ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Business

Unit number and title Unit 12: Organizational Behavior

Submission date 20/08/2021 Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name Pham Hoang Nam Student ID GCD191255

Class GBD0805A Assessor name Vo Thi Thao Ngoc

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I
understand that making a false declaration is a form of malpractice.

Student’s signature NAM

Grading grid

P1 P2 M1 M2 D1
 Summative Feedback:  Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

1
 ASM1: CEO talk with the topic “Organizational culture and motivation’’

Assessor’s Name:Vo Thi Thao Ngoc

Name:Pham Hoang Nam

ID:GCD191255

Class:GBD0805A

Word counts: 3350 words

Table of contents

2
Introduction.................................................................................................................................................................4
Methodology...............................................................................................................................................................4
I. Company profile..................................................................................................................................................4
II. Organizational culture, behaviors and performance analysis..............................................................................7
1.Theories of organizational culture........................................................................................................................7
2. Culture of Vietjet Air...........................................................................................................................................7
3. Schein’s model.....................................................................................................................................................9
4. Politics and power...............................................................................................................................................9
5. Culture, politics and power influences the behavior and performance of individuals and businesses..............10
A. How organizational culture influences . How organizational culture influences Vietjet individual, and team
performance Vietjet individual, and team performance...................................................................................10
B. How organizational politics and power influences Vietjet individual, and team performance......................11
III. Analysis on the motivation methods that the organization applies to enhance working spirit of employees
11
1.motivation and goal achievement......................................................................................................................11
2.theories of motivation........................................................................................................................................12
Conclusion................................................................................................................................................................. 15
A REFLECTIVE STATEMENT........................................................................................................................................15
Self-evaluation.......................................................................................................................................................15
Reference.................................................................................................................................................................. 16

3
Introduction
This report covers Vietjet Air organizational behavior, structure and corporate culture as well as
the theory of motivation. It not only shows that Vietjet Air is a great place to work for
employees, but also helps employees improve their morale through the methods to promote
employee's motivation that Intel has adopted.

Methodology
To search and collect information about Intel, the researcher used articles from the internet,
books as well as journal articles. In addition, official Intel website was used to look for accurate
and reliable information.

I. Company profile
Vietjet air is Proudly being a new generation airline with a modern fleet, Vietjet has contributed
significantly to meet rising demand for travel of 25 million domestic and international
passengers in 2019. We were honored with the title of “Asia Pacific Low Cost Airline of the Year”
by CAPA.

Vietnamese name VIETJET Aviation Joint Stock Company

Short name VIETJET., JSC
Trade name VIETJETAIR
Business code 0102325399 issued by the Department of
Planning and Investment of Hanoi
· First registration July 23, 2007
change registration August 1, 2018
Head office 302/3, Kim Ma street, Ngoc Khanh ward, Ba
Dinh district, Hanoi city, Vietnam
Phone (84-24) 7108 6668
Website www.vietjetair.com
Investment conditions 5,416,113,340,000 VND
Total number of shares 541,611,334 shares
Stock code VJC
Vietjet air' company ( annual report ,2019)

Vision : To become a global airline group with an extensive regional and worldwide flight
network, providing not only airline services but also consumer services across advanced e-
commerce platforms; a trusted and highly prestigious brand in the eyes of travelers all over the
world. According to Annual reported (2019).And to become a multinational aviation corporation,
with a wide regional and international network, developing not only aviation services but 6 also

4
providing consumer goods on e-commerce platforms, as a brand be loved and trusted by
customers. (VietJet, 2018)

Mission : · To continuously expand our flight network nationally, regionally and globally; · To
bring innovation to airline services; · To make air travel the most popular form of transportation
for Vietnamese and all people around the world; · To bring happiness and satisfaction to our
customers by offering outstanding services, always with a friendly smile.

