A Comparative Study of Online Shopping and Traditional Shopping of San Carlos National High School

A COMPARATIVE STUDY OF ONLINE
SHOPPING AND TRADITIONAL

SHOPPING OF SAN CARLOS
NATIONAL HIGH SCHOOL,
INTRODUCTION:
Online shopping is a trade dealing with e-commerce. The act of purchasing products or
services over the internet is known as online shopping. Online shopping has
revolutionized the business world by making everything anyone could want available by
the simple click of mouse button. But still people around are facing problems of the
population are vexed by quality, time of delivery and defective items.
An online store may also be called e-web store, e-shop, e-store, web-shop, online store,
virtual store etc. These are designed to enable customer to browse through products
are services over mobile, tablets, computer etc.
Problem in the research appear as that we have to find the scope of online shopping
amidst the society. To figure about whether online shopping in better than traditional
shopping or not, People facing problems about the fraud transactions. Do people can
really trust online companies and consider it trustworthy.
In city like Raipur where the Online Shopping is in its flash, there are people suffering
from its ill-effect up to 20% of the population faces the problems like mismatched
Quality of product, delay in delivery, defective item's. Though it saves the times and
offers a more wide range of things at single place but at the same time you have to wait
for days even after making the payment and it is less reliable as the things we see in
front of eye may be different as they seem on the screen. Thousands of people find it
worth but, here researcher thinks it better to visit a nearby stores or traditional shopping
rather then check them on Internet.
The Researcher when done the Empirical and Doctorial research both. This research
initially by lots of ideas the researcher have done questionnaire which consists of 10
question and so researcher decided to a subject in which he can get 100 range of
sample size. The Questionnaire thus designed deals with various aspects of online
marketing with regards to the profit, benefits and advantages to the online marketing
from a customer point of views.
STANDARD OPERATING PROCEDURE:
Online Shopping
According to news written by Gregory Karp (2009), online shopping could be a best
friend of a smart consumer, for its feature like easy comparison, search for discounts
and make purchase through “clicks”.
In a statistic exposed in Newsbytes Philippines (2015), six out ten of Filipinos

purchase a service or a product online. There has been an increase in the result from
2014 which of Jonly has 46% in result internet shoppers towards purchasing goods
or services in the internet is affected by the three main factors: the age, the social
status, and the experience of Internet Shopping. It is more advisable for the e-
commerce retailer to target younger
Behavior of internet shoppers towards purchasing goods or services in the internet is

affected by the three main factors: the age, the social status, and the experience of
Internet Shopping. It is more advisable for the e-commerce retailer to target younger.
customer especially ages 14-24 because they are the type of market that are most
exposed on the changes in technology. Secondly, e-commerce retailers can target
those markets coming from the middle up to the above classes of the society
because they are the usual type of people who have an access to the internet.
Lastly, the past experience of the consumer in purchasing product or services to
internet stores is affecting their behavior on their next transaction on the said type of
stores because this past transaction can give them already a hint on what an e-
commerce stores can give to them. In addition, the researcher also concluded that the
gender and the internet exposure even a significant one cannot
affect the internet shoppers behaviors towards internet shopping (Bigne, Ruiz & Sanz,
2005).
There are different factors affecting the online and in-store shoppers purchasing
decision because of the big differences of both online and in-store enterprises in terms
of the price, place, product and process. Online shoppers are sensitive enough in the
price of the products of a particular e-commerce store because they are expected to
have a much lower price compared to in-store enterprises; lower price is
caused by fewer expenses. Second, online shoppers are
giving intention to the past customers feedback as are ference for the
performance of that particular online store. Lastly is on the place factor,
online shoppers prefer to patronized online store that is accessible to them.
(Liu, Burns,& Hou, 2013)
Advantages of Online Shopping
Consumers consider a lot of aspects in terms of choosing whether to shop online

or go directly in store. On factor that make customer choose online shopping is the
distance of the store to their homes (Banerjee, 2017). People will take time and effort to
go to stores and shop. At home, in just browsing in the internet shopping sites,
customer can now choose the items they want to buy and immediately sent the order.
Online shopping enables customers to shop anytime and everywhere through the
internet.
This virtual shopping gives convenience to the shoppers and allows them to shop

