Farhana

Introduction-
PRAN is now a well-known household name among millions of people in Bangladesh and many
other countries. Most of us do not know what PRAN really stands for, PRAN actually stands for
“National Rural Promotion Program”, According to the website. In 1981, PRAN first started as a
fruit and vegetable processor in Bangladesh. Then after all these years of hard work of PRAN
company showed the true results. (Retd.) Amzad Khan Chowdhury was the founder and
managing director of the PRAN Group. They started from the scratch and now they are one of
the leading brands in Bangladesh and in international market.
PRAN is a pioneer in Bangladesh and processes raw materials directly from farmers engaged in
contract agriculture. PRAN works in some factories in a hygienic way with materials. And about
30,000 employees work every day. (pran.com)
In years, PRAN has contributed significantly not only to the economy of Bangladesh but also to
the social development of the country as a whole. Currently, PRAN is one of the largest, most
important, and successful companies in Bangladesh. PRAN is also a challenge to other
multinational companies. PRAN is like an inspiration to any company is Bangladesh.
PRAN Bangladesh is one of most popular food and beverage brands among millions of people of
Bangladesh and outside Bangladesh. People know this brand as a trusted one. PRAN also exports
its products outside of the country. The brand regularly exports their products to 82 countries
around the world.
PRAN has established a production plant in Kolkata, India. And they are working to further
expand in the Indian market. PRAN has also plan to export their products all over the world. All
PRAN products are manufactured to the highest international standards at every stage of the
manufacturing process. Currently, PRAN produces more than 200 products in 10 categories:
Juice, Beverage, Mineral Water, Bakery, Soda, Snack, Cooking, Confectionery, Biscuit, Dairy.
Finally, PRAN has obtained halal product and highest quality product certification at the national
level and international level.
The country targeted by PRAN Foods
PRAN group is now targeting Nepal as their new target country. At first, they are trying to enter
the market by exporting from Bangladesh. but they have plans to plant projects in Nepal. PRAN
group wants to work with the country’s farmer and collect raw materials from their country
market. According to Chowdhury, PRAN-RFL group's founder, the facility in Nepal is under
development and so, we will soon also work for the farmers in the country.
PRAN planning to take their business a step toward Nepal is not only profitable for the home
country Bangladesh but also for the host country Nepal. Nepal is one of the least developed
nations of the world. In recent years many neighboring countries like India, China, the United
States, the United Kingdom, Japan, Denmark, Germany, Canada etc. have provided as much as
economic assistance possible to Nepal. If Nepal do business with a big company like PRAN then
it will help in some extent to develop the country’s economic situation. So, Win-Win situation
for the country and the industry.
The focal points of Globalization

In the worldwide market, PRAN Food Company genuinely endeavor to surpass ourselves
consistently. Accordingly, we are developing like anything in whichever market we work. To
speed up consistent development, we previously set up a creation plant in India and creation has
effectively been begun.
Last yet not the least, PRAN bunch is excitedly anticipating having a more grounded and more
energetic presence in each edge of worldwide market.
1. Increasing global footprints for the country and the company- Globalization for a country
or for an institute very important. If an institute have put their footprints in many countries, then
its profitable and prestigious for the institute and for the home country. PRAN is no different.
PRAN is currently a part of 145 countries market where they are serving mouthwatering foods.
Putting footprints all over the world is one of their targets. And PRAN is reaching their target
day by day.
2. PRAN Foods is Making history overseas- PRAN Foods have a strong presence in
different continents. PRAN has been always ready to explore the international markets and serve
their flavorful sweet, savory, tongue tingling, healthy tasty foods. PRAN Foods has aim to make
everyone feel about what is the taste of life. Our products have got memories of childhood,
essence of the present and dreams of the future all locked together. With this aspiration PRAN
company hopes to explore all the segments of the market worldwide and make history overseas.
3. PRAN Foods Brings country’s history and culture to the limelight- Bangladesh is rich in
culture and the unique food taste is famous all over the world. PRAN is currently in 110
Countries, 5 Geographic Region: Asia, Middle East, Africa, Europe, and North America etc.
With PRAN Foods people with other cultures can really know about the foods of Bangladesh.
This can make other cultures interested to know about our country.
4. PRAN Foods Exploring national and international markets- PRAN Food industry is
affiliated with Asian, European, African markets for now and eagerly looking forward to making
our mark all over the world. For any company expanding business in different countries can be
challenging and also gain a lot of profits.

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Introduction-

The focal points of Globalization

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