Core values : ’’ Safety - Fun - Cheap price – Punctuality’’

Currently, Vietjet is operating its flight network covering destinations in Vietnam and more than
30 destinations in the region to Thailand, Singapore, Malaysia, Myanmar, Taiwan, Korea, China,
Japan, Hong Kong, Operate modern fleet of A320 and A321 aircraft with average age of 3.3
years. Vietjet is an official member of the International Air Transport Association (IATA) with the
IOSA Safety Certificate. Safety culture is an important part of Vietjet's corporate culture, being
thoroughly grasped from the leaders to each employee in the whole system. Since its operation
and customer service, Vietjet has been honored with many prestigious awards in Vietnam and
internationally. Besides the position “Top 500 Asia's Top 500 Brands 2016”, Vietjet was also
voted as “Asia's Best Low-Cost Airline 2015” by TTG Travel Awards, as well as the “Airline the
most favorite in Vietnam ”voted by the Economic Times. Vietjet has continuously been voted as
"The Best Workplace" and "Best Recruiting Brand in Asia" for many years .

Futhermore , Vietjet air policies are particularly interested in flights to help people in the
pandemic zone, according to annual report 2019, In addition to rescue flights for passengers in
the affected areas, Vietjet has boosted its cargo services, transported thousands of tons of
essential goods, and medical equipment to help prevent and control the epidemic. All
passengers, crew, vehicles, aircraft are absolutely safe.(H. Nguyen ,2019).

 the structure of the ownerships, shareholders.

5
Annual report Vietjet (Vietjet ,2019)

6
Above is information about shareholders of Vietjet Air and currently the person who owns the
most shares of the company is Ms. Nguyen Thi Phuong Thao with 8.76% of the company.Sovico
joint stock company accounts for 7.59% and sunny Huong Duong investment accounts for
28.57% of the shares and others account for 55.08%.So, the capital contribution shareholders
are evenly distributed.

II. Organizational culture, behaviors and performance analysis

1.Theories of organizational culture
Organizational culture encompasses an organization's expectations, experiences, philosophy,
and values that govern member conduct, and it manifests itself in member self-image, inner
workings, interactions with the outside world, and future expectations, (Wong, 2020). Culture is
made up of common values, beliefs, rituals, and written and unwritten regulations that have
evolved over time and are accepted as valid (Wong, 2020).

Shared values, beliefs, rituals, and written and unwritten standards that have evolved over time
and are regarded as authentic make up culture (Locke, 1968). Horizontal structures are the most
useful in a person's culture, (Locke, 1968). Each employee is regarded as more valuable than the
organization as a whole (Locke, 1968). This may be difficult to maintain, and as a result of the
competition, the organization may lose (Locke, 1968).

2. Culture of Vietjet Air

Vietjet Air is one of the companies with the most modern and youthful corporate culture
today.The company's essential ideals and policies for specific employees are well-defined.With
the aviation industry being considered as the most luxurious leading service industry in the
service industry, the company culture is also a particularly important part, so the vietjetAir
culture is quite comprehensive and comprehensive.

 Safety Culture

Acording to annual report Vietjet(2016), All leaders and staff members at Vietjet are
wholeheartedly committed to safety and quality policies. They are core values in the workplace
and everyone’s responsibility at Vietjet. Safety and Quality assurance are essential to all of our
aviation activities and will ensure the company sustainably develops. “Our customers are the
reason Vietjet exists and will continue to develop sustainably’’.
7
  Culture of dealing with customers and partners

The culture of dealing with customers and partners is the foundation of success. Vietjet always
tries to build the friendliness and respect, especially the smile and polite attitude towards its
customers and partners.(Linh,2019)

 Culture of dealing with colleagues

Communicating with colleagues is always a concern in the corporate culture of Vietjet Air.
Enterprises always pay attention to building proper behavior among employees in order to
create motivation and promote working spirit for members. Building a culture of good behavior
will help the internal culture of the enterprise develop smoothly, creating conditions for
businesses to shape their own identity.(Linh,2019)

