social
Also Known as: Video Also Known as: Salary: $38K - $75K
Communications Editor, Media Marketer
Production Specialist SEO Specialist
& Publications Coordinator

Brand Journalist
Graphic Designer Copy Editor Salary: $50K - $76K
Salary: $30k- $60K Salary: $50K - $76K Also Known as:
Corporate Reporter

Remember, if you’re just getting started --- begin by hiring the

Managing Editor role. When your team grows to five or more, consider
adding a Director of Editorial position. And, for those with fully fleshed
out content teams with multiple hires in the same role (multiple social
media marketers, video marketers, etc.) start looking to add a Chief
Content Officer.

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JOB POSTING BUILDER

The following section is designed to build a custom job posting

appropriate for your unique circumstances. The make-up of your job
posting will depend on the skills needed by your company, salary
available, and availability of talent.

A thorough job posting has six components:

Position Summary
Roles & Responsibilities
Skill Requirements
Education & Experience
Benefits & Salary
About the Company

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STEP 1

CHOOSE A
POSITION
SUMMARY
Hiring a Video Marketing Manager? Graphic Designer? Managing
Editor? If you’re not sure, make your best guess and adjust as things
become more clear later in this process. Place a checkmark next to the
position you are hiring:

Chief Content Officer

The Chief Content Officer will be responsible for setting and
ensuring the execution of all content marketing initiatives
both internal and external to the organization.

This role requires expertise in digital and print publishing,

data and analytics, brand development, communications and
leadership. This executive officer will coordinate with the
sales, public relations, IT, and customer service departments
regularly to maintain a consistent brand story and assist in
customer satisfaction, lead generation and sales.

This position requires 5-10 years of experience in using

digital and print content to support strategic
organizational objectives.

Director of Editorial
The Director of Editorial will be responsible for the
supervision, coordination, planning and operation of all
digital and print content produced by the content team to
drive sales and engagement, decrease churn, and influence
positive customer behavior.

The right candidate will have proven experience in cross

channel content marketing, managing brand consistency, and
content optimization including text, audio, video and image
content, social media marketing, and search marketing.

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The Director of Editorial is a creative marketing mind with
the ability to collaborate with all departments to achieve
consistency of the company’s brand story. The ability to
interpret analytics and establish standards for meaningful
measurement is also essential.

This position requires experience in using digital and print

content to support strategic organizational objectives.

Managing Editor
The Managing Editor will be responsible for the coordination
of all digital and print content produced by the content team.

The right candidate will have experience in cross channel

content marketing and content optimization including text,
audio, video and image content, social media marketing,
and search marketing.

The Managing Editor is a creative marketing mind with the

ability to organize projects, meet deadlines, and manage a
team. The ability to interpret analytics and troubleshoot web
related technical issues is a plus.

This position requires experience in using digital and print

content to support strategic organizational objectives.

Graphic Designer
The Graphic Designer is responsible for the coordination
and production of all images needed for the organization’s
content team.

The right candidate will have experience in a variety

of design software and a proven ability to produce
entertaining, educational, or inspirational visual content that
is consistent with the brand “look and feel.”

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SEO
The SEO will be responsible for driving global organic
search strategy and execution and improving visibility
of web properties, increasing website traffic from target
audiences, and driving qualified leads and sales.

The right candidate will have experience in increasing

visibility for content (blog posts, podcasts, YouTube videos,
etc.) using methods that are consistent with the Terms of
Service of major search engines such as Google and Bing.
This role will require experience in setting search strategy
and troubleshooting technical SEO issues.

Brand Journalist
The Brand Journalist is responsible for producing a variety of
multimedia that communicates brand value to a company’s
customers including customer stories, case studies, and
white papers that convert prospects into customers.

The right candidate will have experience in investigating

and creating engaging stories in written, video, and image
formats that utilize branded social media channels and
external media outlets.