across online market. Also, customers save time when the buy online. They do not have
to travel and go to the store just to buy (Ramirez, 2015).When
someone shops online, he or she is not pressured to avail a product unlike when
a customer is in store and there are group of sales personnel who try to influence a
potential buyer (Money Matters, n. d)Another factor that is also being
considered is the wide variety and range of products available online.
Online shops enable the potential buyers to explore and choose among various

products being offered online. This variety of products also allows the
customers to compare product features and even the price in order to choose the
best out of those (Money Matters, n. d).
Disadvantages of Online Shopping
On the other hand, online shopping has also its down side for the customers. Since
the product will be bought online, the customer will wait for days before he or she
receives it. This is not good for an impatient buyer especially those who need the
product
immediately.
Another factor is the ‗No return and refund‘ policy of online shops.
Whether the customer wants a product to be returned, this cannot be done. Some
online shops allow the refunding yet may take time (Ramirez, 2015).
Discussed in Money Matters (n. d) are the disadvantages of shopping online. One
of these is the lack of close examination of the buyer in the product. Since product are
only displayed in pictures, customers have no time to check the product
beforepurchasing it. Close examination is essential in purchasing
to initially evaluate a certain product. This lack in close evaluation leads also to lack in
shopping experience. Buyers who shop online will not enjoy the in-store shopping
atmosphere anymore. Typical consumers look forward to the
traditional shopping experience which can only be experienced in in-store shopping
(Money Matters, n. d).Another downside of online shopping is that it is prone
to fraud. There are online shops or online seller who disappear after they received the
payments of their buyers(Money Matters, n. d)
In-store Shopping
Recent report shows that growth of shopping store drops by less than 3%. It may not be
alarming for now but this could be an evidence that traditional way of shopping is
now being obsolete. Even pioneer companies like Radio Shack, Sears and Target are
affected by the changing atmosphere of business and are feeling the closing
of their stores (Banerjee,2017). In-store shopping has been in tight competition with
online shopping. Yet, some people still prefer to shop in store due to
aesthetics and convenience (UK Essays, 2015)
Advantages of In- store shopping

Meanwhile, in-store or direct shopping also has the advantages for the customers.
Some people demand to have the product they bought as soon as they pay for it and
you can only do it buy shopping directly in store. This is one of the aspects that make
direct Shopping more satisfying for customers (Liu, Burns, & Hou, 2013).
On the other side, the in-store shoppers are conscious in the quality of the product. It is
important for them to criticize the product personally and not only relied on how there
tailer described the product. Moreover, the in-store shoppers past experience are
affecting their purchasing decision in where and what type of store they much prefer
to(Liu, Burns, & Hou, 2013).Relationships cannot be formed with websites It says that
even the online shopping become popular at this age, the relationship between the
seller and consumer cannot be built via online. Unlike in the direct selling the consumer
can authorize the seller itself if it is trustworthy or not. And in online shopping, if a
consumer buy a certain product there are no demonstration happening between the
seller and consumer unlike in direct selling that when a customer buys a product, it can
be demonstrated personally and a seller can give the consumer a lesson on how to use
that product : it can have a personal recommendation which online selling do not have
(Larter, n, d ).
Disadvantages of In-store Shopping
Distance could be a great factor of dissatisfaction of a customer. People would not
spend so much time driving and going to store just to buy a certain product
(Paglia.2013). Another factor that might dissatisfy a customer is the limited range of the
products in store unlike in online shops that people could explore through wide range of
products. Meanwhile, inaccessibility of store for24 hours is also considered. On the
other hand, disrespectful and inefficient sales staff could affect one shopping
experience leading to negative feedback (UK Essays, 2015).
QUESTIONS:
Question 1: What method of shopping you prefer?
Question 2: How would rate online shopping over traditional shopping?
Question 3: How often do you use online shopping?
Question 4: Do you think the products are of good quality in traditional than online
shopping?
Question 5: Have you ever be concern about ordering online over traditional shopping?
Question 6: How do you feel with online transaction?
Question 7: What method of payment you prefer paying on casher or paying cash on
delivery ?
Question 8: Are you happy with features and design provided in online shopping sites?
INSTRUMENT:
The researchers used survey questionnaires to gather data from the customers. Itis in
Likert Scale form which measures the satisfaction of the buyers from 1-5, being 1 as the
lowest and 5 as the highest.
The survey questions are divided into two parts, the first part is for the profile of the

