THE ADELPHI COLLEGE

New St. Brgy. Poblacion, Lingayen, Pangasinan

COLLEGE OF EDUCATION

BUSINESS PLAN

PREPARED BY: JAN-RON ESTRADA

09125021694
 TABLE OF CONTENTS

I. Business/Industry Overview
II. Ownership and Management Plan
III. Market Analysis & Competition
IV. Financial Plan
Table 1 Forecasted Daily Revenue
Table 2 Forecasted Monthly/Yearly Revenue
Table 3 Forecasted Monthly Revenue
Table 4 Forecasted Costs of Good Sold (Monthly)
Table 5 Forecasted Freight in Paid (Monthly)
Table 6 Projected Monthly Costs (Year 1)
V. Production Plan
VI. Organizational Chart
VII. Competitive Analysis
VIII. Curriculum Vitae
 CHAPTER I

BUSINESS / INDUSRTY OVERVIEW

Manufactured feeds are an important part of modern commercial aquaculture, providing the balanced
nutrition needed by farmed fish.In the development of modern aquaculture, starting in the 1970s,
fishmeal and fish oil were key components of the feeds for these species.Until the end of World War
II most fish hatcheries relied on raw meat (horse meat in particular) as a dietary staple for trout. In
the early 1950s, John E. (Red) Hanson, while working for the New Mexico Game and Fish
Department, began experimenting with dietary routine and dry pellet formulations. The first fish feed
pellets were introduced to hatchery trout at the Red River Hatchery near Taos. The pellets resulted in
improved conversion rates of food intake to fish production, and lead in turn to the wider adoption of
fish pellets in hatcheries.

According to the 2018 Alltech Global Feed Survey, the top seven feed-producing countries in 2017,
in order of production output importance, were China, the U.S., Brazil, Russia, Mexico, India and
Spain. These countries contain approximately 54 percent of the world’s feed mills and account for 53
percent of total production. These countries can be viewed as an indicator of the trends in
agriculture.The Asia-Pacific region accounts for more than 35 percent of the world’s feed tonnage
and 70 percent of global aqua feed production. China remained the top feed-producing country in the
world with 186.86 million metric tons, a slight decline in overall feed production compared to last
year. Increased production for Asia-Pacific came from India with 7 percent and Thailand with 8
percent growth. Vietnam grew 4 percent over the past year and is the second-highest producer of
aqua and pig feed in the Asia-Pacific region.

Fish Farming is a local tradition for centuries in Philippines. More than half of total aquaculture
production is seaweed while the rest is mainly finfish, shrimp, bivalves and other crops. The most
important fish species cultured are milkfish, tilapia and black tiger shrimp. At present 15 different
brands of locally produced fish feed are available on the market. Of these, over 95% are used for
tilapia and milkfish culture, and others used for catfish and carp culture. The largest fish feed
manufacturers are Santeh Feeds, Acritarch, Universal Robina, and Feedmix.

II. OWNERSHIP AND MANAGEMENT PLAN

Introduction:
In this chapter we will see that the proposed business is a sole proprietorship business, The owner
would have to bear the responsibilities of the burden and other miscellaneous that will come along
the way, and it will also show the flow chart and organizational chart of the business.
Form of Ownership
The Business MAXI Pro Distributor will operate a sole proprietorship as a form of the organization.
The manager is responsible for planning and deciding the work of group individuals. The manager
will also manage the business in its day to day operation.

III. MARKET ANALYSIS AND COMPETITION

The Summarization of this chapter includes Product offerings, Demand and Supply analysis, sample
of survey questionnaires, Pricing Strategies, sales and promotion.

Product Offerings
The Product that MAXI Pro Distributor sells are pelleted aqua feeds and are floating extruded types
of feeds that is commonly used in fishponds here in Pangasinan, especially here in Binmaley. The
advantages of using such feeds is that its easier to transport and has a low price with high feed
coefficient that satisfies the fishes diet .

a. Maxi Starter - For post-larval (PL) stage fish. Normally high in protein, given 3 times
daily at 6% of average body weight (abw).

b. Maxi Grower - For juvenile fish until maturity about 3 months from PL stage (either
floating or sinkers, depending on the culture area: ponds or sea cages) at4%-6% abw.
 c. Maxi Finisher - For the last 2-3 weeks, boosters or finisher feeds can be given to the fish at
4% abw.

d. HD Bangus Fry Booster - fry from 1 week (3 grams weight) until 3 weeks (15 grams weight)

IV. FINANCIAL PLAN

This study is the overall calculation of financial aspect of the business operation regarding the total
project cost, the preparation of projected financial statement in terms of balance sheet, income
statement and cash flow of the business. This is very important part of the project feasibility which
specifies the terms whether the project is profitable considering the existing competition and
unfavorable economic condition. The source of financing the project is also stated here, Morever,
financial analysis should be undergone by the business by computing the return of investment, the
payback period of the profit margin to meet the success of the venture.
Major Assumption
• It serves as the foundation for estimating the future expenditures, expenses and revenues of
the project.
1) The business will be in a form of sole proprietorship.
2) The investment Cost Php 997,578.00
3) The financer will be CrispinaDoria
4) Estimated life will be 5years fortools & equipment, furniture and fixtures while the estimated
life of service vehicle will be 10 years.
5) The wages will increase %2 annually.
6) The purchase feeds supplies will increased 1% annually
7) The Sales will increased 3% annually.