 Culture of work

In the corporate culture of Vietjet company, working culture is the top priority. Vietjet Air owns a
good leadership team, decisive in work, extremely close to everyday life. They are willing to
listen to difficulties, sincerely help colleagues overcome the situation. This is also the common
spirit in Vietjet Air's corporate culture. The modern and youthful thinking of this leading airline is
also reflected in its quick grasping and application of many advanced technologies to improve
work performance.(Linh,2019)

 Environmental protection culture

Monitoring and managing the environmental impact is one of the key tasks for business
sustainable operation at Vietjet in terms of reducing the environmental impact, optimal material
management and fuel efficiency. These factors have a direct impact on operating costs and
ensure the safety in operation. Vietjet’s strategy of maintaining young fleet also helps the
Company meet the environmental standards, reduce maintainance costs as well as the materials
used.(Vietjet,2019)

Overall, Vietjet has a very good corporate culture with the aviation industry when it ensures the
necessary elements for this service industry. In particular, there are factors that help employees
know what to do and what to do in the company. ensure the working process.

8
3. Schein’s model

Edgar Schein’s Three Levels of Organizational Culture

Artifacts: Dress norms, visual organizational systems, and processes are examples of artifacts
(Darkoah, 2017). Vietjet has 7 clear visual elements such as Vietjet's architecture, Vietjet's
rituals, slogan, Company's typical example, Vietjet's slogan language, typical publications, and
company history.(Vietjet,2019) Although the culture of vietjet has not been around for a long
time, it is very modern and complete without missing an element. In particular, this is also the
unique feature of the company that makes the company special and helps employees know
themselves.

Espoused Values: The second layer of Vietjet AIr's organizational culture exposes values such as
a generous employee incentive program, a low hierarchy structure, open informal or formal
communication, self-expression, and high levels of employee empowerment.(Darkoah, 2017)

Assumptions: Vietjet Air often recruits technical staff who have experience in other companies
and students who are studying in foreign languages or foreign trade to have a new staff but still
ensure experience.

4. Politics and power

Acording to annual report Vietjet Air (2016) , Strictly controlled by legal regulations: Enterprise
law, Aviation law, Civil aviation law and other legal documents related to the business of this
company. Vietjet always monitors, studies and updates legal documents related to its business
activities, and consults and uses consulting services for legal issues beyond the company's ability.
The company always actively participates in contributing comments to draft policies and
regulations related to the aviation industry. Contributing to the Cape Town Convention
Vietnam.The Company builds a management system under which the management apparatus
will be under the leadership of the Board of Directors and be accountable to the General

9
Meeting of Shareholders for the results of corporate governance and administration.
(Vietjet,2016)

• Members of the Board of Directors will be elected by the General Meeting of Shareholders on
the basis of Nominations and candidates of Shareholders. (Members of the Board of Directors
have the right to be provided with information and documents on the financial situation and
business activities of the Company and of the Divisions, Boards and Units in the Company. ).
(Vietjet,2016)

• The company has a General Director, a General Director, Deputy General Directors, a Finance
Director, a Chief Accountant appointed, dismissed or dismissed by the Board of Directors.
(Vietjet,2016)

• The Supervisory Board consists of 03 members elected, relieved of duty and dismissed by the
General Meeting of Shareholders. (Monitoring the Company's financial situation and reporting at
the General Meeting of Shareholders).(Vietjet,2016)

• The Board of Directors appoints at least one person to act as the Company Secretary.
(Preparing for meetings, advising on procedures for meetings, attending meetings, making
meeting minutes, etc., especially the Company Secretary. It is also responsible for the
confidentiality of Company information. (Vietjet,2016)

• Personnel in departments are recruited according to the requirements of the Company.