respondents in which they will indicate their name (optional), age group they belong,
social status and marital status. On the other hand, the second part is subdivided into
three parts for the cognitive element, affective element and the behavioral element
satisfying the Customer Satisfaction Theory.
The Cognitive part consists of questions for the features of the products, the price, the
variety as well as the consistency of its appearance from the display to the actual
acquired item.
Meanwhile, Affective element part has questions which ask if the customer service of

the seller of both buying processes is good and satisfying. Moreover, it
indicates if the seller has good communication with the
customers causing them to make more buyers and build
harmonious relationship with them.
On the other hand, Behavioral element is comprised of questions which seek to know

if the buyer wants to buy again on the same shop and recommend it to their friend
sand relatives or not.
Participants will rate the statements included in every element of satisfaction

according to their evaluation of the product they bought and the experience they had.
The questionnaire used for the survey undergone validity and reliability tests. Three

business related people tested the validity of the questionnaire. The survey
questionnaire for the data gathering passed the test with the result of 4.72 that
dictates a passing score.
On the other hand, Cronbach‘s alpha and test retest were done to test the reliability of
the test questions. Ten participants were asked to answer the survey questionnaire and
the results of it were run in Microsoft Excel for the test. Cronbach‘s alpha resulted to
0.72, 0.87, 0.74 in the Cognitive, Affective and Behavioural element, respectively, which
indicated a passing rate.
JUSTIFICATION:
This study’s title should be changed because is way to broad, and al of the information I
have obtain is narrowly targeted and unrelated to the issue. As a result, I decide to
change the title so that this research would not be unique or contradictory.
REFERENCES:
Gregory Karp (2009)https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf
Newsbytes Philippines (2015), https://jcil.lsyndicate.com/wp-

content/uploads/2017/08/Aniket.pdf
(Bigne, Ruiz & Sanz, 2005). https://jcil.lsyndicate.com/wp-

content/uploads/2017/08/Aniket.pdf
(Liu, Burns,& Hou, 2013)
https://www.researchgate.net/publication/263377186_Comparing_online_and_in-
store_shopping_behavior_towards_luxury_goods
(Banerjee, 2017). https://journals.sagepub.com/doi/full/10.1177/0018726716640865
(Ramirez, 2015). https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf
(Money Matters, n. d). https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf
(UK Essays, 2015) https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf
(Paglia.2013). https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf

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A COMPARATIVE STUDY OF ONLINE

SHOPPING AND TRADITIONAL

In a statistic exposed in Newsbytes Philippines (2015), six out ten of Filipinos

Behavior of internet shoppers towards purchasing goods or services in the internet is

Consumers consider a lot of aspects in terms of choosing whether to shop online

This virtual shopping gives convenience to the shoppers and allows them to shop

Online shops enable the potential buyers to explore and choose among various

Disadvantages of Online Shopping

Advantages of In- store shopping

The survey questions are divided into two parts, the first part is for the profile of the

Meanwhile, Affective element part has questions which ask if the customer service of

On the other hand, Behavioral element is comprised of questions which seek to know

Participants will rate the statements included in every element of satisfaction

The questionnaire used for the survey undergone validity and reliability tests. Three

Newsbytes Philippines (2015), https://jcil.lsyndicate.com/wp-

(Bigne, Ruiz & Sanz, 2005). https://jcil.lsyndicate.com/wp-

(UK Essays, 2015) https://jcil.lsyndicate.com/wp-content/uploads/2017/08/Aniket.pdf

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