The Brand Journalist will have a creative marketing

mind with the ability to translate customer and company
experiences, feedback, and tone into compelling, engaging,
and dynamic stories that are easily consumable and aligned
with content marketing strategies.

Video Marketing Manager

The Video Marketing Manager is responsible for the
coordination and production of all video content.

The right candidate will have experience in directing, shooting,

editing, producing, and optimizing a variety of corporate
videos. The Video Marketing Manager has a creative mind
and specializes in translating a variety of messages into a
compelling visual story that is consistent with the brand.

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Social Media Manager
The Social Media Manager is responsible for providing the
primary voice of the company across the social web including
Facebook, Twitter, and LinkedIn.  

The right candidate will have experience in social customer

service and a deep familiarity with a variety of social media
platforms. They will work with other members of the content
team to coordinate content marketing initiatives and give
direction to other content creators in regards to voice,
sentiment, and overall experience of the intended audience.

The Social Media Manager specializes in creating and curating

a variety of content across the social web in order to support
the organization’s content marketing initiatives.

Community Manager
The Community Manager is responsible for bridging the gap
between company and customer by facilitating meaningful
relationships between community members. The Community
Manager provides a voice for the company while advocating
on behalf of the customer.

The right candidate will have experience in social customer

service, a deep familiarity with various social media
platforms, and a working knowledge of effective content
marketing strategy in relation to creating bonding, lasting
relationships with customers. A high level of empathy is
required. The ability to troubleshoot community platform-
related technical issues is a plus.

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STEP 2

CHOOSE ROLES
& RESPONSIBILITIES
In this next step you will add detail to the role this new hire will play in
your organization. Keep in mind, finding a candidate who will fit each
and every role or responsibility below is not possible. For example,
you’re unlikely to find a candidate with proficiency in SEO, copy
editing, and graphic design.

Consider creating a job posting with certain roles and responsibilities

listed that are absolutely necessary and others listed as “nice
to haves.”

Check the box next to the roles and responsibilities for which you
want to hire. Common job titles associated with the roles are noted
in parentheses.

Key:
(CCO) Chief Content Officer
(DE) Director of Editorial
(ME) Managing Editor
(CE) Copy Editor
(GD) Graphic Designer
(SEO) SEO
(BJ) Brand Journalist
(VMM) Video Marketing Manager
(SMM) Social Media Manager
(CM) Community Manager

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Developing and managing a content marketing strategy that
supports organizational goals across all brands and customer
avatars, from the top to the bottom of the marketing and sales
funnel including [ENTER ORGANIZATIONAL GOALS e.g.
Increasing Brand and Offer Awareness, Growing Website Traffic,
Generating Leads, Acquiring Customers, Retaining Customers].
(CCO, DE)

Lead efforts on customer and competitive research to refine brand

positioning and build brand recognition. (CCO)

Oversee existing Content Team and support team growth,

development, and implementation of new initiatives. (CCO, DE)

Develop and manage key performance indicators (KPIs) that

reflect the objectives of the organization. (CCO, DE)

Create, edit, and manage the production of digital and print

content that is consistent with the organization’s brand, style, and
tone. (CCO, DE)

Develop and maintain a content calendar that attracts and

appeals to the organization’s target customer avatars. (CCO, DE)

Creation of standard operating procedures (SOPs) for the

planning, execution, optimization, distribution, and amplification
of the organization’s content. (CCO, DE, ME)

Managing in house and outsourced content creators, editors, data

analysts, graphic designers, videographers, developers, etc.
(CCO, DE)

Defining, creating, and upholding the organization’s Style Guide.

(GD)

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Overseeing the scheduling, publication, and overall consistency
of [YOUR ORGANIZATION]’s content assets. (ME)

Coordinating day-to-day editorial operations, managing in house

and outsourced content creators, editors, graphic designers,
videographers, developers, etc. (ME)

Reviewing all assignments before publication to ensure material is

accurate and on-brand. (ME)

Leading and directing the work of content produced by content

team members including text, images, audio, and video, making
sure all team members are on-task and meeting deadlines. (ME)

Assisting in ideation, planning, and execution of the editorial

and content marketing calendar that attracts and appeals to the
organization’s various customer avatars. (ME)

Monitoring and reporting on content marketing metrics and KPIs.

