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Date published February 25, 2019 by Shona McCombes. Date updated: December 18, 2019
In your thesis or dissertation, you will have to discuss the methods you used to do your research. The
methodology or methods section explains what you did and how you did it, allowing readers to evaluate
the reliability and validity of the research. It should include:
Table of contents
Explain your methodological approach
Begin by introducing your overall approach to the research. What research problem or question did you
investigate, and what kind of data did you need to answer it?
Quantitative methods (e.g. surveys) are best for measuring, ranking, categorizing, identifying patterns
and making generalizations
Qualitative methods (e.g. interviews) are best for describing, interpreting, contextualizing, and gaining
in-depth insight into specific concepts or phenomena
Mixed methods allow for a combination of numerical measurement and in-depth exploration
Depending on your discipline and approach, you might also begin with a discussion of the rationale and
assumptions underpinning your methodology.
Why is this the most suitable approach to answering your research questions?
What are the criteria for validity and reliability in this type of research?
In a quantitative experimental study, you might aim to produce generalizable knowledge about the
causes of a phenomenon. Valid research requires a carefully designed study with a representative
sample and controlled variables that can be replicated by other researchers.
In a qualitative ethnographic case study, you might aim to produce contextual real-world knowledge
about the behaviors, social structures and shared beliefs of a specific group of people. As this
methodology is less controlled and more interpretive, you will need to reflect on your position as
researcher, taking into account how your participation and perception might have influenced the
results.
Once you have introduced your overall methodological approach, you should give full details of the
methods you used to conduct the research. Outline the tools, procedures and materials you used to
gather data, and the criteria you used to select participants or sources.
Quantitative methods
Surveys
How did you design the questions and what form did they take (e.g. multiple choice, rating scale)?
Did you conduct surveys by phone, mail, online or in person, and how long did participants have to
respond?
You might want to include the full questionnaire as an appendix so that your reader can see exactly
what data was collected.
Experiments
Give full details of the tools, techniques and procedures you used to conduct the experiment.
Existing data
Explain how you gathered and selected material (such as publications or archival data) for inclusion in
your analysis.
What criteria did you use to select material (e.g. date range)?
The survey consisted of 5 multiple-choice questions and 10 questions that the respondents had to
answer with a 7-point Likert scale. The aim was to conduct the survey with 350 customers of Company X
on the company premises in The Hague from 4-8 July 2017 between 11:00 and 15:00. A customer was
defined as a person who had purchased a product from Company X on the day of questioning.
Participants were given 5 minutes to fill in the survey anonymously, and 408 customers responded.
Because not all surveys were fully completed, 371 survey results were included in the analysis.
Qualitative methods
How long were the interviews and how were they recorded?
Participant observation
Describe where, when and how you conducted the observation.
What group or community did you observe and how did you gain access to them?
How long did you spend conducting the research and where was it located?
How did you record your data (e.g. audiovisual recordings, note-taking)?
Existing data
Explain how you selected case study materials (such as texts or images) for the focus of your analysis.
In order to gain a better insight into the possibilities for improvement of the product range, semi-
structured interviews were conducted with 8 returning customers from the main target group of
Company X. A returning customer was defined as someone who usually bought products at least twice a
week from Company X. The surveys were used to select participants who belonged to the target group
(20-45 years old). Interviews were conducted in a small office next to the cash register, and lasted
approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also
filmed with consent. One interviewee preferred not to be filmed.
Academic style
Vague sentences
Grammar
Style consistency
Quantitative methods
In quantitative research, your analysis will be based on numbers. In the methods section you might
include:
How you prepared the data before analyzing it (e.g. checking for missing data, removing outliers,
transforming variables)
Which software you used to analyze the data (e.g. SPSS or Stata)
Before analysis the gathered data was prepared. The dataset was checked for missing data and outliers.
For this the “outlier labeling rule” was used. All values outside the calculated range were considered
outliers (Hoaglin & Iglewicz, 1987). The data was then analyzed using statistical software SPSS.
Qualitative methods
In qualitative research, your analysis will be based on language, images and observations (often
involving some form of textual analysis). Specific methods might include:
Content analysis: categorizing and discussing the meaning of words, phrases and sentences
Thematic analysis: coding and closely examining the data to identify broad themes and patterns
Discourse analysis: studying communication and meaning in relation to their social context
The interviews were transcribed and thematic analysis was conducted. This involved coding all the data
before identifying and reviewing six key themes. Each theme was examined to gain an understanding of
participants’ perceptions and motivations.
Step 4: Evaluate and justify your methodological choices
Your methodology should make the case for why you chose these particular methods, especially if you
did not take the most standard approach to your topic. Discuss why other methods were not suitable for
your objectives, and show how this approach contributes new knowledge or understanding.
You can acknowledge limitations or weaknesses in the approach you chose, but justify why these were
outweighed by the strengths.
Lab-based experiments can’t always accurately simulate real-life situations and behaviors, but they are
effective for testing causal relationships between variables.
Unstructured interviews usually produce results that cannot be generalized beyond the sample group,
but they provide a more in-depth understanding of participants’ perceptions, motivations and emotions.
Remember that your aim is not just to describe your methods, but to show how and why you applied
them and to demonstrate that your research was rigorously conducted.