Total Project Cost

• It is an estimation of project’s total cost or initial asset requirements
sources of financing the project.
 Initial Investment Cost

Cash 10,000.00
Tools & Equipment 2,000.00
Service vehicle 200,000.00
Furnitures and Fixtures 5,428.00
Office Supplies 415.00
Feeds Supplies (3 months) 2,019,750
Utilities Expenses (3 months) 29,520.00
Salary and Wages (3 months) 44,100.00
Miscellaneous Items 1,490.00
Rent Expenses (3 months) 15,000.00
Renovation Expenses 35,000.00
Promotional Expenses 1,000.00
Pre-Operating Expenses 9,125.00
Total Php 2,372,828

Depreciation
It is the process of allocating the cost of property and equipment expenses over the period of
the assets. This process is design to match the assets expenses against the revenue generated and the
assets life accordance of matching principle.

• Tools and Equipment = 2,000

Estimated Life = 5 years
Scrap Value = 10%
Depreciation= Total Cost- Scrap Value (10%)
Estimated Useful Life

= 2000-200
5
= 1,800
5
=Php 360.00

Particulars Depreciation Accumulated Book Value

Depreciation
2000
Year 1 360.00 360.00 1,640.00
Year 2 360.00 720.00 1,280.00
 Year 3 360.00 1,080.00 920.00
Year 4 360.00 1,440.00 560.00
Year 5 360.00 1,800.00 200.00

• Furniture and Fixtures= 5,428.00

Estimated Life= 5 years
Scrap Value = 10%
Depreciation=Total Cost-Scrap Value (10%)
Estimated Useful Life

= 5,428-542.8
5

= 4885.2
5

=Php 977.04

Particulars Depreciation Accumulated Book Value

Depreciation
5,428.00
Year 1 977.04 977.04 4,450.96
Year 2 977.04 1,954.08 3,473.92
Year 3 977.04 2,931.12 2,496.88
Year 4 977.04 3908.16 1,519.84
Year 5 977.04 4885.20 542.80

• Service Vehicle= 200,000

Estimated Life= 10 years
Scrap Value= 10%
Depreciation= Total Cost- Scrap Value (10%)
Estimated Life

= 200,000-20,000
10
 = 180,000
10

= Php18,000.00

Particulars Depreciation Accumulated Book Value

Depreciation
200,000.00
Year 1 18,000.00 18,000.00 182,000.00
Year 2 18,000.00 36,000.00 164,000.00
Year 3 18,000.00 54,000.00 146,000.00
Year 4 18,000.00 72,000.00 128,000.00
Year 5 18,000.00 90,000.00 110,000.00

Summary of Depreciation

Tools and Equipment 360.00

Furniture and Fixtures 977.04
Service Vehicle 18,000.00
Total Php 19,337.04

V. PRODUCTION PLAN

Plant Location
Image 1.2
Plant Layout
Image 1.3

VI. ORGANIZATIONAL CHART

VII. COMPETITIVE ANALYSIS

Our Direct competitors in terms of feeds product are Hoc-Po, Pilmico,Aquatech, FeedMix, B-Meg
Bangus Feeds, and growbest, And indirect competitors are those who feeds their fishes with Tae ng
Manok, and synthetic seaweeds used in fishponds.
Direct Competitors
1. Feed Mixed
Strengths
• The business location is along the highway so it always pass over by the people.
• Supervision is highly observed because the owner himself closely monitors the operations.
• The price of product is affordable and the is open everyday.
Weaknessess
• Limited parking space because they rent a small area.
• They only offered brand of feeds that are often overlooked by consumers.
2. BMEG
Strengths
• One of the popular well known brand of feeds.
• They can afford advertisements on Media which helps boost on promoting their products
Weakness
• Prices can be procured by big time fish pond owners
• Located in Dagupan-Binmaley Road, A busy high-way often overlooked by consumers.
3. Pilmico (Tateh)
Strenghts
• Affordable and budget friendly brand of feeds.
• Well known brand of feeds through word of mouth
Weakness
• Not well-known to consumers
• Has a competitor beside its position.

4. GrowBest
Strength
• Same as Tateh, Affordable and budget friendly.
• Consumer use this as an alternative for popular product.
Weaknesses
• Least known among the four competitors aforementioned.
• Delivery is clumsy and the employee is unexperienced.
Indirect Competitors
1. Lumot
Strength
• Cheap affordable price.
• More on quantity.
Weaknesses
• Limited resellers.
• No definite quality control
• Not advisable on summer time.
2. Tae ng Manok
Strength
• Cheap affordable price.
• More on quantity.
Weaknesses
• Awful smell.
• No definite quality control

SWOT ANALYSIS
 JAN-RON ESTRADA
1135 Aplaya, Pangapisan North, Lingayen, Pangasinan
09125021694
Estradajanron@gmail.com

PERSONAL INFORMATION
Date of Birth: Febuary 21, 2000
Place of Birth: Aplaya, Pangapisan North, Lingayen, Pangasinan
Age: 21
Sex: Male
Height: 5’7
Weight: 73 kg
Civil Status: Single
Religion: Bornagain Christian
Citizenship: Filipino
Language/Dialect Spoken: English & Tagalog
EDUCATIONAL ATTAINMENT

Tertiary Education
School: The Adelphi College
Address: Lingayen, Pangasinan

Course: BS Business Administration

Major in Financial Management
School Year: 2021 – present

Secondary Education

School: Pangasinan School of Arts and Trade

Address: Lingayen,Pangasinan
School Year: 2017– 2018

Elementary Education

School: Lingayen Central School

Address: Lingayen, Pangasinan
School Year: 2006 – 2007