(ME, DE)

Ensuring readability of content by identifying and correcting

mistakes in grammar, punctuation, and spelling. (CE, ME)

Checking accuracy of facts, dates, names, captions, statistics, etc.

located in all content. (CE, ME)

Maintaining consistency of the brand by upholding the

organization’s style guide standards on tense, voice, tone, and
the spelling/capitalization of certain words as they relate to the
organization. (CE, ME)

Identifying successful content and mapping out new ways to

repurpose (i.e. a blog post into a YouTube video) to amplify the
organization’s message. (CE, ME)

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Creating copy, engaging headlines and subheads, proof
reading, and deep-line editing for spelling, grammar, and brand
consistency. (CE, ME)

Creating and maintaining brand consistency through the use of

the organization’s branding and style guide standards on logos,
colors, typography, and other graphic collateral. (GD)

Designing engaging and creative images for use in a variety of

digital assets including social media, images for written content,
presentations, etc. (GD)

Collaborating closely with other members of the content team to

brainstorm and plan editorial calendar by determining scope and
realistic deadlines for various design content (GD)

Creating accurate graphics, charts, graphs, etc. that visually

support the context of given content. (GD)

Defining editorial standards for maximizing search success on all

content including the website, blog, social media platforms, and
other communication channels. (SEO)

Monitoring and reporting on search metrics and demonstrating

continuous improvement of the SEO strategy. (SEO)

Identifying search traffic growth opportunities for content and

products based on analytics. (SEO)

Researching, reporting, and addressing changes in search engine

algorithms. (SEO)

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Recommending and executing on testing strategies to improve
conversion rates on content pages. (SEO)

Troubleshooting and tracking site performance including social

sharing, page load speed, and other technical issues related to
search marketing. (SEO)

Conducting keyword optimization research for new and existing

content pages. (SEO)

Researching the latest in search engine compliance and

guidelines and adjusting strategy as necessary. (SEO)

Developing, writing, and distributing press release articles to

applicable media outlets. (BJ)

Creating content that is optimized for search and social media

traffic. (BJ, ME)

Uncovering unique and interesting stories for multiple audiences

(customer, employee, or related industry news) and determining
the best platform and audience to distribute. (BJ)

Maintaining a deadline-driven editorial calendar that coordinates

time-sensitive articles with general-interest stories. (BJ)

Identifying opportunities to promote specific key messages and

company initiatives to customers and the general media. (BJ)

Producing and/or directing video content for YouTube and other

video platforms. (BJ, VMM, ME)

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Locating and/or initiating creation of engaging and relevant
images to complement stories. (BJ, GD, ME)

Creating a video marketing project plan that aligns with

organizational content marketing goals. (VMM)

Uncovering unique and interesting stories for multiple audiences

(customer, employee, or related industry news) and determining
the best platform and audience to distribute. (BJ)

Maintaining a deadline-driven editorial calendar that coordinates

time-sensitive articles with general-interest stories. (BJ)

Identifying opportunities to promote specific key messages and

company initiatives to customers and the general media. (BJ)

Producing and/or directing video content for YouTube and other

video platforms. (BJ, VMM, ME)

Locating and/or initiating creation of engaging and relevant

images to complement stories. (BJ, GD, ME)

Creating a video marketing project plan that aligns with

organizational content marketing goals. (VMM)

Managing the production of video content (shooting, editing,

uploading, optimizing, and adding effects) for use on the
organization’s video channels. (VMM)

Managing the production (shooting, editing, uploading, adding

effects) of promotional video content for use in selling products
and services. (VMM)