(Performing specialized and specialized functions).(Vietjet,2016)

So, the power of the company is very concentrated and the board of directors and especially Ms.
Nguyen Thi Phuong Thao holds the most shares as well as the CEO of the company.Mrs Thao
uses her experience in the company. HD bank and a doctorate to balance expenses with the
strategies they offer to the financial side. Besides, there are the intangible values of Mrs. Driven
by passion and cultural support for Vietjet Air.Mrs Thao was selected as one of the outstanding
CEOs of 2019 for her contributions to society and Vietjet. In addition, the factors of firing
employees and using tact in communicating with employees create a very good image of the
CEO.

10
5. Culture, politics and power influences the behavior and performance of individuals and
businesses
A. How organizational culture influences . How organizational culture influences Vietjet
individual, and team performance Vietjet individual, and team performance
We can see that the culture of vietjet Air is quite focused between people and people when they
are directly concerned with the behavior or behavior of each employee, creating a professional
way of working for the airline service industry. The first thing that is most strongly influenced by
culture is how to behave with customers, always putting customers at the center of work,
creating a friendly and enthusiastic working manner of employees. The second is the flight safety
culture that Vietjet Air put first when starting a business to show that it is safe to fly because
when there is a risk, the possibility of danger is very high. copy and get a high degree create a
highly qualified environment and have always been in the Top 100 best workplaces in Vietnam -
Anphabe and Intage Market Research Company, and is considered as the Best Asian Workplace
in 2019 - HR Asia Awards. ” (Vietjet,2019) Finally, Vietjet managers have built a connection
between corporate culture and employees that helps to attract better and more good employees
in the future.

This approach has become extremely effective compared to other “culture reforms”, when every
employee feels like a part of the organization, they will devote themselves to making the
company goals company into reality.

B. How organizational politics and power influences Vietjet individual, and team performance
First, CEO Mrs. Nguyen Thi Phuong Thao is the chairman of the board of directors of Vietjet Air
who holds the most shares, so Mrs. Thao has influential policies such as controlling information,
finance, creating corporate goals. company or directly represent the company. Besides, power is
divided from the top down and the highest is the shareholders' council, so the decisions are
considered very carefully to create high efficiency and thoroughness in the company. The work
of each group in Vietjet Air goes to the lowest employees. The things that politics and power
bring to Vietjet create the maintenance of strict management to achieve the goal with its
different strategies. But does not create a distance between employees and the president.Mrs
Thao is always an example for the staff to try when having a feminist president, the policy factors
for the flight attendants are also better creating an environment. and performance increases
from the power and influence of a CEO himself. The benefits of Vietjet Air members at various
levels are aligned with the interests of the organization; thus political power in the case of

11
Vietjet benefits the organization in terms of developing highly effective management to help the
company achieve its goals.

III. Analysis on the motivation methods that the organization applies to enhance working
spirit of employees
1.motivation and goal achievement
Motivation is an important characteristic that drives people to provide their best effort and
contributes to the achievement of organizational goals, (Venkatesh, n.d). Employees with strong
positive motivation will be able to produce more, whilst those with low motivation will perform
worse, (Venkatesh, n.d). Motivation is an important aspect of personnel management,
(Venkatesh, n.d).

Vietjet Air creates motivation for employees when it has extremely good and dynamic
remuneration policies. In addition to enjoying a very favorable salary, you also have the
opportunity to work in a professional international environment. Not only that, you are also very
likely to be promoted and trained abroad. Especially for those who have a cheerful and gentle
personality, the dynamic, creative and challenging working environment at Vietjet will surely suit
you.

2.theories of motivation
Motivation can be defined as a motivation that forces an individual to behave with commitment
or that leads to a tendency that is expressed by a certain conduct. The person takes certain
attitudes and acts on them under certain situations or under certain stimulation (Military
Review, 2006).

