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    Logo Rubric

    Uploaded by

    Hillary Joy Rufino
    The document provides a rubric for evaluating logos on four criteria: logo, craftsmanship/skill, creativity/originality, and design. For each criterion, descriptors are given for performance levels of excellent, good, satisfactory, and poor. An excellent logo clearly expresses the product or service, shows excellent craftsmanship and attention to detail, demonstrates personal expression and inventiveness, and has excellent use of color and design.

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    Logo Rubric

    Uploaded by

    Hillary Joy Rufino
    31 views1 page
    The document provides a rubric for evaluating logos on four criteria: logo, craftsmanship/skill, creativity/originality, and design. For each criterion, descriptors are given for performance levels of excellent, good, satisfactory, and poor. An excellent logo clearly expresses the product or service, shows excellent craftsmanship and attention to detail, demonstrates personal expression and inventiveness, and has excellent use of color and design.

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    Logo-rubric

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    The document provides a rubric for evaluating logos on four criteria: logo, craftsmanship/skill, creativity/originality, and design. For each criterion, descriptors are given for performance levels of excellent, good, satisfactory, and poor. An excellent logo clearly expresses the product or service, shows excellent craftsmanship and attention to detail, demonstrates personal expression and inventiveness, and has excellent use of color and design.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views1 page

    Logo Rubric

    Uploaded by

    Hillary Joy Rufino
    The document provides a rubric for evaluating logos on four criteria: logo, craftsmanship/skill, creativity/originality, and design. For each criterion, descriptors are given for performance levels of excellent, good, satisfactory, and poor. An excellent logo clearly expresses the product or service, shows excellent craftsmanship and attention to detail, demonstrates personal expression and inventiveness, and has excellent use of color and design.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Excellent Good (4 points) Satisfactory (3 Poor (2 point)

    (5points) points)
    Logo This Logo clearly This Logo This Logo This Logo does
    expresses the adequately expresses the not express the
    product or expresses the product or product or
    services through product or services through services through
    the use of services through the use of the use of
    symbols and the use of symbols and symbols and
    manipulation of symbols and manipulation of manipulation of
    the letters. manipulation of the letter in a the letters.
    the letters. limited fashion.
    Craftsmanship/ The artwork The artwork The artwork The artwork
    Skill shows excellent shows average shows below shows poor
    craftsmanship, craftsmanship and average craftsmanship and
    and attention to attention to craftsmanship and no attention to
    detail. detail. little attention to detail.
    detail.
    Creativity/ The artwork The artwork The artwork The artwork lacks
    Originality clearly demonstrates an demonstrates evidence of
    demonstrates average amount little personal personal
    personal of personal expression and expression and
    expression. expression. inventiveness. inventiveness.
    Solution is very Demonstrates
    inventive. some
    inventiveness.
    Design The artwork The artwork The artwork The artwork lacks
    demonstrates demonstrates demonstrates thoughtful design.
    excellent use of good use of color. poor choice of
    color. The design The design color. The design
    easy to relatively easy to is difficult to
    understand and is understand and is understand and is
    visually somewhat visually confusing.
    compelling compelling.

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