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Coordinating with the content marketing team to distribute
videos that support other content efforts. (VMM)

Leveraging interviews, testimonials, demos, and other storytelling

styles to meet the needs of the target audience. (VMM)

Strategically examining available platforms and apps to ensure

video content is being widely distributed. (VMM)

Optimizing videos for search engines using keyword-enriched

descriptions and tags. (VMM, SEO)

Developing and maintaining a social media strategy that actively

addresses listening, networking, influencing, and selling on the
social web. (SMM)

Identify authoritative and influential individuals and brands on

the social web and implement a social networking strategy to
facilitate and nurture strategic partnerships. (SMM)

Monitoring and responding to customer service and reputation

management issues on the social web using social listening tools.
(SMM)

Establishing authority on the social web through the distribution

and sharing of valuable content produced internally and
externally. (SMM)

Generating leads and sales from existing customers and

prospects on the social web through the distribution of
appropriate offers. (SMM)

Monitoring discussions and trends as they pertain to the

company, products, and brand. Identifying and reporting trends
in sentiment and advising on potential opportunities for content
and product creation. (SMM)

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Monitoring and measuring the success of social media strategy
(i.e. increased engagement, customer acquisition, website traffic,
etc.). Identifying, analyzing, and reporting on social media trends
to internal team. (SMM)

Creating and maintaining a vibrant sense of community

by establishing and upholding the company’s Community
Guidelines. (CM)

Addressing customer service issues, both proactively and

reactively, that present themselves inside the community. (CM)

Monitoring discussions and trends within the community.

Identifying and reporting trends in usage and advising on
potential opportunities for content and product creation. (CM)

Monitoring and measuring the success of community

engagement (i.e. number of users, number of discussions, etc.).

Identifying, analyzing, and reporting on community trends to

internal team. (CM)

Identifying key community members and providing opportunities

for them to participate on a higher engagement level. (CM)

Identifying and welcoming new members and providing

opportunities to introduce and involve them in the community.
(CM)

Serving as primary liaison between community members and the

company, and act as the community’s primary advocate to the
company. (CM)

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STEP 3

CHOOSE
SKILL REQUIREMENTS
In this next step, you’ll choose the specific skills required for this
position. As with the roles and responsibilities section, it won’t be
possible (or likely necessary) to find a candidate that possesses all of
the below skills.

Again, consider listing some skills as necessary and others as an

added bonus. Also, list specific hardware, software, or applications
your organization is using such as Adobe Creative Suite, Hootsuite, or
Lumix GH5 cameras in this section.

Check the box next to the role for which you want to hire. Common
job titles associated with these skills are noted in parentheses.

Content Marketing – Demonstrated experience with successful

management and execution of a content marketing strategy.
(CCO, DE, ME, GD, SEO, BJ, VMM, SMM, CM)

Leadership – Successful experience leading a team in a project

driven environment. (CCO, DE, ME)

Search Engine Optimization – A demonstrated ability to drive

traffic to web properties from search engines. (CCO, DE, ME,
SEO, BJ)

Social Media Marketing – Proven experience using social media

channels to distribute and amplify the organization’s content,
manage reputation, develop relationships, and drive website
traffic. (CCO, DE, SMM, ME)

Editing – Proven editorial skills including strong language skills

and the ability to adjust content to remain consistent with brand,
style, and tone. (CCO, DE, ME, CE)

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Blogging – Successful management of a business blog that
furthers organizational goals. (CCO, DE, ME, CE, BJ)

WordPress – The ability to create content within and

troubleshoot issues with the WordPress platform. (ME, CE, SEO)

Copywriting – An understanding of how to create and present

content that persuades. (CCO, DE, ME, CE, BJ, SMM)

Lead Generation – Demonstrated experience with using digital

and/or print content to generate leads and sales. (CCO, DE, ME)

Analytics – An excellent command of analytics platforms, such as

Google Analytics or Omniture, to adjust marketing strategy and
tactics. (CCO, DE, ME, SMM)