Motivation implies a certain kind of human behavior. Any team member in an organization must
be encouraged. Different researchers have observed psychological behavior and formalized their
results under different theories of motivation. The ideas of inspiration give a good insight into
how and what motivates individuals. Motivation is an enormous area of research. There were a
lot of motivation myths. The following are some of the popular theories of motivation
(Knowledgehut, n.d.).

12
According to Smith & Cronje (1992), the explanation of Maslow's principle depends on people
wanting to improve what they wish to do in life, and on their value. Based on Maslow's hierarchy
of needs, content hypotheses for work fulfillment focus on the needs of workers and the reasons
for their satisfaction (Saif et al., 2012). Maslow has developed a five-stage philosophy based on
fundamental physical, biochemical, social and psychological needs of human beings, which
positions individual needs in various categories and prioritizes their achievement. These
categories, in order of decreasing priority, are:

 Physiological needs (food, shelter, clothing);

 Safety and security needs (physical protection);
 Social needs (association with others);
 Esteem needs (receiving acknowledgement from others);
 Self-actualization needs (the desire for accomplishment or to leave behind a legacy)
(Badubi, 2017).

Apply the theories of motivation to Vietjet Air

Firstly, in terms of physical and safety factors, Vietjet always has a strict inspection team with
input standards to be admitted. Besides, Vietjet Air always gives periodic physical checks to see if
it is enough. whether or not there is an on-board reception and health insurance is always paid

13
when you're in the company. The CEO also spends more money to improve the flight quality of
the planes to ensure absolute safety from flights.Secondly, Social factors and recognition of their
dedication in the company are always guaranteed with each year rewarding outstanding
employees based on skills and ability to work with customers. In addition, Vietjet's employees
work in an environment with many highly educated foreigners creating a professional
environment. Moreover, the employees will be protected by the company if there are
unexpected circumstances. want and must also be responsible for themselves caused at work.
Finally, Self-actualization needs are the factor that Vietjet Air is most interested in to make the
difference between people and focus on the company's biggest resource, which is its employees,
not advanced technology equipment. From there, the employees always have the opportunity to
develop their work and abilities the most in this working environment.

Evaluation of Vietjet Air motivation practices

Vietjet Air's activities are very professionally worked from Maslow model to step-by-step
progression to accurately confirm the effectiveness or problem of each level. And Vietjet has
done well with the visualizations outlined above. corporate culture when there are all factors to
develop the full enthusiasm of employees and they will receive the most competitive salary with
competitors' colleagues and compare with other service industries with leading position in the
service industry in terms of social benefits and skills provided.

In addition, Vietjet always creates conditions for all of its employees to receive the most rigorous
and comprehensive training with the parameters and achievements that speak to its
professional training apparatus. extensive human resource development, but also create a high
level of trust for each individual employee. But Vietjet also has very strong sanctions for
employees who violate the regulations that the company has set, creating a harmonious balance
in the workplace both helps to ensure work and lets employees know what they can do within
certain limits in accordance with the company's standards. Finally, mutual respect in the working
environment. This professionalism is always on the top, both openness and showing the human
quality of the top-class service industry.

Finally , the families of employees will be given priority and receive more incentives for their
flights . Both bring brand value and help companies bring value to their employees .As a result,
the components of spirit, which expresses the meaning of an employee's employment, suffer
when compared to the other components, particularly mind.

14
Conclusion

In conclusion, Vietjet Air organizational structure and operating method are clearly stated in the
report. As Vietjet Air is one of the two leading airline companies in Vietnam, with values brought
to employees from corporate culture to creating ways of working and company
performance.From the motivational theories through the Maslow's hierarchy of needs as well ,
the report also shows the process by which Vietjet AIr has applied it in helping employees to
achieve work excitement. From there, it can have many positive effects on the success of Vietjet
AIr, helping the company to consolidate its position.