The methodology section should clearly show why your methods suit your objectives and convince the
reader that you chose the best possible approach to answering your problem statement and research
questions. Throughout the section, relate your choices back to the central purpose of your dissertation.
Your methodology can be strengthened by reference to existing research in the field, either to:
Confirm that you followed established practices for this type of research
Discuss how you evaluated different methodologies and decided on your approach
Show that you took a novel methodological approach to address a gap in the literature
Our free citation generators can help you to create MLA citations and APA citations.
In either case, your methodology should be a clear, well-structured text that makes an argument for
your approach, not just a list of technical details and procedures.
Discuss obstacles
If you encountered difficulties in collecting or analyzing data, explain how you dealt with them. Show
how you minimized the impact of any unexpected obstacles. Pre-empt any major critiques of your
approach and demonstrate that you made the research as rigorous as possible.
What is sampling?
Shona McCombes
Shona McCombes
Shona has a bachelor's and two master's degrees, so she's an expert at writing a great thesis. She has
also worked as an editor and teacher, working with students at all different levels to improve their
academic writing.
In the theoretical framework, you define key concepts and discuss relevant theories, showing how your
research fits in with established ideas.
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The research design is a framework for answering your research questions. It determines how you will
collect and analyze your data.
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51 comments
Reply
Hellow Dr Shona I have learnt from this article and thought that there's lot of themes for those who
don't know about how to conduct a research, just it is a good academic advisor program particular at
research,let me embracing you that your work is not for nothing but God stay blessing u
Reply
As being a physical educationist, I've learnt a lot for my research through this article.
As I've different topics for research e.g 1.will power and sports, 2. Sports pharmacology & 3.
Overtraining syndrome in sports (OTS).
Reply
Reply
Shona McCombes
Hi James, thanks for your question. You can learn more in our articles about creating a research design
and writing a research proposal. Hope that helps!
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Shona McCombes
Shona McCombes (Scribbr-team) December 6, 2019 at 11:14 AM
Hi Cheki, you can learn about this in our guide to research design. Hope this helps!
Reply
In fact your website is one of the best websites in guiding someone writing a paper, i give you five star
rating..
Reply
Thanks so much it was very nice to have read your work it gives me some good ideas on how to get
started.
Reply
if i could have found this website before i started my project, i believe i could be much better off.
Regards,
Dinerou Karuchas
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thanks
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We're very happy for this one post as then thanks you very soo much
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Thanks.
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This was a great outline to use for my research paper. Thank you!
Reply
This was really a good guide to my research methodology and i really appreciate you.
Reply
Sani Musa Dan Birni Fagge, Kano, Nigeria. September 30, 2019 at 6:25 PM
As a student undergoing Masters programme and presently at Research stage, I really appreciate and
found such your tip immensely useful and helpful!
Thanks!!
Keep up!!!
Reply
I am currently working on my Doctoral Research Proposal.I really had some challenges with how to
present the Section on Methodology and Design.But after reading through your presentation here am
very confident to complete the section with better confidence. Please keep up the good works!
Thank you.
Reply
Reply
thanks to your good and advanced guiding articles to currently graduated students
also as I recently planning to write my defence book this gives me extra guiding and gain knowledge of
written thesis
thank you
Reply
Michelle Dee September 10, 2019 at 3:59 AM
Thank you 🙏🏼
Reply
Biju S Punnooreth, PhD Fellow, Manipal Academy of Higher Education, India September 30, 2019 at
11:56 PM
Your articles on various contents of research is of great help. It always give an outstanding clarity on the
issues , which a researcher has in his mind. Your articles are uptodate and an answer for the conflicting
questions in the process of research study.
Best.
Reply
Thank You for all the detailed . Its help me a lot in doing my research study God Bless and More Power.
Reply
I have really enjoyed this article, is so educative and informative. We're looking forward to getting more
of this.
Where should I use empirical and theoretical research? what are really they are?
Reply
This was very helpful in clearing many foggy things. I was trying to help someone and this came in
handy. 5 stars for this!
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It is very educative.
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I was completely stuck how to write my methodology, and this has been brilliant, thank you so much!
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Naswifu August 12, 2019 at 4:23 PM
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Thank you. Very helpful and well structured. Can you suggest any article helpful to evaluate different
methodologies?
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Thank you before i study this guide it was impossible for me to write my thesis.bless you be successful.
Reply
The article was very helpful, the steps in writing a methodology were very clear and they helped me
avoid including things that should not be in the methodology.
Reply
Thanks.
Reply
Shona McCombes
Hi Elias, thanks for your question! The answer depends partly on the conventions of your discipline.
Social scientists and humanities researchers sometimes use the first person, but scientific writing often
requires you to avoid it. It's best to focus on consistency – if you have used the first person elsewhere in
your dissertation, you should use it in this chapter too. If not, use the third person (as the examples in
this article do).
Reply
Thank you for helping me to gain more insight on what research methodology is all about, and I would
like to be receiving more tips on academic research writing from you. I appreciate your work, keep it on.
Reply
You've cleared up quite a few cobwebs. Simply brilliant. God bless you. xx
Reply
Very helpful
Reply
Jethro July 4, 2019 at 3:50 AM
lol...
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The methodology part was the only missing part of my research paper.
Reply
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