Design Platforms – Superior proficiency in creating images

and photo manipulation with photo design platforms include
Photoshop, Adobe InDesign, Adobe Illustrator, and Adobe
Acrobat Pro. (GD)

Creative – A distinct creative mind in regards to typography,

layout, design, and production, as evident by a professional
portfolio. (GD)

Organization – Demonstrated ability to multi-task and meet a

variety of deadlines. (ME, CE, GD, BJ, VMM)

Coding – Familiarity with HTML and CSS is required; more

advanced knowledge of PHP and JavaScript preferred. (SEO, ME)

Critical Thinking – Ability to identify trends and adjust strategy

using analytical and quantitative problem solving. (SEO, VMM, ME)

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Journalism – Demonstrated experience in investigating and
producing research-based content. (BJ, ME)

Video Production – Demonstrated ability to create compelling

visual stories that align with organizational goals. (BJ, VMM)

YouTube Optimization – Ability to drive traffic to video content

from search engines and optimize videos for YouTube search.
(VMM, SEO)

Social Media Marketing – Prove experience using social media

channels to distribute and amplify the organization’s content;
familiar with features, audience, and maintenance of key social
media platforms. (SMM)

Social Customer Care – Demonstrated ability to handle a variety

of customer service-related issues on the social web. (SMM, CM)

Communication Skills – Superior ability to create compelling

narratives for internal and external audiences. (SMM, CM, BJ, ME)

Community Management – Demonstrated ability to develop and

execute short and long-term community management strategies
that influence growth, engagement, and community culture.
(CMM)

Relationship Management – A strong understanding of how

communities behave on the social web, and how to develop and
maintain positive behaviors. (CM)

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STEP 4

CHOOSE
EDUCATION &
EXPERIENCE
The level of education and experience you require for the role will
depend on the salary you are willing to offer and the availability of
talent in the area you are recruiting.

Keep in mind that digital marketing is still a young vocation. While

a veteran in more traditional professions (think accounting or human
resources) might have 20+ years of experience, the equivalent in
digital marketing might be half that.

Check the box next to the level(s) of education and experience you’ll
require for this position.

Technical Training

Bachelor’s Degree

Master’s Degree

1+ years professional experience

3+ years professional experience

5+ years professional experience

10+ years professional experience

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STEP 5

ADD SALARY,
BENEFITS, &
COMPANY INFO
The last step in building a solid job posting is the addition of salary
and benefits. Are you offering health and vision insurance? What
about 401k matching? Lastly, add a paragraph or two about
your company.

Here’s an example from our job postings:

DigitalMarketer is a research, training, and

certification company based in Austin, TX
that focuses on sharing what’s new and what’s
actually working in digital marketing with
small businesses, agencies, and marketing
professionals.

Our mission is simple: We want to help double

the size of 10,000 small businesses by 2020,
and we believe the best way to do that is
to train a new breed of digital marketing
professions so they’re able to leverage modern
distribution channels to generate additional
leads and sales for their companies.

We’re passionate about this mission, and we

absolutely love what we do. If you would like
to share in this mission, and you believe you
possess an uncommon blend of marketing
genius and entrepreneurial irreverence, then
we invite you to apply.

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INTERVIEW QUESTIONS

A successful content marketer will be required to think creatively,

strategically, and tactically. They are often also required to manage
people and/or projects, meet deadlines, and provide proven
experience in their given field of expertise.

The following sample interview questions are intentionally behavioral

in that they ask the candidate to describe actual scenarios that reveal
their level of experience. These are general questions that we ask our
content marketer candidates, and should be adjusted to fit the role for
which you are hiring.

Tell me about the most creative piece of content you have been
involved in creating for an organization.

FOLLOW UP: How did you market that piece of content?

FOLLOW UP: What organizational goal did that piece of content meet?
FOLLOW UP: How did you measure the effectiveness of that piece of
content?