A REFLECTIVE STATEMENT
Self-evaluation
The discussion about the CEO of Vietjet air and the corporate culture of the company. From the
discussion there were strengths and weaknesses

 Strengths

In the CEO talk, I said the factors that I need to pay attention to the most are the human factors
in the corporate culture between the behavior that makes the difference and the
professionalism in my company's apparatus to the customers. each subject. Getting good results
with clear three-part display of company information, culture and motivation should take the
right amount of time.

 Weaknesses

I forgot to mention the customer reactions and feedbacks about some employees who did not
follow what the CEO set out. On the other hand, it is the epidemic factor that makes online
meetings not bring the attraction of customers. a speech.

 Improvement

I would like to have live speeches for interaction and emotion and to best convey information.

The link : https://doc-10-2k-

docs.googleusercontent.com/docs/securesc/v9pis5i18adcpi33v4bo5p3hm5m76566/usfd60gutcc
ireulk55j049kvo2k6pf4/1629260625000/00378224060531057038/00378224060531057038/1w
Aj84r11lHXyYvK1sjtcbSsOaEgA4zy1?e=download&authuser=0

15
Reference
(Duong, 2019)
 Duong, 2019. CEO Vietjet Nguyễn Thị Phương Thảo đã làm nên lịch sử trong ngành hàng không.
[online] Báo Thanh Niên. Available at: <https://thanhnien.vn/tai-chinh-kinh-doanh/ceo-vietjet-
nguyen-thi-phuong-thao-da-lam-nen-lich-su-trong-nganh-hang-khong-1130241.html> [Accessed
20 August 2021].
(Linh, 2019)
Linh, 2019. Những nét đặc biệt trong văn hóa doanh nghiệp của Vietjet Air. [online] ACheckin.
Available at: <https://news.acheckin.vn/nhung-net-dac-biet-trong-van-hoa-doanh-nghiep-cua-
vietjet-air/> [Accessed 20 August 2021].
(Mcleod, 2020)
 Mcleod, 2020. [online] Simplypsychology.org. Available at:
<https://www.simplypsychology.org/maslow.html> [Accessed 20 August 2021]

(VIetjet, 2021)
VIetjet, 2021. Vietjet Air | Môi trường làm việc công ty Vietjet Air. [online] haymora.com.
Available at: <https://haymora.com/dich-vu-van-tai/vietjet-air> [Accessed 20 August 2021].
(Vietjet, 2021)
 Vietjet, 2021. Trang thông tin dành cho các nhà đầu tư Vietjet. [online] Ir.vietjetair.com.
Available at: <https://ir.vietjetair.com/Home/Menu/annual-reports> [Accessed 20 August 2021]
(Vietjet, 2016)
 Vietjet, 2016. [online] Ir.vietjetair.com. Available at:
<https://ir.vietjetair.com/File_Upload/financial-information/annual-reports-root/annual-
reports/Annual%20Reports%202016.pdf> [Accessed 20 August 2021]
(Vietjet, 2019)
Vietjet, 2019. [online] Ir.vietjetair.com. Available at:
<https://ir.vietjetair.com/File_Upload/financial-information/annual-reports-root/annual-
reports/AR_VIETJET_FINAL%20seal%202606%20ENG.pdf> [Accessed 20 August 2021].
 (Hoang, 2020)
Hoang, 2020. Tác động của văn hóa tổ chức tới động lực người lao động. [online] Tạp chí Công
Thương. Available at: <https://tapchicongthuong.vn/bai-viet/tac-dong-cua-van-hoa-to-chuc-toi-
dong-luc-nguoi-lao-dong-75611.htm> [Accessed 20 August 2021]
(jooko, 2020)

16
 jooko, 2020. Văn hóa công ty ảnh hưởng đến nhân viên và doanh nghiệp như thế nào? - Joboko.
[online] Vn.joboko.com. Available at: <https://vn.joboko.com/blog/van-hoa-cong-ty-anh-huong-
den-nhan-vien-va-doanh-nghiep-nhu-the-nao-nsi499> [Accessed 20 August 2021].

17