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Marketing Management Report

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ZAFAR IRSHAD ALI 15252
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27 views3 pages

Marketing Management Report

Uploaded by

ZAFAR IRSHAD ALI 15252
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MARKETING MANAGEMENT FINAL REPORT FORMAT

Date for Final Report Submission: 8th December, 2021


Marks Allocated: 20 (Assignment #2 + Project+ presentation)
FINAL PRESENTATIONS START: 15th December, 2021

Report Instructions
1. A Cover page (student name, roll no, instructor name, date)
2. Acknowledgement
3. Table of contents
4. Four member REPORT
5. Report should be neatly typed ( font type times new roman, font size 12, justified,
headings, bullets, header & footer)
6. Marks will be DEDUCTED for not submitting in the format prescribed
7. Any plagiarism/ copying/ cheating of the report will result in ZERO MARKS.
8. Reports will NOT be accepted after 8th December, 2021 UNDER ANY
CIRCUMSTANCES.

• MARKETING PLAN

• Assuming that you are a marketing manager of a local product/ service. Your goal
is to use your budding marketing skills to redesign the brand for a major re-launch. Study
the brand in detail and make a marketing plan enlisting the various details as given
below. This report is divided into two halves. The first half includes studying the current
position of the product/service. The second half suggests your modifications for
redesigning the brand for a re-launch Write a:

I. Mission Statement.
II. Executive Summary
III. Situation Analysis
a. Internal environment
i. Organization background
ii. Products
iii. Financial and non-financial results
iv. Channels (suppliers, marketing intermediaries)
b. External environment
i. Markets
ii. Competitive environment
iii. Economic environment
iv. Demographic environment
v. Social and cultural environment
vi. Political and legal environment
vii. Technological environment
Core competency of the organization
c. SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Marketing Situation (Highlight the major elements in the
marketing mis: 4P’s)
a.Target markets

Brief Description of the:


(1).Type of Customers (Use Demographic variables to describe the type if
customers, such as age, gender, lifecycle, occupation, education etc)
(2). Target market demographics such as income levels; interests; activities;
living environments; other geographic descriptions; psychological mindsets;
political affiliations; family situations; age ranges; tastes; etc.
(3).Your target customers' needs and wants, and corresponding benefits received
from your product
b. Product (Brief description of the product/service, brand name,
logo, tagline, packaging)
c. Pricing (The different prices at which the product is available in
the market)
d. Promotion( Include all the promotional acitivities that are going on
including word of mouth advertising, posters, billboards, public relations, Internet
marketing and advertising, offline advertising, and other marketing programs.
e. Distribution (Who are the distributors, wholesalers, retailers)
f. Positioning (what the product/service is positioned on with respect
to its competitors)

IV. FUTURE MARKETING SITUATION

You are now given the task of redesigning the particular brand. Using your
budding marketing skills you are now asked to relaunch a completely new
and different brand utilizing the skills and concepts that you have learnt.
How will you go about changing the brand in terms of:

• The product's NEW marketing mix. Address all of the "four P's":
- Product. Product description should include changing the
• Brand name
• Logo/Tagline
• Packaging
What new name, new tagline, logo are you suggesting for your brand. How
will you change its packaging?
- Price (What new price are you are setting for the product)
- Distribution channels (how you will distribute the product to your target
consumers)
- Promotional activities, ( Include all the new promotional acitivities that
you will be changing for your brand, including word of mouth advertising,
posters, billboards, public relations, Internet marketing and advertising,
offline advertising, and other marketing programs you will be executing.

• The product's positioning relative to competitors and in the eyes of target


customers.( will you change the positioning or keep it same)?

• The general strategies you will use to reach objectives and fulfill the
mission statement. ( Use the different marketing strategies that you have
studied so far )

V. CONCLUSION & RECOMMENDATIONS Timeline: Give your


final recommendations in implementing this marketing plan to the top
management)

ONLY LOCAL PRODUCT/SERVICES WILL BE ACCEPTED. A list is given


below TO HELP YOU IN CHOOSING THE BRAND. YOU MAY CHOOSE
FROM THIS LIST OR FROM YOUR OWN CHOICE

1. Gul Ahmed/Al-Karam Textiles


2. Khaadi
3. Junaid Jamshed
4. Nirala Sweets
5. Bata
6. Service
7. K&N chicken
8. Student Biryani/Biryani Centre
9. Habib
10. Candyland
11. Hilal Sweets
12. Meat One
13. Bake Parlor
14. K&N
15. PIA/ Shaheen Air
16. Agha Khan Hospital/ Education Foundation
17. KESC/ PTCL/ SSGC
18. The Citizens Foundation (TCF)
19. The Kidney Centre/ LRBT/
20. Any Local Bank ( HBL/UBL/MCB/B ANK AL-HABIB, HMB)

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