Tell me about the most successful content marketing project you

have managed.

FOLLOW UP: What organizational goal did that project meet?

FOLLOW UP: How many team members did you manage during this
project, and what were their roles?

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FOLLOW UP: Describe an obstacle you encountered with a team member
in this project, and how you overcame it.
FOLLOW UP: Describe how this project was organized to meet deadlines
and objectives.

Tell me about a YouTube video you created that received a high

amount of traffic from the YouTube search function.

FOLLOW UP: What tactics did you use to optimize the video for search?
FOLLOW UP: Did you optimize the video yourself, or did you leverage a
team member familiar with optimizing for video?

Tell me about a time when you used data and analytics to adjust
content marketing strategy or tactics.

Tell me about a time when you discovered a customer giving a

negative review of the company on social media.

FOLLOW UP: What tactics did you use to disarm the situation?
FOLLOW UP: Describe how this strategy affected how you approach
social customer care.

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Tell me about a piece of content you were involved in creating that
received high rankings and traffic from search engines like Google.

FOLLOW UP: What tactics did you use to optimize that piece of content
for search?
FOLLOW UP: Did you optimize this content yourself, or did you leverage
a team member familiar with search engine optimization?

Tell me about a piece of content you were involved in creating that

received high exposure from social media channels like Facebook,
Twitter, or LinkedIn.

FOLLOW UP: What tactics did you use to optimize that piece of content
for social media?
FOLLOW UP: Did you optimize this content yourself, or did you leverage
a team member familiar with social media marketing?

Tell me about a piece of content you edited, and how you

strengthened that piece of content.

Tell me about a piece of content you were involved in creating that

used persuasion to generate leads and/or sales.

FOLLOW UP: Did you create this piece of content yourself, or did
you leverage a team member familiar with copywriting and lead/sales
generation?

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WHERE TO FIND YOUR NEXT
CONTENT MARKETER

To find qualified applicants, you can list your job postings on both free
and premium job board websites, including:

FREE JOB POSTING SITES

www.glassdoor.com - Glassdoor is a free resource for job seekers to

get access to over eight million company reviews, job listings, salary
reports, interview reviews, office photos and more, so they can get a
good feel for what companies are like as they consider application.
Glassdoor gets over 19 million monthly visitors, the vast majority of
which are in the US.

www.portfolium.com - Portfolium is great if you’re looking for entry-

level positions or internships. This site is a place for college students
and recent graduates to showcase their work to potential employers.
They have a free job board that you can use to recruit from their pool of
one million students based on coursework, projects, and experience.

www.upwork.com - If you’re looking to go the freelance route, UpWork

is an online aggregator of a variety of content marketers and other self-
employed professionals. They have over 10 million registered freelancers
and four million registered clients. While they do offer enterprise-level
solutions, you can search and browse their network for free.

jobs.digitalmarketer.com- That’s right! DigitalMarketer has an official

jobs board, specializing in connecting employers with students of our
membership programs and trainings. Job listings are free to post, and
you can designate if you are looking for DigitalMarketer Lab members
or recipients of DigitalMarketer certifications. Employers have the option
of premium listings that will feature your listing front and center for 30 to
90 days.

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PAID JOB POSTING SITES

www.indeed.com - Indeed has over 180 million unique visitors every

month from over 50 different countries, and is one of the leaders in job
posting sites. They do offer a free option to post job listings, but they
also give you the ability to get paid traffic to your listings to attract
more leads.

www.workable.com - Workable is a paid tool that posts your job

listing on all major job boards and social networking sites, so you can
knock out your recruiting efforts in one fell swoop. It also organizes
candidate resumes and has a space for notes and feedback, so you
can keep all of your important hiring documents in one place.

www.linkedin.com - As the largest professional networking site,

LinkedIn’s job posting feature puts your ad in front of qualified
candidates, whether or not they are actively seeking a job. There is a
free demo available if you want to check it out.

www.careerbuilder.com - CareerBuilder boasts 24 million unique

visitors per month and works with a wide variety of employers,
including 92% of the Fortune 1000. It operates in the US, Canada,
Europe, Asia, and South America and has partnerships with over 1,000
sites, including 140 newspapers.

www.simplyhired.com - SimplyHired is a targeted pay per click

job board that includes job listings from 24 countries in 12 different
languages. They get 30 million unique visits per month and over one
billion job searchers every year.

