Multimedia is media and content that uses a combination of different content forms.

The term can be

used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having
multiple content forms. The term is used in contrast to media which only use traditional forms of printed
or hand-produced material. Multimedia includes a combination of text, audio, still images, animation,
video, and interactivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing
devices, such as computerized and electronic devices, but can also be part of a live performance.
Multimedia (as an adjective) also describes electronic media devices used to store and experience
multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for
example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia.
Hypermedia can be considered one particular multimedia application

Creative industries

Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to
commercial art, to journalism, to media and software services provided for any of the industries listed
below. An individual multimedia designer may cover the spectrum throughout their career. Request for
their skills range from technical, to analytical, to creative.

Commercial

Much of the electronic old and new media used by commercial artists is multimedia. Exciting
presentations are used to grab and keep attention in advertising. Business to business, and interoffice
communications are often developed by creative services firms for advanced multimedia presentations
beyond simple slide shows to sell ideas or liven-up training. Commercial multimedia developers may be
hired to design for governmental services and nonprofit services applications as well.

Entertainment and fine arts

In addition, multimedia is heavily used in the entertainment industry, especially to develop special
effects in movies and animations. Multimedia games are a popular pastime and are software programs
available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia
applications that allow users to actively participate instead of just sitting by as passive recipients of
information are called Interactive Multimedia. In the Arts there are multimedia artists, whose minds are
able to blend techniques using different media that in some way incorporates interaction with the
viewer. One of the most relevant could be Peter Greenaway who is melding Cinema with Opera and all
sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a
traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile,
the survivability of the content is as strong as any traditional media. Digital recording material may be
just as durable and infinitely reproducible with perfect copies every time.

Education

In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and
reference books like encyclopedia and almanacs. A CBT lets the user go through a series of
presentations, text about a particular topic, and associated illustrations in various information formats.
Edutainment is an informal term used to describe combining education with entertainment, especially
multimedia entertainment.
Learning theory in the past decade has expanded dramatically because of the introduction of
multimedia. Several lines of research have evolved (e.g. Cognitive load, Multimedia learning, and the list
goes on). The possibilities for learning and instruction are nearly endless.

The idea of media convergence is also becoming a major factor in education, particularly higher
education. Defined as separate technologies such as voice (and telephony features), data (and
productivity applications) and video that now share resources and interact with each other,
synergistically creating new efficiencies, media convergence is rapidly changing the curriculum in
universities all over the world. Likewise, it is changing the availability, or lack thereof, of jobs requiring
this savvy technological skill.

Journalism

Newspaper companies all over are also trying to embrace the new phenomenon by implementing its
practices in their work. While some have been slow to come around, other major newspapers like The
New York Times, USA Today and The Washington Post are setting the precedent for the positioning of the
newspaper industry in a globalized world.

News reporting is not limited to traditional media outlets. Freelance journalists can make use of different
new media to produce multimedia pieces for their news stories. It engages global audiences and tells
stories with technology, which develops new communication techniques for both media producers and
consumers. Common Language Project is an example of this type of multimedia journalism production.

Engineering

Software engineers may use multimedia in Computer Simulations for anything from entertainment to
training such as military or industrial training. Multimedia for software interfaces are often done as a
collaboration between creative professionals and software engineers.

Industry

In the Industrial sector, multimedia is used as a way to help present information to shareholders,
superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and
selling products all over the world via virtually unlimited web-based technology

Mathematical and scientific research

In mathematical and scientific research, multimedia is mainly used for modeling and simulation. For
example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive
at a new substance. Representative research can be found in journals such as the Journal of Multimedia.

Medicine

In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human
body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it.

Document imaging

Document imaging is a technique that takes hard copy of an image/document and converts it into a
digital format (for example, scanners).
Disabilities

Ability Media allows those with disabilities to gain qualifications in the multimedia field so they can
pursue careers that give them access to a wide array of powerful communication forms.

Application of INTERNET

• WWW World wide web is a system that provies all kinds of information on the Internet. It is
very populer because it very user frindly. E-commerse a application of WWW provides online
auction, retailing, travel service etc., and Entertainment that provides facilities of listening
music, playing games online.

• E-MAIL E-mail is the most commonly used application of the internet. It means sending and
receiving messages by computer on Internet. The messages sent through e-mail reaches
recepient immediatly. The message send by the sender is first receive by the email server, which
directes the message to the mailbox of recepient computer. The major advantage of email are it
is cheap, fast, easy to use, saves time, save paper and delivey of the message is comfermed
immediatly.

• FILE TRANSFER PROTOCOL FTP is a tool that allows files to be transfered from host computer to
another computer on the internet. FTP is a method where one can connect to remote computer
called FTP site and transfer file to its own computer`s hard-disk. Two type of file transfer is
possible--- (1) When the file is transfer host computer to your computer it is called dounloading
(2) when the file is transfered from own`s computer to the host computer called uploading.

• NEWSGROUP News group is a system of discussion of specific subject. It is helpful for online
typed disscussion on specific topic. Newsgroup takes place on a special NETWORK of computer
called the USENET. A world wide network of server that can be accessed through internet. For
participation in USENET of requires a news reader, a group included with most browesers thatt
allows to access a newsgroup and read or type messages.

• TELNET Telnet is a command or program that anable a user to connect to a remote computers
on the internet using a username and password. Telnet is a internet service that allows you to
login to a remote internet computer. To utilize this service we run a telnet clint programe in our
computer. This programes uses the internet to connect to remote computer.

• MAILING LIST Mailing list provides an oppertunity to keep up with the development in a
specific field with a minimum effort and cost besides allowing you to shere your knowledge with
other subescriber.For joining the mailing list you need to send a email that includes your email
address to the mailing list server. Mailing list work in two ways. First a message is send to single
email address, which is called mailist server address and then secondly the message is resend to
subescriber.

• WIDE AREA INFORMATION SERVICE This maintain a sepert indexes of the content of selected
documents eg indexes available at end of the book. It can choose any index and WAIS respond
by providing with list of documents in that index.

• INTERNET RELAY CHAT It is system that enables users at other internet folks to talk too each
other in real time mode. It is a party line over which you can have interesting conversation with
 other users all over the place at same time.

• VIDEO-CONFERENCING Video conferencing isi sending your image and voice to one or more
people through camera and microphone attached to your computer and receaving picture and
video back.

• AUDIO CONFERENCING It is use of voice communication equipment to establish an audio link

between geographically seperated person for conducting a conference. Telephone coversation is
first form of audio conferecing.