Performance Task in Entrepreneurship Sean Steven D.

Alcazar

THE BOBA BASE

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EXECUTIVE SUMMARY

The Boba Base is a business that is in the food industry that aims to sell foodstuffs such as bubble
teas with different flavors and different kinds of snacks that goes with it. The products will be
guaranteed refreshing and can satisfy the customer’s sweet tooth and can give the customers a
heart snack as well. The business focuses on customers that could be interested with the products
sold. The snacks available will be ready-made for ease of selling.

 Opportunity: As a student entrepreneur, I wanted a place that provides cheap and filling

snacks for other young people.

 Mission: The business aims to give satisfaction to customers and uphold their feedback with

great respect.

 Your Solution: The products available are affordable and you get what you paid for.

 Market Focus: The main focus of the business are other young people that have a tight budget.

 Expected Returns: The entrepreneur wishes to provide the customers with affordable

foodstuffs and a reliable source of income.

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COMPANY OVERVIEW
The Boba Base business is a new business that aims to sell affordable products such as bubble tea
that are available in different flavors and can be topped with different toppings. We offer drinks
with fresh ingredients and ready-made snacks that goes well with bubble tea.

 Mission Statement: The business aims to give satisfaction to customers and uphold their
wants and needs with great respect.
 Markets and Products: The market has mainstream bubble teashops that provides services
that might not be affordable for everyone. The business will provide products that are
affordable and delicious.
 Legal Structure and Ownership: The Boba Base is a sole proprietorship.
 Locations and Facilities: The business will be held in a stall that is near places that might be
full of customers.

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PRODUCT DESCRIPTION
According to the Cambridge Dictionary, a product refers to something that is made to be sold,
usually something that is produced by an industrial process or, less commonly, something that is
grown or obtained through farming.

The student entrepreneur offers a food business; specifically, a business that sells bubble tea. The
student entrepreneur chooses to sell this specific product since the product has risen in demand
among customers of all ages. The business wish to provide products that are budget-friendly that
could help with customers with a tight budget. The product will be for customers with a sweet-
tooth and craves for a quick snack.

The customers should buy the products that are offered because the products can satisfy the
customer’s cravings, the product’s sweet flavors can serve as a pick-me up for customers with low
energy, or for hungry customers that needs carbohydrates to fuel them for the rest of the day.
Though the snacks available will have to be store-bought to lessen preparation time and for
efficiency. More products will be available depending on the feedback of the probable customers.

Though there are health concerns pertaining about the product’s sugar levels, we will give our
customers the ability to measure and change the percentage of the sugar level depending on the
customer’s taste, and will be available in two sizes: medium (16oz) and large (22oz).

 Opportunity: There are mainstream businesses that sells bubble tea but the prices might not
be for everyone, in realistic terms. Also, businesses that do sell similar products with affordable
prices, they do not have snacks available.
 Product Overview: This place will be providing products such as bubble teas that are
available in different flavors: Okinawa, winter melon, strawberry, chocolate, and more. For
snacks, the business will be selling waffles, pancakes, mochi, dumpling, and fries that are
available with different flavors: cheese, barbecue, and sour cream and onion.
 Pricing: The bubble tea available will have prices that vary according to size, medium (16 oz)
will cost Php 30.00, while the large (22oz) size will cost Php 40.00.
The pancakes will cost Php 50.00 for three pieces, same with the waffles.
The mochi will be available for Php 10.00 per piece.
The fries will be available for Php 30.00 per serving.

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 MARKET ANALYSIS

The business will be included in the food industry since all products sold are consumable by
customers that buy them. The bubble tea business is considered a niche market. The bubble tea
business has risen in trends this past years, more customers are willing to spend money on products
that the business sells. Within the vicinity of the business, there are three competitors that have a
bigger array of products than The Boba Base business.

Though other competitors have an upper hand in terms of beverage and flavor choices, the business
provides the consumers with different snacks such as pancakes, waffles, fries, mochis, and
dumplings.

 Market Segmentation: The company plans to serve customers of all ages since the products
available does not pose any health risk if sold to younger and older customers, though it will
be appreciated if younger customers are accompanied by a guardian. Since the business aims
to serve affordable products, the business will serve customers with whatever income ranges.
The business will not support deliveries, so customers that are further away will not be served,
this will be the same with customers that prefer ordering and buying online with the use of
social media platforms.
 Competition: Within the local market, there are nearby businesses that also provides the
products that this business provides, they provide beverages such as bubble teas, soda infused
juices, and more. One nearby major business provides products with snacks as well, but I think
that this business can compete with that since the snacks available in this business is affordable
and different and new to the customer’s tastes.

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OPERATING PLAN
To garner customers, I have chosen a location that is near to a school and a site where people are
normally at, in this case, a church. The stall of the business will be next to other food stalls, these
food stalls are already known with the local customers already, if they come for the food stalls,
they could take attention with this business and make a purchase.
 Payment: The payment that is acceptable is cash on hand since probable customers are
students, students are more likely to have cash on hand already. The customers can also tip if
they find the service exemplary.
 Key Customers: The key customers of this business will be the students from the nearby
school and the families that came from the church.
 Facilities: Depending on the type of business, you may have leased, owned or shared business
premises. Provide a listing of them, their purpose and future plans for facilities.

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MARKETING AND SALES PLAN
To promote the business, the entrepreneur wishes to utilize different aspects such as technology.
The entrepreneur also wishes to utilize the customer’s feedback and interaction to gather interest
from the customers.

 Marketing Activities: To gather the customer’s attention, the business will rely on the snacks
that the business will sell since there are already other plenty businesses that sells beverages
similar to this business sells. The entrepreneur will advertise the business by:

o Social media advertising

The entrepreneur also wishes to use the interaction among the customers, to do this, the
business can let the customers themselves vote on what snacks should be put on the menu, or
the flavors and different toppings that will soon be available in the business.

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Vicinity Map

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 G (Goal) My goal is to make a marketing plan and present it to the group of investors.
R (Role) I am a young entrepreneur
A (Audience) I will present the work to a group of investors
S (Situation) A group of investors is willing to help fund any promising business within
your barangay
P (Product) A marketing plan
S (Standard) The marketing plan should be professional looking, free of grammatical and
spelling errors, and with relevant content.