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TRAINING YOUR CONTENT MARKETING
TEAM MEMBER

Congratulations on committing the time and energy to hiring

the right content marketer, the first time! Whether, you’re hiring
your first content marketer or expanding an existing team, consider
onboarding your new hire the right way by certifying them as a
Content Marketing Specialist.

In this class, your new content marketer will learn the most up-to-date
content marketing strategies and methodologies that are actually
working TODAY, including:

How to create your Customer Avatar so you can architect a content

strategy that attracts leads and buyers.

The eight tools you’ll need to be an effective content marketer.

The TOFU/MOFU/BOFU content strategy that transforms ice cold

prospects at the Top of the Funnel (TOFU) into loyal buyers of
even your most expensive products and services at the Bottom of the
Funnel (BOFU).

The six types of content you need in the Middle of the Funnel
(MOFU) to generate targeted leads and prospects.

Five content types that convert leads into serial, high-ticket buyers.

Twelve Goals, 16 Metrics, and 21 different types of content to

create a content strategy that is laser focused on moving the needle
for your organization. (Building this content plan is a snap using our
Content Marketing Plan worksheets.)

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36
The 60-Second Editorial Planner document that makes content
planning a breeze (seriously… you can plan a week of content in less
than a minute).

Six simple article tweaks (our favorite is “Hiding Easter Eggs”) you
can make to any piece of content that will get it CONSUMED.

The four proven ways to find people that can create content for
you (and the two ways you can motivate them to create outstanding
content for you).

Two-hundred-twelve blog post ideas that guarantee you’ll never

have writers block again including…

Eight blog post types that hijack the virality and authority of OPC
(Other People’s Content)… you won’t have to write a single word.

The 11 Point SEO Health Check that uncovers the CATASTROPHIC

structural issues that will condemn your website to Google Purgatory.
(Learning to spot these issues is guaranteed to make you a hero.)

The SEO silo process that has worked since the first blogs went
online in the ‘90s, stopped working when the spammers started
keyword stuffing and building shady links, and now is the ONLY thing
that works to get free Google traffic.

The nine Components of the Perfect Email Newsletter (including,

the “Greased Chute” opening and the “Drill Down” P.S. --- two
tactics that drive email traffic through the roof).

PLUS… you’ll learn the eight organic (free) and five paid traffic
channels you can employ to spread your content across the social
web. (Adding these traffic strategies to great content is like pouring
gasoline on a bonfire.)

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WHY SHOULD YOU GET CERTIFIED?

If you’re a business owner, this certification is a great way to learn

content marketing yourself. It’s also a great way to train and certify
members of your own team to ensure they’re up to speed on the latest
trends and best practices.

If you’re an agency, this certification is a tangible way to show

that you are a Content Market Specialist, which could help you
attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other
graduates who merely have a business or marketing degree, by
teaching you specialized skills employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate

can make you more valuable to your company, which is the surest
way to get that raise or promotion you likely already deserve (but
don’t have a tangible reason to request).

HOW WILL IT WORK?

The Content Marketing Mastery class is an advanced, 6 Module,

40 Lesson online course. At the end of each module, you will be
asked to take a short quiz prior to moving on to the next module.
Once you have completed the entire course, you can then sit for the
final certification exam, and after passing this exam you will earn the
“Certified Content Marketing Specialist” designation, complete
with displayable badge and printable certificate (suitable for framing).

LEARN MORE HERE »

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